Yallo Case Study

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Yallo kann Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Bubble Box Case Study

To navigate the case study, simply click on the arrows in the document and enjoy!


Bubble Box Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Greenpeace Case Study

Check out our latest Case Study we did with Greenpeace. To navigate the case study, simply click on the arrows in the document and enjoy!


Greenpeace repair Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Barilla Pesto Germany Case Study

To navigate the case study, simply click on the arrows in the document and enjoy!


Barilla Pesto Deutschland EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Beyond Influence: The Powerful Opportunities within Digital Influence

At Kingfluencers, we understand that influencer marketing is part of a much bigger field. We encourage brands to think beyond influence to digital brand equity. In this blog series, we’ll cover how brands can establish, strengthen, and grow long-term brand equity through digital influence programs. First, we’ll explain what we mean by that and what lies beyond traditional influence.

What is Digital Brand Equity?

Digital brand equity is the value of brand recognition and brand perception in the digital space. Digital brand equity is a core pillar to competitive advantage. It has a positive influence on people’s purchasing decisions and is a key determinant of the brand’s overall success. 

→ Defining factors for a brand’s digital equity include:

digital brand equity

What is Digital Influence?

Digital influence is the online equivalent of brand equity. It refers to a brand’s ability to affect and strengthen people’s perceptions, opinions, preferences, and decisions related to your brand versus competing ones. Digital influence is the ability of a brand to take ownership of the influence they have to impact perceptions and – most importantly– decisions.

Like digital brand equity, digital influence is a key determinant of the brand’s overall success. Digital influence strategies enhance your brand’s ability to take that control and ownership to shape perceptions. It is a means to an end. You can build digital brand equity through a variety of digital branding and influencer strategies.

By impacting decisions, you can drive revenue by encouraging people to:

  • Purchase your brand over competitors by building competitive advantage and elevating brand preference
  • Increase expenditures through upgrades and additional purchases
  • Remain loyal customers over time to increase customer loyalty, generate more revenue, and improve profitability
  • Recommend your brand to their friends by sparking intrinsic advocacy and strengthening your brand community
  • Work for your brand, enabling you to recruit and retain the best employees and strengthen your employer branding
digital presence

Digital Influence = Huge Component of Overall Brand Equity

For many brands, the majority of customer interactions take place online. That means your digital influence is nearly synonymous with brand equity. Simply put, what people think of you online is what people think of you. Those brands who master their digital brand equity as first movers will gain an immense advantage and outperform their competitors moving forward.

Beyond Social Media

An influencer posts a positive review of your brand on Instagram. A content creator features your product in an entertaining TikTok.

Great! 

Influencer campaigns are excellent tactics for increasing awareness and connecting with your audience.

But that’s just it… they’re tactics – individual components of what must be a larger strategy in order to really make a long-lasting impact. So, what separates effective brands from those throwing campaigns at the wall and hoping something sticks?

How Can Brands Build a Foundation of Digital Influence?

A brand’s equity depends on your visibility, how you’re perceived, and your ability to connect in consistent ways to your audiences in today’s complex digital ecosystem.

Consumers rank trust as a top buying consideration. 81% need to trust a brand to consider buying from it. Nielsen reported that 92% of consumers trust recommendations from friends and family, and 70% trust online reviews from strangers. A strong digital presence and positive online reputation can help strengthen brand equity, in turn influencing purchasing decisions.

Consumer checking out a brand on social media

Proper digital influence strategies and tactics draw their inherent power from word of mouth (WoM) marketing principles. Building digital influence involves magnifying and elevating the impact of WoM through digital amplification. Digital influence enables brands to turn a 1:1 process into 1:many while maintaining credibility. Shifting from one to many amplifies a brand’s influence, which drives exponential gains, making digital influence extremely powerful.

Digital influence programs must focus on strengthening the brand’s digital presence and thereby positively influencing brand awareness and perception. 

consumer browsing on social media

The Amplification Effect

Individual marketing initiatives, such as SEO, can give your brand a boost. But the most powerful strategies work collaboratively to amplify one another.

With numerous people-centric tactics focused on advocacy, WoM, and authentic storytelling, you can achieve an amplification effect. More people will discuss your brand, activate audiences and communities, building more intrinsic advocacy and WoM from consumers and partners. Like the famous “Flywheel” model, customers become advocates and promoters who feed growth as they move through the phases of attract, engage, and delight.

Key Components of Building Digital Brand Equity

A strong foundation must run deep and wide. 

Doing these following things well and for enough time will improve your brand reputation and drive increased online visibility. You’ll be able to increase knowledge of your brand, and impact perceptions of your brand versus others.

  • Use your existing brand equity

Make use of the equity you already have. Build upon your brand’s reputation and standing in the market. Get ahead of the narrative and consistently convey your brand’s unique selling propositions.

  • Be consistent

Have consistent, coherent messages across all digital channels. Those messages should also be in line with consumers’ offline experiences. Consistency is key. 41% of consumers say branding (messaging) consistency defines brand loyalty.

  • Run people-centric campaigns

The participation of numerous voices, along with a consistent story, helps create positive digital brand equity and therefore digital influence. Work with multiple advocates and storytellers who can promote your brand authentically, including employees and senior leadership. Capture and make use of user-generated content.

  • Harness the power of advocacy & word of mouth

Advocacy is a key ingredient. Consider personal branding and working with corporate ambassadors. With an integrated approach, you can take control of the narrative surrounding your brand and boost competitive advantage and growth. 

An effective digital influence program will include multiple tracks such as social media, influencer marketing, brand and corporate ambassadors, personal branding, content creation, including UGC, and performance marketing. While these tracks can each deliver results independently, a program is stronger when they’re all in alignment. More to come in part 2!

Switzerland’s 26 Best Influencers You Need To Follow in 2024

Switzerland has a lot to offer when it comes to influencer marketing! And no wonder – it really has it all. This country provides an amazing environment for top-class social media content. 

Amazing landscapes. Beautiful cities. Delicious food. Stunning architecture. Great fashion. Think of Zurich, Geneva, or the beautiful mountains of the countryside – it’s all perfect for an influencer’s VLOGs, photoshoots, and selfie backgrounds

Naturally, many successful social media influencers hail from Switzerland in different niches like beauty, food, travel, comedy, music, and fashion.

We’ve gone out and compiled a list of the top 26 Swiss influencers in 2024. Use it to get inspired or entertained by their content. You might be interested in following some of them more closely. 

Wendy Holdener

Olympic champion Wendy Holdener is not only a well-known face in alpine ski racing, she has also managed to build a large following of over 193,000 people on Instagram. In 2019, she even won the Swiss Influencer Award for the sports category!

In addition to her engaging social media posts, Wendy Holdener has teamed up with accident insurer SUVA to develop the Slope Track-App, which measures loads and speeds while skiing or snowboarding. The app is intended to increase the safety of snow sports enthusiasts and reduce the risk of accidents.

Nico Capone Comedy

Nicolas Scuderia and Daniela Pinto, aka Nico Capone Comedy, together with their son Mattia (born in July 2019), make millions of people laugh with their videos. 

As opposed to influencers who are all about making the most profit with their posts, they remain down-to-earth: They make videos for fun, without thinking too much about it.

Dani and Nico share almost everything with their audience while keeping it simple. Despite all their success, Dani kept working as a dental assistant, and Nico kept his job in the family’s painting business. This couple keeps their feet on the ground.

Although their popularity only keeps growing. Currently, they have over 7 million followers on Instagram, 21 million on TikTok, and 4,4 million on Facebook.

Loredana und Kilian

Loredana and Kilian are a Swiss influencer couple who documents their relationship life, sometimes in a funny way, on social media and on their blog.

Their motto is “every day is a good day” and their goal is to entertain you. “Come with us to the most beautiful places on earth, in our day-to-day life, and experience the highs and lows in life and in a relationship with us. We love that you’re here with us.”

In addition to 76.000 followers on Instagram, they also have a YouTube channel with 13k subscribers, where they were “vlogging around the world” and documenting their travels for two years before settling down again in their home of Switzerland.

Zeki Bulgurcu

Zeki is one of the biggest social media influencers in Switzerland. The comedian was born in 1990 in Turkey but moved to Switzerland with his parents at age three.

He runs the popular Instagram accounts of Zekisworld and Swissmeme (the #1 social media account for memes in Swiss German). Back in 2013, he discovered that the social media world was lacking content made especially for Swiss people. The next day he started posting memes in Swiss German on Instagram and the account took off quickly.

He has a combined 1.4 million followers on Instagram, 660k on TikTok, 160k on Facebook, and a combined 155k subscribers on YouTube.

On his Instagram, he shares funny skits of himself. He has recently released his own Turkish sausage brand in collaboration with Migros and is planning to make music and produce film.

Olivia Faeh

Olivia Faeh is a fashion influencer and entrepreneur from Zurich, Switzerland. On her Instagram profile, she shares fashion and lifestyle content, especially promoting streetwear and highlighting beautiful places.

The Swiss influencer is loved for being authentic. People like following her IG stories about her life, including her dog. She also teaches her followers about trending topics and provides fashion, beauty, and home ideas.

Olivia also runs her own social media agency (Faeh Agency) and will soon launch her own online fashion boutique. She has studied fashion and design management in Munich, so she is uniquely qualified for her business ventures.

Additionally, Olivia is very focused on sustainability. She often sells old clothes to promote reusing resources.

Antonella Patitucci

Actress, presenter, coach, and social media influencer Antonella Patitucci is from Switzerland, too. In her diverse career, she has played in TV shows such as Aktenzeichen XY and Der Alte on the German station ZDF, acted in musicals, starred in commercials for brands such as L’Oreal, Nespresso, and Audi, and moderated several events.

Currently, she offers coaching services, workshops, and live events around self-development, relationships, and personal finance. On her Instagram profile, she shares inspirational content.

Antonella told us the following about what it takes to be a successful influencer: “The value is in telling your own story and putting emotion behind it. Give the product a face so people can relate. Share your unique story and opinion. A product alone is a picture, but with you and your story, it’s like a movie.”

Stefan Büsser

Stefan is a stand-up comedian and TV host and part of the podcast “Comedy-Männer.” On his 113k-strong Instagram account, he shares skits and promotes his tours and TV appearances. Since 2018, he has been producing the comedy series “Büssi zappt” together with Zappin.

He got his start in media in 2005 as a radio moderator in Winterthur, Switzerland. He then transitioned to the Swiss radio channel Energy Zurich, until he started working for the national channel SRF 3 in 2016.

Martina Bisaz

Martina Bisaz might be Switzerland’s most famous traveler. Born in 1981, the first part of her career was as a scientific illustrator, before she became a freelance photographer and social media influencer, documenting her world travels on her famous account called “kitkat_ch.”

Her photos are of extremely high quality, and they show off all the majesty and beauty the world has to offer.

Cabarett DivertiMento

DivertiMento is a Swiss cabaret duo that presents many elements of cabaret: Stand-up comedy, satire, and jokes. The duo is made up of Manuel Burkart, who lives in Zurich Oberland, and Jonny Fischer, who lives in Zug, Switzerland.

The two of them met in the year 2000 at their boarding school, and with their strong musical background, joined together to form the Cabaret DivertiMento.

Recently, they’ve also become social media influencers. Their Instagram account is up to an impressive 160.000 followers, where they’re sharing funny skits and promoting their live tours.

You can read more about their background here.

Christina Gheiceanu

Cristina is based in Switzerland. She is an influencer in the fashion, beauty, and travel niches and has 240.000 followers on Instagram. 

Her former travel blog was ranked one of the best in Switzerland, but currently, she concentrates on running her Instagram account.

Her content has a classic style and she focuses on family and beauty in her work.

Steven Epprecht

Steven Epprecht is a model, content creator, and entrepreneur based in Zurich, Switzerland. His influence on social media is large, with 315k followers on Instagram.

His posts center around travel, lifestyle, and relationships, “living the good life!”

Recently, Steven founded his own social media agency. Here is a quote he shared with us on a recent video conference: 

“The most important thing is, if I collaborate with a brand, it’s crucial that I can stand behind the product, and it’s not just for the money. […] On my own channels, I’m saying I recommend it and I have a responsibility towards my community. It’s like a relationship with a friend. I’m considering whether I’d recommend this to my mom or a friend. They trust you and you have credibility and shouldn’t play with that, otherwise, it won’t work out in the long run. Only do what is you.”

Andri Ragettli

Swiss Slopestyle genius Andri Ragettli is a massive influencer on Instagram. His account has over 533k followers.

On his profile, he shares victories and defeats, and videos of his riding, as well as creative and funny challenges. “There’s been acrobatic bridge-diving in Zurich, ‘the floor is lava’ style workouts, as well as dabbling in parkour, biking, and splash diving — not forgetting ‘nipple deep,’ which is when snowboarders ride on deep, powder-like snow.” – CNN

In addition, he won the Swiss Influencer Award in the sports category in 2021.

If you want to learn more about Andri Ragettli’s most successful stations and hardest setbacks in his career as a freeskier, we recommend his book Attack your dreams.

Andri Ragettli

Mergime & Xhem

Mergime & Xhem are an Instagram influencer couple living in Switzerland. Mergime runs a barber shop in Switzerland. They offer their community a view into their day-to-day and family life. 

Additionally, they’re both very fashionable and appeal to their followers with beautiful outfits. When one is busy, the other takes over the social media accounts. That’s how they manage to run their business and be influencers at the same time!

Michèle Krüsi

Thefashionfraction” on Instagram (461k followers!), Michèle Krüsi is the founder and creative director of her own lingerie and swimwear brand “Leonessa Lingerie.” 

She is also a powerful social media influencer. Her profile features very creative photos and reels around fashion, travel, relationships, and more recently, pregnancy.

Michele is a graphic designer, which shines through in her work. Her account also features artwork, fitness, and new designs.

Sandra Rodrigues Pinto

Sandra Rodrigues Pinto’s Instagram handle is “entredois” (“between two”). This refers to her two places of residence—Switzerland and Portugal. Her background is Swiss / Portuguese. 

In addition to accumulating over 432k followers on Instagram, Sandra has founded her own fashion brand at Lamarel which aims to create minimalist, beautiful pieces of fashion.

Her Instagram content centers around travel, lifestyle, relationships, beauty, and architecture. 

For example, she shares pictures from her travels to Paris and great outfits she puts together for an old-school, but fashionable look.

Mimoza Lekaj

26-year-old Mimoza Lekaj from Zürich is a beauty-, fashion- and styling-influencer. Her Instagram account boasts an impressive 280,000 followers. On her social media, Mimoza aims to inspire her audience and give valuable tips for how to dress to feel good and beautiful.

She promotes a positive attitude to life – in her words, an optimistic outlook coupled with frequent laughter will automatically make you look better. The center of Mimoza Lekaj’s life is in Switzerland, but because of her family, she still has an intense emotional connection to Kosovo.

Loredana Zefi

Loredana is a somewhat controversial Swiss rapper with Kosovan roots. Her breakout single “Bonnie & Clyde,” which she made with her husband Mozzik, was released in September 2018 with Sony Music. In 2019 her first album “King Lori” followed, which made the top three in Switzerland. 

Unfortunately, Loredana has had problems with the authorities and was even arrested. Nevertheless, Loredana is a famous influencer in Switzerland with three million followers. Her posts are about fashion, music, and her daughter.

Joung Gustav

With 4 Million TikTok and 200k+ Instagram followers, Joung Gustav is a huge Swiss influencer from Zürich. The 27-year-old has only been making content since 2020. 

His schtick is to go out and make videos in the streets of Zürich – especially at the “Stadi”, the Stadelhofen railway station where his target audience of Swiss teenagers likes to hang out. 

Joung Gustav has also released several rap songs and won the Swiss Influencer Award in the entertainment category in 2022.

Joung Gustav

Mia Madisson Rocco

Mia Madisson Rocco (@shhhmadisson on Instagram) is a reality TV star and influencer from Zurich, Switzerland. 

She became famous after starring in the popular show “The Bachelor” in 2018 and 2020. Nowadays, she is married and works on Instagram as a beauty and fashion influencer.

Aditotoro

Adrian Vogt, born in 1998, is better known in this country as Aditotoro. You can find him on all platforms (YouTube, Instagram, Twitch…), his main gig however is TikTok, where almost 2.2 Mio. followers (as of Dec. 2022) are eagerly awaiting his next uploads. Aditotoro makes entertaining videos that also give insights into his lifestyle.

The successful Swiss influencer lives on the “Rünenberg”, a small village in the “Oberbaselbiet”.

In 2021, Aditotoro won the Swiss Influencer Award in the Entertainment category.

Pat Burgener

Patrick Burgener is a Swiss freestyle snowboarder and musician turned social media influencer. He is a two-time Olympian and won two bronze medals at the snowboarding World Championships. 

On his 60,000-strong Instagram account, he posts reels about his lifestyle, snowboarding, and music performances. 

Does he see himself more as a professional sportsperson or as a musician? Pat feels like music is his life purpose. He wants to continue snowboarding for the next few years, but fully concentrate on his music after that.

Nathistyle

Social media star Nathalie Sulser aka Nathistyle makes highly popular videos in Swiss German on TikTok (250,000 followers) and YouTube (35,000 subscribers). 

The 20-year-old influencer from Zürich does cool challenges or performs sketches. In addition, she participated in the rap single “Bad Santa” by Gian Maria Finger and won the 2022 Swiss Influencer Award in the Lifestyle category.

Leo Monferini

Leo Monferini was born in 2001 and is a well-known TikTok star from Switzerland. On his TikTok account – with an impressive 4.6 million followers – he poses as the fictional character Eugène, whose trademark is his pair of big glasses. 

As an influencer, Leo Monferini has worked with Raiffeisen Bank Switzerland to make the bank more attractive to young people and also with the Federal Office of Public Health (BAG) to promote mask-wearing among teenagers.

Kris Grippo

With 5.2 million followers on TikTok and over a million on Instagram, “Kris8an” is probably one of the best-known Generation Z influencers. The man from Basel managed to build up his huge community in just two years.

His social media content consists of him dancing, lipsyncing, or simply posing for the camera in his room full of stuffed animals. According to Kris, 80 percent of his followers are female and between 14 and 18 years old.

Taulant Gashnjani

He’s called T-Ronimo. Over 160,000 people follow him on TikTok, 25,000 on Instagram, and he also has a YouTube channel. He makes videos in Swiss German, and isn’t afraid to use some swear words from time to time! 

T-Ronimo has also worked with us on an anti-littering influencer campaign for the city of Uster. 

His take on the booming creator economy with more competition entering the field: “I just have to keep pushing to consistently make good and engaging content. I don’t see this as a negative, as I always have enough ideas!”

Lana Banté

Lana Banté from Geneva, Switzerland creates comedy TikTok videos, with themes such as beauty and fitness, and often collaborates with her friend Margaux Seydoux

She has 45,000 followers on Instagram and over 660,000 on TikTok! 

In 2021, Lana Bante was part of the “Collab House”, which had the most successful influencers from Switzerland move into a villa together to create as many TikTok videos as possible for their followers.

How to Work with Popular Swiss Influencers

We hope you enjoyed reading about these 26 influencers from Switzerland.

The world of influencers is steadily growing, and we’re seeing exciting developments worldwide, but also in Switzerland itself.If you’re curious about influencer marketing or interested in becoming an influencer yourself, subscribe to the newsletter of our influencer marketing agency to get the latest news and tips!

How To Choose The Right Influencer Marketing Agency In 2024

So, you’ve decided to use influencer marketing to grow your business, and you want the support of an agency. Influencer marketing is a wise choice. 89% of companies say their ROI from influencer marketing is comparable to or better than other marketing channels.

The right agency will certainly be able to get you impressive results with influencer marketing. Now in 2024, there are numerous agencies to choose from. All of them are promising to be the perfect fit for you. Many claim they can help you achieve your goals – guaranteed!

Unfortunately, it’s not that easy. Not every agency is equally professional and effective. Even some that are excellent still might not be a good fit for your business, for different reasons.

Influencer Marketing Agency Red Flags

No brand wants to work with a service provider that isn’t capable of getting beneficial results. You obviously don’t want to risk launching campaigns not backed by a proven process, with a high risk of failure.

If an agency is focused more on their own revenue streams than understanding your business’ unique situation and needs, the campaigns they run for you might fall flat.

Another issue to consider is chemistry. If the process of collaborating with the agency is unpleasant and filled with friction, you can end up very frustrated. You want to be working with humans who are open, who care, and who you can talk to and contact with your concerns at any time.

Likewise, you don’t want to end up working with someone who doesn’t use the latest technology and is unable to capture all the analytics that are required for running effective social media marketing campaigns.

After all, when you hire an influencer marketing agency, you are making an investment that’s supposed to pay off – you don’t want to be burning money and time on something that ends up being ineffective. Learn more about effective influencer marketing campaigns here. It’s worth putting the work in up front to evaluate influencer marketing agencies, so you can pick exactly the right fit out of the high-quality agencies out there.

We have created this guide to help you in that process, so you can make the right choice and experience the amazing results that influencer marketing can create for your business, while avoiding pitfalls.

Let’s dive in.

1. Get clear on what exactly you need from them

If you know what you are looking for, the chance of finding it increases significantly. This saying holds true for influencer marketing agencies too!

Every influencer marketing agency has different specialties, budget, and project size requirements. This is exactly why you should know your marketing goals and the goals you want to achieve together with the agency.

Once you have defined your goals, you can evaluate agencies through that framework, see how well they fulfill your criteria, and rank them accordingly.


The right agency will also be able to show you exactly how they are going to help you achieve your goals and do so convincingly. Find tips from Universal how to make influencer marketing work here.

2. Get to know their team

You can learn more about a company’s team by visiting the team section on agency websites, and viewing agency staff on LinkedIn.

During the consultation, you can ask who exactly would be working on your project.

Do they have the experience? And the ‘people skills’?


Look for team members who have relevant experience in running the types of influencer marketing campaigns you will be requesting. The goal here is to find an agency whose team is both qualified and pleasant to work with – this includes the human aspect of the relationship.

Team Meeting

3. Examine their process

Now, you want to have a deeper look at exactly how the influencer marketing agency you’re looking conducts their work. Their approach to any new project will tell you a lot about how successful they will be once they’re working for your brand.

How do influencer marketing agencies evaluate a project?

Find out how the agency treats any new customer’s project. Look for signs that you will get a strategy that’s not cookie-cutter, but uniquely tailored to your brand. A good agency is supposed to be very creative in adapting their process to you in a way that makes sense.

How are agencies kept accountable?

An important piece of information to know is if the agency has senior professionals supervise your project. It’s fine if some newer people are going to also work on your campaign – as long as they are being checked by those with more experience. At Kingfluencers, every client is supported by at least one senior professional, with over five years of experience in social media and influencer marketing, to balance the diligent efforts of our newer marketers.

When and for how long are agencies available to you each week?

Also, you want them to be available and accountable to you directly. This means you can reach them easily and there’s always space in their schedule to discuss matters with you. At Kingfluencers, we respond to client emails within the same or the next day, the latest.

Are agencies readily sharing this info with you? Will they be able to make their process work for your needs?


If an agency is being very opaque about what working with them looks like, that could be a red flag. It probably means they will – in spite of their promises – not be able to take your unique needs into account and craft a strategy that will actually get you the results.

4. Study their strategies

The best influencer marketing agencies use strategies that work.

What does that mean?
Are they planning for the long term?

Yes, a one-off influencer marketing initiative can be impactful. But the best agencies also specialize in running long-term campaigns that get your brand to the next level, and make sure it stays there sustainably. Obviously this depends on your goals and budget. 

But brand strategists who have experience creating more comprehensive strategies are always at least considering the long-term impact of any campaign they’re involved in, which is definitely a plus. 

Do they consider the big picture, or is your campaign going to be working in isolation?

Influencer marketing should not be a stand-alone measure. Social media touchpoints should lead to specific actions taken in the context of your campaign. 

A holistic, or integrated, approach is key and vastly superior to isolated strategies.

Does the influencer marketing agency in question commit to combining different outlets and marketing strategies in order to serve you best, or is there no mention of such an approach? Read about Kingfluencers focus on holistic, omnichannel storytelling.

Are they creative, hip to trends, and versatile in their tactics?

Influencer marketing is evolving quickly. New trends are popping up all the time. Anyone playing in this field must be highly creative and adaptive. The best agencies show they can capitalize on these trends, and are always finding the right kinds of messages and campaigns that fit the times. Constant reinvention is the name of the game in influencer marketing. 

You can gauge which agency possesses these qualities by reading their marketing materials and looking into their history and portfolio. For example, the best influencer marketing agencies are creating influencer partnerships that are even more interactive and collaborative than typical social media content – they are encouraging the audience to participate in new and fun ways.

Are they using the power of storytelling to full effect?

Again, you can tell by looking at how an influencer marketing agency talks about what they do. Do they grasp the vital importance of good, creative storytelling?
Effective influencer marketing evokes the right emotions and creates a special connection with the audience, which is best done through telling captivating stories. In order to do that, the content produced for you must be both creative and authentic – not feeling disingenuous in the slightest. The right influencer marketing agency is doing just that, and creating a precious opportunity for your brand to be connected with an engaged audience, leading to the result that you came for.

5. Screen their technology

What is their campaign management like?

Starting a campaign for you is one thing – managing it successfully is another. Check out how the agency in question is going to handle managing your project. If they are doing it right, they will be using sophisticated technology in order to keep up with and manage your influencer campaign.

They should have the latest technologies and best practices at their fingertips. Digital marketing agencies need to be familiar with the latest software, because tools such as Upfluence, Modash or Creator IQ, for example, are useful to achieve faster results through deep insights. At Kingfluencers, we have our own developed tools with which we can simplify our work, because we do everything within the system, from influencer research and sourcing, to campaign reporting and beyond predicting ROI. Thanks to the advantage that our system is based on data truth – e.g., through creating automated briefings and analysis – both, influencers and clients, share and get insights, so every process and crucial step is happening within our system based on the included real-time data.

Are they performance driven?

This means they are paying attention to and tracking the correct metrics – and have processes and strategies in place to learn from these analytics and use their learnings to adjust and improve your initiative.

Familiarity with other third-party data sources and creative tools is also helpful. Ultimately, this helps your brand gain more popularity through better campaigns – both in terms of creativity and effectiveness.

Reporting von KPIs

6. Learn about their network of influencers

Technology, team, and tactics aside, what can really make or break your influencer marketing campaign is what kind of influencers you end up working with.

Of course, picking the right influencers for you should be a core competency of an influencer marketing agency!

But there is a little more to it.

Here’s how you can evaluate whether they will be able to connect you with the best people for the job, or whether there is a chance they’ll leave you with a mismatch that’ll end up hurting your marketing efforts:

How large of a network do they have?

While this does not directly ensure the quality of those contacts, a decent-sized network at least means that the agency has put in the work of creating many connections and has been working in this field for a good amount of time already. If the network they are working with isn’t large, they won’t have as many choices of influencers to find exactly the right ones for you. 

Are all the influencers carefully vetted? What’s their vetting process like?

It’s true, people trust influencers – but only those who have shown to actually be deserving of their trust. It’s the agency’s job to filter for influencers with integrity and who are not just out to make a quick buck while carelessly disrespecting their audience and the brands they represent.

A good influencer marketing agency will take the time to get to know each and every one of their content creators. They might accomplish that task with personal onboardings, influencer trainings, and co-creation workshops. That way they’ll make sure to connect you only with quality, committed, and authentic people to represent your brand.

Will they be able to pick the right type of influencer for the job?

Do they have access to nano-, micro- and macro-influencers and can they offer the type of channel that is right for your goals? For example, while nano- and micro-influencers have a much smaller following, they are able to create a much closer connection between your brand and their community, because they are highly trusted and their audience engagement is typically much higher.

When an influencer and their following are a great fit for your brand, you have the chance to create amazing content that leads to extraordinary results.

How do they ensure quality control and accountability for their influencers?

This requires functional working relationships with their network, as well as processes for managing the workflow. See if you can find out about their process for ensuring influencer accountability.

7. Review their portfolio & skills

The influencer marketing agency you hire should have the skills you need to achieve your goals, whether it’s generating more quality leads, increasing online sales, increasing store visits, or getting more website visitors.

Do they demonstrate a deep understanding of the relevant platforms and what good content looks like?

The only way to get results is to hire an agency that has mastered the art of creating engaging and targeted influencer marketing campaigns.

You can make sure this is the case by checking out the content they’ve produced in the past.

8. Check their social proof

The best way for you to check if the agency is reputable and gets results is to look at their history and portfolio of past work. Finished work, after all, is the best demonstration of skills – far superior to any marketing promises.

Do they have a high-caliber, diverse portfolio?

The portfolio is the ideal way for the agency to showcase their best work. This will help you get an idea of ​​what type of work they do and what type of clients they select.

What do their testimonials say?

Over 90% of clients look at testimonials before hiring an agency. Social proof is therefore an effective tactic for agencies to convert prospects into buyers. If you can’t find any testimonials on websites, it likely means:

  • The company may not have any previous customers
  • They are not the experts they claim to be

Good testimonials indicate that future customers may have a similar experience. Plus, agencies with happy clients shouldn’t have a hard time getting testimonials.

Be aware that testimonials on online review sites are easy to fake. Look for testimonials of past clients prominently featured on the agency’s website – they can’t afford to fake those!

Social proofs like testimonials and previous client reviews can be a great way to gain insight into an influencer agency’s work ethic.

Another great way to further vet an agency and ensure good collaboration is to get an idea of ​​the agency’s past customers. Get in touch with them and ask them about their experience working with the agency. In addition to helping you choose the right agency, these discussions could also give you insight into best practices to copy.

9. Discuss their prices

Finally, be sure to discuss prices and deliverables. This is the final piece of information that will tell you if an influencer agency can give you what you are looking for, in the right way, and at the right price.

It’s crucial to find the target groups that are most likely to be interested in your offer in order to keep the advertising costs per new customer as low as possible and thus win the most new customers for your budget.

Will they be able to align with your expectations regarding budget and deliverables?

Conclusion

Starting influencer marketing in your business can be a daunting task. If you don’t first get to really know the influencer marketing agency you’re going to work with, your efforts could end up being in vain and losses could occur.

It pays to hire the best, most experienced influencer marketing experts to help you achieve your goals. You need someone who can create exciting influencer campaigns and deliver them accurately to convert your audience into customers.

To keep up in a dynamic field like social media marketing and successfully work with third parties influencers, it’s best to work with an agency with proven expertise.

Check out our blog and follow Kingfluencers for our upcoming articles.

Author: Megan Bozman, Owner @Boz Content Marketing

How to Become An Influencer in 2024 [Success Roadmap]


Influencer marketing is an important marketing strategy that continues to grow. It is no longer limited to a select few businesses or agencies, but has become a marketing channel accessible to all brands.

As of 2021, the global influencer marketing market value had more than doubled since 2019, standing at around 13.8 billion U.S. dollars.

More brands recognize the power of influencer marketing and seek out influencers who can help them generate meaningful connections with their target audience. 

That means more opportunities for influencers – for you – to make money!

If you’re looking to become an influencer, you’ve come to the right place. In this article, we’ll go over the steps of becoming an influencer one by one. Keep reading to begin your journey to becoming an influencer.

Table of Contents

  • Is becoming a social media influencer the right choice for you?
  • Ask these questions before you decide to become an influencer
  • How to get started as an influencer
  • How to brand yourself as an influencer
  • How to establish authority as an influencer
  • How to work as an influencer
  • How to grow and remain popular after you’ve become an influencer
  • How to get paid as an influencer
  • Conclusion

Is becoming a social media influencer the right choice for you?

Becoming a social media influencer sounds like a great career choice – let’s find out if it’s really the right one for you.

Are you excited about making a difference?

If you become an influencer, you have an opportunity to leave your imprint on the world. You decide which causes to support, be it sustainable brands or charitable businesses. You can use your influence to spread your positive values to the world.

Would you love to have a community of people who rally around you?

If you have no problem standing in the spotlight and taking responsibility for your loyal followers, becoming a professional influencer could be perfect for you. 

Would you like the financial freedom of working for yourself? 

To not be tied down by rigid work hours or office dress codes, or having to stay in one place all the time?

Becoming an influencer can allow you to turn something you are passionate about into a career, basically getting paid to make content about something you enjoy.

Sounds like a good plan! That’s the promise that becoming an influencer holds. 

But…

Ask these questions before you decide to become an influencer

Of course, all these benefits do not simply appear because you’ve decided that you’re going to do this. 

Understand that if you become an influencer, you are turning yourself into a business. If you are serious about earning the benefits, you have to be serious about the work, too!

So, before you start, please ask yourself the following questions:

Are you willing to do what it takes?

As an influencer, you’re going to have to do a lot of tasks: 

  • Creating your strategy
  • Dressing up 
  • Filming your content 
  • Editing 
  • Writing captions 
  • Scheduling your content
  • Publishing 
  • Engaging with your audience
  • Promoting and managing your brand
  • Networking and reaching out

and much more. All this will take you a lot of time! 

Food Influencer

Are you willing to make that investment?

Will you have the patience that’s required to grow your brand?

Again, it will take time to grow your followers and build up an empire – your piece of the web – as an influencer. That’s where you’ll need the patience to keep executing your strategy and keep publishing, even when your audience is not yet as big as you want it to be.

Do you have the passion and motivation to keep serving your audience?

If you want to be an influencer who is successful long-term, you need to find a way to stay motivated – you owe it to your followers. 

You can do this if you have passion for the topic you’re making content about and you genuinely want to help and entertain the audience. 

Ask yourself: Is that you?

What will it take for you to make enough money to be able to make this a full time gig, or at least a solid side hustle?

Be realistic and set a sensible goal – and you won’t be caught off-guard later when the numbers don’t match what you were hoping for right away.

The influencers we’re working with are making on average at least CHF 200 per sponsored post. 

(This is if you have several thousand engaged followers who love you, and you manage to connect with brands who feel that your content is a good fit.)

Now you can do the math and see how much work it would take to make the income that you’re aiming for. Of course, as you grow your reach and your authority, you will be able to command higher rates.

What type of influencer do you want to be? Nano, Micro, Macro, or Mega?

In influencer marketing, bigger isn’t always better. 

Brands are starting to see the value of smaller influencers – they have higher engagement and the trust of their followers. 

This means that even as a smaller influencer, you will be able to get brand deals that make you good money.

“The findings of four experimental studies show that micro-influencers (those who have 10,000 to 100,000 followers) are more persuasive than mega-influencers (those who have more than 1 million followers) because endorsements by micro-influencers (versus mega-influencers) bestow higher perceptions of authenticity on the endorsed brand, which ‘rubs off’ from the perceptions regarding influencer authenticity.” https://www.tandfonline.com/doi/abs/10.1080/00913367.2021.1980470

The different sizes of influencer you could become are:

Nano-influencer:
Under 5k followers. 
This is where you will probably start out. 
Examples: Debora Sarai in the DIY and home niche. Alenis Lima in the beauty/fashion and lifestyle niche.

Micro-influencer:
5k-100k followers. 
Examples: Adela Smajic in the Beauty/fashion, lifestyle and travel niche. Alayah Pilgrim in the sports, health and fitness niche. Carlo Janka in the sports, outdoors and family niche. 

Macro-influencer:
100k-1m followers. 
As your following grows, more opportunities will come in, but it will also take more time and effort to manage your brand. 
Examples: Kevin Lütolf in the fashion and technology niche. Zoë Pastelle in the fashion and entertainment niche. Zeki aka Zekisworld in the comedy and automotive niche.

Mega-influencer:
Over 1 million followers. 

These are typically actors, musicians, and other A-list celebrities. 

Your content might never get you into this category (and maybe you don’t even want that), but if you do, hey, good luck! Also, you might make up to $1 million per sponsored post

Examples: Daniela Pintto in the lifestyle and mumlife niche. Marco aka swiss.beautiful_ in the landscape, outdoors, travel niche. Alisha Lehmann in the sports and travel niche.

Have you answered these questions to clarify what lies ahead on your path to becoming an influencer on social media? 

Then you’re ready to get started!

We’ve created this roadmap to help you on your way, and to get you to the point where you can call this your job! Maybe you’ll even end up working with us in the future. Let’s dive into your journey.

How to get started as an influencer

Travel Influencer

Find your niche

We recommend that when you start your career on social media, you pick a niche. It makes sense to narrow down quite a bit. 

What does that mean? 

Especially in the beginning, you want to be known for your work in a specific space. That way, your audience will associate you with this space as you post more about it.

People are more likely to follow you if they know what to expect from your content. 

Focus and fine-tune your niche, and it will be much easier to grow your followers and be seen as an expert in that niche.

Now, what niche should you pick?

Passion & Knowledge

If you have an existing passion – maybe even a good level of experience and skill – you could pick that to give yourself a head start and be more motivated to create content around that niche.

Popularity and Monetizability

From a business standpoint, it makes sense to find a niche that is trending or at least growing steadily and in which brands are willing to spend money to advertise. 

We have compiled ten of the most popular and profitable social media niches for you below:

  • 1. Technology
  • 2. Fashion
  • 3. Health & Fitness
  • 4. Food & Cooking
  • 5. Business & Making Money
  • 6. Lifestyle
  • 7. Beauty
  • 8. Parenting
  • 9. Pets
  • 10. Travel

Find the one that aligns with your interests and knowledge, is popular and monetizable, and has an audience that you could engage with long term.

Choose the right platform to start

Which platform should you become an influencer on? 

We recommend you start on just one platform – preferably the one where your audience spends the most time – so that you can focus and grow your following most effectively. 

Of course, you can expand your business later and join multiple other platforms!

Try to understand who your audience is first:

  • Which age group are you targeting with your influencing campaign?
  • What’s their average income level?
  • What’s their gender, percentage-wise?
  • What’s their family situation?
  • What are their hobbies and interests?
  • Which circles and communities are they in?

The answers to these will guide you towards the platform you could start out on. As an example, if you’re in the knitting niche, you could start posting on Pinterest. If you’re a gamer, start a Twitch account. Model trains, Facebook. Etc. This information changes over time, and there are many factors to consider in selecting the right platform. 

Following is a quick snapshot of which platforms make the most sense for you to be on as an influencer, depending on your niche:

Facebook:
Widest adoption among all demographics, but is trending older, and a wealthier audience. Good for niches that have a middle-aged audience.

Twitter:
Good for more intellectual niches such as writing, business, and self-improvement.

LinkedIn:
The #1 platform if you want to become an influencer in the world of business and money making.

Pinterest:
Mostly female audience. Perfect for arts & crafts, among others.

Instagram:
A very visual platform that is perfect for many niches, including fashion, travel, food, and pets. The audience is slightly younger.

TikTok:
Has the youngest audience. But the platform is now also becoming more interesting for older generations. Best if you are focused on your specific audience, and you are able to capitalize on trends. 

Social Media Platforms

Prepare your profile

After you’ve picked your niche and the platform you’re going to start out on, you’ll need to create and optimize your social media profile.

Switch to a business account

If you want to be an influencer, you should upgrade to a business account because it gives you a lot more possibilities – namely for analytics and monetization. You can create a business account in the profile settings of most networks, such as Instagram, Twitter, and Facebook. 

Create a fantastic bio

When someone visits your profile, the first thing they see is your bio. You want to make sure you’re making a great first impression! 

Your biography should explain your narrative in a compelling way. It should also include all relevant information about you, such as your full name, address, phone number, and areas of expertise.  

Add a profile pic and banner/cover photo

You should also include a profile photo and a cover photo, as these are crucial components of your own brand identification. 

People frequently recognize a social network profile by its profile photo, so choose one carefully. Also, make sure your face is visible, and the photo is high quality.

How to brand yourself as an influencer

What is your influencer personality? You should be able to pin-point the qualities and characteristics that set you apart from others in your niche on social media. People like to follow someone who has a strong and interesting personality.

It doesn’t mean you have to invent a new personality for yourself. 

Ideally, you authentically express what’s interesting and special about you. Of course, with social media, you will want to emphasize the most compelling aspects of your personality, but you should never be fake. 

Simply go more into what already makes you special naturally.

Your personal brand

You also want to be thinking about creating your personal brand. This means you take your influencer personality and your angle on content and turn it into a recognizable brand.

How do you create your personal brand and make it stand out?

  • Convey a similar vibe with images and videos: They are created in a similar way, use the same filters etc.
  • Purposely use your own, consistent color scheme in your profile and your marketing materials.
  • Have your own way of talking and addressing your followers in your content and captions – brand tone is consistent
  • Have a special name for your followers
  • Create a logo and slogan that people recognize instantly
  • And most importantly, your personal brand is telling a story – one that is compelling and resonates with the audience.

Here’s what Antonella Patitucci, Actress, Presenter, Coach and Content Creator, had to say about how important it is that you tell stories as an influencer:

“The value is in telling your own story and putting emotion behind it. Give the product a face so people can relate. Share your unique story and opinion. A product alone is a picture, but with you and your story, it’s like a movie.”
We couldn’t agree more. So start telling a unique story, and you will start creating a strong personal brand for yourself that people will want to follow.

How to establish authority as an influencer

You’ve picked your niche, you’ve thought about your branding… now it’s time to build your expertise! 
Your goal should be to become an authority on the topic you’re making content on. 
You want your audience to look up to you, trust what you’re saying about the topic, and follow your recommendations.

How are you going to build your authority?

Study your niche

Start by researching everything that’s out there on your niche on the internet to get a good overview of what you’re going to make content about. 
Subscribe to relevant podcasts. Read any available books and print publications around the topic. 

Establish your web presence

In addition to your social media profile, consider setting up your own website as well.
This will give you another chance to advertise your personal brand and show off your portfolio. 
It’s a signal that you are a professional and will give you even more authority as an influencer.

Start networking in your industry

Go to conferences. Reach out to other influencers in your niche. Communicate, find peers and mentors, and collaborate with others. 
Not only will this make you an insider with even more knowledge about your niche, it will also increase your status

How to work when you’re an influencer

Now, how do you go about your daily work as an influencer? How do you know what to post, when to post it, and how often to post?

To keep up with creating content and to make sure that you have an awesome social media profile that keeps growing, we recommend that you first create a content strategy.

Your content strategy

First, establish a posting schedule. Decide how often you’re going to post in order to keep your followers engaged – while not burning yourself out. Keep in mind how much time creating just one social media post can take!

Then, decide on the types of content you’re going to be posting regularly. This can, and maybe should, be different types of posts on different days. Depending on the platform, you have the choice between:

  • Videos (short-form, long-form, stories)
  • Pictures
  • Audio
  • Infographics
  • Text

Finally, the content topic
What topics are you going to cover? What angle are you going to take with your content?
Note all these things down in your strategy document. Now you know exactly what to post each week.

Study your analytics

Executing on the publishing strategy you just created is a great start – but it’s not everything. 
You should also learn from each post you make. Do this by studying your analytics. With a business account, you will have access to those statistics. 

  • Each week, look at how your posts have performed. 
  • How many people saw your post? 
  • How much did they engage with it? 
  • How many likes did it get? 
  • If it was a sponsored post, did it resonate with people?
  • What could you do to make even better content next time?

How to grow and remain popular after you’ve become an influencer

Apart from your short-term strategy, be prepared to stay on top of the game in the long term.

How do you do that?

  • Nurture your community. Do this by running special campaigns, like challenges, surveys, and giveaways; fun initiatives that keep your audience on their toes and excited about hearing from you.
  • Know your audience intimately. Keep studying your followers. What are their goals? Their deepest desires? What makes them tick? Know all this… then try to satisfy those desires with your content!
  • Stay ahead of trends. If you always keep your personal brand relevant to the times, you won’t have to worry about people becoming bored with your content and unfollowing. On the contrary, you will keep them engaged with fresh stuff and your following will only keep growing!
  • Always engage & be present. You should treat your followers like your tribe, maybe even like a second family. This means you’ll always be there to reply to their comments, answer their questions and offer support.

“It’s easy to get blinded by vanity metrics such as big numbers of views and followers. It’s not about the number of followers you have. What matters is the quality of the connection you make with your audience.” – Marvin Sangines, Personal Branding Advisor at Kingfluencers

How to get paid as an influencer

We saved the most exciting part for last: 

How you’re going to get paid and hopefully at some point make a full-time income as a social media influencer! 

In most cases, this will mean that you’re going to be working with brands and promoting their products in your content.

How are you going to find those brands? 

The first option is to make a list of brands you would like to work with. Then research their marketing department and email them about working together.

The other option is to apply to an influencer marketing agency, who usually has a large network of brands they work with. They’ll take on the work of contacting the brands that are the right fit for you. This should be at no cost to you, because the agency will get paid by them and not you. It’s a good option if you want to spare yourself the extra stress of having to find and pitch brands, on top of all the other tasks you have to do as an influencer.

How much will you make? 

Anywhere between CHF 200 and CHF 10’000 per post. Obviously, expect to start on the low end of that scale if you just started your influencer career.

How many followers do you need to start getting paid? 

This differs, depending on your niche and other factors. We usually advise you to build your brand to at least 2500 followers and then apply for your first brand deals.

Let’s do it!

Is being an influencer worth it? 
We say absolutely yes – now that you know what goes into becoming one and how to do it, you can decide if it’s for you.
Keep in mind that getting results is a process that takes time and effort. As a result, you shouldn’t expect to become a social media influencer overnight.
However, if you continue to follow these guidelines, you will be able to become an influencer and earn money doing it. 

We wish you good luck on that journey!

To keep up to date on the newest influencer marketing information and trends, sign up for the Kingfluencers newsletter or reach out to us anytime.If you’re already over 2500 followers and think you have what it takes, you can apply with us as an influencer here!

Author: Megan Bozman, Owner @Boz Content Marketing

How to Find the Right Influencers for Your Campaign in 2024

We can only estimate how many influencers there are today – it’s probably somewhere between 3.2 and 37.8 MILLION.

And it’s safe to say that only a tiny fraction of them will be exactly right for your brand and your campaign.

Then how do you separate the wheat from the chaff? How do you find those influencers who can help propel your business forward?

It’s important to answer this question. While we firmly believe in the power of this booming branch of marketing – and the data proves it – we do acknowledge that a lot can go wrong in influencer marketing as well.

So, we created this guide to help you avoid common pitfalls and hire exactly the right influencers for the job. We want you to create awareness for your brand, grow your business, and create great experiences for your fans with influencer marketing – reliably and safely

You do this by choosing the best influencers to represent you.

Here’s how to do it, step-by-step.

To Find the Right Influencers, Do These 3 Important Steps First

If you want to find the best influencer for your campaign, you have to build your foundation properly first. This will help you clarify what kind of influencer (or influencers) you are actually looking for. 

The three steps below will help you lay a great foundation for your influencer marketing campaign

1. Set exact goals for your campaign

Not all campaigns must have the same goal. Each campaign can aim to achieve different metrics, and each can feed into different parts of your brand’s funnel.

The main goals that businesses usually have for their influencer marketing efforts are:

  • Improve the general visibility of your brand and create awareness
  • Gain social media followers and boost engagement
  • Generate leads for your business
  • Increase traffic to your company website or/and build backlinks
  • Conversions, such as email sign-ups
  • Improve your brand’s reputation
  • Generate revenue and social selling

Determining your main goals is an important prerequisite to developing a strategy for your campaign. It will then be much easier for you to pick the influencers who best fit into that strategy.

2. Determine your target platforms & campaign formats 

Establishing goals in step one will help you determine which platforms make the most sense for you to have influencers make content for. This step will help you find those influencers who are most aligned with your planned campaign – because they’re naturals at the platform you’ll be using.

Here’s a quick breakdown of which type of audience you will find on each of the social media platforms:

TikTok: Particularly popular with Gen Z (other age groups are definitely on the rise though)

Instagram: A high percentage of Millenials are on IG

Facebook: Great if you want to target the older, wealthier Gen X population

The right influencer for your campaign will already be successful on the platform you’re targeting. If your brand appeals to a wider, more diverse audience, it might make sense to seek influencers who are active on multiple platforms – or hire one for each.

Also consider how you’d like to collaborate with and incentivize your chosen influencers. There are many ways of working with an influencer. Let’s look at a few different ones:

  • The influencer becomes an affiliate marketer for your brand, often combined with giving out discount codes to their followers
  • They host giveaways of your products for their audience
  • They present products that you’ve given them for free
  • They make their usual posts advertised as “sponsored by” your brand
  • They take over your company’s account for a day
  • They enter into a long-term contract with you and become ambassadors for your brand

The right kind of influencer will be able to accommodate you in the exact formats you choose.

3. Establish your messages & themes

Next, get clear on what kinds of messages you want to send in your influencer campaign and what themes they will fall under.

We divide these into four different content pillars which will make your messaging diverse and impactful.

  1. The Brand Pillar

Your brand is the focus. This pillar has content that revolves around your brand, whether the posts are high level, informative, funny, or inspirational.

  1. The Product Pillar

This type of content features a specific product – or line of products – such as a fashion brand’s new spring line. This could be done in an interactive Q&A or tutorial, for example.

  1. The Experience Pillar

This is where you highlight people experiencing your brand, such as influencers shopping in the store or cooking with your cookware.

  1. The Moment Pillar

Celebrating special dates, from birthdays to holidays and anniversaries. You could feature a virtual and/or physical Easter egg hunt, or show influencers receiving customized birthday packages.

You need someone who can make these messages and themes come to life in the way that you want – and once you’re crystal clear on them, you’re much more likely to pick the right influencer for the job!

Now that you know your strategy for your campaign that the influencer must be able to carry out… 

Let’s dive into relevancy: How much does the influencer align with the niche and the topics surrounding your brand?

 

How to Pick the Most Relevant Influencers for Your Campaign

To do this, it’s helpful if you’ve already created your ideal influencer persona: The perfect person who would be the best fit for your audience and your campaign. 

Vlog von Influencerin

They:

  • Are of the right age to fit your target audience
  • Possess the correct kind and amount of knowledge around your brand’s niche
  • Are the right size for your budget and for maximum impact
  • Have the right personality and level of charisma for what you want to communicate
  • Dress and behave in ways that fit your brand
  • Make content that’s already in line with your brand values

In short, they should represent your brand identity very well – as if they were a natural part of it!

How to Guarantee That You’ll Find the Best Influencers

As vital as the issue of how relevant the influencer is to your brand, is the question: Do they have authority? Both online and in your company’s niche.

Pick an authority in their field and your campaign will have a great impact. But if you fail to vet their authority first, you can run into all sorts of potential problems.

How do you pick the most authoritative influencers?

By taking the following steps, you can rest assured you’ve made a good choice working with this person and your campaign will be successful.

They have a quality audience

A quality audience is committed to the creator – they engage readily with each of their posts, and their content is a part of their life that they take quite seriously! Also, a quality audience is not composed of people who are just there for entertainment and would never support the influencer financially … but they’re actually in a position to buy the products that he or she might recommend, and would do so happily.

Social media manager Jason Francis, of Social Media Samurai, says that “Quality trumps all. I know people with 30,000 followers struggling to raise $500 in a GoFundMe campaign, while people with 2,000 to 3,000 followers can move and influence them to the tune of $25,000.”

They make quality content

In today’s day and age on social media, it’s not enough to only post selfies with some meaningless text. A “sponsored post” shouldn’t consist of just a random shout-out to your brand or the mindless placement of your product. 

In fact, it’s quite the opposite – the best influencers are consistently creating content that’s captivating, creative, and authentic

What does this mean?

It means they care enough about their audience to craft pieces of media and messages that really resonate. The content hits on their followers’ dreams and desires, addresses things they’ve recently had on their minds often, it can even shock, fascinate, and pull them out of boredom or sadness.

Making creative content means finding new connections, inventing new ways to get a message across, combining different forms of media, and injecting novelty by collaborating with different people in their niche.

Above all, they have to stay authentic while doing it. Their loyal followers want to feel like they’re “one of them” – that they’re a close, trusted friend. A good influencer will achieve this by speaking in a common tone of voice, keeping their content relatable, caring about and engaging with the audience, and generally staying humble in spite of their success, fame, and status.

Social Media Content

How do you vet these things?

First of all, you can obviously check out their social media profiles and study the posts they’ve been publishing so far. 

Secondly, see if they have a media kit available that shows off their best work and gives a good impression of both the “vibe” and the quality of their content.

Their influence is real

Fake followers are a real problem on social media. What good is it if the influencer you’re working with has 100k followers, but most of them have been bought from some shady service? Not much good at all, apart from having a nice big number in their profile.

Yes, social media outlets have been cracking down on these things, but fake followers are still common on all platforms.

How do you spot fake followers?

1. Manually go through their list of followers

Potential red flags you should look for are profiles with weird or unrealistic-sounding names, many profiles that are not followed by anyone, and profiles with no user image or something that looks like a stock photo.

Additionally, if the majority of their followers appear to be from non-English-speaking countries, although their content is English, that might be a sign that the followers are not real.

2. Check the engagement on their posts

A real engagement rate for social media is between 2-3.5%. So if you see a profile with an audience of 100k, but their engagement is consistently low, their followers may have been bought. They should realistically be getting thousands of likes per post and hundreds of comments.

3. Use a tool to check for fake followers

In addition to doing the “common sense check” we outlined above, you can use one of many influencer credibility tools such as grin.co, inbeat.co, and modash.io to let a fraud-finding algorithm confirm what you’ve observed by looking through their profiles yourself.

Their reputation and background are flawless

You want to carefully vet the influencer’s background. Make sure they’ve had no reputation-destroying scandals, shady business connections, or even a criminal history.

A simple way to do this is to search for “influencer name + scandal,” “name + controversy,” or “name + convicted” on Google.

Could they be damaging to your brand?

Do they have business dealings that might interfere with your campaign or potentially damage your brand’s reputation?

It’s important to check for this because the costs of falling for a fraudulent influencer could be very high.

Obviously, these things are unacceptable and any sign of these issues will quickly make you rule out ever working with that particular influencer. 

Ideally you’ll want to find someone whose ethics and values are impeccable – in line with your brand.

Where to Find the Right Influencers – Platforms & Tools

Look for influencers in-house and among your fans

Most likely, many of your employees are already publicly advocating for your brand. You should look to channel and grow that enthusiasm! After all, who better to showcase what your brand stands for and be the credible faces of it than the people who built it?

Also, your leadership team is part of the face of your brand. Their role as social influencers is becoming increasingly important. One way to help senior executives successfully pick up this role is through personal branding.

Finally, your consumers can become a form of influencers as well. User-generated content (UGC) from brand fans and advocates can be very valuable and boost community engagement.

Each of these groups can be powerful brand advocates, but when combined effectively, the result is synergistic, delivering a massive impact.

Manually search on web platforms

Who’s already interacting with your brand?

Some of your top followers might have sizable, related audiences themselves. If they’re already liking, commenting on, and sharing your brand’s posts, they might be a perfect fit for a collaboration. If you see your brand mentioned without it being sponsored content, that’s a great initial sign!

Think about your industry’s icons

It could be a good idea to check out the most well-known influential people in your niche – yes, they’re more expensive to work with than others, but they also have the biggest reach and authority.

Set up a Google Alert

It’s possible to create an alert in Google so that anytime your brand, a topic related to your niche, or the industry in general is mentioned, you get notified. This is a valuable option for finding those people who are immersed in your field, are always talking about it, and are ‘hip’ to the latest trends. These might be influencers you’d want to work with.

Looking for Hashtags

Hashtags

By searching hashtags on different social media platforms, especially Instagram, you can find people in your niche and those who are already working as influencers. 

Do this by searching trending hashtags, hashtags about aspects of your field, and hashtags like #sponsored or #ad that tell you someone is working with brands.

Speakers at events

Usually, the most influential and authoritative people in your industry are paid to speak at industry events. Become familiar with the speakers on the list at conventions and other events and see who you could imagine working with for an influencer marketing campaign.

Look for blogs and niche authority sites

Search for websites and blogs that are written by influencers in your niche. Do this by typing in keywords related to your brand into Google and adding the word “blog.” There are also tools that automate this task, as we’ll address later.

Followers of other brands in your space

By doing a bit of competitive analysis, you can also find good influencers for your brand. Check out who is most engaged on other brand’s profiles and who has a good audience themselves. These influencers show they are invested in and proactive about marketing – which will be great if they’re working with you!

Find influencers with a similar audience as you

If you know your target audience, you know what other topics they’re interested in and which influencers in those niches they follow. For example, if your company sells popcorn, your audience might be interested in other related things, like watching movies. It might make sense to partner up with influencers in the movie space, so you can reach your audience in another sphere.

Set up a contact page for prospective influencers on your company’s website

If any influencers are browsing your website, they will see that you’re open to working with them and contact you. You just need to create the page on your site and provide a contact form – and they’ll do the outreach themselves!

Browse LinkedIn 

Some influencers also have active LinkedIn profiles. To find them, look for the job description of “content creator.”

Search forums in your niche

In some niches, there are good online forums where the latest in your industry is being discussed. Look for those people who are constantly discussing and providing value, and who seem to have authority and influence within the community. Reach out to those people to become part of your influencer marketing campaign.

If you’ve gone the manual route and are not yet satisfied with your results – or if you’d rather not do all that work yourself – there are two other ways to find the right influencers for your campaign:

You can use influencer-finding tools or hire an influencer marketing agency.

Use influencer-finding tools

Alexa’s Audience Overlap Tool

This is a tool to find competitor sites that your audience also likes to visit. These could be run by influencers you could potentially hire.

Influencity

Influencity is an “Influencer Relationship Management” tool. It allows you to find, analyze, and organize influencers, as well as manage campaigns and forecast and measure the results of those campaigns.

Upfluence

Another full-scale influencer marketing platform, Upfluence offers campaign management, product placement outreach, influencer event management, and payment and transaction services. 

Post For Rent

Post For Rent call themselves the “one-stop-shop for influencer marketing.” Their services include influencer search, an influencer marketplace, the NEXT business manager, and managed service.

Hype Auditor

With Hype Auditor, you get influencer analytics, influencer discovery, campaign management, media plans, trends and rankings, and analysis of competitors and the market landscape on social media.

Followerwonk

Created for finding influencers specifically on Twitter, Followerwonk lets you connect with those authoritative power users on the platform. It can not only search Twitter bios globally, but also analyze and compare accounts to find the right influencers.

Respona

Respona lets you find bloggers who are active in your niche. They will monitor for brand and competitor mentions and automate your influencer outreach.

Hire an influencer marketing agency

If this whole process of finding influencers, vetting them, and reaching out is something you’d rather not do yourself right now – influencer marketing agencies do all of it for you.

A good influencer marketing agency will have:

  • A built-up network and database of relevant and trustworthy influencers
  • A streamlined process for collaborating with brands and influencers
  • A creative eye for which campaigns will have the most impact
  • Proven experience with effective storytelling
  • Seamless campaign management 
  • The expertise and tools to properly analyze campaign metrics
  • An impressive portfolio and positive testimonials from past clients
  • An influencer marketing strategy tailored to your demands and your budget

Obviously, working with an agency will cost more than doing the work yourself. On the other hand, you are free to focus on other tasks in your business and can trust that their proven process will give you a good return on your investment in your influencer marketing campaign.

Conclusion

There you have it: Your guide to finding the right influencers for your campaign this year. If you follow the steps outlined above, we are confident that you will be able to use the proven power of influencer marketing to bring measurable growth to your business.

What is a Social Media Influencer? Full Definition 2024

Table of Contents of a Social Media Influencers Definition article

  • The definition of “Social Media Influencer”
  • Who we could define as the first paid influencer
  • The definition of the modern influencer on social media
  • What qualifies someone as an influencer?
  • What is an example of a social media influencer?
  • The power of social media influencers – defined
  • What exactly does a social media influencer do?
  • Is being a social media influencer defined as a job?
  • Do influencers make a lot of money?
  • How influencers wield their influence: A definition
  • Defining the different categories of influencers
  • Influencers as defined by social media platform
  • Defining the most popular fields influencers work in
  • Conclusion

The term “influencer” is everywhere now, and it seems like every kid (even many adults!) wants to “work as an influencer” today.

But, is there any substance behind that term?

Or is “influencer” just another buzzword from the young generation? 

Let’s get rid of the ambiguity surrounding that word.

We’ll take a deep dive into the definition, what an influencer is, what they do, and how it all works.

Diving in… 

Who is an influencer? Broadly speaking, you’re considered an influencer if you have authority on a given topic. People listen to you and they’ll even emulate you because they respect and look up to you.

The definition of “influential”

What you do when you influence someone is “to cause someone to adopt or change a behavior, belief, or opinion.” 

When you’re an influential person, you can have this effect on a considerable number of people. You could call them your followers.

This influence can be used for many purposes. An influencer can steer his or her followers to take certain actions, start thinking in a certain way, or start taking out their wallets.

You can use influence for good or bad. While many influential people are ethical and responsible, some are not, and they can lead their followers to make bad decisions

Who we could define as the first paid influencer

While influencer marketing has been booming in recent years – its market size shot up from CHF1.7 Billion in 2016 to CHF13.8 Billion in 2021, the concept has been around for a very long time. The first recorded paid celebrity endorsement, what we could call the first case of influencer marketing in modern times, was Roscoe “Fatty” Arbuckle, who got hired to publicly endorse the Turkish cigarette brand Murad, in the year 1905.

The definition of the modern influencer on social media

The nature of media and celebrity has since transformed – but influencer marketing is going stronger than ever.

Nowadays, it’s no longer just celebrities who are acting as influencers endorsing products to their fans. Today influencers come in all shapes and sizes (as we’ll talk about later). Anyone with a sizable audience on social media who is trusted for their expertise, or even just liked for entertainment value, holds the power to change minds and should be considered an influencer. 

They can steer people’s opinions and buying decisions – because they are liked, and/or have authority in their niche. 

Brands love influencers, because their endorsements are a great way to generate awareness and build trust with an audience they might not otherwise be able to reach as easily and convincingly.

This has opened up great opportunities for those willing to put in the work to become social media influencers. Today, many have the goal of working in this unique type of “job.”

What qualifies someone as an influencer?

Anyone with at least a few hundred followers on social media, whose posts get good engagement from their audience, can be considered an influencer. Also, their content should be focused on a specific topic which they build authority around. 

This way, their audience knows to trust their opinion on this specific topic.

What is an example of a social media influencer?

Every niche has influencers. For example, Taulant aka T-Ronimo on TikTok stands out with over 168k followers. Zeki also focuses on comedy with his Instagram account Swissmeme. On it, he shares typical Swiss situations as memes, causing many laughs among his Swiss community. But other areas are also represented by great Swiss influencers, such as Mimoza in the fashion/beauty category or Martina Bisaz in travel. If you want to get to know more exciting Swiss influencers, you can find an exciting article here.

The power of social media influencers – defined

Influencers can do for a brand what a regular ad can’t do as easily. They can give an authentic endorsement that their audience will actually trust and follow.

“We want to do business with people or brands that we like and have forged a bond with over the years.” – Robert B. Cialdini, author of Influence: The Psychology of Persuasion.

This is why more and more brands are realizing the power of influencer marketing.

Alex Bolen, the chief executive of Oscar De La Renta, said: “It would not be an exaggeration to say that our handbag business has taken off through our engagement with the influencer community. Our production has doubled.”

Influencers get people to act – namely, to pull out their wallets in good faith. And that makes them very powerful. Even if they only have a modest-sized following.

What exactly does a social media influencer do?

It might look easy from the outside. Just take selfies with some products and rake in the money! Right? 

But there’s a lot that has to happen behind the scenes when you’re an influencer:

  • They create and manage their personal brand and their accounts
  • They craft their strategy and plan content
  • They prepare for shooting video and images – clothes, make-up, lighting, choosing the right locations and angles
  • They’re constantly engaging with their audience
  • They deal with existing brand partners and acquire new ones
  • In short: They run a legitimate, full-time business, often with multiple employees

Is being a social media influencer defined as a job?

If we’re being precise, influencers are not employees, but rather entrepreneurs. They are their own small, or in some cases, mid-sized, business. They themselves are responsible for creating everything surrounding their brand, managing it, and growing it. 

Even if they’re working with an agency or in a long-term contract with a brand, they have more responsibilities than many traditional employees. 

In this case, they are acting as a business that is contracting with another. 

Do influencers make a lot of money?

In many cases, yes. Typically, different-sized influencers make between CHF 200 and CHF 100,000 per post. A-list celebrities can even make up to CHF1 Million for one social media post! 

How much exactly they make depends on the niche, audience size, the influencer’s likeability and ability to sell, content quality and frequency, and what kinds of contracts they manage to get from brands.

Four ways influencers can make money

1. Doing affiliate marketing

The influencer endorses a product in their content, and they receive a percentage of any resulting sales.

This type of commission-based marketing is also performance-based.

The more sales the influencer drives, the more they earn for themselves. This is often done through giving out promo codes to their followers that they can enter to get a discount with a brand. The sale is then tied to the influencer’s affiliate account. 

Another way to do this is by providing a special link for the audience, but this works better on some social media platforms than others.

2. Getting money for each post

Content that is published as a collaboration between brands and influencers must be declared as a sponsored post for the transparency. The brand tells influencers which products/services they should talk about and how they should present their product. To ensure that the content is received by the target group, it is important that the influencer is given enough freedom in the creative design so that they can ensure that the posts fit into their feed and come across as authentic. The influencer is paid for the published content, which has been created in collaboration with a brand. How much an influencer earns depends on various factors, e.g. reach, Swiss Reach, content format, etc.

3. Entering into long-term contracts with brands

These relationships can last a year or more. 

The influencer agrees on a certain number of campaigns, pieces of content, mentions etc. and receives payments in return for the duration of the contract

This can be a nice stable income, which in many cases is quite welcome for the influencer who has to always be hustling for next week’s deal.

4. Receiving free products

One of the perks of the social media influencer lifestyle: 

You often get free products to try out and possibly recommend to your followers. In most cases, these products will be yours to keep.

How influencers wield their influence: A definition

Here’s how an influencer’s influence actually plays out in the real world:

Influencers are connectors

They are like nodes in a network that bring together their followers, fellow influencers, and brands.

Because they are experts and leaders in their industry, their power to connect others is immense

This comes with a lot of responsibility on the part of the influencer, by the way. If they start burning the people who trust them by repeatedly giving bad recommendations, their status as an influencer could become permanently damaged.

Influencers are informers

It’s what the internet has been all about since the beginning – efficiently spreading relevant information. 

Today, social media influencers play an important role in spreading information: They keep their fans up to date with new items, developments, and even breaking news. Usually the information being spread by individual influencers is organic and more trustworthy than corporate sources. 

According to a recent survey, influencers are the most trusted source of information and the most influential in the decision-making process, even more so than trade exhibitions or word-of-mouth recommendations.

Moreover, they curate information from different sources to make it more digestible for their audience.

And so, these influencers play a key role in spreading information and relevant messages!

Influencers shape opinions

Lifestyle Influencerin mit Kaffee

While engaging and informing are vital aspects of an influencer’s job, ultimately wielding power is about influencing people’s opinions. And influencers are great at it. They’re charismatic, authoritative, and persuasive. 

Their influence on the audience’s opinions can be immense, particularly if they stay timely, knowledgeable and relevant, make good content, and are careful to not misuse their followers’ trust.

Defining the different categories of influencers

Nano-influencer: Under 5000 followers

You can be a nano-influencer with some hundred social media followers, without much celebrity status. 

These influencers are still a welcome business partner for certain brands, because they don’t command high payouts, or are happy just to receive free products in return for endorsements. This means they can hire many nano-influencers for the price of one macro-influencer.

More importantly, their audience, often made up of mostly their close friends and family, are extremely engaged and trust their opinion greatly. When they recommend something, it holds a lot of weight!

Micro-influencer: 5k-100k followers

We know that bigger isn’t better with influencer marketing, and working with a micro-influencer is a sweet spot between authenticity and affordability on one side and popularity and reach on the other. 

Also, these small types of influencers are usually more available. While most of them do get a fair number of offers, they are usually not overwhelmed with brand deals flooding their inboxes. 

Micro-influencers are the definition of niche authorities. They are experts in their topic of choice and educate their modest following on everything surrounding it. Again, engagement is very high with these micro-influencers, because their audience feels more like a family than a huge disjointed crowd, as big celebrity accounts often do.

Macro-influencer: 100k-1m followers

This is where we get into the territory of massive reach. If a macro-influencer recommends your product, you can be sure that it’ll hit hundreds of thousands of eyeballs. Accordingly, macro-influencers have higher prices, less availability, and higher standards than smaller accounts.

But, crafting the right campaign with a macro-influencer can drive serious awareness and sales, so – done right – it can be an amazing vehicle for business growth.

Mega-influencer: Over 1 million followers

These are actors, musicians, and other A-list celebrities. 

Celebrities might have a huge audience, but often have less influence than smaller influencers: They appear less authentic and often don’t have as much authority and expertise in niche topics.

They are also picky, often difficult to work with, and very expensive. Many brands therefore prefer to work with multiple smaller influencers instead of one mega-influencer.

Influencers as defined by social media platform

Bloggers

The original online experts. Bloggers go deep on their chosen niche topic, and people rely on them for research and product reviews. Some blogs grow so authoritative that they turn into publishing companies rather than simple websites.

Yet, in the beginning, was the single influencer – the one you go to find out the latest and best information around the topic they’re an expert in.

YouTubers

YouTubers use the visual and auditory channel to do a similar thing to bloggers: Educate and inform their audience. But, YouTube videos also usually have more entertainment value than blogs – and influencers use that power to build huge, loyal followings. YouTube videos are usually longer than videos on TikTok and Instagram.

Brand sponsorship can take different forms: Brands can simply get a shoutout at the start and end of the video. In some cases, the influencer will make an entire video testing a product or incorporating a product into the story of the video. 

There are many opportunities for brands to appear – and they love it!

Podcasters

With podcasts being the longest form of online content, they draw a very interested and loyal audience. Hence, sponsoring a show can be very valuable for brands.

Instagrammers

The advent of Instagram’s platform for sharing images and short-form videos is when influencer marketing really blew up as a business.

Viral Instagram Reels are flashy, fancy, and engaging. A strategic product placement or endorsement by the influencer can do wonders for a brand’s marketing efforts

Sponsored Instagram posts are also a great way for influencers to get paid – often handsomely. 

So today most young people aspire to become influencers themselves because they see the cash and status it can bring.

TikTokers

This is the hot young platform, and home to a lot of up-and-coming social media influencers. While TikTok is a more fast-paced platform, people still grow to love and associate with their favorite creators. This opens the door to brand endorsements and influencer sponsorships, similar to other platforms.

Defining the most popular fields influencers work in

Here are some of the niches that influencers choose – most of these are trending, have a large audience, and can be very profitable to create content around.

1. The Business and Money-Making niche

Many people want to be an influencer in this niche, and their quality and ethics are on a spectrum. You can make a lot of money by teaching others about money. There are endless resources and tools to recommend that you can earn substantial commissions for.

2. The Beauty niche

One of the most popular niches for young, often female content creators to be an influencer in. But also becoming more and more important for male creators.  

3. The Fitness and Health niche

This niche is always going strong. It’s also competitive. Many different people have the goal of being health and fitness influencers. Fitness is also a very visual topic, so is well suited to social media.

4.The Cooking and Food niche

People love to look at recipes and cooking videos online – and influencers will provide! Some of these food and cooking accounts grow to millions of followers.

5. The Tech niche

There are always new and expensive products to review. This niche is quite competitive, but can offer great payouts to influencers.

6. The Travel niche

Travel seems to be an evergreen niche that is coming back in 2024 and beyond. Influencers can partner with tour companies, airlines, hotels, and car rental agencies to turn documenting their travels into a money-making activity.

7. The Fashion niche

Fashion modeling nowadays happens more on social media than it does at fashion shows or in print magazines. Consequently, there is good money to be made for influencers representing luxury clothing brands or as affiliates selling accessories, for example.

8. The Parenting niche

This niche is growing as more people get their information from trusted online influencers than from books or other traditional sources, even on topics such as parenting.

9. The Lifestyle niche

A broad, and popular niche. Creators can pick from a number of topics. Although it takes something special to stand out in this niche. An influencer has to be charismatic, successful, creative, or a combination of those in order to make it in this niche.

10. The Pet niche

It seems like cute kitten pictures and videos have always been the most popular thing on the internet. It now goes so much further. Pets have their own Instagram accounts, dog training gurus are everywhere. The growing pet niche is still a good niche to get into.

Conclusion

We hope this helped clear up the question of what an influencer really is! 
If you’re thinking about becoming an influencer yourself – or you’re a business curious about if using influencer marketing might be a good idea for your business – feel free to check out our other articles on these topics or join the email list to receive the latest news and trends around influencers and influencer marketing.

Author: Megan Bozman, Owner @Boz Content Marketing