Kingfluencers at OMR 2024

We were back again this year at the OMR in Hamburg! This time with much more insights, stories, great panels, speakers, and most importantly – a lot of fun and inspiring takeaways. Let’s take you through the 2 days of great and interesting networking and learning.

This year the OMR has had over 70k visitors, 4 expo halls with 500+ exhibitors (including Kingfluencers), 7 stages with 800+ speakers, 240 masterclasses, 100 guided tours, and afterparties. Once again, the OMR stood out for its extravagant speakers like Kim Kardashian, Rick Rubin, Sabrina Ellis, and many more.

In case you missed our exclusive newsletter or didn’t follow us along on LinkedIn and Instagram, here’s a short recap with our highlights and learnings.

On-Site Consulting, Exciting Booth Activations, and Fabulous Giveaways

Let’s start with our Kingfluencers booth: we were able to upgrade to a bigger space to offer you more entertainment, more fun, and most importantly: more Kingfluencers, located at Hall A3, Stand C09. Not only were you able to talk to our consultants, but you could also snatch a quick snack from our popcorn machine, get some cool gadgets like a phone ring light, or participate in our OMR quiz to upgrade your next trip.

Oh, and not sure if you saw, but Kim K visited us at our booth 😉

Did you miss this year’s OMR and didn’t have a chance to talk to us or want to continue the conversation?

No worries, you can always contact us or leave us a message.

Unlocking Expertise: Key Takeaways from Kingfluencers’ Masterclass Sessions

1. Decoding social communities

The focus of this masterclass was how brands need to understand communities, communicate with them as equals, and give them a platform to generate sustainable brand love and brand loyalty. So, how do you decode social communities?

Content is the heart of TikTok

Importance of Content: Instagram CEO Adam Mosseri emphasizes that views and likes are more important than follower numbers. TikTok prioritizes relevant content, leading to the formation of communities around specific interests, such as BookTok, FashionTok, and FoodTok.

Characteristics of Social Communities

  • Themes: Wide variety of topics with sub-themes (e.g., 5AmClub with Morning Person with ADHD, Women in Business).
  • Language: Unique terms and codes to bypass algorithms (e.g., “#Seggs” instead of “sex”).
  • Aesthetics: Visual and cultural expressions enhance the sense of community.

Brand Strategy: Brands should speak the language of these communities and provide a platform for them to foster sustainable brand loyalty.

Be in the right space for the right reason

“The rise of a new marketing zeitgeist has shifted the paradigm for marketers. Although many might not be fully aware! We all know digital is key for example. But merely existing in the digital sphere or focusing on general metrics such as having the biggest share of voice is not a basis for competitive advantage and doesn’t lead to success anymore perse; instead, it’s all about getting the right message out in credible ways to the right people, being truly seen, heard, understood and appreciated, or even loved, by forging meaningful connections with one’s focus consumers and communities.” – Yoeri Callebaut, CEO at Kingfluencers

Tools for Decoding Social Communities:

  • AI-Based Content Screening: Analyzes shared content.
  • AI-Based Community-Feedback Screening: Examines comments.
  • Search Screening: Analyzes TikTok search queries.

Benefits: These approaches help brands better connect with social communities, develop targeted campaigns, and identify specific audiences for paid media strategies.

2. The Tiktok Creator Game

Redefining Engagement: TikTok’s Masterclass in Community Strategy

TikTok’s latest masterclass has changed the game for digital engagement. The big lesson? Brands should be “always in,” not just “always on.” Here’s how this approach can transform your brand strategy:

  • Community-Centric Engagement:
    Move beyond a constant presence to active participation within your target communities. Genuine interactions build deeper connections with your audience.
  • The Spillover Effect:
    Influencers and creators transfer their authentic connections to your brand, boosting visibility and credibility.
  • “Stay & Play” Strategy:
    Identify your core community (“stay”) but also explore new, unexpected spaces (“play”). For example, a fashion brand can thrive in Hashtag#FashionTok and make a splash in Hashtag#FoodTok, reaching new audiences with surprising content.
  • Authentic Connections
    Combine maintaining your core identity with exploring new avenues to create dynamic, authentic engagement.
  • Amplify Real-Life Engagement
    Be genuinely involved in community activities to create a more immersive and impactful brand presence.

Culture First, Community Second, Commercial Follows

“Brands must actively engage with and contribute to culture. Consider FC St. Pauli von 1910 e.V.’s commitment to social justice, community engagement, and alternative culture; or the Tampa Bay Buccaneers that evolved from a sport to a culture brand by putting their community first. In today’s world, brands must establish a world around their brand and create a space where their community wants to belong. By doing so, commercial success will naturally follow.” – Dominique Hufschmid, Director of Strategy, Marketing & Innovation at Kingfluencers

3. TikTok Retail Revolution

In this masterclass, they showed measurement metrics and methods presented by TikTok Germany. It was also shown how to measure the impact of TikTok campaigns on retail/offline/in-store shopping and they displayed a Unilever case study. The main key takeaways are:

  • TikTok offers 3 methods for customers to include offline data: (1) offline API (2) manual upload (3) third-party solutions
  • TikTok facilitates the same consumer needs as a shopping experience: convenience, comfort, confidence
  • TikTok partners closely with brands and develops technology to track consumer behavior in detail
  • TikTok wants to prove its relevance and power in the offline world
  • Effective measurement principles by TikTok that allow clients to measure consumer journey from TikTok interaction to full conversion (including offline events such as in-store visits)
  • The TikTok experience satisfies the same needs that consumers have in store: convenience, connection, confidence

4. Reddit

This Reddit Masterclass taught us how to use contextual information to make the brand stand out and even sell products and services. Additionally, it also talked about how to involve the brand in the communities and be part of the talk and how to generate brand connection. The key takeaway points are the following:

  • 90% of consumers don’t trust influencers according to Reddit -> Reddit serves as an additional channel to verify based on user feedback and thereby is basically a UGC platform
  • Cookies are phasing out -> there is a need for a new way to target audience
  • Brands can have profiles/pages and a significant presence on Reddit
  • Privacy statements and rules are more and more stringent so also here it becomes more and more difficult to target people
  • Reddit remains rather anonymous 
  • +100k communities in various niches
  • Available in German as the first non-English language -> Germany (and DACH) is a big region for Reddit’s increasing impact

Influencer does not equal Influence

“True influence goes beyond superficial metrics and requires depth, authenticity, and meaningful engagement. Building influence requires creating genuine connections, fostering trust, and adding value to people’s lives. It’s about sharing authentic stories, championing causes, and inspiring others to take action. In today’s digital landscape, real influence is measured increasingly by the positive impact you make and the values you represent as a person.” – Dominique Hufschmid, Director of Strategy, Marketing & Innovation at Kingfluencers

Inspiring Voices: OMR Speakers Who Captivated the Kingfluencers Team

Kim Kardashian
Media Personality, Entrepreneur & Actress

About the difference between public perception and self-identification and her most important lessons:

  • Kim doesn’t view herself as an entrepreneur. Her answers reflect a confident mother making smart business decisions, but she prioritizes her public figure persona over a business identity. 
  • Kim gained fame through TV (and a tape, but TV made her a household name). This seems very early 2000s, but it remains a solid pathway to fame.
  • Be quick to adopt trends (her mobile game “Hollywood” & early VR adoption). Yet, she expressed caution and ambivalence about AI, which is surprising given Kris Jenner’s reputation for strategic planning.
  • The way she deals with negative comments is: “Post and Ghost” – to protect her mental health Kim posts and leaves the Instagram app.
Larisa Topalo

“Before Kim came on stage MC asked the audience how many are her fans. Out of 8,000 people, only about 70 raised their hand. And yet, she packed 3 stages at OMR (main stage & two livestreams). This feels like a great analogy for influencers in general – very few people publicly or in casual conversation, will admit to liking influencers, and yet as a society we are fascinated, curious, and following them by the millions.” – Larisa Topalo, Chief Influencer, Brand Strategy & Creative Officer at Kingfluencers

Scott Galloway
Professor of Marketing, NYU Stern & Bestselling Author

His top predictions for 2024

  • GLP-1s, a class of medication used for diabetes and obesity. Scott names The hype of wellness, health, and fitness and the demographic development trend towards more obesity as the main reasons why.
  • Meta’s next growth vehicle: To use WhatsApp as a Social Media tool. People read all the messages in WhatsApp, which makes it a great tool to connect with consumers.
  • The biggest impact of AI? Loneliness! Disproportionately concerning the male population which also explains the rise of AI Girlfriend.
  • Scott ended his Keynote encouraging attendees to connect with their close friends and to ask them “How are you doing?” and then ask them again “No, honestly, how are you?”

Alisa Jahnke
Co-Founderin PURELEI

Key strategies that helped PURELEI grow through the Covid crisis

  • Profit goals instead of revenue goals
  • A 1% price increase made the most impact, followed by 1% COG reductions. While a 1% volume increase and 1% overhead reduction didn’t have a huge effect.
  • Higher barriers of entrance resulted in 40% less order but 70% more profit for Purelei. Focus on the high-end customers instead of hoping low-end clients might eventually have a high CLV.
  • Have fewer options. Focus on your heroes, and build new products based on what you know already works, for example, variations and extensions of your hero products.

Philipp Westermeyer
Founder OMR 

Roland Eisenbrand

Editor-in-Chief OMR Daily & Head of Content OMR Festival

The 4 Cs of AI

  • Content: How to utilize AI generated Content wie Content KI-basiert erstellt und genutzt werden kann
  • Cost Efficiency: Bundling Customer Feedback for Advertisement quickly and get real added value 
  • Concern: The technology does come with security risks such as digital robber barons stealing data from competitors
  • Customer: AI can influence purchasing decisions

Winners & Losers

  • Loser: Second-Tier Companies in the Tech Sector
  • Loser: Trust, as more misinformation and fake content is spread
  • Winner: Book Clubs spread like wildfire thanks to formats like #BookTok
  • Winner: Recognition through Signature moves
  • Winner: India is experiencing exponential growth 

#OMR24 was a blast!

Exciting talks, inspiring speakers, masterclasses, and a lot of lasting impressions.

And WOW, what a cool team we have at Kingfluencers! A huge thanks goes out to our team for making this event an unforgettable experience off and behind the scenes. The team spirit and cooperation once again showed what we can achieve together.

Any feedback, questions, or comments, or wanna chat over coffee?

Finance Influencers Provide Education Consumers Are Clamoring For

Brands in industries like fashion, beauty, and travel have worked with influencers for years now to give their brands a real face that people relate to, stand out from the noise, and connect to consumers. People are increasingly turning to social media for guidance on a wide variety of topics, including finance. A “finfluencer” is an influencer who creates finance-related content that advises consumers on topics such as personal finance, stock market trading, and mutual funds.

Rise in Self-Directed Investing

“DIY” is an increasingly popular approach to investing. Inyova conducted one of the largest Swiss research projects on investment habits to date. When asked, “Who manages your investments?” 55% selected, “I manage it myself.”

Unfortunately, self-directed investing isn’t always conducted with a solid data-based strategy. According to a survey commissioned by the German financial regulator BaFin, 30% of people under 40 had invested money using “copy trading” in the past two years (copying the trading strategies of supposedly successful investors.)

There has been very little financial education geared toward helping the average consumer get up to speed, leaving people struggling with a lack of financial literacy. Finfluencers have been stepping in to fill this need. The Financial Times writes, “A jump in self-directed investing has been partly propelled by a surge in the sway of financial influencers.

Cynthia Hofmann, Senior Marketing Manager at PostFinance: We have noticed a growing interest in financial topics at PostFinance. This has been particularly evident in recent years with the increased focus on “women and finance”. At the same time, the crypto boom has also awakened young people’s interest in financial matters. The availability of numerous neobanks, which are primarily accessible via apps, has made banking simpler and cheaper. For example, pension accounts or funds can be opened with just a few clicks, often on more favorable terms than with traditional banks. The rising cost of living is also forcing many people to take a closer look at financial matters.

Significant Need for Financial Guidance

Income, assets, and savings rates have increased in Switzerland in recent years. According to a ZHAW study, three-quarters of Swiss people also feel comfortable with their financial situation. However, a staggering 44% of Swiss people have never made financial investment, despite 86% of Swiss people being willing to save and plan. 70% state their reason for not investing is a lack of financial literacy. 

Brands can fill this gap by serving as that trusted source of knowledge, which can empower consumers to feel comfortable making investments. By partnering with an established finfluencer, brands can benefit from their accessibility, trust, and reach to educate their target audience and turn them into customers.

Significant Need for Financial Guidance

Income, assets, and savings rates have increased in Switzerland in recent years. According to a ZHAW study, three-quarters of Swiss people also feel comfortable with their financial situation. However, a staggering 44% of Swiss people have never made financial investment, despite 86% of Swiss people being willing to save and plan. 70% state their reason for not investing is a lack of financial literacy. 

Brands can fill this gap by serving as that trusted source of knowledge, which can empower consumers to feel comfortable making investments. By partnering with an established finfluencer, brands can benefit from their accessibility, trust, and reach to educate their target audience and turn them into customers.

Finance Chat is Taboo

How to manage and grow your personal wealth can be a complex topic, one which many people are uncomfortable discussing. Only 26% of respondents to the ZHAW study would like to talk about finance, even with good acquaintances.These substantial gaps in both investments, finance knowledge, and trusted sources of advice represent huge opportunities for brands that can help educate consumers. Influencers who provide easily digestible pieces of content can help audiences gradually climb the learning curve.

Finfluencers Provide Needed Advice

Many influencers are already supporting their followers’ journeys to financial wellness for free. According to an October 2021 Bloomberg article, “Wall Street ‘finfluencers’ are earning more than bankers.” For example, UK-based “Self-made millionaire” Mark Tilbury provides “money and success tips” to 7.1M followers on TikTok and 2.25M subscribers on YouTube.

With people hungry for insights and guidance, finfluencers such as Faares Quadri can grow large followings. Quadri has over 2.7M followers on TikTok where he breaks common financial concepts and instruments down and walks his audience through the specifics. 

ellexx founder Patrizia Laeri shared her views on the advantage of finfluencers compared to traditional financial education: “At ellexx, we comprehensively empower women financially and guide them without any financial jargon, always at eye level with lovingly designed, appealing, and stirring articles, research, checklists, and tools.”

The SIX Group, which operates the infrastructure for Swiss financial centers including the Swiss exchange, has recognized the value of finfluencers. SIX asked Swiss financial bloggers, Stefan Huser, Melina Scheuber, Reto Stalder and Fabio Marchesin to participate in a panel discussion at the 2022 BörsenTalk Flagship Event with the mission of introducing the audience to their “infotainment” work. The group shared origin stories and discussed various, sometimes controversial, topics such as the tension between independence and commerce, and why the most important blog articles are not the most successful.

Cynthia Hofmann, Senior Marketing Manager at PostFinance: Finfluencers have become a central figure in the field of financial education. With information flooding the internet, they differentiate themselves through their independence and reputation for neutral opinion. This makes them a valued resource for many individuals. In contrast to traditional banks, which are often perceived as distant, finfluencers communicate in a way that is familiar to their followers.

Financial Feminism

The Inyova survey found that 65% of Swiss women have never invested, compared to just 20% of men – a fact that numerous finfluencers are working to rectify. This social shift inspired the establishment of companies like ellexx universe AG, who are focusing on closing the gender investment gap by encouraging women to learn to invest. The fintech company offers coaching, money hacks courses, checklists, financial products, and daily articles. 

Kingfluencers asked Patrizia Laeri about the increasing public interest in finance. “When we launched our platform two and a half years ago, ‘women and finance’ were hardly a topic in Switzerland. Now, more and more traditional banks are jumping on the bandwagon, trying to appeal to women. However, their executive boards and boards of directors remain predominantly male. This is ‘pinkwashing’ and not credible. In Western Europe and North America, women control 75 percent of purchasing decisions. Consumption means influence. And investing means even greater influence. Nonetheless, a lot has changed. The topic is present and the offerings for women are increasing. ”

Finfluencers Must be Credible

All influencers must disclose when posts are paid brand promotions, but financial content brings added complexity. Stylish influencers can recommend products such as eyeglasses, food, and makeup, sharing their photos and recipes. Exaltations that a product is comfortable, delicious, or beautiful are all personal opinions, but finfluencers are making statements which could be factually incorrect, particularly if they run afoul of investing laws.

Sortlist surveyed 1,000 users who follow health and financial influencers to understand their impact on purchasing decisions compared to the recommendations of experts from those sectors. 

1 in 5 users trust influencers more than their doctors and financial advisors. 46.51% of German respondents said that the help of financial influencers had a positive impact on their investment decisions.

The Sortlist study described the role specialists and influencers can both play in helping communities. “Overall, the easy access to influencers makes them the ideal source of inspiration, sparking the first desire to change lifestyle or develop a routine.” People turn to professionals for more details as well as the personalized service they can provide.

Money expert Tori Dunlap is a successful, inspiring finfluencer who doesn’t have a traditional financial background. Tori founded Her First $100K with a mission of leading the financial feminist movement. With a best-selling book, popular podcast, social media campaigns, and live speaking engagements, Tori and her team guide audiences through making more, spending less, and feeling financially confident.

Tips for Working with Finfluencers

Kingfluencers recently wrote about how to select and work with an expert influencer. When considering partnering with any influencer, it’s important to view their track record. With experts, including finfluencers, you should additionally evaluate their formal credentials. Do they have the requisite education?

Formal certifications give a finfluencer more credibility. However, a variety of laws cover what financial advice finance professionals are permitted to give publicly. Many finfluencers are simply individuals proficient in personal finance. In this landscape, it’s difficult for brands to determine who would be a good potential partner. Working with an experienced influencer marketing agency like Kingfluencers substantially lowers your risk of collaborating with someone short on credibility and ending up in a PR disaster.Brands may also want to consider providing some compliance training for finfluencers prior to campaign kick-off. CFA advises, “Investment companies that use finfluencers should provide them with compliance training if not already doing so and ensure that finfluencers clearly disclose when they are promoting content or are sponsored.”

Brands Succeed Partnering with Finfluencers

CFA took a deep dive into the world of finfluencers and wrote that some financial firms are hiring finfluencers to engage with young investors (those aged 18–25). The NAGA platform, a German fintech company, says it cooperates with up to a hundred finfluencers.

In India, the top finfluencers have more YouTube subscribers than new-age broking firms. Considering India’s low financial literacy rate of 27%, these content creators play a vital role in educating citizens. Leading broking firms are engaging popular finfluencers to reach out to potential investors.

A Swiss Success Story

Credit Suisse is a recent Kingfluencers success story with CSX App, a secure remote banking solution

  • Impressions: More than 2.2 M
  • Reach: More than 1.3 M
  • Engagement-Rate: 3.2%
  • The campaign reached 3.7k link clicks

Mobiliar with combining a creative contest with Influencer Marketing.

  • Impressions: More than 500 K
  • Reach: +26% vs forecasted
  • The inclusion of the creative contest generated more than 80k website visits.

Generali insurance’s podcast episode about women and pension.

  • Impressions: More than 240 K
  • Reach: More than 130 K
  • The campaign reached +70% vs forecasted on link clicks.

 View the case study to see successful campaigns from numerous Kingfluencers’ clients in the banking and insurance sectors.

Expert Influencers Raise Your Brand’s Credibility: Why & How to Work with Them

We’ve written often about the importance of authenticity and credibility. Expert influencers are uniquely suited to help elevate your brand’s credibility. We’ll explain what expert influencers are, how they differ from their traditional counterparts, and how to select and work with them.

What are Expert Influencers?

Experts are people with extensive knowledge and/or skills in one particular area. They’re viewed as authorities, but may not always have the largest social media following. With extensive professional acumen, experts are typically informative more than aspirational.

Focused on their primary area of study or practice, they may not often engage in activities that build an audience on purpose, such as posting new content frequently and following trends. Even experts with a smaller following can be valuable partners, as they lend their credibility to your brand, helping you gain trust from your audience.

Fabio A. Marchesin, better known as Finanzfabio, said, “As an expert financial planner, I feel a certain pressure to create more added value and, above all, to provide correct information. My aim is to create a clean basis and then go into more depth to provide thought processes that no one else can offer. While my work is intended to serve non-professionals, my colleagues in the financial sector also find it useful for further training or exam preparation.”

Quality Over Quantity – Expertise is More Important Than Follower Count

Many brands partner with celebrity influencers in order to reach millions while gaining the personal endorsement of a popular individual. However, some consumers have become disillusioned with outmoded influencers who can be artificial and unrelatable while excessively pushing products. According to Trustpilot, celebrity influencers have the lowest level of trust among consumers – two-thirds (67% in the US and 65% in the UK) describe their level of trust in this source of information as ‘low’.

Expert influencers can serve as an antidote. 41% of consumers trust expert reviews, whereas only 13% trust advertising.

Veronica Kiriak, Doctor and Content Creator, shared her views on how brands and followers have different expectations of experts as compared to classic creators. “As a doctor and influencer at the same time, you have to act a little differently than classic creators. I choose my collaboration partners very carefully and always pay attention to legal and medical principles. Brands often place particular value on the authenticity of my medical expertise, while my followers are primarily looking for reliable information. It requires a balance to meet the expectations of both sides.”

How Do Expert Influencers Help Brands?

Collaborating with people who bring the credibility of formal education and expert credentials can help brands stand out, and can be particularly advantageous in the beauty industry. As marketer Polly Petrova writes “the beauty sector has become more cautious when it comes to collaborating with influencers. It seems the industry is trying to lessen the ‘influence’ of influencers.”

Many beauty influencers post their personal daily skincare routines and preferred brands. However, a dermatologist brings exceptional credibility, with a trustworthiness that’s hard to beat. Dr. Liv Kraemer shares best and easy #skincare routine tips with her more than 243K TikTok followers. Dr. Liv also sells products made in Switzerland that she developed inspired by decades of dermatology insight.

When partnering with an expert, your brand benefits from their credibility in addition to gaining access to their audience. Experts can be especially skilled at explaining complex concepts and bringing clarity to technical jargon. “Finanz Fabio” provides financial education on his podcast and shares podcast snippets on TikTok, along with street interviews he conducts.

Expert influencers also fulfill the need for industry-specific knowledge that B2B buyers have throughout lengthy, complex sales processes.

Experts Influencers Continue Working in Their Profession

For many traditional influencers, social media content creation and brand partnerships are their primary sources of income. OTOH, experts make a living with careers distinct from social media. For example, dermatologist Dr. Liv still sees patients in her clinic and Fabio provides personal financial consulting services.

Continuing to work in their profession means expert influencers:

  • Keep their knowledge current
  • Have new real-world experiences
  • Must maintain a positive reputation

The need to maintain their reputation prevents experts from promoting brands they don’t believe in, further strengthening their trustworthiness with audiences. Regardless of what percentage of their income is generated by content creation, their influencer career relies on their professional credibility. It’s not worth risking any threat to that credibility for a questionable brand partnership.

Veronica Kiriak said, “My content creation process requires more research to ensure my medical statements are accurate. At the same time, I try to present the information in an entertaining and accessible way to keep my community’s attention. I have high expectations of myself, especially in terms of the quality and accuracy of my medical advice. It’s important to be transparent when it comes to the boundaries of my expertise and to always create a safe space for questions from my followers.”

How to Select and Work with an Expert Influencer

1. Start with your Marketing Goals

We’ve discussed how expert influencers differ from their traditional counterparts, but when partnering with any influencer, your goal is still to build digital brand equity. While some aspects may differ, it’s important not to abandon your existing processes for building successful campaigns.

Alter your Influencer Evaluation Criteria & Examine Their Credentials

When considering partnering with any influencer, it’s important to view their track record. With experts, you should additionally evaluate their formal credentials. Do they have the requisite education? Are they certified with the relevant board, such as with surgeons and architects? Can you confirm that after obtaining both the education and credentials, they also have real-world experience working in the field? 

2. Pitch Your Brand to the Expert

Considering their need to carefully guard their reputation, experts can be particularly discerning about the brands they work with. You may have to invest time in selling your brand to the expert. This could involve a more detailed, technical analysis of your product, such as examining ingredients or production processes.

3. Be Flexible with Payment Structure & Recognize Added Value

Again, brand promotions aren’t their primary focus, so you may need to compensate experts with a different type of payment structure. Scrunch advises, “…they might be more expensive as you are really purchasing their time, experience, and credibility. Almost think of it as paying a consultant, rather than an influencer.” The value you receive from working with an expert extends beyond access to their community. Your brand earns a seal of approval from a knowledgeable expert. These engagements might also be longer term.

4. Maximize Use of Their Expertise

Instead of asking them to merely promote your product, think of additional ways their expertise can benefit your brand. Ask them to sit for an interview, speak at a conference or webinar, write a blog with their top tips, or provide feedback on your new product innovations.

5. Make the Content Keep Working for you

Increase the value of these collaborations with performance marketing (boosting content to reach even higher KPIs). Consider multi-touch attribution models and use every channel strategically.

Get Started with the Best Expert Influencer Matches for Your Brand

As the leading full-service influencer marketing agency in Switzerland and beyond, Kingfluencers can help you select and collaborate with influencers of all types, whether B2C, B2B, expert, or traditional. We help give brands a real face that people relate to, stand out from the noise, and connect to consumers. 

air up Case Study

Check out our latest Case Study we did with air up. To navigate the case study, simply click on the arrows in the document and enjoy!


AirUp Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

yallo Case Study

To navigate the case study, simply click on the arrows in the document and enjoy!


yallo kann Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Bubble Box Case Study

To navigate the case study, simply click on the arrows in the document and enjoy!


Bubble Box Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Greenpeace Case Study

Check out our latest Case Study we did with Greenpeace. To navigate the case study, simply click on the arrows in the document and enjoy!


Greenpeace repair Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Barilla Pesto Germany Case Study

To navigate the case study, simply click on the arrows in the document and enjoy!


Barilla Pesto Deutschland EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Beyond Influence: The Powerful Opportunities within Digital Influence

At Kingfluencers, we understand that influencer marketing is part of a much bigger field. We encourage brands to think beyond influence to digital brand equity. In this blog series, we’ll cover how brands can establish, strengthen, and grow long-term brand equity through digital influence programs. First, we’ll explain what we mean by that and what lies beyond traditional influence.

What is Digital Brand Equity?

Digital brand equity is the value of brand recognition and brand perception in the digital space. Digital brand equity is a core pillar to competitive advantage. It has a positive influence on people’s purchasing decisions and is a key determinant of the brand’s overall success. 

→ Defining factors for a brand’s digital equity include:

digital brand equity

What is Digital Influence?

Digital influence is the online equivalent of brand equity. It refers to a brand’s ability to affect and strengthen people’s perceptions, opinions, preferences, and decisions related to your brand versus competing ones. Digital influence is the ability of a brand to take ownership of the influence they have to impact perceptions and – most importantly– decisions.

Like digital brand equity, digital influence is a key determinant of the brand’s overall success. Digital influence strategies enhance your brand’s ability to take that control and ownership to shape perceptions. It is a means to an end. You can build digital brand equity through a variety of digital branding and influencer strategies.

By impacting decisions, you can drive revenue by encouraging people to:

  • Purchase your brand over competitors by building competitive advantage and elevating brand preference
  • Increase expenditures through upgrades and additional purchases
  • Remain loyal customers over time to increase customer loyalty, generate more revenue, and improve profitability
  • Recommend your brand to their friends by sparking intrinsic advocacy and strengthening your brand community
  • Work for your brand, enabling you to recruit and retain the best employees and strengthen your employer branding
digital presence

Digital Influence = Huge Component of Overall Brand Equity

For many brands, the majority of customer interactions take place online. That means your digital influence is nearly synonymous with brand equity. Simply put, what people think of you online is what people think of you. Those brands who master their digital brand equity as first movers will gain an immense advantage and outperform their competitors moving forward.

Beyond Social Media

An influencer posts a positive review of your brand on Instagram. A content creator features your product in an entertaining TikTok.

Great! 

Influencer campaigns are excellent tactics for increasing awareness and connecting with your audience.

But that’s just it… they’re tactics – individual components of what must be a larger strategy in order to really make a long-lasting impact. So, what separates effective brands from those throwing campaigns at the wall and hoping something sticks?

How Can Brands Build a Foundation of Digital Influence?

A brand’s equity depends on your visibility, how you’re perceived, and your ability to connect in consistent ways to your audiences in today’s complex digital ecosystem.

Consumers rank trust as a top buying consideration. 81% need to trust a brand to consider buying from it. Nielsen reported that 92% of consumers trust recommendations from friends and family, and 70% trust online reviews from strangers. A strong digital presence and positive online reputation can help strengthen brand equity, in turn influencing purchasing decisions.

Consumer checking out a brand on social media

Proper digital influence strategies and tactics draw their inherent power from word of mouth (WoM) marketing principles. Building digital influence involves magnifying and elevating the impact of WoM through digital amplification. Digital influence enables brands to turn a 1:1 process into 1:many while maintaining credibility. Shifting from one to many amplifies a brand’s influence, which drives exponential gains, making digital influence extremely powerful.

Digital influence programs must focus on strengthening the brand’s digital presence and thereby positively influencing brand awareness and perception. 

consumer browsing on social media

The Amplification Effect

Individual marketing initiatives, such as SEO, can give your brand a boost. But the most powerful strategies work collaboratively to amplify one another.

With numerous people-centric tactics focused on advocacy, WoM, and authentic storytelling, you can achieve an amplification effect. More people will discuss your brand, activate audiences and communities, building more intrinsic advocacy and WoM from consumers and partners. Like the famous “Flywheel” model, customers become advocates and promoters who feed growth as they move through the phases of attract, engage, and delight.

Key Components of Building Digital Brand Equity

A strong foundation must run deep and wide. 

Doing these following things well and for enough time will improve your brand reputation and drive increased online visibility. You’ll be able to increase knowledge of your brand, and impact perceptions of your brand versus others.

  • Use your existing brand equity

Make use of the equity you already have. Build upon your brand’s reputation and standing in the market. Get ahead of the narrative and consistently convey your brand’s unique selling propositions.

  • Be consistent

Have consistent, coherent messages across all digital channels. Those messages should also be in line with consumers’ offline experiences. Consistency is key. 41% of consumers say branding (messaging) consistency defines brand loyalty.

  • Run people-centric campaigns

The participation of numerous voices, along with a consistent story, helps create positive digital brand equity and therefore digital influence. Work with multiple advocates and storytellers who can promote your brand authentically, including employees and senior leadership. Capture and make use of user-generated content.

  • Harness the power of advocacy & word of mouth

Advocacy is a key ingredient. Consider personal branding and working with corporate ambassadors. With an integrated approach, you can take control of the narrative surrounding your brand and boost competitive advantage and growth. 

An effective digital influence program will include multiple tracks such as social media, influencer marketing, brand and corporate ambassadors, personal branding, content creation, including UGC, and performance marketing. While these tracks can each deliver results independently, a program is stronger when they’re all in alignment. More to come in part 2!

Switzerland’s 26 Best Influencers You Need To Follow in 2024

Switzerland has a lot to offer when it comes to influencer marketing! And no wonder – it really has it all. This country provides an amazing environment for top-class social media content. 

Amazing landscapes. Beautiful cities. Delicious food. Stunning architecture. Great fashion. Think of Zurich, Geneva, or the beautiful mountains of the countryside – it’s all perfect for an influencer’s VLOGs, photoshoots, and selfie backgrounds

Naturally, many successful social media influencers hail from Switzerland in different niches like beauty, food, travel, comedy, music, and fashion.

We’ve gone out and compiled a list of the top 26 Swiss influencers in 2024. Use it to get inspired or entertained by their content. You might be interested in following some of them more closely. 

Wendy Holdener

Olympic champion Wendy Holdener is not only a well-known face in alpine ski racing, she has also managed to build a large following of over 193,000 people on Instagram. In 2019, she even won the Swiss Influencer Award for the sports category!

In addition to her engaging social media posts, Wendy Holdener has teamed up with accident insurer SUVA to develop the Slope Track-App, which measures loads and speeds while skiing or snowboarding. The app is intended to increase the safety of snow sports enthusiasts and reduce the risk of accidents.

Nico Capone Comedy

Nicolas Scuderia and Daniela Pinto, aka Nico Capone Comedy, together with their son Mattia (born in July 2019), make millions of people laugh with their videos. 

As opposed to influencers who are all about making the most profit with their posts, they remain down-to-earth: They make videos for fun, without thinking too much about it.

Dani and Nico share almost everything with their audience while keeping it simple. Despite all their success, Dani kept working as a dental assistant, and Nico kept his job in the family’s painting business. This couple keeps their feet on the ground.

Although their popularity only keeps growing. Currently, they have over 7 million followers on Instagram, 21 million on TikTok, and 4,4 million on Facebook.

Loredana und Kilian

Loredana and Kilian are a Swiss influencer couple who documents their relationship life, sometimes in a funny way, on social media and on their blog.

Their motto is “every day is a good day” and their goal is to entertain you. “Come with us to the most beautiful places on earth, in our day-to-day life, and experience the highs and lows in life and in a relationship with us. We love that you’re here with us.”

In addition to 76.000 followers on Instagram, they also have a YouTube channel with 13k subscribers, where they were “vlogging around the world” and documenting their travels for two years before settling down again in their home of Switzerland.

Zeki Bulgurcu

Zeki is one of the biggest social media influencers in Switzerland. The comedian was born in 1990 in Turkey but moved to Switzerland with his parents at age three.

He runs the popular Instagram accounts of Zekisworld and Swissmeme (the #1 social media account for memes in Swiss German). Back in 2013, he discovered that the social media world was lacking content made especially for Swiss people. The next day he started posting memes in Swiss German on Instagram and the account took off quickly.

He has a combined 1.4 million followers on Instagram, 660k on TikTok, 160k on Facebook, and a combined 155k subscribers on YouTube.

On his Instagram, he shares funny skits of himself. He has recently released his own Turkish sausage brand in collaboration with Migros and is planning to make music and produce film.

Olivia Faeh

Olivia Faeh is a fashion influencer and entrepreneur from Zurich, Switzerland. On her Instagram profile, she shares fashion and lifestyle content, especially promoting streetwear and highlighting beautiful places.

The Swiss influencer is loved for being authentic. People like following her IG stories about her life, including her dog. She also teaches her followers about trending topics and provides fashion, beauty, and home ideas.

Olivia also runs her own social media agency (Faeh Agency) and will soon launch her own online fashion boutique. She has studied fashion and design management in Munich, so she is uniquely qualified for her business ventures.

Additionally, Olivia is very focused on sustainability. She often sells old clothes to promote reusing resources.

Antonella Patitucci

Actress, presenter, coach, and social media influencer Antonella Patitucci is from Switzerland, too. In her diverse career, she has played in TV shows such as Aktenzeichen XY and Der Alte on the German station ZDF, acted in musicals, starred in commercials for brands such as L’Oreal, Nespresso, and Audi, and moderated several events.

Currently, she offers coaching services, workshops, and live events around self-development, relationships, and personal finance. On her Instagram profile, she shares inspirational content.

Antonella told us the following about what it takes to be a successful influencer: “The value is in telling your own story and putting emotion behind it. Give the product a face so people can relate. Share your unique story and opinion. A product alone is a picture, but with you and your story, it’s like a movie.”

Stefan Büsser

Stefan is a stand-up comedian and TV host and part of the podcast “Comedy-Männer.” On his 113k-strong Instagram account, he shares skits and promotes his tours and TV appearances. Since 2018, he has been producing the comedy series “Büssi zappt” together with Zappin.

He got his start in media in 2005 as a radio moderator in Winterthur, Switzerland. He then transitioned to the Swiss radio channel Energy Zurich, until he started working for the national channel SRF 3 in 2016.

Martina Bisaz

Martina Bisaz might be Switzerland’s most famous traveler. Born in 1981, the first part of her career was as a scientific illustrator, before she became a freelance photographer and social media influencer, documenting her world travels on her famous account called “kitkat_ch.”

Her photos are of extremely high quality, and they show off all the majesty and beauty the world has to offer.

Cabarett DivertiMento

DivertiMento is a Swiss cabaret duo that presents many elements of cabaret: Stand-up comedy, satire, and jokes. The duo is made up of Manuel Burkart, who lives in Zurich Oberland, and Jonny Fischer, who lives in Zug, Switzerland.

The two of them met in the year 2000 at their boarding school, and with their strong musical background, joined together to form the Cabaret DivertiMento.

Recently, they’ve also become social media influencers. Their Instagram account is up to an impressive 160.000 followers, where they’re sharing funny skits and promoting their live tours.

You can read more about their background here.

Christina Gheiceanu

Cristina is based in Switzerland. She is an influencer in the fashion, beauty, and travel niches and has 240.000 followers on Instagram. 

Her former travel blog was ranked one of the best in Switzerland, but currently, she concentrates on running her Instagram account.

Her content has a classic style and she focuses on family and beauty in her work.

Steven Epprecht

Steven Epprecht is a model, content creator, and entrepreneur based in Zurich, Switzerland. His influence on social media is large, with 315k followers on Instagram.

His posts center around travel, lifestyle, and relationships, “living the good life!”

Recently, Steven founded his own social media agency. Here is a quote he shared with us on a recent video conference: 

“The most important thing is, if I collaborate with a brand, it’s crucial that I can stand behind the product, and it’s not just for the money. […] On my own channels, I’m saying I recommend it and I have a responsibility towards my community. It’s like a relationship with a friend. I’m considering whether I’d recommend this to my mom or a friend. They trust you and you have credibility and shouldn’t play with that, otherwise, it won’t work out in the long run. Only do what is you.”

Andri Ragettli

Swiss Slopestyle genius Andri Ragettli is a massive influencer on Instagram. His account has over 533k followers.

On his profile, he shares victories and defeats, and videos of his riding, as well as creative and funny challenges. “There’s been acrobatic bridge-diving in Zurich, ‘the floor is lava’ style workouts, as well as dabbling in parkour, biking, and splash diving — not forgetting ‘nipple deep,’ which is when snowboarders ride on deep, powder-like snow.” – CNN

In addition, he won the Swiss Influencer Award in the sports category in 2021.

If you want to learn more about Andri Ragettli’s most successful stations and hardest setbacks in his career as a freeskier, we recommend his book Attack your dreams.

Andri Ragettli

Mergime & Xhem

Mergime & Xhem are an Instagram influencer couple living in Switzerland. Mergime runs a barber shop in Switzerland. They offer their community a view into their day-to-day and family life. 

Additionally, they’re both very fashionable and appeal to their followers with beautiful outfits. When one is busy, the other takes over the social media accounts. That’s how they manage to run their business and be influencers at the same time!

Michèle Krüsi

Thefashionfraction” on Instagram (461k followers!), Michèle Krüsi is the founder and creative director of her own lingerie and swimwear brand “Leonessa Lingerie.” 

She is also a powerful social media influencer. Her profile features very creative photos and reels around fashion, travel, relationships, and more recently, pregnancy.

Michele is a graphic designer, which shines through in her work. Her account also features artwork, fitness, and new designs.

Sandra Rodrigues Pinto

Sandra Rodrigues Pinto’s Instagram handle is “entredois” (“between two”). This refers to her two places of residence—Switzerland and Portugal. Her background is Swiss / Portuguese. 

In addition to accumulating over 432k followers on Instagram, Sandra has founded her own fashion brand at Lamarel which aims to create minimalist, beautiful pieces of fashion.

Her Instagram content centers around travel, lifestyle, relationships, beauty, and architecture. 

For example, she shares pictures from her travels to Paris and great outfits she puts together for an old-school, but fashionable look.

Mimoza Lekaj

26-year-old Mimoza Lekaj from Zürich is a beauty-, fashion- and styling-influencer. Her Instagram account boasts an impressive 280,000 followers. On her social media, Mimoza aims to inspire her audience and give valuable tips for how to dress to feel good and beautiful.

She promotes a positive attitude to life – in her words, an optimistic outlook coupled with frequent laughter will automatically make you look better. The center of Mimoza Lekaj’s life is in Switzerland, but because of her family, she still has an intense emotional connection to Kosovo.

Loredana Zefi

Loredana is a somewhat controversial Swiss rapper with Kosovan roots. Her breakout single “Bonnie & Clyde,” which she made with her husband Mozzik, was released in September 2018 with Sony Music. In 2019 her first album “King Lori” followed, which made the top three in Switzerland. 

Unfortunately, Loredana has had problems with the authorities and was even arrested. Nevertheless, Loredana is a famous influencer in Switzerland with three million followers. Her posts are about fashion, music, and her daughter.

Joung Gustav

With 4 Million TikTok and 200k+ Instagram followers, Joung Gustav is a huge Swiss influencer from Zürich. The 27-year-old has only been making content since 2020. 

His schtick is to go out and make videos in the streets of Zürich – especially at the “Stadi”, the Stadelhofen railway station where his target audience of Swiss teenagers likes to hang out. 

Joung Gustav has also released several rap songs and won the Swiss Influencer Award in the entertainment category in 2022.

Joung Gustav

Mia Madisson Rocco

Mia Madisson Rocco (@shhhmadisson on Instagram) is a reality TV star and influencer from Zurich, Switzerland. 

She became famous after starring in the popular show “The Bachelor” in 2018 and 2020. Nowadays, she is married and works on Instagram as a beauty and fashion influencer.

Aditotoro

Adrian Vogt, born in 1998, is better known in this country as Aditotoro. You can find him on all platforms (YouTube, Instagram, Twitch…), his main gig however is TikTok, where almost 2.2 Mio. followers (as of Dec. 2022) are eagerly awaiting his next uploads. Aditotoro makes entertaining videos that also give insights into his lifestyle.

The successful Swiss influencer lives on the “Rünenberg”, a small village in the “Oberbaselbiet”.

In 2021, Aditotoro won the Swiss Influencer Award in the Entertainment category.

Pat Burgener

Patrick Burgener is a Swiss freestyle snowboarder and musician turned social media influencer. He is a two-time Olympian and won two bronze medals at the snowboarding World Championships. 

On his 60,000-strong Instagram account, he posts reels about his lifestyle, snowboarding, and music performances. 

Does he see himself more as a professional sportsperson or as a musician? Pat feels like music is his life purpose. He wants to continue snowboarding for the next few years, but fully concentrate on his music after that.

Nathistyle

Social media star Nathalie Sulser aka Nathistyle makes highly popular videos in Swiss German on TikTok (250,000 followers) and YouTube (35,000 subscribers). 

The 20-year-old influencer from Zürich does cool challenges or performs sketches. In addition, she participated in the rap single “Bad Santa” by Gian Maria Finger and won the 2022 Swiss Influencer Award in the Lifestyle category.

Leo Monferini

Leo Monferini was born in 2001 and is a well-known TikTok star from Switzerland. On his TikTok account – with an impressive 4.6 million followers – he poses as the fictional character Eugène, whose trademark is his pair of big glasses. 

As an influencer, Leo Monferini has worked with Raiffeisen Bank Switzerland to make the bank more attractive to young people and also with the Federal Office of Public Health (BAG) to promote mask-wearing among teenagers.

Kris Grippo

With 5.2 million followers on TikTok and over a million on Instagram, “Kris8an” is probably one of the best-known Generation Z influencers. The man from Basel managed to build up his huge community in just two years.

His social media content consists of him dancing, lipsyncing, or simply posing for the camera in his room full of stuffed animals. According to Kris, 80 percent of his followers are female and between 14 and 18 years old.

Taulant Gashnjani

He’s called T-Ronimo. Over 160,000 people follow him on TikTok, 25,000 on Instagram, and he also has a YouTube channel. He makes videos in Swiss German, and isn’t afraid to use some swear words from time to time! 

T-Ronimo has also worked with us on an anti-littering influencer campaign for the city of Uster. 

His take on the booming creator economy with more competition entering the field: “I just have to keep pushing to consistently make good and engaging content. I don’t see this as a negative, as I always have enough ideas!”

Lana Banté

Lana Banté from Geneva, Switzerland creates comedy TikTok videos, with themes such as beauty and fitness, and often collaborates with her friend Margaux Seydoux

She has 45,000 followers on Instagram and over 660,000 on TikTok! 

In 2021, Lana Bante was part of the “Collab House”, which had the most successful influencers from Switzerland move into a villa together to create as many TikTok videos as possible for their followers.

How to Work with Popular Swiss Influencers

We hope you enjoyed reading about these 26 influencers from Switzerland.

The world of influencers is steadily growing, and we’re seeing exciting developments worldwide, but also in Switzerland itself.If you’re curious about influencer marketing or interested in becoming an influencer yourself, subscribe to the newsletter of our influencer marketing agency to get the latest news and tips!