Switzerland’s 26 Best Influencers You Need To Follow in 2024

Switzerland has a lot to offer when it comes to influencer marketing! And no wonder – it really has it all. This country provides an amazing environment for top-class social media content. 

Amazing landscapes. Beautiful cities. Delicious food. Stunning architecture. Great fashion. Think of Zurich, Geneva, or the beautiful mountains of the countryside – it’s all perfect for an influencer’s VLOGs, photoshoots, and selfie backgrounds

Naturally, many successful social media influencers hail from Switzerland in different niches like beauty, food, travel, comedy, music, and fashion.

We’ve gone out and compiled a list of the top 26 Swiss influencers in 2024. Use it to get inspired or entertained by their content. You might be interested in following some of them more closely. 

Wendy Holdener

Olympic champion Wendy Holdener is not only a well-known face in alpine ski racing, she has also managed to build a large following of over 193,000 people on Instagram. In 2019, she even won the Swiss Influencer Award for the sports category!

In addition to her engaging social media posts, Wendy Holdener has teamed up with accident insurer SUVA to develop the Slope Track-App, which measures loads and speeds while skiing or snowboarding. The app is intended to increase the safety of snow sports enthusiasts and reduce the risk of accidents.

Nico Capone Comedy

Nicolas Scuderia and Daniela Pinto, aka Nico Capone Comedy, together with their son Mattia (born in July 2019), make millions of people laugh with their videos. 

As opposed to influencers who are all about making the most profit with their posts, they remain down-to-earth: They make videos for fun, without thinking too much about it.

Dani and Nico share almost everything with their audience while keeping it simple. Despite all their success, Dani kept working as a dental assistant, and Nico kept his job in the family’s painting business. This couple keeps their feet on the ground.

Although their popularity only keeps growing. Currently, they have over 7 million followers on Instagram, 21 million on TikTok, and 4,4 million on Facebook.

Loredana und Kilian

Loredana and Kilian are a Swiss influencer couple who documents their relationship life, sometimes in a funny way, on social media and on their blog.

Their motto is “every day is a good day” and their goal is to entertain you. “Come with us to the most beautiful places on earth, in our day-to-day life, and experience the highs and lows in life and in a relationship with us. We love that you’re here with us.”

In addition to 76.000 followers on Instagram, they also have a YouTube channel with 13k subscribers, where they were “vlogging around the world” and documenting their travels for two years before settling down again in their home of Switzerland.

Zeki Bulgurcu

Zeki is one of the biggest social media influencers in Switzerland. The comedian was born in 1990 in Turkey but moved to Switzerland with his parents at age three.

He runs the popular Instagram accounts of Zekisworld and Swissmeme (the #1 social media account for memes in Swiss German). Back in 2013, he discovered that the social media world was lacking content made especially for Swiss people. The next day he started posting memes in Swiss German on Instagram and the account took off quickly.

He has a combined 1.4 million followers on Instagram, 660k on TikTok, 160k on Facebook, and a combined 155k subscribers on YouTube.

On his Instagram, he shares funny skits of himself. He has recently released his own Turkish sausage brand in collaboration with Migros and is planning to make music and produce film.

Olivia Faeh

Olivia Faeh is a fashion influencer and entrepreneur from Zurich, Switzerland. On her Instagram profile, she shares fashion and lifestyle content, especially promoting streetwear and highlighting beautiful places.

The Swiss influencer is loved for being authentic. People like following her IG stories about her life, including her dog. She also teaches her followers about trending topics and provides fashion, beauty, and home ideas.

Olivia also runs her own social media agency (Faeh Agency) and will soon launch her own online fashion boutique. She has studied fashion and design management in Munich, so she is uniquely qualified for her business ventures.

Additionally, Olivia is very focused on sustainability. She often sells old clothes to promote reusing resources.

Antonella Patitucci

Actress, presenter, coach, and social media influencer Antonella Patitucci is from Switzerland, too. In her diverse career, she has played in TV shows such as Aktenzeichen XY and Der Alte on the German station ZDF, acted in musicals, starred in commercials for brands such as L’Oreal, Nespresso, and Audi, and moderated several events.

Currently, she offers coaching services, workshops, and live events around self-development, relationships, and personal finance. On her Instagram profile, she shares inspirational content.

Antonella told us the following about what it takes to be a successful influencer: “The value is in telling your own story and putting emotion behind it. Give the product a face so people can relate. Share your unique story and opinion. A product alone is a picture, but with you and your story, it’s like a movie.”

Stefan Büsser

Stefan is a stand-up comedian and TV host and part of the podcast “Comedy-Männer.” On his 113k-strong Instagram account, he shares skits and promotes his tours and TV appearances. Since 2018, he has been producing the comedy series “Büssi zappt” together with Zappin.

He got his start in media in 2005 as a radio moderator in Winterthur, Switzerland. He then transitioned to the Swiss radio channel Energy Zurich, until he started working for the national channel SRF 3 in 2016.

Martina Bisaz

Martina Bisaz might be Switzerland’s most famous traveler. Born in 1981, the first part of her career was as a scientific illustrator, before she became a freelance photographer and social media influencer, documenting her world travels on her famous account called “kitkat_ch.”

Her photos are of extremely high quality, and they show off all the majesty and beauty the world has to offer.

Cabarett DivertiMento

DivertiMento is a Swiss cabaret duo that presents many elements of cabaret: Stand-up comedy, satire, and jokes. The duo is made up of Manuel Burkart, who lives in Zurich Oberland, and Jonny Fischer, who lives in Zug, Switzerland.

The two of them met in the year 2000 at their boarding school, and with their strong musical background, joined together to form the Cabaret DivertiMento.

Recently, they’ve also become social media influencers. Their Instagram account is up to an impressive 160.000 followers, where they’re sharing funny skits and promoting their live tours.

You can read more about their background here.

Christina Gheiceanu

Cristina is based in Switzerland. She is an influencer in the fashion, beauty, and travel niches and has 240.000 followers on Instagram. 

Her former travel blog was ranked one of the best in Switzerland, but currently, she concentrates on running her Instagram account.

Her content has a classic style and she focuses on family and beauty in her work.

Steven Epprecht

Steven Epprecht is a model, content creator, and entrepreneur based in Zurich, Switzerland. His influence on social media is large, with 315k followers on Instagram.

His posts center around travel, lifestyle, and relationships, “living the good life!”

Recently, Steven founded his own social media agency. Here is a quote he shared with us on a recent video conference: 

“The most important thing is, if I collaborate with a brand, it’s crucial that I can stand behind the product, and it’s not just for the money. […] On my own channels, I’m saying I recommend it and I have a responsibility towards my community. It’s like a relationship with a friend. I’m considering whether I’d recommend this to my mom or a friend. They trust you and you have credibility and shouldn’t play with that, otherwise, it won’t work out in the long run. Only do what is you.”

Andri Ragettli

Swiss Slopestyle genius Andri Ragettli is a massive influencer on Instagram. His account has over 533k followers.

On his profile, he shares victories and defeats, and videos of his riding, as well as creative and funny challenges. “There’s been acrobatic bridge-diving in Zurich, ‘the floor is lava’ style workouts, as well as dabbling in parkour, biking, and splash diving — not forgetting ‘nipple deep,’ which is when snowboarders ride on deep, powder-like snow.” – CNN

In addition, he won the Swiss Influencer Award in the sports category in 2021.

If you want to learn more about Andri Ragettli’s most successful stations and hardest setbacks in his career as a freeskier, we recommend his book Attack your dreams.

Andri Ragettli

Mergime & Xhem

Mergime & Xhem are an Instagram influencer couple living in Switzerland. Mergime runs a barber shop in Switzerland. They offer their community a view into their day-to-day and family life. 

Additionally, they’re both very fashionable and appeal to their followers with beautiful outfits. When one is busy, the other takes over the social media accounts. That’s how they manage to run their business and be influencers at the same time!

Michèle Krüsi

Thefashionfraction” on Instagram (461k followers!), Michèle Krüsi is the founder and creative director of her own lingerie and swimwear brand “Leonessa Lingerie.” 

She is also a powerful social media influencer. Her profile features very creative photos and reels around fashion, travel, relationships, and more recently, pregnancy.

Michele is a graphic designer, which shines through in her work. Her account also features artwork, fitness, and new designs.

Sandra Rodrigues Pinto

Sandra Rodrigues Pinto’s Instagram handle is “entredois” (“between two”). This refers to her two places of residence—Switzerland and Portugal. Her background is Swiss / Portuguese. 

In addition to accumulating over 432k followers on Instagram, Sandra has founded her own fashion brand at Lamarel which aims to create minimalist, beautiful pieces of fashion.

Her Instagram content centers around travel, lifestyle, relationships, beauty, and architecture. 

For example, she shares pictures from her travels to Paris and great outfits she puts together for an old-school, but fashionable look.

Mimoza Lekaj

26-year-old Mimoza Lekaj from Zürich is a beauty-, fashion- and styling-influencer. Her Instagram account boasts an impressive 280,000 followers. On her social media, Mimoza aims to inspire her audience and give valuable tips for how to dress to feel good and beautiful.

She promotes a positive attitude to life – in her words, an optimistic outlook coupled with frequent laughter will automatically make you look better. The center of Mimoza Lekaj’s life is in Switzerland, but because of her family, she still has an intense emotional connection to Kosovo.

Loredana Zefi

Loredana is a somewhat controversial Swiss rapper with Kosovan roots. Her breakout single “Bonnie & Clyde,” which she made with her husband Mozzik, was released in September 2018 with Sony Music. In 2019 her first album “King Lori” followed, which made the top three in Switzerland. 

Unfortunately, Loredana has had problems with the authorities and was even arrested. Nevertheless, Loredana is a famous influencer in Switzerland with three million followers. Her posts are about fashion, music, and her daughter.

Joung Gustav

With 4 Million TikTok and 200k+ Instagram followers, Joung Gustav is a huge Swiss influencer from Zürich. The 27-year-old has only been making content since 2020. 

His schtick is to go out and make videos in the streets of Zürich – especially at the “Stadi”, the Stadelhofen railway station where his target audience of Swiss teenagers likes to hang out. 

Joung Gustav has also released several rap songs and won the Swiss Influencer Award in the entertainment category in 2022.

Joung Gustav

Mia Madisson Rocco

Mia Madisson Rocco (@shhhmadisson on Instagram) is a reality TV star and influencer from Zurich, Switzerland. 

She became famous after starring in the popular show “The Bachelor” in 2018 and 2020. Nowadays, she is married and works on Instagram as a beauty and fashion influencer.

Aditotoro

Adrian Vogt, born in 1998, is better known in this country as Aditotoro. You can find him on all platforms (YouTube, Instagram, Twitch…), his main gig however is TikTok, where almost 2.2 Mio. followers (as of Dec. 2022) are eagerly awaiting his next uploads. Aditotoro makes entertaining videos that also give insights into his lifestyle.

The successful Swiss influencer lives on the “Rünenberg”, a small village in the “Oberbaselbiet”.

In 2021, Aditotoro won the Swiss Influencer Award in the Entertainment category.

Pat Burgener

Patrick Burgener is a Swiss freestyle snowboarder and musician turned social media influencer. He is a two-time Olympian and won two bronze medals at the snowboarding World Championships. 

On his 60,000-strong Instagram account, he posts reels about his lifestyle, snowboarding, and music performances. 

Does he see himself more as a professional sportsperson or as a musician? Pat feels like music is his life purpose. He wants to continue snowboarding for the next few years, but fully concentrate on his music after that.

Nathistyle

Social media star Nathalie Sulser aka Nathistyle makes highly popular videos in Swiss German on TikTok (250,000 followers) and YouTube (35,000 subscribers). 

The 20-year-old influencer from Zürich does cool challenges or performs sketches. In addition, she participated in the rap single “Bad Santa” by Gian Maria Finger and won the 2022 Swiss Influencer Award in the Lifestyle category.

Leo Monferini

Leo Monferini was born in 2001 and is a well-known TikTok star from Switzerland. On his TikTok account – with an impressive 4.6 million followers – he poses as the fictional character Eugène, whose trademark is his pair of big glasses. 

As an influencer, Leo Monferini has worked with Raiffeisen Bank Switzerland to make the bank more attractive to young people and also with the Federal Office of Public Health (BAG) to promote mask-wearing among teenagers.

Kris Grippo

With 5.2 million followers on TikTok and over a million on Instagram, “Kris8an” is probably one of the best-known Generation Z influencers. The man from Basel managed to build up his huge community in just two years.

His social media content consists of him dancing, lipsyncing, or simply posing for the camera in his room full of stuffed animals. According to Kris, 80 percent of his followers are female and between 14 and 18 years old.

Taulant Gashnjani

He’s called T-Ronimo. Over 160,000 people follow him on TikTok, 25,000 on Instagram, and he also has a YouTube channel. He makes videos in Swiss German, and isn’t afraid to use some swear words from time to time! 

T-Ronimo has also worked with us on an anti-littering influencer campaign for the city of Uster. 

His take on the booming creator economy with more competition entering the field: “I just have to keep pushing to consistently make good and engaging content. I don’t see this as a negative, as I always have enough ideas!”

Lana Banté

Lana Banté from Geneva, Switzerland creates comedy TikTok videos, with themes such as beauty and fitness, and often collaborates with her friend Margaux Seydoux

She has 45,000 followers on Instagram and over 660,000 on TikTok! 

In 2021, Lana Bante was part of the “Collab House”, which had the most successful influencers from Switzerland move into a villa together to create as many TikTok videos as possible for their followers.

How to Work with Popular Swiss Influencers

We hope you enjoyed reading about these 26 influencers from Switzerland.

The world of influencers is steadily growing, and we’re seeing exciting developments worldwide, but also in Switzerland itself.If you’re curious about influencer marketing or interested in becoming an influencer yourself, subscribe to the newsletter of our influencer marketing agency to get the latest news and tips!

How To Choose The Right Influencer Marketing Agency In 2024

So, you’ve decided to use influencer marketing to grow your business, and you want the support of an agency. Influencer marketing is a wise choice. 89% of companies say their ROI from influencer marketing is comparable to or better than other marketing channels.

The right agency will certainly be able to get you impressive results with influencer marketing. Now in 2024, there are numerous agencies to choose from. All of them are promising to be the perfect fit for you. Many claim they can help you achieve your goals – guaranteed!

Unfortunately, it’s not that easy. Not every agency is equally professional and effective. Even some that are excellent still might not be a good fit for your business, for different reasons.

Influencer Marketing Agency Red Flags

No brand wants to work with a service provider that isn’t capable of getting beneficial results. You obviously don’t want to risk launching campaigns not backed by a proven process, with a high risk of failure.

If an agency is focused more on their own revenue streams than understanding your business’ unique situation and needs, the campaigns they run for you might fall flat.

Another issue to consider is chemistry. If the process of collaborating with the agency is unpleasant and filled with friction, you can end up very frustrated. You want to be working with humans who are open, who care, and who you can talk to and contact with your concerns at any time.

Likewise, you don’t want to end up working with someone who doesn’t use the latest technology and is unable to capture all the analytics that are required for running effective social media marketing campaigns.

After all, when you hire an influencer marketing agency, you are making an investment that’s supposed to pay off – you don’t want to be burning money and time on something that ends up being ineffective. Learn more about effective influencer marketing campaigns here. It’s worth putting the work in up front to evaluate influencer marketing agencies, so you can pick exactly the right fit out of the high-quality agencies out there.

We have created this guide to help you in that process, so you can make the right choice and experience the amazing results that influencer marketing can create for your business, while avoiding pitfalls.

Let’s dive in.

1. Get clear on what exactly you need from them

If you know what you are looking for, the chance of finding it increases significantly. This saying holds true for influencer marketing agencies too!

Every influencer marketing agency has different specialties, budget, and project size requirements. This is exactly why you should know your marketing goals and the goals you want to achieve together with the agency.

Once you have defined your goals, you can evaluate agencies through that framework, see how well they fulfill your criteria, and rank them accordingly.


The right agency will also be able to show you exactly how they are going to help you achieve your goals and do so convincingly. Find tips from Universal how to make influencer marketing work here.

2. Get to know their team

You can learn more about a company’s team by visiting the team section on agency websites, and viewing agency staff on LinkedIn.

During the consultation, you can ask who exactly would be working on your project.

Do they have the experience? And the ‘people skills’?


Look for team members who have relevant experience in running the types of influencer marketing campaigns you will be requesting. The goal here is to find an agency whose team is both qualified and pleasant to work with – this includes the human aspect of the relationship.

Team Meeting

3. Examine their process

Now, you want to have a deeper look at exactly how the influencer marketing agency you’re looking conducts their work. Their approach to any new project will tell you a lot about how successful they will be once they’re working for your brand.

How do influencer marketing agencies evaluate a project?

Find out how the agency treats any new customer’s project. Look for signs that you will get a strategy that’s not cookie-cutter, but uniquely tailored to your brand. A good agency is supposed to be very creative in adapting their process to you in a way that makes sense.

How are agencies kept accountable?

An important piece of information to know is if the agency has senior professionals supervise your project. It’s fine if some newer people are going to also work on your campaign – as long as they are being checked by those with more experience. At Kingfluencers, every client is supported by at least one senior professional, with over five years of experience in social media and influencer marketing, to balance the diligent efforts of our newer marketers.

When and for how long are agencies available to you each week?

Also, you want them to be available and accountable to you directly. This means you can reach them easily and there’s always space in their schedule to discuss matters with you. At Kingfluencers, we respond to client emails within the same or the next day, the latest.

Are agencies readily sharing this info with you? Will they be able to make their process work for your needs?


If an agency is being very opaque about what working with them looks like, that could be a red flag. It probably means they will – in spite of their promises – not be able to take your unique needs into account and craft a strategy that will actually get you the results.

4. Study their strategies

The best influencer marketing agencies use strategies that work.

What does that mean?
Are they planning for the long term?

Yes, a one-off influencer marketing initiative can be impactful. But the best agencies also specialize in running long-term campaigns that get your brand to the next level, and make sure it stays there sustainably. Obviously this depends on your goals and budget. 

But brand strategists who have experience creating more comprehensive strategies are always at least considering the long-term impact of any campaign they’re involved in, which is definitely a plus. 

Do they consider the big picture, or is your campaign going to be working in isolation?

Influencer marketing should not be a stand-alone measure. Social media touchpoints should lead to specific actions taken in the context of your campaign. 

A holistic, or integrated, approach is key and vastly superior to isolated strategies.

Does the influencer marketing agency in question commit to combining different outlets and marketing strategies in order to serve you best, or is there no mention of such an approach? Read about Kingfluencers focus on holistic, omnichannel storytelling.

Are they creative, hip to trends, and versatile in their tactics?

Influencer marketing is evolving quickly. New trends are popping up all the time. Anyone playing in this field must be highly creative and adaptive. The best agencies show they can capitalize on these trends, and are always finding the right kinds of messages and campaigns that fit the times. Constant reinvention is the name of the game in influencer marketing. 

You can gauge which agency possesses these qualities by reading their marketing materials and looking into their history and portfolio. For example, the best influencer marketing agencies are creating influencer partnerships that are even more interactive and collaborative than typical social media content – they are encouraging the audience to participate in new and fun ways.

Are they using the power of storytelling to full effect?

Again, you can tell by looking at how an influencer marketing agency talks about what they do. Do they grasp the vital importance of good, creative storytelling?
Effective influencer marketing evokes the right emotions and creates a special connection with the audience, which is best done through telling captivating stories. In order to do that, the content produced for you must be both creative and authentic – not feeling disingenuous in the slightest. The right influencer marketing agency is doing just that, and creating a precious opportunity for your brand to be connected with an engaged audience, leading to the result that you came for.

5. Screen their technology

What is their campaign management like?

Starting a campaign for you is one thing – managing it successfully is another. Check out how the agency in question is going to handle managing your project. If they are doing it right, they will be using sophisticated technology in order to keep up with and manage your influencer campaign.

They should have the latest technologies and best practices at their fingertips. Digital marketing agencies need to be familiar with the latest software, because tools such as Upfluence, Modash or Creator IQ, for example, are useful to achieve faster results through deep insights. At Kingfluencers, we have our own developed tools with which we can simplify our work, because we do everything within the system, from influencer research and sourcing, to campaign reporting and beyond predicting ROI. Thanks to the advantage that our system is based on data truth – e.g., through creating automated briefings and analysis – both, influencers and clients, share and get insights, so every process and crucial step is happening within our system based on the included real-time data.

Are they performance driven?

This means they are paying attention to and tracking the correct metrics – and have processes and strategies in place to learn from these analytics and use their learnings to adjust and improve your initiative.

Familiarity with other third-party data sources and creative tools is also helpful. Ultimately, this helps your brand gain more popularity through better campaigns – both in terms of creativity and effectiveness.

Reporting von KPIs

6. Learn about their network of influencers

Technology, team, and tactics aside, what can really make or break your influencer marketing campaign is what kind of influencers you end up working with.

Of course, picking the right influencers for you should be a core competency of an influencer marketing agency!

But there is a little more to it.

Here’s how you can evaluate whether they will be able to connect you with the best people for the job, or whether there is a chance they’ll leave you with a mismatch that’ll end up hurting your marketing efforts:

How large of a network do they have?

While this does not directly ensure the quality of those contacts, a decent-sized network at least means that the agency has put in the work of creating many connections and has been working in this field for a good amount of time already. If the network they are working with isn’t large, they won’t have as many choices of influencers to find exactly the right ones for you. 

Are all the influencers carefully vetted? What’s their vetting process like?

It’s true, people trust influencers – but only those who have shown to actually be deserving of their trust. It’s the agency’s job to filter for influencers with integrity and who are not just out to make a quick buck while carelessly disrespecting their audience and the brands they represent.

A good influencer marketing agency will take the time to get to know each and every one of their content creators. They might accomplish that task with personal onboardings, influencer trainings, and co-creation workshops. That way they’ll make sure to connect you only with quality, committed, and authentic people to represent your brand.

Will they be able to pick the right type of influencer for the job?

Do they have access to nano-, micro- and macro-influencers and can they offer the type of channel that is right for your goals? For example, while nano- and micro-influencers have a much smaller following, they are able to create a much closer connection between your brand and their community, because they are highly trusted and their audience engagement is typically much higher.

When an influencer and their following are a great fit for your brand, you have the chance to create amazing content that leads to extraordinary results.

How do they ensure quality control and accountability for their influencers?

This requires functional working relationships with their network, as well as processes for managing the workflow. See if you can find out about their process for ensuring influencer accountability.

7. Review their portfolio & skills

The influencer marketing agency you hire should have the skills you need to achieve your goals, whether it’s generating more quality leads, increasing online sales, increasing store visits, or getting more website visitors.

Do they demonstrate a deep understanding of the relevant platforms and what good content looks like?

The only way to get results is to hire an agency that has mastered the art of creating engaging and targeted influencer marketing campaigns.

You can make sure this is the case by checking out the content they’ve produced in the past.

8. Check their social proof

The best way for you to check if the agency is reputable and gets results is to look at their history and portfolio of past work. Finished work, after all, is the best demonstration of skills – far superior to any marketing promises.

Do they have a high-caliber, diverse portfolio?

The portfolio is the ideal way for the agency to showcase their best work. This will help you get an idea of ​​what type of work they do and what type of clients they select.

What do their testimonials say?

Over 90% of clients look at testimonials before hiring an agency. Social proof is therefore an effective tactic for agencies to convert prospects into buyers. If you can’t find any testimonials on websites, it likely means:

  • The company may not have any previous customers
  • They are not the experts they claim to be

Good testimonials indicate that future customers may have a similar experience. Plus, agencies with happy clients shouldn’t have a hard time getting testimonials.

Be aware that testimonials on online review sites are easy to fake. Look for testimonials of past clients prominently featured on the agency’s website – they can’t afford to fake those!

Social proofs like testimonials and previous client reviews can be a great way to gain insight into an influencer agency’s work ethic.

Another great way to further vet an agency and ensure good collaboration is to get an idea of ​​the agency’s past customers. Get in touch with them and ask them about their experience working with the agency. In addition to helping you choose the right agency, these discussions could also give you insight into best practices to copy.

9. Discuss their prices

Finally, be sure to discuss prices and deliverables. This is the final piece of information that will tell you if an influencer agency can give you what you are looking for, in the right way, and at the right price.

It’s crucial to find the target groups that are most likely to be interested in your offer in order to keep the advertising costs per new customer as low as possible and thus win the most new customers for your budget.

Will they be able to align with your expectations regarding budget and deliverables?

Conclusion

Starting influencer marketing in your business can be a daunting task. If you don’t first get to really know the influencer marketing agency you’re going to work with, your efforts could end up being in vain and losses could occur.

It pays to hire the best, most experienced influencer marketing experts to help you achieve your goals. You need someone who can create exciting influencer campaigns and deliver them accurately to convert your audience into customers.

To keep up in a dynamic field like social media marketing and successfully work with third parties influencers, it’s best to work with an agency with proven expertise.

Check out our blog and follow Kingfluencers for our upcoming articles.

Author: Megan Bozman, Owner @Boz Content Marketing

How to Become An Influencer in 2024 [Success Roadmap]


Influencer marketing is an important marketing strategy that continues to grow. It is no longer limited to a select few businesses or agencies, but has become a marketing channel accessible to all brands.

As of 2021, the global influencer marketing market value had more than doubled since 2019, standing at around 13.8 billion U.S. dollars.

More brands recognize the power of influencer marketing and seek out influencers who can help them generate meaningful connections with their target audience. 

That means more opportunities for influencers – for you – to make money!

If you’re looking to become an influencer, you’ve come to the right place. In this article, we’ll go over the steps of becoming an influencer one by one. Keep reading to begin your journey to becoming an influencer.

Table of Contents

  • Is becoming a social media influencer the right choice for you?
  • Ask these questions before you decide to become an influencer
  • How to get started as an influencer
  • How to brand yourself as an influencer
  • How to establish authority as an influencer
  • How to work as an influencer
  • How to grow and remain popular after you’ve become an influencer
  • How to get paid as an influencer
  • Conclusion

Is becoming a social media influencer the right choice for you?

Becoming a social media influencer sounds like a great career choice – let’s find out if it’s really the right one for you.

Are you excited about making a difference?

If you become an influencer, you have an opportunity to leave your imprint on the world. You decide which causes to support, be it sustainable brands or charitable businesses. You can use your influence to spread your positive values to the world.

Would you love to have a community of people who rally around you?

If you have no problem standing in the spotlight and taking responsibility for your loyal followers, becoming a professional influencer could be perfect for you. 

Would you like the financial freedom of working for yourself? 

To not be tied down by rigid work hours or office dress codes, or having to stay in one place all the time?

Becoming an influencer can allow you to turn something you are passionate about into a career, basically getting paid to make content about something you enjoy.

Sounds like a good plan! That’s the promise that becoming an influencer holds. 

But…

Ask these questions before you decide to become an influencer

Of course, all these benefits do not simply appear because you’ve decided that you’re going to do this. 

Understand that if you become an influencer, you are turning yourself into a business. If you are serious about earning the benefits, you have to be serious about the work, too!

So, before you start, please ask yourself the following questions:

Are you willing to do what it takes?

As an influencer, you’re going to have to do a lot of tasks: 

  • Creating your strategy
  • Dressing up 
  • Filming your content 
  • Editing 
  • Writing captions 
  • Scheduling your content
  • Publishing 
  • Engaging with your audience
  • Promoting and managing your brand
  • Networking and reaching out

and much more. All this will take you a lot of time! 

Food Influencer

Are you willing to make that investment?

Will you have the patience that’s required to grow your brand?

Again, it will take time to grow your followers and build up an empire – your piece of the web – as an influencer. That’s where you’ll need the patience to keep executing your strategy and keep publishing, even when your audience is not yet as big as you want it to be.

Do you have the passion and motivation to keep serving your audience?

If you want to be an influencer who is successful long-term, you need to find a way to stay motivated – you owe it to your followers. 

You can do this if you have passion for the topic you’re making content about and you genuinely want to help and entertain the audience. 

Ask yourself: Is that you?

What will it take for you to make enough money to be able to make this a full time gig, or at least a solid side hustle?

Be realistic and set a sensible goal – and you won’t be caught off-guard later when the numbers don’t match what you were hoping for right away.

The influencers we’re working with are making on average at least CHF 200 per sponsored post. 

(This is if you have several thousand engaged followers who love you, and you manage to connect with brands who feel that your content is a good fit.)

Now you can do the math and see how much work it would take to make the income that you’re aiming for. Of course, as you grow your reach and your authority, you will be able to command higher rates.

What type of influencer do you want to be? Nano, Micro, Macro, or Mega?

In influencer marketing, bigger isn’t always better. 

Brands are starting to see the value of smaller influencers – they have higher engagement and the trust of their followers. 

This means that even as a smaller influencer, you will be able to get brand deals that make you good money.

“The findings of four experimental studies show that micro-influencers (those who have 10,000 to 100,000 followers) are more persuasive than mega-influencers (those who have more than 1 million followers) because endorsements by micro-influencers (versus mega-influencers) bestow higher perceptions of authenticity on the endorsed brand, which ‘rubs off’ from the perceptions regarding influencer authenticity.” https://www.tandfonline.com/doi/abs/10.1080/00913367.2021.1980470

The different sizes of influencer you could become are:

Nano-influencer:
Under 5k followers. 
This is where you will probably start out. 
Examples: Debora Sarai in the DIY and home niche. Alenis Lima in the beauty/fashion and lifestyle niche.

Micro-influencer:
5k-100k followers. 
Examples: Adela Smajic in the Beauty/fashion, lifestyle and travel niche. Alayah Pilgrim in the sports, health and fitness niche. Carlo Janka in the sports, outdoors and family niche. 

Macro-influencer:
100k-1m followers. 
As your following grows, more opportunities will come in, but it will also take more time and effort to manage your brand. 
Examples: Kevin Lütolf in the fashion and technology niche. Zoë Pastelle in the fashion and entertainment niche. Zeki aka Zekisworld in the comedy and automotive niche.

Mega-influencer:
Over 1 million followers. 

These are typically actors, musicians, and other A-list celebrities. 

Your content might never get you into this category (and maybe you don’t even want that), but if you do, hey, good luck! Also, you might make up to $1 million per sponsored post

Examples: Daniela Pintto in the lifestyle and mumlife niche. Marco aka swiss.beautiful_ in the landscape, outdoors, travel niche. Alisha Lehmann in the sports and travel niche.

Have you answered these questions to clarify what lies ahead on your path to becoming an influencer on social media? 

Then you’re ready to get started!

We’ve created this roadmap to help you on your way, and to get you to the point where you can call this your job! Maybe you’ll even end up working with us in the future. Let’s dive into your journey.

How to get started as an influencer

Travel Influencer

Find your niche

We recommend that when you start your career on social media, you pick a niche. It makes sense to narrow down quite a bit. 

What does that mean? 

Especially in the beginning, you want to be known for your work in a specific space. That way, your audience will associate you with this space as you post more about it.

People are more likely to follow you if they know what to expect from your content. 

Focus and fine-tune your niche, and it will be much easier to grow your followers and be seen as an expert in that niche.

Now, what niche should you pick?

Passion & Knowledge

If you have an existing passion – maybe even a good level of experience and skill – you could pick that to give yourself a head start and be more motivated to create content around that niche.

Popularity and Monetizability

From a business standpoint, it makes sense to find a niche that is trending or at least growing steadily and in which brands are willing to spend money to advertise. 

We have compiled ten of the most popular and profitable social media niches for you below:

  • 1. Technology
  • 2. Fashion
  • 3. Health & Fitness
  • 4. Food & Cooking
  • 5. Business & Making Money
  • 6. Lifestyle
  • 7. Beauty
  • 8. Parenting
  • 9. Pets
  • 10. Travel

Find the one that aligns with your interests and knowledge, is popular and monetizable, and has an audience that you could engage with long term.

Choose the right platform to start

Which platform should you become an influencer on? 

We recommend you start on just one platform – preferably the one where your audience spends the most time – so that you can focus and grow your following most effectively. 

Of course, you can expand your business later and join multiple other platforms!

Try to understand who your audience is first:

  • Which age group are you targeting with your influencing campaign?
  • What’s their average income level?
  • What’s their gender, percentage-wise?
  • What’s their family situation?
  • What are their hobbies and interests?
  • Which circles and communities are they in?

The answers to these will guide you towards the platform you could start out on. As an example, if you’re in the knitting niche, you could start posting on Pinterest. If you’re a gamer, start a Twitch account. Model trains, Facebook. Etc. This information changes over time, and there are many factors to consider in selecting the right platform. 

Following is a quick snapshot of which platforms make the most sense for you to be on as an influencer, depending on your niche:

Facebook:
Widest adoption among all demographics, but is trending older, and a wealthier audience. Good for niches that have a middle-aged audience.

Twitter:
Good for more intellectual niches such as writing, business, and self-improvement.

LinkedIn:
The #1 platform if you want to become an influencer in the world of business and money making.

Pinterest:
Mostly female audience. Perfect for arts & crafts, among others.

Instagram:
A very visual platform that is perfect for many niches, including fashion, travel, food, and pets. The audience is slightly younger.

TikTok:
Has the youngest audience. But the platform is now also becoming more interesting for older generations. Best if you are focused on your specific audience, and you are able to capitalize on trends. 

Social Media Platforms

Prepare your profile

After you’ve picked your niche and the platform you’re going to start out on, you’ll need to create and optimize your social media profile.

Switch to a business account

If you want to be an influencer, you should upgrade to a business account because it gives you a lot more possibilities – namely for analytics and monetization. You can create a business account in the profile settings of most networks, such as Instagram, Twitter, and Facebook. 

Create a fantastic bio

When someone visits your profile, the first thing they see is your bio. You want to make sure you’re making a great first impression! 

Your biography should explain your narrative in a compelling way. It should also include all relevant information about you, such as your full name, address, phone number, and areas of expertise.  

Add a profile pic and banner/cover photo

You should also include a profile photo and a cover photo, as these are crucial components of your own brand identification. 

People frequently recognize a social network profile by its profile photo, so choose one carefully. Also, make sure your face is visible, and the photo is high quality.

How to brand yourself as an influencer

What is your influencer personality? You should be able to pin-point the qualities and characteristics that set you apart from others in your niche on social media. People like to follow someone who has a strong and interesting personality.

It doesn’t mean you have to invent a new personality for yourself. 

Ideally, you authentically express what’s interesting and special about you. Of course, with social media, you will want to emphasize the most compelling aspects of your personality, but you should never be fake. 

Simply go more into what already makes you special naturally.

Your personal brand

You also want to be thinking about creating your personal brand. This means you take your influencer personality and your angle on content and turn it into a recognizable brand.

How do you create your personal brand and make it stand out?

  • Convey a similar vibe with images and videos: They are created in a similar way, use the same filters etc.
  • Purposely use your own, consistent color scheme in your profile and your marketing materials.
  • Have your own way of talking and addressing your followers in your content and captions – brand tone is consistent
  • Have a special name for your followers
  • Create a logo and slogan that people recognize instantly
  • And most importantly, your personal brand is telling a story – one that is compelling and resonates with the audience.

Here’s what Antonella Patitucci, Actress, Presenter, Coach and Content Creator, had to say about how important it is that you tell stories as an influencer:

“The value is in telling your own story and putting emotion behind it. Give the product a face so people can relate. Share your unique story and opinion. A product alone is a picture, but with you and your story, it’s like a movie.”
We couldn’t agree more. So start telling a unique story, and you will start creating a strong personal brand for yourself that people will want to follow.

How to establish authority as an influencer

You’ve picked your niche, you’ve thought about your branding… now it’s time to build your expertise! 
Your goal should be to become an authority on the topic you’re making content on. 
You want your audience to look up to you, trust what you’re saying about the topic, and follow your recommendations.

How are you going to build your authority?

Study your niche

Start by researching everything that’s out there on your niche on the internet to get a good overview of what you’re going to make content about. 
Subscribe to relevant podcasts. Read any available books and print publications around the topic. 

Establish your web presence

In addition to your social media profile, consider setting up your own website as well.
This will give you another chance to advertise your personal brand and show off your portfolio. 
It’s a signal that you are a professional and will give you even more authority as an influencer.

Start networking in your industry

Go to conferences. Reach out to other influencers in your niche. Communicate, find peers and mentors, and collaborate with others. 
Not only will this make you an insider with even more knowledge about your niche, it will also increase your status

How to work when you’re an influencer

Now, how do you go about your daily work as an influencer? How do you know what to post, when to post it, and how often to post?

To keep up with creating content and to make sure that you have an awesome social media profile that keeps growing, we recommend that you first create a content strategy.

Your content strategy

First, establish a posting schedule. Decide how often you’re going to post in order to keep your followers engaged – while not burning yourself out. Keep in mind how much time creating just one social media post can take!

Then, decide on the types of content you’re going to be posting regularly. This can, and maybe should, be different types of posts on different days. Depending on the platform, you have the choice between:

  • Videos (short-form, long-form, stories)
  • Pictures
  • Audio
  • Infographics
  • Text

Finally, the content topic
What topics are you going to cover? What angle are you going to take with your content?
Note all these things down in your strategy document. Now you know exactly what to post each week.

Study your analytics

Executing on the publishing strategy you just created is a great start – but it’s not everything. 
You should also learn from each post you make. Do this by studying your analytics. With a business account, you will have access to those statistics. 

  • Each week, look at how your posts have performed. 
  • How many people saw your post? 
  • How much did they engage with it? 
  • How many likes did it get? 
  • If it was a sponsored post, did it resonate with people?
  • What could you do to make even better content next time?

How to grow and remain popular after you’ve become an influencer

Apart from your short-term strategy, be prepared to stay on top of the game in the long term.

How do you do that?

  • Nurture your community. Do this by running special campaigns, like challenges, surveys, and giveaways; fun initiatives that keep your audience on their toes and excited about hearing from you.
  • Know your audience intimately. Keep studying your followers. What are their goals? Their deepest desires? What makes them tick? Know all this… then try to satisfy those desires with your content!
  • Stay ahead of trends. If you always keep your personal brand relevant to the times, you won’t have to worry about people becoming bored with your content and unfollowing. On the contrary, you will keep them engaged with fresh stuff and your following will only keep growing!
  • Always engage & be present. You should treat your followers like your tribe, maybe even like a second family. This means you’ll always be there to reply to their comments, answer their questions and offer support.

“It’s easy to get blinded by vanity metrics such as big numbers of views and followers. It’s not about the number of followers you have. What matters is the quality of the connection you make with your audience.” – Marvin Sangines, Personal Branding Advisor at Kingfluencers

How to get paid as an influencer

We saved the most exciting part for last: 

How you’re going to get paid and hopefully at some point make a full-time income as a social media influencer! 

In most cases, this will mean that you’re going to be working with brands and promoting their products in your content.

How are you going to find those brands? 

The first option is to make a list of brands you would like to work with. Then research their marketing department and email them about working together.

The other option is to apply to an influencer marketing agency, who usually has a large network of brands they work with. They’ll take on the work of contacting the brands that are the right fit for you. This should be at no cost to you, because the agency will get paid by them and not you. It’s a good option if you want to spare yourself the extra stress of having to find and pitch brands, on top of all the other tasks you have to do as an influencer.

How much will you make? 

Anywhere between CHF 200 and CHF 10’000 per post. Obviously, expect to start on the low end of that scale if you just started your influencer career.

How many followers do you need to start getting paid? 

This differs, depending on your niche and other factors. We usually advise you to build your brand to at least 2500 followers and then apply for your first brand deals.

Let’s do it!

Is being an influencer worth it? 
We say absolutely yes – now that you know what goes into becoming one and how to do it, you can decide if it’s for you.
Keep in mind that getting results is a process that takes time and effort. As a result, you shouldn’t expect to become a social media influencer overnight.
However, if you continue to follow these guidelines, you will be able to become an influencer and earn money doing it. 

We wish you good luck on that journey!

To keep up to date on the newest influencer marketing information and trends, sign up for the Kingfluencers newsletter or reach out to us anytime.If you’re already over 2500 followers and think you have what it takes, you can apply with us as an influencer here!

Author: Megan Bozman, Owner @Boz Content Marketing

How to Find the Right Influencers for Your Campaign in 2024

We can only estimate how many influencers there are today – it’s probably somewhere between 3.2 and 37.8 MILLION.

And it’s safe to say that only a tiny fraction of them will be exactly right for your brand and your campaign.

Then how do you separate the wheat from the chaff? How do you find those influencers who can help propel your business forward?

It’s important to answer this question. While we firmly believe in the power of this booming branch of marketing – and the data proves it – we do acknowledge that a lot can go wrong in influencer marketing as well.

So, we created this guide to help you avoid common pitfalls and hire exactly the right influencers for the job. We want you to create awareness for your brand, grow your business, and create great experiences for your fans with influencer marketing – reliably and safely

You do this by choosing the best influencers to represent you.

Here’s how to do it, step-by-step.

To Find the Right Influencers, Do These 3 Important Steps First

If you want to find the best influencer for your campaign, you have to build your foundation properly first. This will help you clarify what kind of influencer (or influencers) you are actually looking for. 

The three steps below will help you lay a great foundation for your influencer marketing campaign

1. Set exact goals for your campaign

Not all campaigns must have the same goal. Each campaign can aim to achieve different metrics, and each can feed into different parts of your brand’s funnel.

The main goals that businesses usually have for their influencer marketing efforts are:

  • Improve the general visibility of your brand and create awareness
  • Gain social media followers and boost engagement
  • Generate leads for your business
  • Increase traffic to your company website or/and build backlinks
  • Conversions, such as email sign-ups
  • Improve your brand’s reputation
  • Generate revenue and social selling

Determining your main goals is an important prerequisite to developing a strategy for your campaign. It will then be much easier for you to pick the influencers who best fit into that strategy.

2. Determine your target platforms & campaign formats 

Establishing goals in step one will help you determine which platforms make the most sense for you to have influencers make content for. This step will help you find those influencers who are most aligned with your planned campaign – because they’re naturals at the platform you’ll be using.

Here’s a quick breakdown of which type of audience you will find on each of the social media platforms:

TikTok: Particularly popular with Gen Z (other age groups are definitely on the rise though)

Instagram: A high percentage of Millenials are on IG

Facebook: Great if you want to target the older, wealthier Gen X population

The right influencer for your campaign will already be successful on the platform you’re targeting. If your brand appeals to a wider, more diverse audience, it might make sense to seek influencers who are active on multiple platforms – or hire one for each.

Also consider how you’d like to collaborate with and incentivize your chosen influencers. There are many ways of working with an influencer. Let’s look at a few different ones:

  • The influencer becomes an affiliate marketer for your brand, often combined with giving out discount codes to their followers
  • They host giveaways of your products for their audience
  • They present products that you’ve given them for free
  • They make their usual posts advertised as “sponsored by” your brand
  • They take over your company’s account for a day
  • They enter into a long-term contract with you and become ambassadors for your brand

The right kind of influencer will be able to accommodate you in the exact formats you choose.

3. Establish your messages & themes

Next, get clear on what kinds of messages you want to send in your influencer campaign and what themes they will fall under.

We divide these into four different content pillars which will make your messaging diverse and impactful.

  1. The Brand Pillar

Your brand is the focus. This pillar has content that revolves around your brand, whether the posts are high level, informative, funny, or inspirational.

  1. The Product Pillar

This type of content features a specific product – or line of products – such as a fashion brand’s new spring line. This could be done in an interactive Q&A or tutorial, for example.

  1. The Experience Pillar

This is where you highlight people experiencing your brand, such as influencers shopping in the store or cooking with your cookware.

  1. The Moment Pillar

Celebrating special dates, from birthdays to holidays and anniversaries. You could feature a virtual and/or physical Easter egg hunt, or show influencers receiving customized birthday packages.

You need someone who can make these messages and themes come to life in the way that you want – and once you’re crystal clear on them, you’re much more likely to pick the right influencer for the job!

Now that you know your strategy for your campaign that the influencer must be able to carry out… 

Let’s dive into relevancy: How much does the influencer align with the niche and the topics surrounding your brand?

 

How to Pick the Most Relevant Influencers for Your Campaign

To do this, it’s helpful if you’ve already created your ideal influencer persona: The perfect person who would be the best fit for your audience and your campaign. 

Vlog von Influencerin

They:

  • Are of the right age to fit your target audience
  • Possess the correct kind and amount of knowledge around your brand’s niche
  • Are the right size for your budget and for maximum impact
  • Have the right personality and level of charisma for what you want to communicate
  • Dress and behave in ways that fit your brand
  • Make content that’s already in line with your brand values

In short, they should represent your brand identity very well – as if they were a natural part of it!

How to Guarantee That You’ll Find the Best Influencers

As vital as the issue of how relevant the influencer is to your brand, is the question: Do they have authority? Both online and in your company’s niche.

Pick an authority in their field and your campaign will have a great impact. But if you fail to vet their authority first, you can run into all sorts of potential problems.

How do you pick the most authoritative influencers?

By taking the following steps, you can rest assured you’ve made a good choice working with this person and your campaign will be successful.

They have a quality audience

A quality audience is committed to the creator – they engage readily with each of their posts, and their content is a part of their life that they take quite seriously! Also, a quality audience is not composed of people who are just there for entertainment and would never support the influencer financially … but they’re actually in a position to buy the products that he or she might recommend, and would do so happily.

Social media manager Jason Francis, of Social Media Samurai, says that “Quality trumps all. I know people with 30,000 followers struggling to raise $500 in a GoFundMe campaign, while people with 2,000 to 3,000 followers can move and influence them to the tune of $25,000.”

They make quality content

In today’s day and age on social media, it’s not enough to only post selfies with some meaningless text. A “sponsored post” shouldn’t consist of just a random shout-out to your brand or the mindless placement of your product. 

In fact, it’s quite the opposite – the best influencers are consistently creating content that’s captivating, creative, and authentic

What does this mean?

It means they care enough about their audience to craft pieces of media and messages that really resonate. The content hits on their followers’ dreams and desires, addresses things they’ve recently had on their minds often, it can even shock, fascinate, and pull them out of boredom or sadness.

Making creative content means finding new connections, inventing new ways to get a message across, combining different forms of media, and injecting novelty by collaborating with different people in their niche.

Above all, they have to stay authentic while doing it. Their loyal followers want to feel like they’re “one of them” – that they’re a close, trusted friend. A good influencer will achieve this by speaking in a common tone of voice, keeping their content relatable, caring about and engaging with the audience, and generally staying humble in spite of their success, fame, and status.

Social Media Content

How do you vet these things?

First of all, you can obviously check out their social media profiles and study the posts they’ve been publishing so far. 

Secondly, see if they have a media kit available that shows off their best work and gives a good impression of both the “vibe” and the quality of their content.

Their influence is real

Fake followers are a real problem on social media. What good is it if the influencer you’re working with has 100k followers, but most of them have been bought from some shady service? Not much good at all, apart from having a nice big number in their profile.

Yes, social media outlets have been cracking down on these things, but fake followers are still common on all platforms.

How do you spot fake followers?

1. Manually go through their list of followers

Potential red flags you should look for are profiles with weird or unrealistic-sounding names, many profiles that are not followed by anyone, and profiles with no user image or something that looks like a stock photo.

Additionally, if the majority of their followers appear to be from non-English-speaking countries, although their content is English, that might be a sign that the followers are not real.

2. Check the engagement on their posts

A real engagement rate for social media is between 2-3.5%. So if you see a profile with an audience of 100k, but their engagement is consistently low, their followers may have been bought. They should realistically be getting thousands of likes per post and hundreds of comments.

3. Use a tool to check for fake followers

In addition to doing the “common sense check” we outlined above, you can use one of many influencer credibility tools such as grin.co, inbeat.co, and modash.io to let a fraud-finding algorithm confirm what you’ve observed by looking through their profiles yourself.

Their reputation and background are flawless

You want to carefully vet the influencer’s background. Make sure they’ve had no reputation-destroying scandals, shady business connections, or even a criminal history.

A simple way to do this is to search for “influencer name + scandal,” “name + controversy,” or “name + convicted” on Google.

Could they be damaging to your brand?

Do they have business dealings that might interfere with your campaign or potentially damage your brand’s reputation?

It’s important to check for this because the costs of falling for a fraudulent influencer could be very high.

Obviously, these things are unacceptable and any sign of these issues will quickly make you rule out ever working with that particular influencer. 

Ideally you’ll want to find someone whose ethics and values are impeccable – in line with your brand.

Where to Find the Right Influencers – Platforms & Tools

Look for influencers in-house and among your fans

Most likely, many of your employees are already publicly advocating for your brand. You should look to channel and grow that enthusiasm! After all, who better to showcase what your brand stands for and be the credible faces of it than the people who built it?

Also, your leadership team is part of the face of your brand. Their role as social influencers is becoming increasingly important. One way to help senior executives successfully pick up this role is through personal branding.

Finally, your consumers can become a form of influencers as well. User-generated content (UGC) from brand fans and advocates can be very valuable and boost community engagement.

Each of these groups can be powerful brand advocates, but when combined effectively, the result is synergistic, delivering a massive impact.

Manually search on web platforms

Who’s already interacting with your brand?

Some of your top followers might have sizable, related audiences themselves. If they’re already liking, commenting on, and sharing your brand’s posts, they might be a perfect fit for a collaboration. If you see your brand mentioned without it being sponsored content, that’s a great initial sign!

Think about your industry’s icons

It could be a good idea to check out the most well-known influential people in your niche – yes, they’re more expensive to work with than others, but they also have the biggest reach and authority.

Set up a Google Alert

It’s possible to create an alert in Google so that anytime your brand, a topic related to your niche, or the industry in general is mentioned, you get notified. This is a valuable option for finding those people who are immersed in your field, are always talking about it, and are ‘hip’ to the latest trends. These might be influencers you’d want to work with.

Looking for Hashtags

Hashtags

By searching hashtags on different social media platforms, especially Instagram, you can find people in your niche and those who are already working as influencers. 

Do this by searching trending hashtags, hashtags about aspects of your field, and hashtags like #sponsored or #ad that tell you someone is working with brands.

Speakers at events

Usually, the most influential and authoritative people in your industry are paid to speak at industry events. Become familiar with the speakers on the list at conventions and other events and see who you could imagine working with for an influencer marketing campaign.

Look for blogs and niche authority sites

Search for websites and blogs that are written by influencers in your niche. Do this by typing in keywords related to your brand into Google and adding the word “blog.” There are also tools that automate this task, as we’ll address later.

Followers of other brands in your space

By doing a bit of competitive analysis, you can also find good influencers for your brand. Check out who is most engaged on other brand’s profiles and who has a good audience themselves. These influencers show they are invested in and proactive about marketing – which will be great if they’re working with you!

Find influencers with a similar audience as you

If you know your target audience, you know what other topics they’re interested in and which influencers in those niches they follow. For example, if your company sells popcorn, your audience might be interested in other related things, like watching movies. It might make sense to partner up with influencers in the movie space, so you can reach your audience in another sphere.

Set up a contact page for prospective influencers on your company’s website

If any influencers are browsing your website, they will see that you’re open to working with them and contact you. You just need to create the page on your site and provide a contact form – and they’ll do the outreach themselves!

Browse LinkedIn 

Some influencers also have active LinkedIn profiles. To find them, look for the job description of “content creator.”

Search forums in your niche

In some niches, there are good online forums where the latest in your industry is being discussed. Look for those people who are constantly discussing and providing value, and who seem to have authority and influence within the community. Reach out to those people to become part of your influencer marketing campaign.

If you’ve gone the manual route and are not yet satisfied with your results – or if you’d rather not do all that work yourself – there are two other ways to find the right influencers for your campaign:

You can use influencer-finding tools or hire an influencer marketing agency.

Use influencer-finding tools

Alexa’s Audience Overlap Tool

This is a tool to find competitor sites that your audience also likes to visit. These could be run by influencers you could potentially hire.

Influencity

Influencity is an “Influencer Relationship Management” tool. It allows you to find, analyze, and organize influencers, as well as manage campaigns and forecast and measure the results of those campaigns.

Upfluence

Another full-scale influencer marketing platform, Upfluence offers campaign management, product placement outreach, influencer event management, and payment and transaction services. 

Post For Rent

Post For Rent call themselves the “one-stop-shop for influencer marketing.” Their services include influencer search, an influencer marketplace, the NEXT business manager, and managed service.

Hype Auditor

With Hype Auditor, you get influencer analytics, influencer discovery, campaign management, media plans, trends and rankings, and analysis of competitors and the market landscape on social media.

Followerwonk

Created for finding influencers specifically on Twitter, Followerwonk lets you connect with those authoritative power users on the platform. It can not only search Twitter bios globally, but also analyze and compare accounts to find the right influencers.

Respona

Respona lets you find bloggers who are active in your niche. They will monitor for brand and competitor mentions and automate your influencer outreach.

Hire an influencer marketing agency

If this whole process of finding influencers, vetting them, and reaching out is something you’d rather not do yourself right now – influencer marketing agencies do all of it for you.

A good influencer marketing agency will have:

  • A built-up network and database of relevant and trustworthy influencers
  • A streamlined process for collaborating with brands and influencers
  • A creative eye for which campaigns will have the most impact
  • Proven experience with effective storytelling
  • Seamless campaign management 
  • The expertise and tools to properly analyze campaign metrics
  • An impressive portfolio and positive testimonials from past clients
  • An influencer marketing strategy tailored to your demands and your budget

Obviously, working with an agency will cost more than doing the work yourself. On the other hand, you are free to focus on other tasks in your business and can trust that their proven process will give you a good return on your investment in your influencer marketing campaign.

Conclusion

There you have it: Your guide to finding the right influencers for your campaign this year. If you follow the steps outlined above, we are confident that you will be able to use the proven power of influencer marketing to bring measurable growth to your business.

What is a Social Media Influencer? Full Definition 2024

Table of Contents of a Social Media Influencers Definition article

  • The definition of “Social Media Influencer”
  • Who we could define as the first paid influencer
  • The definition of the modern influencer on social media
  • What qualifies someone as an influencer?
  • What is an example of a social media influencer?
  • The power of social media influencers – defined
  • What exactly does a social media influencer do?
  • Is being a social media influencer defined as a job?
  • Do influencers make a lot of money?
  • How influencers wield their influence: A definition
  • Defining the different categories of influencers
  • Influencers as defined by social media platform
  • Defining the most popular fields influencers work in
  • Conclusion

The term “influencer” is everywhere now, and it seems like every kid (even many adults!) wants to “work as an influencer” today.

But, is there any substance behind that term?

Or is “influencer” just another buzzword from the young generation? 

Let’s get rid of the ambiguity surrounding that word.

We’ll take a deep dive into the definition, what an influencer is, what they do, and how it all works.

Diving in… 

Who is an influencer? Broadly speaking, you’re considered an influencer if you have authority on a given topic. People listen to you and they’ll even emulate you because they respect and look up to you.

The definition of “influential”

What you do when you influence someone is “to cause someone to adopt or change a behavior, belief, or opinion.” 

When you’re an influential person, you can have this effect on a considerable number of people. You could call them your followers.

This influence can be used for many purposes. An influencer can steer his or her followers to take certain actions, start thinking in a certain way, or start taking out their wallets.

You can use influence for good or bad. While many influential people are ethical and responsible, some are not, and they can lead their followers to make bad decisions

Who we could define as the first paid influencer

While influencer marketing has been booming in recent years – its market size shot up from CHF1.7 Billion in 2016 to CHF13.8 Billion in 2021, the concept has been around for a very long time. The first recorded paid celebrity endorsement, what we could call the first case of influencer marketing in modern times, was Roscoe “Fatty” Arbuckle, who got hired to publicly endorse the Turkish cigarette brand Murad, in the year 1905.

The definition of the modern influencer on social media

The nature of media and celebrity has since transformed – but influencer marketing is going stronger than ever.

Nowadays, it’s no longer just celebrities who are acting as influencers endorsing products to their fans. Today influencers come in all shapes and sizes (as we’ll talk about later). Anyone with a sizable audience on social media who is trusted for their expertise, or even just liked for entertainment value, holds the power to change minds and should be considered an influencer. 

They can steer people’s opinions and buying decisions – because they are liked, and/or have authority in their niche. 

Brands love influencers, because their endorsements are a great way to generate awareness and build trust with an audience they might not otherwise be able to reach as easily and convincingly.

This has opened up great opportunities for those willing to put in the work to become social media influencers. Today, many have the goal of working in this unique type of “job.”

What qualifies someone as an influencer?

Anyone with at least a few hundred followers on social media, whose posts get good engagement from their audience, can be considered an influencer. Also, their content should be focused on a specific topic which they build authority around. 

This way, their audience knows to trust their opinion on this specific topic.

What is an example of a social media influencer?

Every niche has influencers. For example, Taulant aka T-Ronimo on TikTok stands out with over 168k followers. Zeki also focuses on comedy with his Instagram account Swissmeme. On it, he shares typical Swiss situations as memes, causing many laughs among his Swiss community. But other areas are also represented by great Swiss influencers, such as Mimoza in the fashion/beauty category or Martina Bisaz in travel. If you want to get to know more exciting Swiss influencers, you can find an exciting article here.

The power of social media influencers – defined

Influencers can do for a brand what a regular ad can’t do as easily. They can give an authentic endorsement that their audience will actually trust and follow.

“We want to do business with people or brands that we like and have forged a bond with over the years.” – Robert B. Cialdini, author of Influence: The Psychology of Persuasion.

This is why more and more brands are realizing the power of influencer marketing.

Alex Bolen, the chief executive of Oscar De La Renta, said: “It would not be an exaggeration to say that our handbag business has taken off through our engagement with the influencer community. Our production has doubled.”

Influencers get people to act – namely, to pull out their wallets in good faith. And that makes them very powerful. Even if they only have a modest-sized following.

What exactly does a social media influencer do?

It might look easy from the outside. Just take selfies with some products and rake in the money! Right? 

But there’s a lot that has to happen behind the scenes when you’re an influencer:

  • They create and manage their personal brand and their accounts
  • They craft their strategy and plan content
  • They prepare for shooting video and images – clothes, make-up, lighting, choosing the right locations and angles
  • They’re constantly engaging with their audience
  • They deal with existing brand partners and acquire new ones
  • In short: They run a legitimate, full-time business, often with multiple employees

Is being a social media influencer defined as a job?

If we’re being precise, influencers are not employees, but rather entrepreneurs. They are their own small, or in some cases, mid-sized, business. They themselves are responsible for creating everything surrounding their brand, managing it, and growing it. 

Even if they’re working with an agency or in a long-term contract with a brand, they have more responsibilities than many traditional employees. 

In this case, they are acting as a business that is contracting with another. 

Do influencers make a lot of money?

In many cases, yes. Typically, different-sized influencers make between CHF 200 and CHF 100,000 per post. A-list celebrities can even make up to CHF1 Million for one social media post! 

How much exactly they make depends on the niche, audience size, the influencer’s likeability and ability to sell, content quality and frequency, and what kinds of contracts they manage to get from brands.

Four ways influencers can make money

1. Doing affiliate marketing

The influencer endorses a product in their content, and they receive a percentage of any resulting sales.

This type of commission-based marketing is also performance-based.

The more sales the influencer drives, the more they earn for themselves. This is often done through giving out promo codes to their followers that they can enter to get a discount with a brand. The sale is then tied to the influencer’s affiliate account. 

Another way to do this is by providing a special link for the audience, but this works better on some social media platforms than others.

2. Getting money for each post

Content that is published as a collaboration between brands and influencers must be declared as a sponsored post for the transparency. The brand tells influencers which products/services they should talk about and how they should present their product. To ensure that the content is received by the target group, it is important that the influencer is given enough freedom in the creative design so that they can ensure that the posts fit into their feed and come across as authentic. The influencer is paid for the published content, which has been created in collaboration with a brand. How much an influencer earns depends on various factors, e.g. reach, Swiss Reach, content format, etc.

3. Entering into long-term contracts with brands

These relationships can last a year or more. 

The influencer agrees on a certain number of campaigns, pieces of content, mentions etc. and receives payments in return for the duration of the contract

This can be a nice stable income, which in many cases is quite welcome for the influencer who has to always be hustling for next week’s deal.

4. Receiving free products

One of the perks of the social media influencer lifestyle: 

You often get free products to try out and possibly recommend to your followers. In most cases, these products will be yours to keep.

How influencers wield their influence: A definition

Here’s how an influencer’s influence actually plays out in the real world:

Influencers are connectors

They are like nodes in a network that bring together their followers, fellow influencers, and brands.

Because they are experts and leaders in their industry, their power to connect others is immense

This comes with a lot of responsibility on the part of the influencer, by the way. If they start burning the people who trust them by repeatedly giving bad recommendations, their status as an influencer could become permanently damaged.

Influencers are informers

It’s what the internet has been all about since the beginning – efficiently spreading relevant information. 

Today, social media influencers play an important role in spreading information: They keep their fans up to date with new items, developments, and even breaking news. Usually the information being spread by individual influencers is organic and more trustworthy than corporate sources. 

According to a recent survey, influencers are the most trusted source of information and the most influential in the decision-making process, even more so than trade exhibitions or word-of-mouth recommendations.

Moreover, they curate information from different sources to make it more digestible for their audience.

And so, these influencers play a key role in spreading information and relevant messages!

Influencers shape opinions

Lifestyle Influencerin mit Kaffee

While engaging and informing are vital aspects of an influencer’s job, ultimately wielding power is about influencing people’s opinions. And influencers are great at it. They’re charismatic, authoritative, and persuasive. 

Their influence on the audience’s opinions can be immense, particularly if they stay timely, knowledgeable and relevant, make good content, and are careful to not misuse their followers’ trust.

Defining the different categories of influencers

Nano-influencer: Under 5000 followers

You can be a nano-influencer with some hundred social media followers, without much celebrity status. 

These influencers are still a welcome business partner for certain brands, because they don’t command high payouts, or are happy just to receive free products in return for endorsements. This means they can hire many nano-influencers for the price of one macro-influencer.

More importantly, their audience, often made up of mostly their close friends and family, are extremely engaged and trust their opinion greatly. When they recommend something, it holds a lot of weight!

Micro-influencer: 5k-100k followers

We know that bigger isn’t better with influencer marketing, and working with a micro-influencer is a sweet spot between authenticity and affordability on one side and popularity and reach on the other. 

Also, these small types of influencers are usually more available. While most of them do get a fair number of offers, they are usually not overwhelmed with brand deals flooding their inboxes. 

Micro-influencers are the definition of niche authorities. They are experts in their topic of choice and educate their modest following on everything surrounding it. Again, engagement is very high with these micro-influencers, because their audience feels more like a family than a huge disjointed crowd, as big celebrity accounts often do.

Macro-influencer: 100k-1m followers

This is where we get into the territory of massive reach. If a macro-influencer recommends your product, you can be sure that it’ll hit hundreds of thousands of eyeballs. Accordingly, macro-influencers have higher prices, less availability, and higher standards than smaller accounts.

But, crafting the right campaign with a macro-influencer can drive serious awareness and sales, so – done right – it can be an amazing vehicle for business growth.

Mega-influencer: Over 1 million followers

These are actors, musicians, and other A-list celebrities. 

Celebrities might have a huge audience, but often have less influence than smaller influencers: They appear less authentic and often don’t have as much authority and expertise in niche topics.

They are also picky, often difficult to work with, and very expensive. Many brands therefore prefer to work with multiple smaller influencers instead of one mega-influencer.

Influencers as defined by social media platform

Bloggers

The original online experts. Bloggers go deep on their chosen niche topic, and people rely on them for research and product reviews. Some blogs grow so authoritative that they turn into publishing companies rather than simple websites.

Yet, in the beginning, was the single influencer – the one you go to find out the latest and best information around the topic they’re an expert in.

YouTubers

YouTubers use the visual and auditory channel to do a similar thing to bloggers: Educate and inform their audience. But, YouTube videos also usually have more entertainment value than blogs – and influencers use that power to build huge, loyal followings. YouTube videos are usually longer than videos on TikTok and Instagram.

Brand sponsorship can take different forms: Brands can simply get a shoutout at the start and end of the video. In some cases, the influencer will make an entire video testing a product or incorporating a product into the story of the video. 

There are many opportunities for brands to appear – and they love it!

Podcasters

With podcasts being the longest form of online content, they draw a very interested and loyal audience. Hence, sponsoring a show can be very valuable for brands.

Instagrammers

The advent of Instagram’s platform for sharing images and short-form videos is when influencer marketing really blew up as a business.

Viral Instagram Reels are flashy, fancy, and engaging. A strategic product placement or endorsement by the influencer can do wonders for a brand’s marketing efforts

Sponsored Instagram posts are also a great way for influencers to get paid – often handsomely. 

So today most young people aspire to become influencers themselves because they see the cash and status it can bring.

TikTokers

This is the hot young platform, and home to a lot of up-and-coming social media influencers. While TikTok is a more fast-paced platform, people still grow to love and associate with their favorite creators. This opens the door to brand endorsements and influencer sponsorships, similar to other platforms.

Defining the most popular fields influencers work in

Here are some of the niches that influencers choose – most of these are trending, have a large audience, and can be very profitable to create content around.

1. The Business and Money-Making niche

Many people want to be an influencer in this niche, and their quality and ethics are on a spectrum. You can make a lot of money by teaching others about money. There are endless resources and tools to recommend that you can earn substantial commissions for.

2. The Beauty niche

One of the most popular niches for young, often female content creators to be an influencer in. But also becoming more and more important for male creators.  

3. The Fitness and Health niche

This niche is always going strong. It’s also competitive. Many different people have the goal of being health and fitness influencers. Fitness is also a very visual topic, so is well suited to social media.

4.The Cooking and Food niche

People love to look at recipes and cooking videos online – and influencers will provide! Some of these food and cooking accounts grow to millions of followers.

5. The Tech niche

There are always new and expensive products to review. This niche is quite competitive, but can offer great payouts to influencers.

6. The Travel niche

Travel seems to be an evergreen niche that is coming back in 2024 and beyond. Influencers can partner with tour companies, airlines, hotels, and car rental agencies to turn documenting their travels into a money-making activity.

7. The Fashion niche

Fashion modeling nowadays happens more on social media than it does at fashion shows or in print magazines. Consequently, there is good money to be made for influencers representing luxury clothing brands or as affiliates selling accessories, for example.

8. The Parenting niche

This niche is growing as more people get their information from trusted online influencers than from books or other traditional sources, even on topics such as parenting.

9. The Lifestyle niche

A broad, and popular niche. Creators can pick from a number of topics. Although it takes something special to stand out in this niche. An influencer has to be charismatic, successful, creative, or a combination of those in order to make it in this niche.

10. The Pet niche

It seems like cute kitten pictures and videos have always been the most popular thing on the internet. It now goes so much further. Pets have their own Instagram accounts, dog training gurus are everywhere. The growing pet niche is still a good niche to get into.

Conclusion

We hope this helped clear up the question of what an influencer really is! 
If you’re thinking about becoming an influencer yourself – or you’re a business curious about if using influencer marketing might be a good idea for your business – feel free to check out our other articles on these topics or join the email list to receive the latest news and trends around influencers and influencer marketing.

Author: Megan Bozman, Owner @Boz Content Marketing

The Top 50+ Social Media Agencies in Europe in 2024

Social media marketing is a great way to grow your business by targeting the right people. But it’s not always easy for an average person to do so. Here’s where social media agencies such as Kingfluencers come into play. These agencies are equipped with the right tools to market your brand effectively. This article covers the 50 best social media agencies across Europe.

Table of Contents

  • Social media agencies in Switzerland
  • Social media agencies in Germany
  • Social media agencies in Austria
  • Social media agencies in France
  • Social media agencies in Spain
  • Social media agencies in Italy
  • Social media agencies in Poland

Directory of Social Media Agencies in Europe

Are you looking to improve your brand image through good marketing? Is it important that your social media agency is local so they understand your audience, and you can have in-person meetings? 

Everyone has different sets of requirements. Some are willing to spend a great amount on a media team whereas others would like to hire local freelancers for a cheaper alternative. You should ask yourself these questions and if you’re interested to know more about social media agencies in central Europe, here are the 50 best ones you can find!

How to choose the best social media agency

Social Media Agencies. Meeting in Agentur

Choosing the right social media agency can be a life-changing choice for your brand. That’s why  we’ve curated a checklist for you to look through when making such a decision.

  1. Experience: You want someone who has an impressive client portfolio, success stories, and a few years of experience in the marketing industry.
  2. Strategic resources: How specialized is the agency in your specific niche? Do you think that the strategies they offer are properly customized first?
  3. Tools: An agency should be equipped with the latest tools such as good analytics, planning and scheduling tools, as well as design tools. 
  4. Communication: It’s key to ensure clear and effective communication regarding prices, plans, and expectations.
  5. Agency culture: People are crucial. You should be able to get along and be understood by them.
  6. Tracking and reporting: Agencies should constantly track statistical data and create reports to monitor progress.

Social Media Agencies in Switzerland

If you’re looking for a good social media agency in Switzerland, you’ll find many based in Zurich. We from Kingfluencers are one of the popular names with a big portfolio, also based in Zurich. Here are the top 9 social media agencies based in Switzerland.

Social Media Agencies. Zürich Switzerland
Zurich, Switzerland

Kingfluencers

We are the new creative digital company, where real people, creativity, and authentic stories are at the center of everything we do. Having been in business since 2016, we have worked with top brands across all sectors. We are a full-service digital storytelling agency with expertise in social media, influencer marketing, and performance marketing. Several exciting services are coming soon, so stay tuned!

R17 Ventures AG

R17 are “a performance marketing agency for entrepreneurs.” They specialize in paid advertising, creating images and videos in their own studio, and creating e-com applications. They are based in Herbrugg, Switzerland.

Webstages

Webstages focuses in particular on the topics of influencer and social media marketing and supports brands here with selective campaigns, as well as with the overall appearance and the entire coordination of marketing activities. 

Hutter Consult

Hutter Consult are an established Swiss social media marketing agency. Offering a multitude of services across many platforms, they are liked for their professional work. They’ve worked with WEF, AXA, and Zeiss, among others.

Buzz Factory

Buzz Factory offer social media marketing, PPC advertising, and branding services. They are based in Vevey, Switzerland. Their portfolio boasts work for the World Health Organization and several small-to-mid-sized Swiss and international brands. 

3z digital

Specializing in paid digital advertising, 3z digital operates from St. Gallen, Switzerland.

3z digital GmbH is a digital agency founded in St. Gallen, Switzerland in 2018 with about 10 professionals. They specialize in social media marketing and digital strategy services for small and mid-market businesses alike.

Highway 61

Operating out of Zurich, Highway 61 call themselves, “a top-rated world-class marketing and design agency.” They offer branding strategy, visual identity, design, social media strategy and management, digital marketing, and advertising. In the past, they have worked with clients such as Bono Pizza and Eat To Live.

Xeit

The digital marketing agency xeit GmbH describes itself as a full-service online agency and advises on everything from consulting and creation to the implementation of digital marketing activities. 

ZEAM

Founded by Yaël Meier and Jo Dietrich, the consulting and marketing agency specializes in generation z as a target group. Based in Vitznau, they offer TikTok Marketing alongside their gen z consulting service and help companies enter the Metaverse.

Social Media Agencies in Germany

German social media agencies are generally more pocket-friendly than Swiss companies but that doesn’t necessarily mean a compromise on quality. Some of the German agencies listed below have years of experience, impressive clientele, and get the job done professionally. 

Social Media Agencies. München Deutschland
Munich, Germany

Monsoon

Monsoon call themselves, “a natural force like a monsoon” for your digital marketing needs. Based in Berlin, they have worked with German start-ups such as Mieter Engel and EinguterPlan.

Admiral Media

Admiral Media offer a wide range of social media services. Their case studies include the companies TIER and kaufDA. Admiral Media are a German company working out of Spain.

MartonMedia

MartonMedia from Berlin specialize in Facebook and Instagram Ads and working with Shopify store sellers. They have worked with Nextdoor and Everjump.

MediaBoostr

MediaBoostr are a German digital performance marketing agency, but based out of Cyprus. They work mainly with fashion and luxury brands on paid social media advertising campaigns. MediaBoostr have worked with the brand tigha in the past.

KlickPiloten GmbH

KlickPiloten are an online marketing agency from Germany. They have worked with over 50 clients including Eberspächer, TÜV Süd, and Märklin. KlickPiloten are based out of Stuttgart, Germany.

Hexiimmedia

Hexiimmedia are a website and marketing agency out of Munich. They also offer social media services. 

Digitalyze

An agency out of Düsseldorf, Digitalyze do branding, campaigns, and online marketing. Past projects include Woodpecker’s Roadhouse and USTA Soundsystem.

Elespacio

Elespacio are based in both Berlin and Barcelona (hence the Spanish name). They are an agency who combine marketing and creative strategies to make a complete social media marketing approach. Past clients include Concord and Zalando.

Ministry Group GmbH

Ministry Group offer social media consultations to create better strategies. Based in Hamburg, they have worked with prestigious clients such as Hapag-Lloyd and Gillette.

Aylab 

Founded by Ayla Hourani in Hamburg, Aylab is a “rebelliously creative design agency” who also offer social media management, media creation, and community building. They have worked with big brands like Nivea, as well as many smaller local brands.

ifenius media

ifenius media are digital marketing experts based in Düsseldorf, Germany. Their portfolio includes work for TÜV Rheinland and Zoo Duisburg.

Adrenalinsky Werbeagentur GmbH

Adrenalinsky are a younger social media marketing agency who are working out of Cologne and Berlin. They have worked with many local brands and government initiatives.

TechStrive

Based in Berlin, TechStrive offer social media management among other services, and boast 15 years of experience in the sector. Past clients include mentora gymnasium and Freibeutler.

Social Media Agencies in Austria

For those who want a social media agency in Austria, we’ve listed several below. These agencies have had good feedback and impressive portfolios.

Wien Österreich
Vienna, Austria

Limesoda Interactive Marketing

Limesoda are a social media agency with more than 50 employees in Wien, St. Pöten, and Linz. They offer social media marketing services and have worked with well-known clients such as Red Bull and Hofer.

AN Digital

AN Digital are a social media agency from Bregenz, Austria. They have worked with Schiess & Schiess and BBS AG, among others. Their social media services include analysis and research, setting up accounts, content creation, and marketing campaigns.

WICKIE.

WICKIE. is an agency from Vorarlberg, Austria, who also offer social media services, for example building a social media strategy, creating relevant content, and interacting with the target audience, as well as regular reporting. Past clients include HEFEL Textil GmbH and Musikverein Gaissau.

The Ventury

The Ventury out of Vienna, Austria are helping small and big businesses with growth marketing strategies. They were founded in 2016 and have 46 employees. They have worked with Alfies and DasUmzugsTeam.

Loop

Loop are doing social media and performance marketing. They are an international agency with an office in Berlin. They frequently work with high-value brands such as Puma and Breitling.

Bacon & Bold

Bacon & Bold’s specialty are marketing strategies centered around social media. They have offices in Linz as well as Vienna, Austria. Bacon & Bold were founded in 2016.

PR International

PR International are a PR agency from Vienna, Austria who also offer digital PR on social media. They have been in business since 1985 and are one of the most well-known agencies in Austria. Their clients include high-end brands like Louis Vuitton and Breitling.

Press n relations

Press’n’relations are a PR company who can also act as your social media manager. They operate out of Vienna, Austria.

Slopelift

Slopelift is a full service agency with an office in Vienna, Austria. They offer social media management and social media advertising for brands such as Porsche, Renault, and Miele.

Promo Masters

Promo Masters is active in Salzburg and Vienna, and has been in business since 1999. Their 18-employee team does social media optimization, among other services. They have worked with many clients in industries ranging from tourism to medicine, law, finance, and web developement.

SESO

SESO media group are a social media marketing agency in Vienna, Austria who have worked with prestigious clients such as Volkswagen and A1 Telekom.


Social Media Agencies in France

Social media marketers are also available in France. We’ve listed some of the well-known ones below.

Paris France
Paris, France

Aji Creative

Aji Creative are a French agency who do web and mobile development. They create digital strategies, plan and design user interfaces, and more. They have worked with big corporations such as Disney in the past.

Rosbeef

Rosbeef are a social media and design agency located in Paris, France. They are branding and design specialists and have worked with many big clients such as Adidas and Heineken.

Else & Bang

Founded in 2018, Else & Bang has won several awards. The agency is based in Boulogne-Billancourt, France. Their approach is to identify brand strategy, carry out social media campaigns, and make use of influencers and ambassadors. Previous clients include Verizon and Allianz.

Storyzee

“Storyzee combines marketing consulting and multimedia production to support your brand’s storytelling on the web and social networks.” In the past, they have worked with ValueQuest and Exodon. Storyzee are based in Paris, France.

Social Media Agencies in Spain

One of the best social media agencies in Spain is Appetite Creative. Whilst there are many more options for Spanish social media agencies than listed here, we focus on the ones mentioned below.

Madrid Spain
Madrid, Spain

Appetite Creative

Appetite Creative are a multinational agency with an office in Madrid, Spain. Not only do they offer social media marketing, but also branding and video production services. Recently they have created campaigns for Tommy Hilfiger and Heinz Ketchup, among many other high profile clients.

GOSO

GOSO is a dedicated social media marketing agency offering Instagram, TikTok, and LinkedIn services with 37 full-time staff members located in Barcelona, Spain.

Elespacio

Elespacio are based in Barcelona. They are an agency who combine marketing and creative strategies to make a complete social media marketing strategy. Past clients include Concord and Zalando.

Admiral Media

Admiral Media, “founded in Spain, performing worldwide” offers social media services and have worked with the companies Tier and kaufDa.

Wild Wild Web

“We help you attract and conquer your customers through branding, web design and online advertising.” Wild Wild Web have worked with BBVA, Cartier, Santander, and Porsche. They are based out of Madrid, Spain.

Social Media Agencies in Italy

A few Italian social media marketing agencies are worth mentioning including Armando Testa, the largest Italian communication agency. 

Mailand Italy
Milan, Italy

Americanoize

Americanoize are an influencer marketing and social media agency with an office in Milan, Italy. Brands they’ve worked with are Diesel and Adidas, among other big names.

Instasamy

Based in Milan, Italy, Instasamy are an agency specializing in Instagram and TikTok marketing strategies.

Ekeria SRL 

Ekeria are offering SEO, SEM, social media, ADS, lead generation, content, website development, and ecommerce development. They’re working out of Milan, Italy, and have done social media campaigns for hotels and service companies.

Brandme

Brandme are a personal branding agency. They are professionals in social media management and winners of the Top Italian Branding Agency Award on clutch.com. Brandme are based out of Rimini, Italy.

New Media Adv

Founded in 2001, New Media Adv is “a structured digital agency specialized in performance digital advertising that uses refined, effective and measurable tools.” New Media Adv are located in Milan, Italy.

Armando Testa

Based in both Torino and Milan, Italy, Armando Testa is the largest Italian communications group in the world. They’ve been around since 1946. While they are not specialized in social media marketing, they have done a campaign for “Cuki Cofresco,” an Italian food packaging and containers brand.

Social Media Agencies in Poland

Social media agencies in Poland are also gaining traction due to the recent increases in both influencers and brands in the country. If you’re looking for Poland based agencies, here is the list of some of the best social media marketing agencies based in Poland.

Warschau Polen
Warsaw, Poland

Virtual People

Virtual People is a marketing agency made up of specialists in different fields. They call themselves a “360 degree agency.” Services offered include social media marketing and advertising. They’ve worked with many clients, most prominently the multinational corporation Decathlon. Their office is in Szczecin, Poland.

Whites Agency

Whites Agency out of Warsaw, Poland were founded over a decade ago, and offer “a strategic approach to social media” with “deep analysis of every action and effect.” They list brand communication strategies, influencer marketing, and social media management as part of their services. They’ve worked with well-known brands such as Tefal, Henkel, and Krups.

Neon Shake

Neon Shake do digital marketing and branding. They build strategies and conduct comprehensive brand communication on social media based on consumer insights. “We create attractive content, cooperate with influencers, run contests, manage promotion budgets and report the results.” Based in Wroclaw, Poland, they’ve worked with clients such as Spotify, ASUS, and Western Union.

Tribe47

Tribe47 create social media campaigns for e-commerce, subscription, online education and B2B service businesses. Their office is located in Warsaw, Poland.

Conclusion

With the increasing impact of social media on brands and businesses, there are thousands of options when it comes to social media agencies. This guide mentioned 50+ of those based in Central Europe which hold appropriate portfolios and qualifications to do their jobs. We hope that you have found this directory helpful in your search for the perfect social media agency.

It is worth noting that every business has different needs that can be catered to differently across social media agencies. So, reach out to a professional for the best advice on how to maximize results within your budget.
If you consider hiring a Swiss-based social media agency, make sure to also check our website and learn about the social media marketing services that we offer.

Author: Megan Bozman, Owner @Boz Content Marketing

Beyond the Hype: How ChatGPT is Transforming Influencer Marketing and Amplifying Content Creators

Influencer marketing and content creation have been the twin towers of modern business. Reaching target audiences with the right kind of information in a suitable format has been how companies worldwide have operated for the long term. In all that time, the only changes anticipated were improvements in the kind of content offered and also development in the tools and strategies used in the distribution of content. Nobody envisaged AI becoming a part of the business mix. However, the introduction of ChatGPT and other tools like Dall-E into the market hasn’t gone unnoticed. Since its release in late 2022, many people around the world have worried and wondered about how this tool will affect influencer marketing and content creation in the coming years. Would it take over the job of influencers and content creators? Or would it become a helpful tool that those within the twin space can leverage to improve their jobs and be more effective? Read on to learn the possibilities in the twin fields of influencer marketing and content creation in the age of ChatGPT.

Influencer Marketing and Content Creation

While many know these two fields are closely related, they also find it difficult to ascertain their differences. Let’s make the distinction clear.

Content creation is an essential aspect of digital marketing and branding strategies which involves all processes concerned with producing and publishing original content. This could include media like written articles, videos, images, and audio. These contents are usually created to be published on platforms like websites, blogs, social media outlets, etc. The person who does this is known as a content creator.

Influencer marketing, on the other hand, is a form of marketing that depends on using well-known individuals (influencers), that have a powerful voice due to the influence on their community, to read a target audience. This works through the collaboration of companies or brands with influential individuals who usually have a large following. These individuals help the brands to promote their content. Using this method, they could reach a broader range of people. There are various forms of collaboration, such as payment per content, barter deals or ambassador contracts. Through a briefing, the brands ensure that influencers and content creators understand how and what kind of content they should post, but ideally leave them enough freedom in the creative realization.

So while the content creator produces content, influencer marketing ensures the content gets to the right people on the right platforms.

What is ChatGPT?

Vorstellung ChatGPT

ChatGPT is a conversational AI model developed by OpenAI. It is based on the GPT-3 architecture, which is a transformer-based language model that has been trained on a massive corpus of text data from the internet. The model has been fine-tuned for conversational AI and can generate text in response to user inputs, making it suitable for building chatbots and virtual assistants.

ChatGPT can answer questions, engage in casual conversations, and generate text in various styles and formats, including questions, statements, and even poems. The model can generate human-like text and has a vast knowledge of the world, making it a powerful tool for natural language processing and generation tasks.

How does ChatGPT affect Influencer Marketing Content Creation?

There was a lot of panic within the content marketing space when ChatGPT was launched. Many felt it was going to be a big competitor for those in the content marketing space. There are a few reasons people think this way.

1. ChatGPT has Access to Tons of Information 

Content marketing is all about the packaging of information and ChatGPT has Access to all the information you could think about. While you would be aching your head to find the correct information to use for your content, this AI tool has access to all the information you could ever dream about.

2. Works Quicker and Smarter Than Humans

For an AI that generates excellent content in less than five seconds, ChatGPT is the ultimate content generator. If you think of it, it could come up with the right content, create perfect hashtags, and use the right metrics. That’s way faster and smarter than humans could cope with.

3. Its Availability To Everyone 

Anybody could get on ChatGPT to get the perfect answers to their questions in a breeze. Why search Google for the top-ranking article on the subject that might not even give the exact answer you’re looking for if ChatGPT can give you that information in the most interactive manner available for written content?

ChatGPT affect Influencer Marketing Content Creation

What are the disadvantages of ChatGPT?

Putting all the mentioned positive aspects together, it looks like ChatGPT is and will be a big issue for the world of content marketing. But if you step back and consider the issue from a different angle, you would think otherwise. Here are reasons to believe that ChatGPT is not a danger to the content marketing business. 

1. ChatGPT Can Only Be a Content Marketer For Its Brand 

If ChatGPT were ever a content marketing tool, it would be primarily for its mother company’s open AI and not for the rest of the world. It shows what the open AI company has to offer. Whatever information it curates and whatever content it creates will lead people back to it.

2. It’s Only Text-based 

This may be why ChatGPT cannot dethrone content marketers and creators. It is simply a text-based bot that can only provide content in textual format. Content creation doesn’t stop at written documents only. It includes audio, video, and even animation. ChatGPT cannot offer all these other kinds of content even if it can provide the needed information. Nevertheless, there are many other AI tools apart from ChatGPT, such as Lumen5 for AI-powered video production, Soundraw as an automated music generator or Cleanup.Pictures to remove unwanted objects or people by artificial intelligence and many more.

3. Issues with content

While it is true that ChatGPT can create content, it is not the perfection many think it is. Of course, it can generate text that mimics human writing to a certain extent. However, it’s important to note that AI-generated text is not the same as human-written text, and some differences may be noticeable.

For example, AI models may struggle with the following:

  • Understanding context and cultural nuances
  • Conveying emotions and empathy in a text
  • Generating genuinely original content that has not been seen before
  • Matching the tone and style of a particular publication or brand

While it’s true that AI-generated text has the advantage of being able to quickly generate large amounts of text on a wide range of topics, which can be helpful for tasks like summarizing information, generating ideas, or synthesizing data, it is likely to lack human touch which most brands crave. 

4. ChatGPT is not an influencer

Influencer marketing works because (well-known, influential) people collaborate with brands to advertise their products through content marketing. These persons are people with an opinion  who can inspire people for one brand or the other. ChatGPT, on the other hand, is an unbiased AI tool that would not bend to anyone’s side. This makes it impossible for brands to even rely entirely on AI.

5. ChatGPT and SEO 

Search engine optimization is a massive part of content marketing. There are sides to the field of SEO that ChatGPT can handle. It can quickly create keyword-optimized content for brands and websites and also help in identifying new keywords that your business should target. It can also help with competitor analysis through the text summary process. However, there is more to SEO than keyword discovery and optimization. There are aspects of SEO that do not directly involve the creation of content. ChatGPT can only help with the content part of SEO. These would not include technical aspects like on-page optimization, and off-page activities like link building and domain credibility. These aspects are fundamental and must also be handled so content can fly. Since ChatGPT cannot handle these aspects, it cannot take the place of content creators and marketers.

Based on these reasons, it is easy to conclude that the end of content creators and marketers isn’t even near.

How Does ChatGPT Influence Content Marketing and Creation?

The answer is content. At its best, ChatGPT is a tool that content creators can use to make their jobs easier, quicker, and more effective. ChatGPT offers significant leverages when it comes to content. Here are some benefits of ChatGPT for content marketing.

ChatGPT ist mit neuen Challenges verbunden, diese gilt es zu sichten.

Content Generation 

ChatGPT has the potential to significantly impact content marketing and creation by providing an automated way to generate high-quality written content. Some use cases include:

Product descriptions: ChatGPT can generate product descriptions for e-commerce websites, saving time and resources for marketers.

Blog posts and articles: ChatGPT can generate blog posts, articles, and other types of written content, freeing up time for marketers to focus on other tasks.

Social media posts: ChatGPT can equally be used to generate social media posts, freeing up time for marketers to focus on other tasks.

Email marketing: ChatGPT can generate email marketing content, freeing up time for marketers to focus on other tasks.

Efficiency and Speed 

With ChatGPT, creating a lot of content with efficiency and speed is guaranteed. You can make tons of written content that would require a minimal amount of editing. It is so effective it becomes difficult to spot the difference between AI-generated text and human-generated text. 

FUN FACT: There are portions of this article that were generated by ChatGPT. You’ve already read through them without noticing. You can try again if you are able to detect the text written by ChatGPT.

Creating Ideas

Sometimes, the most difficult aspect of content creation is generating ideas. This is because we are human, after all and need breaks. But ChatGPT never needs a break. This AI tool can help you when you need to curate ideas. Anything ranging from hashtags to entire body contents, ChatGPT can help with ideas.

Monitoring Market Situations and Competition 

With ChatGPT, you can monitor your competitors with ease. You can get easy insight into your competitor’s strategies, products, and market presence. This makes it easy to know exactly what’s going on in the market and make the right decisions. Also, you can monitor the situation in the market and get information like trending topics, ranking keywords, etc. With this, you can stay on top of your content strategy at all times.

Are There Downsides To Using ChatGPT for Content Marketing?

While using a language model like ChatGPT can be a valuable tool for content marketing, there are also some disadvantages to consider:

Lack of creativity

While a language model like ChatGPT can provide information and generate text, it may lack the creativity and originality that human writers can bring to content marketing.

Potential for language errors

Language models like ChatGPT are imperfect and may generate grammatically incorrect sentences or use the wrong terminology. This can lead to a decrease in the quality of the content produced.

Lack of empathy

ChatGPT lacks empathy and emotional intelligence and may not be able to understand the tone, emotions, and nuances that are important in content marketing.

Limited understanding of context

Language models like ChatGPT can only provide information based on the data they were trained on. They may not have a complete understanding of the context in which the content will be used and may not be able to generate content specifically tailored to a particular target audience.

Relying too heavily on AI

While AI can be a valuable tool for content marketing, it’s important to remember that it should be used in conjunction with human intelligence and creativity, not as a replacement. Relying too heavily on AI may lead to a decrease in the quality and originality of the content produced.

While a language model like ChatGPT can be a useful tool for content marketing, it’s essential to use it in conjunction with human intelligence and creativity and to be aware of its limitations.

Conclusion

ChatGPT is here to stay, and it shouldn’t be seen as a threat to content creators and marketers. It should rather be accepted as a great supporting tool that can help make the whole content marketing process simpler and quicker. However, ChatGPT, all by itself cannot do the job that content creators and marketers do. All it can offer is content that needs to be leveraged by experts in the field of content creation and marketing. This is why you still need professional help. You can reach out to our agency today or click here to check out our services.

Author: Yoeri Callebaut, Kingfluencers AG

Social Media Marketing Agencies In Switzerland: 2024 Directory

There are multiple social media marketing agencies, but which one is the right one for your company?

Table of contents:

  • Swiss Social Media Marketing Agencies
  • Influencer Marketing Agencies In Switzerland
  • Instagram Marketing Agencies In Switzerland
  • TikTok Marketing Agencies In Switzerland
  • Facebook Marketing Agencies In Switzerland

Switzerland has a number of social media marketing agencies – and it can be difficult to figure out which one is right for your business. After all, you want to hire the right agency that can give you exactly the results you are after. 

Additionally, while different agencies might appear to have similar competencies, there are many other important criteria when choosing a social media marketing agency, such as the chemistry and quality of communication.

Doesn’t Kingfluencers also offer these same services? Does it make sense to list other agencies here?

Yes, we do! But obviously, there are other specialists out there who could also help you. Choosing an agency is an important decision, and we want you to be as informed as possible before making it. So we compiled the most prominent social media agencies from Switzerland to give you a better overview of the Swiss social media marketing landscape.
In case we missed any agency that belongs on this list, please reach out to us.

Working With A Swiss Social Media Marketing Agency

When you’re looking for an agency, questions might arise, such as:

How do you know if a social media marketing agency is good?

A good agency will be able to create a social media marketing strategy that is exactly tailored to your needs and objectives. They achieve this by analyzing your business and industry in depth, and crafting optimal social media marketing campaigns from the insights they gain.

Because your business – every business – is a special case, a cookie-cutter strategy will not work well in social media marketing. The strategy must be uniquely made for your business and your goals.

How do you work with a social media marketing agency?

The agency will give you the choice between organic and paid strategies – or a combination of both. They will create, schedule, and publish relevant, engaging content for your business. 

Then, they’ll analyze the metrics, including ROI, generated by the marketing campaign and create reports – both for internal review and to provide to you, the client. 

An agency takes care of growing, managing, and engaging with your community of followers and can even step into the role of customer service through social media messaging channels. 

How do you find the perfect social media agency for your business?

First, see if the agency is offering – and has documented results with –  exactly the kinds of social media services you want to employ. Also, if you know and communicate your objectives to the agency, you can find out quickly if they would be a good fit for you. 

Below you’ll find a list of the most prominent social media marketing agencies in Switzerland:

If your goal is to increase your visibility on social media, consider getting professional support from an agency.

Austausch in einer Agentur

Influencer Marketing Agencies In Switzerland

With the growth of the influencer marketing sector, a number of agencies in Switzerland specialize in influencer marketing services.

The advantage of working with an agency for your influencer marketing efforts is that you can lean on the agency’s established network of vetted social media influencers and their experience working with them. Agencies have access to the best talent and have already established working relationships.

They will offer different types of campaigns – depending on your type of business, who you want to reach, and what message you want to convey.

They will make sure you are using the right influencers that make sense for your business. It is very important to be working with someone who adequately represents your brand and what it stands for. 

The biggest benefit of working with influencers is that they can tell authentic stories that resonate with your target audience on a more personal level. Their followers like engaging with influencers, because they can identify with them and therefore trust their judgment. 

People are much more likely to follow the recommendation of even a micro-influencer than the sales pitch of a brand or a regular advertisement. It feels like they are following the advice of a friend.

The best Swiss-based influencer marketing agencies are: 

Working with an agency will increase your chances of success in collaborating with influencers to raise brand awareness, as well as making the process easier.

Instagram Marketing Agencies In Switzerland

Instagram is one of the social media platforms with the highest engagement rates. Not only do most users log in every day, they will also readily engage with business’ content, if it is done well.

Hiring a social media marketing agency that knows how to create great Instagram campaigns tailored to your business can save you a lot of time. You can focus on other aspects of your business while they run your marketing campaigns for you.

If they are experts at what they do, they will employ strategies and tactics that will effectively grow your social media presence and boost overall engagement with your brand.

The increased number of touchpoints generated by good Instagram marketing can lead to business growth.

The agency’s job also includes analyzing user engagement with your account in order to be able to create the most fitting content for your audience, and possibly running paid ad campaigns. They should be monitoring campaign performance and be ready to adjust their strategy if need be.

Upon hiring an agency for Instagram marketing, make sure they have a portfolio of successful past campaigns.

There are many agencies in Switzerland who offer Instagram marketing services. We have compiled the most relevant ones below:

Are you looking to have a professional Instagram marketing campaign created? Give one of these agencies a call.

TikTok Marketing Agencies In Switzerland

Only a few Swiss social media marketing agencies explicitly offer TikTok marketing services.

TikTok has been growing rapidly for the last few years and is considered among the best platforms for marketing to a younger audience. 25% of its users are in the 10-19 age bracket, and 22% in the 20-29 bracket. 

If your business targets this demographic, a TikTok marketing campaign could be a good idea to capitalize on TikTok’s growing, international traffic.

Other benefits of promoting your business on this young platform are its different ad formats, the substantial organic reach your content can attain, and the abundance of popular influencers to work with.

Yet, many of your competitors might not be on TikTok. This could be an opportunity for you to be a first mover and capture new markets which your competitors have been neglecting.

A social media marketing agency can help you create content that fits with TikTok’s culture—content that is fun, creative, and has viral potential. It makes sense to hire an agency with a proven track-record in executing successful campaigns on this platform, as it is still quite unique in its demographics, user behavior, and content format.

With the right strategy, they could help you raise awareness of your brand, gain engaged followers, and skillfully advertise and sell your products or services. By using TikTok’s analytics, they will make sure the campaign is reaching its goal.

We researched those agencies in Switzerland that specifically offer social media marketing services on TikTok:

To ensure your success, make sure you work with someone who has proven results on the platform.

These agencies offer Facebook marketing services in Switzerland:

For best results, work with an established agency for your Facebook marketing campaigns.

Conclusion on The Swiss Social Media Marketing Agency Landscape

With some investigative efforts, you’ll be able to find the right social media marketing agency for your business. We hope that this article gave you a good overview of the most prominent social media agencies in Switzerland and the services they offer.

Check out our blog and follow Kingfluencers for our upcoming articles.

Author: Megan Bozman, Owner @Boz Content Marketing

The Top 10 TikTok Agencies in Switzerland (2023)

Finding the right TikTok agency that’s based in Switzerland can be a challenge. 

So we’ve gone out and researched for you which agencies there are in Switzerland – and summarized them in the following directory of the top 10 Swiss agencies for TikTok content and advertising, sorted by city.

Of course, we’re also recommending our own TikTok agency, Kingfluencers!

The directory is not complete, you’re welcome to tell us about other agencies that belong on this list and we’ll be happy to add them.

TikTok Agency Switzerland

The 10 Best TikTok Agencies in Switzerland

Zurich and Basel are the two big Swiss cities offering TikTok agencies. While the amount of agencies you can choose from is not overwhelming, the world of TikTok marketing is growing and new ones are popping up all the time. 

So let’s dive into the 10 best TikTok agencies Switzerland has to offer:

TikTok Agencies in Zurich

Kingfluencers AG

Kingfluencers is Switzerland’s pioneer of influencer marketing since 2016. Working with dozens of leading TikTok-centric content creators, our expert team delivers and implements high-performing TikTok influencer marketing campaigns but moreover, also offers unique TikTok strategies, “how to TikTok” workshops, community management and content creation for its clients . Developing and implementing a successful TikTok strategy will generate multiple tangible benefits, today and in the future. Even if Gen Z and young millennials are not your current customers, they are certainly your customers of tomorrow. TikTok allows you to get a head start in the constant race for market leadership.

Our TikTok expert team with in-house TikToker Julie Riess as well as our Chief TikTok & Trends Ramin Yousofzai are here to help you get ahead and win the race, also as a TikTok Partner Agency, we’re in direct contact with the platform itself. For our own TikTok approach, we’re additionally working closely with our strong partner KaltesWasser – THE TikTok agency from Zurich – to have more GenZ power right next door.

Kingfluencers holistic full-service agency is based at Hohlstrasse 188, 8004 Zurich, Switzerland.

Tings

Tings live and love TikTok. They’re as entertaining, funny and trendy as the platform itself. Their creative team has an eye for the optimal imagery. Their paid team brings your content onto your audience’s screens. 8 out of 10 team members have their roots in journalism – so storytelling is in their blood. And, as is customary for a TikTok agency, they’re on the platform 24/7 and know each corner and every trend.

Tings TikTok agency is based at Buckhauserstrasse 30, 8048 Zurich Altstetten, Switzerland.

Ramble

Would you like to reach the young target group with your company and get started with TikTok Marketing? As a TikTok marketing agency, ramble will develop a TikTok marketing strategy tailored to your brand. With creative approaches and a mix of organic content from the creative content team and paid ads, they get you to success. Because as TikTok says: Don’t Make Ads. Make TikToks! In other words: Adapt your advertising to the target group and conquer the hearts of the young community with a creative approach.

ramble is based at Räffelstrasse 26, 8045 Zurich, Switzerland.

Tiktokmarketing.ch

Tiktokmarketing.ch’s goal is to support Swiss companies and marketers on all things TikTok, be it with the help of their informative blog or their various service offerings. As an “early adopter” of this new social network and an experienced agency in the field of digital marketing, they have the necessary knowledge to successfully position your company on TikTok.

Tiktokmarketing.ch is a branch of Yuzer Group S.àr.l., Auf der Mauer 2, 8001 Zurich, Switzerland.

FINNA

FINNA puts your brand, your company or yourself on TikTok. The agency creates your content, manages your community and helps you reach Generation Z on TikTok and all other social media channels. Get your business on TikTok – and not just with cats or challenges! FINNA makes it possible and works with you to develop formats optimally tailored to your ideas, or even comprehensive campaigns. The agency connects you with Generation Z and shows you what your community really wants on social media.

FINNA are based in Zurich and Baden, Switzerland.

xeit

The Swiss TikTok agency xeit creates and places TikTok advertising for your company according to your needs and goals. Whether you want to know how to integrate TikTok into the marketing mix, need help developing a strategy, or need a partner to help you with content production and/or community management, xeit is there for you. Xeit is based at Limmatstrasse 291, 8005 Zurich, Switzerland.

Suchhelden

Would you like to use the many advantages of TikTok and get started as a company with TikTok marketing and targeted advertising campaigns? Suchhelden support you as a competent and experienced TikTok agency in your project. As a full-service agency, they know what’s important in the social media world. 

The agency is based at Hagenholzstrasse 83b, 8050 Zurich, Switzerland.

Rob Nicolas

Rob Nicolas, a TikTok agency from Zurich and Chur, Switzerland, will secure and create TikTok accounts for your business – even if you don’t plan to enter the social network right away. They’ll work out the basis for your future TikTok strategy together with you in a workshop. Whether it’s “Auction Ads” or “Reservation Ads”: They’ll set up your TikTok campaigns and look after them from A to Z. Through their direct exchange with TikTok, you’ll benefit from current know-how on the subject. Rob Nicolas’ young team creates appropriate and entertaining content, tailored to TikTok.

The agency is based at Jupiterstrasse 49, 8032 Zurich, Switzerland.

TikTok Agencies in Basel, Switzerland

Sidekicks

Sidekicks’ agency helps you to determine the target group and to record the targeting. They set up your TikTok campaign and constantly optimize it for optimal performance. For the Swiss agency, it is important that results and figures are understandable and that every customer has a contact person for all concerns regarding their TikTok campaign. Sidekicks helps to define the goals and target groups. A campaign can only be successful if there is clarity about this.

Sidekicks TikTok agency is based at Steinentorstrasse 19, 4051 Basel, Switzerland.

Mindstudios

An appearance on TikTok is not aimed at generating likes – at least it shouldn’t. Swiss-based agency Mindstudios works with you to develop a strategy that is fully aligned with the goals of your company. While private TikTok use is often characterized by spontaneity, they recommend comprehensive editorial planning for professional use, which guarantees the necessary consistency of content publishing. They’ll support you in this or take over the task completely in consultation with you. Depending on the nature of your business, the content may come almost automatically – or it may have to be produced in a targeted manner. Mindstudios agency’s TikTok experts create all kinds of content, always tailored to your target groups and your goals.

Mindstudios is based at St. Alban-Tal 43, 4052 Basel, Switzerland.

TikTok Agencies Aargau

Equipe.one

Equipe.one from Suhr, AG swears by its “state-of-the-art content for maximum reach”. The team consists of video experts, among others, who offer everything from the script to the finished edited video from a single source in order to use fewer resources and still obtain perfectly coordinated content. They realize content projects of all kinds, focused on TikTok and are the number 1 contact for various influencers and companies. They plan, write, produce and accompany a concept from A-Z. Their creative and innovative approach promises high-quality content tailored to every target group and for every customer.

Found the right Swiss TikTok agency for you?

We hope this list helped you to choose the best agency for yourself!

Our clients’ success with TikTok marketing has shown that if you choose the right agency to partner with, it’s an amazing way to grow your brand and recruit new customers.To see what’s possible with the right strategy on TikTok, check out some of our TikTok success stories.

Author: Yoeri Callebaut, CEO @Kingfluencers

How To Combine TV Advertising With Influencer Marketing

There was a time when TV advertising was the only moving media platform you could use to get your goods, products, and services in front of your target audience. At the time, TV viewership was up to a five hours minimum in the United States. By the early 2000s, TV viewership began to decline, and social media became the new way to engage with your target audience. Thanks to influencer marketing, social media marketing has yielded significant profits for many brands. While this may have become mainstream, TV advertising is still a very potent and helpful tool that should be exploited. Have you ever wondered how powerful these two arms of media could become if they merged? This article focuses on combining good old TV advertising with influencer marketing.

Do People Still Watch TV?

Ein Mann macht sich einen gemütlichen TV Abend

This is a question that gets thrown around more often than not. The reason for this is simple: many assume that the development of social media has relegated the use of TV to the barest minimum. It would amaze you to discover that this isn’t the case. While it’s true that social media is more dominant, its reach is still not total. 

According to recent research, television is still a mainstay in American life and culture. It is reported that

  • Almost every house in the United States owns a TV (98%), while thirty-four percent own more than one. 
  • Almost half of the country’s 332 million population openly confess to watching too much TV (49%).
  • average daily TV watching time in America is 3 hours and 46 minutes. This figure includes both live TV and time-shifted viewing (i.e. watching pre-recorded shows or streaming content on-demand). This is higher than the average time spent on social media daily (2 hours and 31 minutes).
  • If daily TV time is curated, the average American spends 52 days every year watching TV. By the age of 65, the average American would have spent nine solid years watching TV.

TV is also still very popular in Switzerland, for example, 15-29 years old spend around 108 minutes a day in front of the television, as our partner ADmeira confirmed. The Swiss Media Association also confirms that 79% of 15-29 year-olds will watch TV at least once in three months. The part of Switzerland that is most often found in front of the TV is the Italian-speaking part, followed by the French-speaking part and then the German-speaking part (Mediapulse, 2023). The staggering evidence these statistics present is overwhelming. It all points in one direction: TV is still very potent and is a great medium to reach people even in the age of social media and influencer marketing. If the thumb rule for advertising and marketing is reaching everybody, then it is important that influencer marketing finds a way to tap into the opportunities that TV offers to brands and companies.

Is It Possible to Combine TV Ads and Influencer Content?

For a long time, influencer marketing has had various social media platforms as its home. Combining these ads with TV might seem abortive for a few reasons. This section takes a look at those reasons and suggests why the combination would work nonetheless.

Different mediums

Influencer ads are originally made for mobile device users and as such would not particularly fit into the large screens of TVs. While this is true, there is a simple way around it. These ads can be repurposed for TV by adding extra elements to make them fit the screen size. Imagine having an image of your influencer on one side of the screen and other useful information about the brand on the other side. Your video would sit comfortably in the middle of the mix, creating a balanced scenery for the TV audience. There are no limits when it comes to creativity. It is possible to add a CTA integration with QR code, influencer or brand tags and much more – you can find all the information about it here on our service page.

Cost of TV ads

TV ads can prove very expensive to shoot and publish. The cost of getting the needed tools could be overwhelming compared to social media. However, this new model plans to repurpose the regular social media influencer marketing content for TV. This means there would be no need to spend outrageous amounts on shooting videos. 

Metrics

When it’s just social media, there are already tools by which reach can be measured. It is easy to know who engaged in an ad and what they did afterward. While it’s true it might be difficult to do the same with TV, it’s important to mention that there are ways TV ad metrics have been measured over the years. While we might not know who is clicking what, we can know for sure who did watch the ad. The aim of TV advertising is to get the audience’s attention. If they keep watching the ad, then it’s a good sign.

Audience

For most social media marketing, there is a niche that is targeted based on different demographics. TV ads are shown for all to see, and this may not be as tailored as what the social media platforms offer. To counter that, it is noteworthy that there are ways to decide who sees ads on TV. There are shows and programs that are usually tailored to different demographics. This knowledge can be used to fine-tune who sees the ads on TV, but on top of that, TV might actually offer you the opportunity to attract customers from outside your demographic. Who knows what’s possible when you advertise your products and services on national TV with the whole nation watching? Even social media has nothing on that.

With careful planning, it’s easy to navigate through the difficulties that might arise from combining TV ads with influencer marketing. What’s more? You could flip these challenges into leverage tools that would make your campaigns more intuitive and interactive. Make sure to also check out our case study with Ochsner Shoes, who implemented two influencer TV spots with us in 2022.

Snacks TV Abend

Has This Worked Off Paper?

Many times, people are afraid of trying new things because of the fear of failure. It’s no news that no one is willing to invest money in a venture that will fail. So has the combination of TV advertising with influencer content marketing been successful? The answer is yes! There have been multiple success stories of combining TV Advertising with influencer marketing. Many influencers are blurring the lines by taking the leap to join projects where TV ads and influencer content marketing are being used. Below are a few examples of the huge market success.

Ochsner Shoes with Alison Liaudat, Whitney Toyloy and Christa Rigozzi

In a joint collaboration that involved Ochsner Shoes, Kingsfluencers, and Admeira, two influencers were used to show off the beautiful and affordable sneaker shoes that the Ochsner brand had out. This definitely brought some visibility to the brand and the influencers too. For the first Ochsner Shoes influencer TV spot, content from Alison Liadaut and Whitney Toyloy was reused. In the second Influencer TV spot, a video with Christa Rigozzi was shot especially for the spot.

McDonalds with Yung Filly

McDonald’s collaborated with one of the United Kingdom’s rising stars, Yung Filly. He worked as a food server in an ad for the eatery and served food to customers as he promoted their latest reward scheme (watch video here). This wasn’t limited to only Yung Filly, many other influencers around the UK served McFlurries to people. In the end, the influencers were able to get many people to use the McDonald’s app.

Footasylum with Amelia Dimoldenberg, Yung Filly, Chukz, Harry Redknapp

For Christmas 2021, Footasylum partnered with a group of popular faces to create an ad for both TV and online platforms (watch video here). The ad starred Amelia Dimoldenberg, Yung Filly, Chukz, to turn around the holidays at the acclaimed house of Harry Redknapp. This ad got a great response both on TV and online. 

Pizza Hut India with Bhuvan Bam

In 2019, Pizza Hut India partnered with a local comedian named Bhuvan Bam who had been posting on YouTube since 2015. The comedian has really grown over time and currently has over 25 million subscribers and has had successful ad campaigns. For his work with Pizza Hut India, he was the mainstay in an ad that was produced to promote the brand’s affordable prices. The TV campaign benefited both the brand and the influencer. The brand gained more revenue, and the influencer gained more exposure (watch video here).

Why Combining TV Advertising and Influencer Marketing is Part of the Future of Advertising

TV advertising and influencer marketing are the two kings of the advertising world. While one rules the classic media, the other rules social media. Merging them together to an Influencer TV Spot is going to be a ton of success for anybody or any brand that dares to take the step. It’s certainly the direction advertising will take in the coming years. The benefits are a sure sign that this is the way to go.

Wider reach

When you use this combined method, you will reach a wider range of people than when you use only one of them. The combination of both TV ads and influencer marketing increases the number of people who could see your ad. Imagine the number of people watching TV all over your country. Now that’s what you can reach.

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Cost-effective

Influencer marketing is often more cost-effective than traditional advertising. While TV advertising can be expensive, by partnering with an influencer, advertisers can create a more cost-effective campaign that still has a wide reach and high engagement. One of the advantages of an influencer TV spot is that existing content can be reused and a new video does not necessarily have to be shot for the Influencer TV spot.

Increased Trust

One reason this will happen is that influencer marketing is often seen as more authentic and trustworthy than traditional advertising. In fact, by pairing an influencer with a TV advertisement, the ad gains a level of authenticity that it might not have had on its own. This is because influencers have built a loyal following, and their followers trust and value their opinions and recommendations. By partnering with an influencer, advertisers can tap into this trust and credibility, which can help improve the overall effectiveness of their advertising campaign.

Better Engagement

Combining TV advertising with influencer marketing yields better engagement. Influencers have already built up a dedicated and engaged following, and their followers are more likely to engage with their content. By combining TV advertising with an influencer, advertisers can leverage the influencer’s engagement to drive more attention to their ad. This means that advertisers can benefit from the influencer’s ability to generate engagement, which can help increase the reach and impact of their advertising campaign.

Flexibility

Another advantage of combining TV advertising with influencer marketing is flexibility. Influencer marketing is often more flexible than traditional advertising as it can be customized to suit specific campaigns and audiences. By combining this flexibility with the broad reach of TV advertising, advertisers can create a campaign that is both targeted and effective. This means that advertisers can create a campaign that is more relevant to their target audience, which can help improve the overall effectiveness of their advertising campaign.

Best Practices and Pitfalls to Avoid when Combining TV Advertising with Influencer Marketing

Combining TV and influencer marketing can be a powerful way to reach a wide audience and engage with consumers in a meaningful way. However, there are also several best practices and pitfalls to avoid to ensure a successful campaign.

Best Practices

  • Set clear goals: Before starting any campaign, it is important to establish clear goals and KPIs. This will help you measure the success of the campaign and make adjustments as needed.
  • Choose the right influencers: Selecting the right influencers is crucial to the success of the campaign. Ensure that the influencers you work with align with your brand values and have a strong following in your target audience.
  • Develop a cohesive strategy: Your TV and influencer marketing strategies should be cohesive and complement each other. The messaging and branding should be consistent across both channels to reinforce the message and increase brand recall.
  • Leverage the power of social media: Social media is a crucial part of any influencer campaign. Encourage influencers to share their content on social media and use relevant hashtags to increase reach and engagement.
  • Measure and analyze the results: It is important to measure and analyze the results of your campaign to see what worked and what didn’t. This will help you optimize future campaigns and increase ROI.

Pitfalls to avoid

  • Poor messaging: Ensure that the messaging is clear and consistent across all channels. A lack of messaging consistency can lead to confusion among consumers and ultimately hurt the campaign.
  • Inadequate monitoring: It’s important to monitor the campaign closely to ensure that the messaging and content align with your brand values. Failing to do so can lead to reputational damage and negative press.
  • Unrealistic expectations: Be realistic about what you can achieve with a combined TV and influencer campaign. Setting unrealistic expectations can lead to disappointment and ultimately hurt the success of the campaign.

By following these best practices and avoiding common pitfalls, you can create a successful TV and influencer marketing campaign that reaches and engages with your target audience.

Conclusion

Making the best of every tool available is important for every brand or business. TV advertising and influencer marketing are giants that can be combined to produce the most exponential results for any brand. If you need help getting started with this new strategy, you can check out our well-planned services for Influencer TV Spots.

Author: Yoeri Callebaut, Kingfluencers AG