Personal Branding

Turning your c-level executives into their personal brand increases trust and recognition for your brand.

People trust people, not brands

Your brand is the single most important investment you can make in your business. – Steve Forbes

We couldn’t agree more.

Senior executives do not only represent the brand they work for, due to their leadership position, their impact and influence on the organisation, the people, and society in general, as well as their valuable skill set and public image they can be considered a brand on their own.

With our Personal Branding Service, we aim to empower the executive to take control of the narrative, polish their image, and boost their visibility and impact all while creating a stronger vehicle with the brand, generating positive outcomes for the person and the organisation alike.

Create long-lasting impact with the power of personal branding

Success

77%

of consumers are more likely to buy from a company whose executives and leadership engage on social media.

Performance

Content shared by executives and leadership has been shown to get 8x more engagement than content shared from the brand accounts.

Perception

65%

of consumers say that their perception of CEOs, leaders, and executives affects their view of the company.

Trust

82%

of employees say they trust a company significantly more when the executive leadership team communicates on social media.

Nurture and Unleash The Power of Personal Branding

Top-level executives don’t need to be social media wizards or LinkedIn stars today to become influential advocates for your brand.

At Kingfluencers, we have developed an approach to turn top-level executives into impactful personal brands, no matter their initial level of experience and presence on digital platforms. With the right preparation and support, almost anything is possible.

Our approach is built on a few principles:

🚀 A clear process and methodology

🚀 Knowing your executives’ personality & content preference

🚀 Guided content planning and production

🚀 On-going support

🚀 Reporting, analyses, improvement

🚀 Building the personal brand from A-Z, beyond social media

🚀 Press outreaches, speaking opportunities and more

Amplify Your Brand Message

Our personal branding programs are entirely customized to your organization and executives and are highly personalized.

We tailor our programs to YOU, with the following effects:

Which goals do you want to achieve?

Come talk to us

Enhance impact and influence as catalysts for more effective leadership

Strengthen purpose and values, generate perception of transparency, build trust and loyalty

Attract talented professionals and improve employee engagement through employer branding

Generate new commercial opportunities and more

Inspire positive thinking and behavioral patterns in the organization and beyond

Build a buffer against negative shocks, effective reputation management and insurance

Align internal and external stakeholders in the same direction

Elevate overall image and nurture (intrinsic) advocacy

Imagine your business as the cover of a book. Personal branding empowers you to narrate your company’s story more effectively, make it more visible, and convey your expertise to the outside world with credibility.

Enrich your marketing mix to increase marketing ROI

🚀 Adds a unique angle to brand storytelling

🚀 Works for B2C and B2B

🚀 Complementarity to other marketing disciplines

🚀 Easy to integrate in marketing mix

🚀 Generates a true sense of community and closeness

Personal branding is key to effective reputation management

Reinforce intended positioning
of your brand.

Personal Branding is key to effective reputation management

Possibility for real-time feedback:
react and adapt swiftly and
continuously while remaining authentic.

Build positive “credit” and
“social capital” as well as advocates.

Establish a relationship
with audiences.

Being the bridge between people
and the brand allows success
to reflect positively and be amplified.

#GoBeyond With Our Holistic Digital Influence Programs

Looking for more types of brand ambassadors?

Check out creator-driven influencer marketing for B2C, and B2B brands, or our corporate ambassador programs.

We have built an integrated approach to help organizations and professionals take control of the narrative surrounding their brands and boost competitive advantage and growth.

Kingfluencers’ Digital Influence Programs take a holistic approach to developing your brand voice and giving that voice a positive impact, generating digital influence across channels that goes beyond corporate brand ambassador programs by building on it.