Content is crucial to make great stories
Plot, characters, story arc, pacing, messaging, etc: The terminology of fiction and marketing may differ, but storytelling is vital to both. Successful brands tell stories across the digital ecosystem in a holistic manner, and incorporate different platforms such as social media, websites, blogs, and videos.
The 5 key pillars of great story telling
Whenever we make content, we keep in mind the 5 pillars of great storytelling.
Pulling it all together in a way that’s impactful for your brand is a challenge. Below are the 5 pillars of omni channel digital storytelling.
- 1. Purpose
- 2. Emotion
- 3. Relevance
- 4. Continuity progess over time
- 5. Creativity
- 1. PurposeStart with Mission and Vision. It’s important to start from a solid foundation of your brand’s mission, vision, and values. Once that is established, it must be weaved into everything your brand does. Bring every story back to your purpose; why do you exist as a brand and what are you all about?
- 2. EmotionBe authentic and forge emotional connection. Be courageous with bold messaging. Successful brands are those that are able to connect with consumers and create a relationship. Connection leads to long-term loyalty and even advocacy. The best way to stand out from the crowds and connect is with emotion, empathy, storytelling, and authenticity.
- 3. RelevanceHelp audiences see themselves with you. Consider how your product or service impacts various members of your target audience and draw connections so your posts are relatable. The more your audiences can see themselves in the situations and contexts you describe in your stories, the more likely they are to connect and engage with your brand.
- 4. Continuity progess over timeGive yourself time to build continuinity. Stories should progress over time. Rather than pushing out multiple random posts, take the audience onan ongoing journey that makes them want to see what you will do or bring next as a brand. Solid, ongoing storylines can captivate your audience, create engagement, and make them seek out what’s next.
- 5. CreativityBe creative with your content. Step outside the box and be creative. Tell stories in unique and surprising ways to help boost your brand image and bring consumers closer to you.
Nurture and Unleash The Power of Content
Content creation is about defining and executing the right mix between topics, formats and voices for the right channels in order to build a comprehensive appealing storyline with a high degree of flexibility.
At Kingfluencers, we have developed a full service approach including every aspect of content creation. We follow a standard process in order to generate the best outcomes for your brand from day 1 of our collaboration. We know content, how to create it and how to get your consistent message across.
Our approach includes:
- 🚀 Content Strategy & Calendar
- 🚀 Content Creation
- 🚀 Optional Social Media & Community Management
- 🚀 Performance Marketing
- 🚀 Internal Workshops & Training
- 🚀 Social Commerce (e-commerce)
Why does content matter?
Get your content creation up to speed and amplify Your brand’s message
We provide any digital content from social media assets to photography, videos, articles, podcasts, website content, and more. By activating our content strategist, creative team, and specialists (writers, photographers, and videographers), along with our network of multi-media content creators and storytellers – including influencers and community voices- we help you create the right content for your story.
Our team can take care of everything, depending on your needs, including; concept and creative direction, research, storyboards and video scripts, project management, production, quality reviews and even publishing. When finalized your team can of course provide feedback on the created content and adaptations will be made.
We aim to improve several KPIs, depending on your needs:
Enrich your marketing mix to increase marketing ROI
🚀 Adds a unique angle to brand storytelling
🚀 Works for B2C and B2B
🚀 Complementarity to other marketing disciplines
🚀 Easy to integrate in marketing mix
🚀 Generates a true sense of community and closeness
One Solution For Many Challenges
Ramping up your content creation and plugging the content into your marketing and communications mix is a powerful strategy that helps you tackle multiple challenges of your choices in different fields, depending on your goals and priorities. Every content creation service can be focused on a number of goals such as the following:
#GoBeyond With Our Holistic Digital Influence Programs
Would you like to #gobeyond with our other programs?
We have built an integrated approach to help organizations and professionals take control of the narrative surrounding their brands and boost competitive advantage and growth.
Kingfluencers’ Digital Influence Programs take a holistic approach to developing your brand voice and giving that voice a positive impact, generating digital influence across channels that goes beyond corporate brand ambassador programs by building on it.