Top 5 digital marketing trends for Q1 2025 and how to quickly join in
Influencer marketing and beyond
Welcome back to the new installment of our quarterly Digital Marketing Trends Guide of 2025. At Kingfluencers, we continuously track industry shifts to help brands and creators stay ahead of the curve. This quarterly trend guide highlights the five main trends shaping digital marketing, social media, and influencer engagement in 2025.
Here are our top 5 digital marketing trends for Q1 2025 you need to know about:
THE RISE OF BOLD, RISK-TAKING MARKETING
SOCIAL COMMERCE & THE POWER OF TIKTOK
THE CREATOR ECONOMY BOOM & AI’S INFLUENCE
PLATFORM SHIFTS: NEW FEATURES & REGULATIONS
INFLUENCERS VS. CONTENT CREATORS
Eager to learn more? Download our Trends Guide below!
Brands in the gaming universe have coexisted for quite some time, but their mature and serious relationship is relatively recent.
This article explores how gaming became a part of everyone’s life and how teenagers turned their passion into a profession as influencers. Furthermore, discover the habitat of gaming influencers and the statistics of their audience growth. The analysis also covers how businesses adapted during the 2019 pandemic and the surge in e-commerce figures during that period.
Uncovering methods of integrating brands into the gaming space, we asked some questions to successful representatives of the gaming universe in Switzerland. Exploring the ultimate formula for effectively promoting a brand in the gaming sphere and how brands can successfully collaborate with gaming influencers. The gaming industry is a remarkable giant that quietly crept into our lives, became our friend, and continues to astonish us with its concepts and sheer magnitude – and it’s here to stay. Even before COVID-19 hit in 2020, around 40% of Millennials and Gen Z said playing video games was among their top three favorite entertainment activities.
Inside the Gamer’s Haven: Where Worlds Converge and Communities Thrive
Just as like-minded individuals always gather around a good idea, millions of fan audiences have formed around computer games. But where do they congregate, and how do they spend their time? Gamers don’t confine themselves to playing in isolation from the outside world. They form massive and dynamic communities using various online platforms. Gaming culture has evolved from a pastime into an expansive virtual realm, where players don’t merely play but also interact, learn, create, and even earn.
DISCORD
Enter Discord, a communication platform tailor-made for gamers that has also become popular among other online communities. Gamers use Discord to create their virtual hubs, where they chat in text and voice, team up, strategize, and coordinate cooperative gaming sessions. It’s a one-stop-shop, equipped with moderation tools, making it a perfect arena for forging close-knit communities.
Discord continues its rise, with projected monthly active users reaching 150 million in 2025. The momentum is set to continue – a dynamic and thriving community worth watching.
TWITCH
And what about Twitch? It’s the heavyweight champion of video game streaming platforms. Here, gamers set up their own channels and broadcast their gaming exploits to the world. Viewers tune in to catch the action, leaving comments, posing questions, and even showing financial support through various donation methods. It’s a place where gamers build their digital communities and engage with their audience in real-time.
Twitch currently gets more than 240 million unique visitors every month. That’s up from 55 million users in 2015. What’s more, a whopping 140 million monthly active users are actively tuning in, following, and subscribing to their favorite Twitch streamers and channels. The Twitchiverse is thriving, and it’s only getting bigger.
METAVERSE
Now, behold the Metaverse – a new breed of virtual realms where gamers unite and engage in a world of possibilities. Here they partake in various activities, including social gatherings, concerts, exhibitions, and more. It’s a space that lets gamers craft unique virtual personas, interact with fellow explorers, and embark on thrilling adventures.
The Metaverse is absolutely teeming with life as we speak, with a whopping 700 million individuals actively engaged in its vibrant digital tapestry. Leading the charge is Roblox, reigning as the largest virtual Metaverse world, boasting an impressive 380 million active users. Hot on its heels are Minecraft with 204 million, Fortnite with 110 million, and Zepeto with 20 million, collectively painting a rich and diverse picture of this evolving digital realm.
Brands in Cyberspace: Adapting to the Digital Age
The total number of active users on such platforms is mind-boggling. This user count particularly surged in 2019 when, due to the COVID-19 pandemic, the world retreated into self-isolation at home. Millions of people flocked to cyberspace in search of new experiences and relief from loneliness. Hundreds of thousands of businesses had no choice but to migrate online to survive. E-commerce sales soared to new heights, witnessing an extraordinary surge.
In 2020, U.S. retail sales experienced a significant increase, rising by $244.2 billion—a 43% growth from $571.2 billion in 2019 to $815.4 billion in 2020. This surge reflects the broader trend of the gaming industry’s expansion. Projections indicate that the global gaming market will reach $522.5 billion in revenue by 2025.
To remain competitive, brands should leverage these trends by engaging target audiences through gaming influencer marketing campaigns. Brands must acknowledge and capitalize on these figures and trends. To stay competitive in today’s market landscape, effective engagement with target audiences via gaming influencer marketing campaigns is essential.
Currently, brands are on a never-ending exploration of novel opportunities to promote their products effectively. The gaming industry has become a great realm for brands to access a whole new huge audience. Astonishingly, even today, the gaming market remains far from saturation. This is due to the novelty of the field and the distinctive ways in which brands assert themselves within the gaming universe.
From Pixels to Profits: Top 5 Brand Strategies in Gaming
Let’s explore five popular methods brands employ to establish their presence in the gaming industry:
In-Game Product Integration
Imagine a fast-food giant collaborating with an open-world video game, showcasing its restaurants and menu within the game’s virtual world. Players can patronize these in-game restaurants, place orders, and even receive special bonuses. It’s a symbiotic integration that adds realism to the gaming experience while giving the brand the spotlight.
Branded Gaming Events
A potential car manufacturer partners with a racing game, setting the stage for exclusive in-game events featuring their latest vehicle models. Players can take these cars for a spin, participate in races, and unlock unique in-game rewards associated with the brand. It’s not just a gaming experience; it’s a powerful promotional platform for the automaker.
Exclusive Collaborative Merchandise
Game developers and fashion brands unite, unleashing limited-edition clothing and accessories inspired by beloved video game franchises. Die-hard game fans can purchase these items, expressing their passion for the game in their everyday lives and introducing the brand to a fresh audience.
Esports Tournament Sponsorship
Picture an energy drink company backing an esports competition, providing financial support and branding opportunities. In return, the company’s logo takes center stage during live broadcasts, forging a strong connection with the esports audience and cementing its presence in the gaming community.
Cross-Promotion and Downloadable Content (DLC)
A beverage company collaborates with a game developer to create exclusive downloadable content (DLC) for a popular video game. Players who purchase the company’s product can unlock unique in-game items or abilities. This partnership encourages consumers to buy the product, increasing engagement and visibility for the game.
Successful collaborations between video games and brands leverage the passion of the gaming community and the immersive world of video games to create unique and captivating experiences for players. At the same time, such partnerships contribute to boosting the popularity of participating brands, creating a win-win scenario for brand promotion in the real world.
A successful way to promote a brand or a service can also be done through gamification. A very famous and highly effective example of an initiative was taken by Starbucks when they implemented their loyalty program with rewards. Every customer can accumulate points when buying their coffee, and these points can be used for discounts or other services. Collectible stars earned with each purchase can be saved up to exchange for discounts, free menu items, and other rewards.
Another great example of gamification is from KFC: KFC Japan launched a mobile “advergame,” Shrimp Attack, where users swiped virtual shrimp falling from the sky to promote their new battered shrimp line. 22% of players redeemed vouchers, leading to increased demand and adjustments to the campaign schedule due to increased demand.
The Throne of Gaming: Where Influencers Reign Supreme
Who are the Kings and Queens in the Kingdom of the gaming world?
The true kings and queens of the gaming universe are the individuals who have recently made games the central theme of their entire lives. These people spend the majority of their time in their preferred environment – the cyber realm. We’re talking about influencers in the world of gaming.
Becoming an authority in the gaming world is no easy feat because people always sense falsehood and gravitate towards something genuine and original. To achieve this, gaming influencers invest an unimaginable amount of time in games and log thousands of streaming hours. They are persistent, discerning in their choice of companions and friends, and often rather reserved individuals.
How can you connect with them and establish a partnership?
Our Kingfluencers’ creator network offers a unique opportunity to engage with several prominent figures in the realm of gaming influence from the DACH region. We’ll pose pertinent questions, delve into their experiences collaborating with brands, uncover challenges they encountered during partnerships, and explore their forecasts and trends that may already be on the horizon.
“In 2025, the gaming industry is booming for corporations, but it’s becoming a challenge for gamers as prices rise and content quality drops under the weight of AI-driven development. Streamers, however, are set for a great year – games will be released more frequently, and promotional budgets are on the rise. Advertising will surge both in digital storefronts and within the games themselves. Games have become a marketing hotspot, as both the gaming market and advertisers seek new revenue streams.”
– Volodymyr Plotnikov, Social Media Trend and Performance Analyst at Kingfluencers
Building the Perfect Collaboration: Tips from Gaming Influencers
We used our in-house creator network, which currently includes more than 4,000 influencers, and conducted an anonymous survey among 30 opinion leaders who position themselves as gaming influencers.
First, we looked at which social networks are the most popular in their circles and which brands gaming influencers would most like to cooperate with.
As you can see from the analysis, the top social media platform is still TikTok, closely followed by Instagram and YouTube, but Twitch and Discord are catching up. Lifestyle and product brands such as Nespresso and Apple enjoy the greatest popularity for collaboration.
Furthermore, it was crucial to understand what the common mistakes are that marketers make when working with gamers/gaming influencers and how they can be avoided. We asked several of our influencers for their opinions and they stated the following: “A great mistake is giving the influencer only a small space for their own creativity.” Many creators share the same opinion: “Videos where you only focus on the game lack a personal touch.”
“In my opinion, the most common mistakes marketers make are not checking influencer’s accounts and engaging with influencers with fake followers. Sadly many „influencers“ even from my network buy followers to drive the number up. Usually, it takes me 10-15min to find out if the influencer has a „clean“ account or not. It surprises me that many brands and marketers don’t do their homework.”
Understanding the influencer’s niche is crucial, along with providing enough space for their personality and creativity rather than enforcing only strict guidelines. Checking an influencer’s account first to verify follower counts and engagement validity is equally important.
To avoid these mistakes moving forward, marketers shouldn’t brief a marketing idea that is too concrete: “The gaming experts can convey the product or service in many different exciting ways. I often think it’s a shame when brands come with ready-made concepts and don’t give the content creators any leeway. Sometimes the campaign doesn’t fit in with the rest of the content and comes across as inauthentic.”
Numbers aren’t always the most important factor to take in when looking for suitable creators. “Also take the people from the gaming community who may not have huge numbers at first glance but are well connected in the community.”
Keeping those things in mind, we were interested in knowing what aspects of brand contracts and agreements creators and influencers consider the most important in collaborations.
In the below evaluation, it is visible that compensation and payment terms are considered the most important, followed by timeline and deadline as well as creative control. Whereas in comparison, only about 10% consider additional support and resources as an important factor.
Kingfluencers: Bridging Brands and Gamers for Immersive Marketing
Kingfluencer’s platform is the best solution where brands seamlessly connect with creators and gaming influencers to create an immersive marketing experience. As we’ve explored, the gamification of a brand, along with the integration of gaming influencers into marketing and branding strategies, forms the perfect recipe for generating buzz around products and services.
Our journey through this digital kingdom has revealed that authenticity, creativity, and mutual understanding are the cornerstones of success. By collaborating with gaming influencers, brands enter a world where marketing transcends mere promotion. It becomes an engaging and exciting journey, where the boundary between advertising and entertainment is blurred, and products and services are showcased as cool, desirable elements of an authentic gaming universe.
Our in-house creator network connects brands with the gaming community through its platform where both sides feel comfortable. It’s not about traditional marketing or promotion; it’s about creating an atmosphere of enjoyment and authenticity, where people genuinely connect with the products and services they encounter.
So, if you’re looking to make your brand truly shine and be embraced as part of a gaming culture that is fun, edgy, and real – Kingfluencers is your gateway to success.
Reach out to us, and let your brand be more than just a marketing message; let it be a sensation in the world of gaming.
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
Zurich, January 20, 2025 – The idea of banning TikTok first emerged in 2020, but this time it seems serious. Recent developments in the U.S. suggest that a ban could block not only new app downloads but also make TikTok inaccessible to existing users. Such a move would ripple across brands, creators, communities, and agencies. On January 19th, 2025, TikTok was shut down in the US for 14 hours, after which it came back online. President Trump promised to halt the ban when taking office, extending a deadline for China-based ByteDance to sell the app.
Impact on Brands
A TikTok ban would pose significant challenges for brands heavily reliant on the platform. TikTok’s unique value lies in its short, creative, and viral content that directly connects brands with their target audiences. If a ban occurs, brands will need to reallocate their advertising budgets.
According to Madison and Wall, an estimated 30-40% of ad spending could shift to Google (primarily YouTube) and Meta, with Snapchat and other platforms gaining10-20%. However, replicating TikTok’s distinctive algorithm and community-driven interaction remains a significant hurdle for these platforms.
“For us as an agency whose core business involves influencer marketing campaigns, it is already part of our strategy to respond flexibly and proactively to changes in the social media landscape,” saysSarah Schmid, Head of Marketing at Kingfluencers.
Florence Kälin, Head of Creative, Creator & Brand Strategy, adds: “We strategically diversify campaigns across various platforms such as Instagram, YouTube, Snapchat, Pinterest, Discord, or Twitch and develop innovative approaches to ensure that brand messages can effectively reach their target audiences even without TikTok. Our experience shows that a broad platform strategy not only minimizes risks but also opens up new opportunities to optimally support brands and creators.”
Despite the looming uncertainty, Kingfluencers advises brands to maintain their TikTok strategies while exploring alternative platforms strategically. This dual approach ensures flexibility and readiness for future developments, especially as TikTok’s cultural influence in Europe is expected to remain strong.
Impact on the Creator Economy
The prospect of a TikTok ban, which for now has only existed for 14 hours, has caused anxiety among TikTok creators. Many are now seeking alternative platforms to preserve their communities and revenue streams.
Emerging contenders include Xiaohongshu (branded as RedNote in the U.S.), a Chinese app combining features of Instagram and Pinterest. Following a viral campaign led by Gen Z TikTokers, RedNote recently topped the U.S. App Store and ranked third in Switzerland as of January 14, 2025.
Other creators are turning to Instagram Reels, YouTube Shorts, and Snap Spotlight. However, questions remain about whether these alternatives can replicate TikTok’s dynamic ecosystem.
Impact on Society
TikTok’s uncertain future in the U.S. could have global consequences. If banned, European users may also experience a decline in content quality and diversity, given the substantial amount of TikTok content originating from U.S.-based creators.
The TikTok community has significantly shaped modern social media culture through innovative trends, educational content, and meaningful discussions on societal issues. While these activities might migrate to other platforms, the distinct dynamism and interactivity of TikTok may be challenging to reproduce.
Potential Solutions
As the ban approaches, discussions about selling TikTok’s U.S. operations are gaining momentum. ByteDance, TikTok’s parent company, is reportedly considering selling TikTok USA to Elon Musk’s X (formerly Twitter). This move could alleviate geopolitical tensions and preserve the platform in the U.S., though concerns about data control and content regulation remain.
Notably, YouTuber and entrepreneur MrBeast has also expressed interest in purchasing TikTok to preserve its creative community. While it’s unclear whether such an offer is viable, it reflects the platform’s significance in the digital landscape.
Competitors like YouTube and Instagram are capitalizing on TikTok’s uncertainty, actively courting its users and advertisers. A TikTok sale could set a precedent for resolving similar regulatory conflicts in other markets, offering a blueprint for navigating platform-specific challenges.
Conclusion
While a potential TikTok ban could disrupt the social media marketing landscape, it also presents opportunities for innovation and diversification. Agencies like Kingfluencers are committed to preparing clients and creators for this potential shift by developing flexible strategies that ensure success on new platforms.
The hope remains that TikTok will continue to be a vital part of the digital ecosystem.
Do you want to learn more or discuss alternative platforms? Do not hesitate to contact us!
Check out more of Kingfluencers case studies and build your own success story with us.
Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.
Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.
Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.
If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:
Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.
We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.
Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.
We were back again this year at the OMR in Hamburg! This time with much more insights, stories, great panels, speakers, and most importantly – a lot of fun and inspiring takeaways. Let’s take you through the 2 days of great and interesting networking and learning.
This year the OMR has had over 70k visitors, 4 expo halls with 500+ exhibitors (including Kingfluencers), 7 stages with 800+ speakers, 240 masterclasses, 100 guided tours, and afterparties. Once again, the OMR stood out for its extravagant speakers like Kim Kardashian, Rick Rubin, Sabrina Ellis, and many more.
In case you missed our exclusive newsletter or didn’t follow us along on LinkedIn and Instagram, here’s a short recap with our highlights and learnings.
On-Site Consulting, Exciting Booth Activations, and Fabulous Giveaways
Let’s start with our Kingfluencers booth: we were able to upgrade to a bigger space to offer you more entertainment, more fun, and most importantly: more Kingfluencers, located at Hall A3, Stand C09. Not only were you able to talk to our consultants, but you could also snatch a quick snack from our popcorn machine, get some cool gadgets like a phone ring light, or participate in our OMR quiz to upgrade your next trip.
Oh, and not sure if you saw, but Kim K visited us at our booth 😉
Did you miss this year’s OMR and didn’t have a chance to talk to us or want to continue the conversation?
Unlocking Expertise: Key Takeaways from Kingfluencers’ Masterclass Sessions
1. Decoding social communities
The focus of this masterclass was how brands need to understand communities, communicate with them as equals, and give them a platform to generate sustainable brand love and brand loyalty. So, how do you decode social communities?
Content is the heart of TikTok
Importance of Content: Instagram CEO Adam Mosseri emphasizes that views and likes are more important than follower numbers. TikTok prioritizes relevant content, leading to the formation of communities around specific interests, such as BookTok, FashionTok, and FoodTok.
Characteristics of Social Communities
Themes: Wide variety of topics with sub-themes (e.g., 5AmClub with Morning Person with ADHD, Women in Business).
Language: Unique terms and codes to bypass algorithms (e.g., “#Seggs” instead of “sex”).
Aesthetics: Visual and cultural expressions enhance the sense of community.
Brand Strategy: Brands should speak the language of these communities and provide a platform for them to foster sustainable brand loyalty.
Be in the right space for the right reason
“The rise of a new marketing zeitgeist has shifted the paradigm for marketers. Although many might not be fully aware! We all know digital is key for example. But merely existing in the digital sphere or focusing on general metrics such as having the biggest share of voice is not a basis for competitive advantage and doesn’t lead to success anymore perse; instead, it’s all about getting the right message out in credible ways to the right people, being truly seen, heard, understood and appreciated, or even loved, by forging meaningful connections with one’s focus consumers and communities.” – Yoeri Callebaut, CEO at Kingfluencers
Benefits: These approaches help brands better connect with social communities, develop targeted campaigns, and identify specific audiences for paid media strategies.
2. The Tiktok Creator Game
Redefining Engagement: TikTok’s Masterclass in Community Strategy
TikTok’s latest masterclass has changed the game for digital engagement. The big lesson? Brands should be “always in,” not just “always on.” Here’s how this approach can transform your brand strategy:
Community-Centric Engagement: Move beyond a constant presence to active participation within your target communities. Genuine interactions build deeper connections with your audience.
The Spillover Effect: Influencers and creators transfer their authentic connections to your brand, boosting visibility and credibility.
“Stay & Play” Strategy: Identify your core community (“stay”) but also explore new, unexpected spaces (“play”). For example, a fashion brand can thrive in Hashtag#FashionTok and make a splash in Hashtag#FoodTok, reaching new audiences with surprising content.
Authentic Connections Combine maintaining your core identity with exploring new avenues to create dynamic, authentic engagement.
Amplify Real-Life Engagement Be genuinely involved in community activities to create a more immersive and impactful brand presence.
Culture First, Community Second, Commercial Follows
“Brands must actively engage with and contribute to culture. Consider FC St. Pauli von 1910 e.V.’s commitment to social justice, community engagement, and alternative culture; or the Tampa Bay Buccaneers that evolved from a sport to a culture brand by putting their community first. In today’s world, brands must establish a world around their brand and create a space where their community wants to belong. By doing so, commercial success will naturally follow.” – Dominique Hufschmid, Director of Strategy, Marketing & Innovation at Kingfluencers
3. TikTok Retail Revolution
In this masterclass, they showed measurement metrics and methods presented by TikTok Germany. It was also shown how to measure the impact of TikTok campaigns on retail/offline/in-store shopping and they displayed a Unilever case study. The main key takeaways are:
TikTok offers 3 methods for customers to include offline data: (1) offline API (2) manual upload (3) third-party solutions
TikTok facilitates the same consumer needs as a shopping experience: convenience, comfort, confidence
TikTok partners closely with brands and develops technology to track consumer behavior in detail
TikTok wants to prove its relevance and power in the offline world
Effective measurement principles by TikTok that allow clients to measure consumer journey from TikTok interaction to full conversion (including offline events such as in-store visits)
The TikTok experience satisfies the same needs that consumers have in store: convenience, connection, confidence
4. Reddit
This Reddit Masterclass taught us how to use contextual information to make the brand stand out and even sell products and services. Additionally, it also talked about how to involve the brand in the communities and be part of the talk and how to generate brand connection. The key takeaway points are the following:
90% of consumers don’t trust influencers according to Reddit -> Reddit serves as an additional channel to verify based on user feedback and thereby is basically a UGC platform
Cookies are phasing out -> there is a need for a new way to target audience
Brands can have profiles/pages and a significant presence on Reddit
Privacy statements and rules are more and more stringent so also here it becomes more and more difficult to target people
Reddit remains rather anonymous
+100k communities in various niches
Available in German as the first non-English language -> Germany (and DACH) is a big region for Reddit’s increasing impact
Influencer does not equal Influence
“True influence goes beyond superficial metrics and requires depth, authenticity, and meaningful engagement. Building influence requires creating genuine connections, fostering trust, and adding value to people’s lives. It’s about sharing authentic stories, championing causes, and inspiring others to take action. In today’s digital landscape, real influence is measured increasingly by the positive impact you make and the values you represent as a person.” – Dominique Hufschmid, Director of Strategy, Marketing & Innovation at Kingfluencers
Inspiring Voices: OMR Speakers Who Captivated the Kingfluencers Team
Kim Kardashian Media Personality, Entrepreneur & Actress
About the difference between public perception and self-identification and her most important lessons:
Kim doesn’t view herself as an entrepreneur. Her answers reflect a confident mother making smart business decisions, but she prioritizes her public figure persona over a business identity.
Kim gained fame through TV (and a tape, but TV made her a household name). This seems very early 2000s, but it remains a solid pathway to fame.
Be quick to adopt trends (her mobile game “Hollywood” & early VR adoption). Yet, she expressed caution and ambivalence about AI, which is surprising given Kris Jenner’s reputation for strategic planning.
The way she deals with negative comments is: “Post and Ghost” – to protect her mental health Kim posts and leaves the Instagram app.
“Before Kim came on stage MC asked the audience how many are her fans. Out of 8,000 people, only about 70 raised their hand. And yet, she packed 3 stages at OMR (main stage & two livestreams). This feels like a great analogy for influencers in general – very few people publicly or in casual conversation, will admit to liking influencers, and yet as a society we are fascinated, curious, and following them by the millions.” – Larisa Topalo, Chief Influencer, Brand Strategy & Creative Officer at Kingfluencers
Scott Galloway Professor of Marketing, NYU Stern & Bestselling Author
His top predictions for 2024
GLP-1s, a class of medication used for diabetes and obesity. Scott names The hype of wellness, health, and fitness and the demographic development trend towards more obesity as the main reasons why.
Meta’s next growth vehicle: To use WhatsApp as a Social Media tool. People read all the messages in WhatsApp, which makes it a great tool to connect with consumers.
The biggest impact of AI? Loneliness! Disproportionately concerning the male population which also explains the rise of AI Girlfriend.
Scott ended his Keynote encouraging attendees to connect with their close friends and to ask them “How are you doing?” and then ask them again “No, honestly, how are you?”
Key strategies that helped PURELEI grow through the Covid crisis
Profit goals instead of revenue goals
A 1% price increase made the most impact, followed by 1% COG reductions. While a 1% volume increase and 1% overhead reduction didn’t have a huge effect.
Higher barriers of entrance resulted in 40% less order but 70% more profit for Purelei. Focus on the high-end customers instead of hoping low-end clients might eventually have a high CLV.
Have fewer options. Focus on your heroes, and build new products based on what you know already works, for example, variations and extensions of your hero products.
Content: How to utilize AI generated Content wie Content KI-basiert erstellt und genutzt werden kann
Cost Efficiency: Bundling Customer Feedback for Advertisement quickly and get real added value
Concern: The technology does come with security risks such as digital robber barons stealing data from competitors
Customer: AI can influence purchasing decisions
Winners & Losers
Loser: Second-Tier Companies in the Tech Sector
Loser: Trust, as more misinformation and fake content is spread
Winner: Book Clubs spread like wildfire thanks to formats like #BookTok
Winner: Recognition through Signature moves
Winner: India is experiencing exponential growth
#OMR24 was a blast!
Exciting talks, inspiring speakers, masterclasses, and a lot of lasting impressions.
And WOW, what a cool team we have at Kingfluencers! A huge thanks goes out to our team for making this event an unforgettable experience off and behind the scenes. The team spirit and cooperation once again showed what we can achieve together.
Any feedback, questions, or comments, or wanna chat over coffee?
Top 5 digital marketing trends for Q2 2024 and how to quickly join in
Influencer marketing and beyond
Welcome back to the second installment of our quarterly Digital Marketing Trends Guide. We’ve investigated the latest trends and shared how you can leverage them to engage with our audiences and build digital brand equity.
Here are our top 5 digital marketing trends for Q2 2024 you need to know about:
SOCIAL MEDIA AS SEARCH ENGINE
TRADITIONAL SECTORS EVOLVE THEIR MARKETING
VIRTUAL EVENTS AND EXPERIENCES
BACK TO BASICS WITH RAW CONTENT
SHORT FORM SERIES
Eager to learn more? Check out the full digital marketing trends for 2024 Q2 and download our Trends Guide below!
Trends Guide 2024 Q2
Questions? Reach out to us anytime. Click here to find out more about our Digital Influence Programs and our expertise within the field and beyond.
Check out more of Kingfluencers case studies and build your own success story with us.
Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.
Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.
Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.
If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:
Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.
We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.
Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.
Top 5 digital marketing trends for Q1 2024 and how to adopt to build brand equity.
Influencer marketing and beyond
At Kingfluencers, we’re fortunate to work in a dynamic industry that’s constantly evolving. We often leverage new approaches to help our clients engage with their audiences and build digital brand equity. In this new, quarterly trends guide, we’ll investigate the latest trends and – most importantly – how you can adopt them.
Here are our top 5 digital marketing trends for Q1 2024 you need to know about:
AR MARKETING IS MERGING DIGITAL EXPERIENCES WITH REAL-LIFE
ART INSTALLATION ADVERTISING: LEVERAGE THE CREATIVE EDGE OF ART INSTALLATIONS FOR ORGANIC PR
THE POTENTIAL OF VIRTUAL INFLUENCERS
BRANDS ENGAGING AND BUILDING CONNECTIONS: COMPANY MASCOT TURNED INFLUENCER
LEARNING NEW WAYS TO WORK THROUGH ARTIFICIAL INTELLIGENCE
Eager to learn more? Check out the full digital marketing trends for 2024 Q1 and download our Trends Guide below!
Questions? Reach out to us anytime. Click here to find out more about our Digital Influence Programs and our expertise within the field and beyond.
Check out more of Kingfluencers case studies and build your own success story with us.
Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.
Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.
Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.
If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:
Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.
We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.
Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.
Switzerland has a number of agencies that can help you grow your brand by managing and optimizing your social media marketing efforts. Choosing the right agency, however, can be challenging. While many agencies offer similar services, factors such as experience, communication quality, and strategic approach can make a significant difference in your results.
At Kingfluencers, we understand that selecting the right agency is an important decision. That’s why we’ve compiled this comprehensive guide to the top social media marketing agencies in Switzerland, categorized by city. We also highlight agencies specializing in influencer marketing, Instagram, TikTok, and Facebook marketing.
If we’ve missed an agency that should be on this list, please reach out to us!
3 important criteria for choosing a good social media marketing agency
Here’s a checklist you can use to pick the best agency to work with:
Experience. When choosing a social media marketing agency, make sure they have enough experience working with clients. Ask for their client portfolio to see past projects they’ve completed. It’s easy to simply call yourself an agency and go into business – actually getting results in the real world is something different.
Services offered. Check if the agency is providing the exact services you’ll need. Often you’ll have a specific kind of social media campaign in mind to grow your brand. You want them to be able to achieve your goal.
Price. While it’s generally not a good idea to just look at the price and go for the cheapest option, you still might want to shop around before deciding on a social media marketing agency to work with. It’s important to only pay for services that’ll actually benefit you. If you can have the agency tailor the campaign to work only on what’s essential, you might be able to stay within budget more easily while reaping all the rewards.
How Do Social Media Marketing Agencies Work?
A good agency will tailor a social media marketing strategy to your brand’s needs. This involves:
Developing organic and paid campaigns tailored to your industry.
Creating, scheduling, and publishing engaging content.
Managing community interactions and customer service through social media channels.
Analyzing performance metrics such as engagement, reach, and return on investment (ROI) to optimize campaigns.
By working with a social media agency, you gain access to their expertise, tools, and industry insights, ultimately saving time and improving results.
The best social media marketing agencies in Zurich
Zurich has by far the most social media marketing agencies of any city in Switzerland – which makes sense with it being a hub for business in the region. You’ll find everything from small start-ups to big agencies that have been around for decades.
Following are the best social media marketing agencies in Zurich, Switzerland:
If you’re looking for an agency in Basel to help you with your social media marketing efforts, there’s multiple to choose from.
Some of these have been in business for over 10 or even 20 years. While certain agencies focus on social media marketing, many are full-service agencies providing help with all sorts of digital marketing tasks.
Here are the best social media marketing agencies in Basel:
Bern boasts a number of high-quality social media marketing agencies as well.
Some of these, like ads&figures, are known for services such as Google Ads – but they’re equally talented in social media marketing. As another Swiss city with great marketing expertise, you’ll surely find an agency who can create a campaign to your exact needs.
St. Gallen’s premier social media marketing agencies
Getting into some of the smaller cities in Switzerland, the marketplace for marketing services will become a bit smaller as well. Yet, there’s still a number of agencies in St. Gallen that are worth your business.
The best social media marketing agencies we’ve found in the city of St. Gallen are the following:
Best social media marketing agencies in Winterthur
In Winterthur you’ll find a small number of Swiss agencies specializing in social media marketing. Some of these are well-established and have been around for a long time.
As always, it pays to shop around and compare different agencies with regards to expertise, services and pricing.
Here are the top social media marketing agencies in Winterthur:
The top social media marketing agencies in Romandie – Genf, Lausanne, Fribourg
If you’re looking for social media marketing services in the Romandie region, you’ll be able to find several agencies who can provide those for you.
If you don’t like what you see in one city, you might have to check out the next. But overall there’s still a wealth of options, so in the end you should be able to find the one who can carry out your social media campaign to your satisfaction.
The best social media agencies in the Romandie region of Switzerland (Genf, Lausanne and Fribourg) are:
There’s at least 50 social media marketing agencies in Switzerland worth mentioning, and among them you’re sure to find the perfect one for your own campaigns.
As was to be expected, Zurich has the most choice when it comes to social media agencies. It’s also where Kingfluencers is based.
So if you’re in Zurich and looking for a reputable agency to help you with your social media marketing, don’t hesitate to contact us at Kingfluencers. With our large portfolio of successful client work, we have the experience and skills to multiply your results on social media.
