Employee Ambassador Program

Turning your employees into employee ambassadors is your fastest track to getting your message out.

Activate your most valuable brand advocates

People trust brands more when they know who is behind them. This makes the people who work for your brand extremely valuable brand ambassadors!

Employee brand ambassadors give your brand a face and voice. They provide your customers with an authentic view into the heart, soul and mind of your company, highlight your purpose, get your message across, generate trust, improve employer branding and build customer loyalty.

Brands who use the power of employee brand ambassadors tend to strongly overperform those who don’t.

Success

77%

of consumers are more likely to buy from a company whose executives and leadership engage on social media.

Power

92%

of consumers from various markets are more inclined to believe people who are in their circles than direct messaging from a brand.

Performance

Social media content shared by employees gets eight times more engagement than content shared through the brand’s own social channels.

Omnichannel

25x

Social media content spread by employees is shared 25 times more frequently.

Nurture and Unleash The Power of your employees

Employees don’t need to be a social media wizard or LinkedIn star today to become influential advocates for your brand.

At Kingfluencers, we have developed an approach to turn employees into impactful corporate brand ambassadors no matter their initial level of experience and presence on digital platforms. With the right preparation and support, almost anything is possible.

Our approach is built on a few principles:

🚀 A clear process and methodology
🚀 Structured multi-session training schedule
🚀 Guided content planning and production
🚀 On-going specialist support to ambassadors
🚀 Periodical monitoring of progress
🚀 Employer Branding

Amplify Your Brand Message

Our employee brand ambassador programs are entirely customized to your organization and team and are highly scalable.

The more people get on board, the bigger the waves we can generate together, increasing the chances that your message will be encountered and heard by your target audiences. Some ways in which our programs are customized:

Number of participants

Overall program intensity and length

Level of training and development required

Different participant categories

Degree of daily operational support provided

Content production intensity

and more …

One Solution For Many Challenges

Plugging employee brand ambassadors into your marketing and communications mix is a powerful strategy that helps you tackle multiple challenges of your choices in different fields, depending on your goals and priorities. Every employee brand ambassador program or initiative can be focused on a number of goals such as the following:

Gain share of voice
and generate buzz

Build brand and product awareness,
reputation and desirability

Generate trust, sales,
and revenue

Increase customer relations
and loyalty

Improve employer branding
to attract talented employees

Improve employee engagement

And there’s even more to it

Besides the direct outcomes, properly designed and executed employee ambassador programs generate a sense of achievement, confidence, ownership, and engagement within the organization resulting in many secondary but very strong benefits over time resulting in extraordinary ROI.

Employee brand ambassador programs add a new dimension to your marketing mix and allow your brand to tap into a series of new benefits and outcomes that might otherwise be unattainable with your existing marketing mix.

Enrich your marketing mix to increase marketing ROI

🚀 Adds a unique angle to brand storytelling

🚀 Works for B2C and B2B

🚀 Complementarity to other marketing disciplines

🚀 Easy to integrate in marketing mix

🚀 Generates a true sense of community and closeness

🚀 Employer Branding

Are you ready to build more and longer lasting brand equity

How we build success factors for your brand:

Clear Program Objectives
A program needs well-defined objectives for success.

Selection Of the Right Ambassadors
Choosing influential ambassadors is crucial for achieving the objectives.

Training and Support
Adequate training and ongoing support enhance the ambassadors and empower them.

Empowerment and Autonomy
Granting autonomy empowers individuals and in turn, boosts program success.

Continuous Communication and Feedback
Regular communication and feedback ensure that the program is completed successfully.

Recognition and Incentives
Recognizing and incentivizing contributions drives the motivation of participants.

Measurement and Evaluation
Effective measurement and evaluation ensure program success and careful tracking of KPIs as well as reaching them.

Continuity as a key factor to success

Continuity plays a vital role in the success of a brand’s marketing communication strategy to leverage their brand ambassadors to drive long-term success.

By maintaining a consistent and cohesive approach, organizations can effectively build and reinforce their brand image over time, and establish a recognizable identity in the market, fostering trust and loyalty among customers.

#GoBeyond With Our Holistic Digital Influence Programs

Would you like to plug in more types of brand ambassadors?

Check out creator-driven influencer marketing for B2C, and B2B brands, or personal branding for top-level executives.

We have built an integrated approach to help organizations and professionals take control of the narrative surrounding their brands and boost competitive advantage and growth.

Kingfluencers’ Digital Influence Programs take a holistic approach to developing your brand voice and giving that voice a positive impact, generating digital influence across channels that goes beyond employee brand ambassador programs by building on it.