Content Creation

Content creation is about defining and executing the right mix between topics, formats and voices for the right channels in order to build a comprehensive appealing storyline with a high degree of flexibility.

“Great content is the best sales tool in the world.”

Content is crucial to make great stories

Plot, characters, story arc, pacing, messaging, etc: The terminology of fiction and marketing may differ, but storytelling is vital to both. Successful brands tell stories across the digital ecosystem in a holistic manner, and incorporate different platforms such as social media, websites, blogs, and videos.

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The 5 key pillars of great story telling

Whenever we make content, we keep in mind the 5 pillars of great storytelling.

Pulling it all together in a way that’s impactful for your brand is a challenge. Below are the 5 pillars of omni channel digital storytelling.

  • 1. Purpose
  • 2. Emotion
  • 3. Relevance
  • 4. Continuity progess over time
  • 5. Creativity
  • 1. Purpose
    Start with Mission and Vision. Itโ€™s important to start from a solid foundation of your brandโ€™s mission, vision, and values. Once that is established, it must be weaved into everything your brand does. Bring every story back to your purpose; why do you exist as a brand and what are you all about?
  • 2. Emotion
    Be authentic and forge emotional connection. Be courageous with bold messaging. Successful brands are those that are able to connect with consumers and create a relationship. Connection leads to long-term loyalty and even advocacy. The best way to stand out from the crowds and connect is with emotion, empathy, storytelling, and authenticity.
  • 3. Relevance
    Help audiences see themselves with you. Consider how your product or service impacts various members of your target audience and draw connections so your posts are relatable. The more your audiences can see themselves in the situations and contexts you describe in your stories, the more likely they are to connect and engage with your brand.
  • 4. Continuity progess over time
    Give yourself time to build continuinity. Stories should progress over time. Rather than pushing out multiple random posts, take the audience onan ongoing journey that makes them want to see what you will do or bring next as a brand. Solid, ongoing storylines can captivate your audience, create engagement, and make them seek out whatโ€™s next.
  • 5. Creativity
    Be creative with your content. Step outside the box and be creative. Tell stories in unique and surprising ways to help boost your brand image and bring consumers closer to you.

Nurture and Unleash The Power of Content

Content creation is about defining and executing the right mix between topics, formats and voices for the right channels in order to build a comprehensive appealing storyline with a high degree of flexibility.

At Kingfluencers, we have developed a full service approach including every aspect of content creation. We follow a standard process in order to generate the best outcomes for your brand from day 1 of our collaboration. We know content, how to create it and how to get your consistent message across.

Our approach includes:

  • ๐Ÿš€ Content Strategy & Calendar
  • ๐Ÿš€ Content Creation
  • ๐Ÿš€ Optional Social Media & Community Management
  • ๐Ÿš€ Performance Marketing
  • ๐Ÿš€ Internal Workshops & Training
  • ๐Ÿš€ Social Commerce (e-commerce)

Why does content matter?

Success
2x
According to a study by BuzzSumo, articles with images every 75-100 words tend to receive twice as many social media shares compared to articles with fewer images.
Power
84%
Research by Wyzowl found that 84% of consumers have been convinced to make a purchase after watching a brand’s video. Video content has the power to convey information effectively, evoke emotions, and build trust, thereby increasing conversions and driving sales.
Performance
88%
A study by Evergage found that 88% of marketers reported measurable improvements due to personalized content, with 63% experiencing increased conversion rates.
Engagement
8x
Content shared by employees receives 8 times more engagement than content shared by brand channels. (Social Media Today)

Get your content creation up to speed and amplify Your brand’s message

We provide any digital content from social media assets to photography, videos, articles, podcasts, website content, and more. By activating our content strategist, creative team, and specialists (writers, photographers, and videographers), along with our network of multi-media content creators and storytellers โ€“ including influencers and community voices- we help you create the right content for your story.

Our team can take care of everything, depending on your needs, including; concept and creative direction, research, storyboards and video scripts, project management, production, quality reviews and even publishing. When finalized your team can of course provide feedback on the created content and adaptations will be made.

We aim to improve several KPIs, depending on your needs:

Increased reach
Increased impressions
Increased amount of content
Increased engagement
Increased followers
Generate sales/leads
Strengthen brand awareness
Increased Digital Influence

Enrich your marketing mix to increase marketing ROI

๐Ÿš€ Adds a unique angle to brand storytelling

๐Ÿš€ Works for B2C and B2B 

๐Ÿš€ Complementarity to other marketing disciplines

๐Ÿš€ Easy to integrate in marketing mix

๐Ÿš€ Generates a true sense of community and closeness

One Solution For Many Challenges  

Ramping up your content creation and plugging the content into your marketing and communications mix is a powerful strategy that helps you tackle multiple challenges of your choices in different fields, depending on your goals and priorities. Every content creation service can be focused on a number of goals such as the following:

Brand awareness & engagement
Credibility & trust
Customer education & social proof
Community management / feedback & consistency
Storytelling
Improving your brand image & voice

#GoBeyond With Our Holistic Digital Influence Programs

Would you like to #gobeyond with our other programs?

Check out creator-driven influencer marketing for B2C, and B2B brands, or personal branding for top-level executives.

We have built an integrated approach to help organizations and professionals take control of the narrative surrounding their brands and boost competitive advantage and growth.

Kingfluencersโ€™ Digital Influence Programs take a holistic approach to developing your brand voice and giving that voice a positive impact, generating digital influence across channels that goes beyond corporate brand ambassador programs by building on it.