How To Choose The Right Influencer Marketing Agency In 2024

Posted on January 5, 2024January 31, 2024 by Yoeri Callebaut

So, you’ve decided to use influencer marketing to grow your business, and you want the support of an agency. Influencer marketing is a wise choice. 89% of companies say their ROI from influencer marketing is comparable to or better than other marketing channels.

The right agency will certainly be able to get you impressive results with influencer marketing. Now in 2024, there are numerous agencies to choose from. All of them are promising to be the perfect fit for you. Many claim they can help you achieve your goals – guaranteed!

Unfortunately, it’s not that easy. Not every agency is equally professional and effective. Even some that are excellent still might not be a good fit for your business, for different reasons.

Influencer Marketing Agency Red Flags

No brand wants to work with a service provider that isn’t capable of getting beneficial results. You obviously don’t want to risk launching campaigns not backed by a proven process, with a high risk of failure.

If an agency is focused more on their own revenue streams than understanding your business’ unique situation and needs, the campaigns they run for you might fall flat.

Another issue to consider is chemistry. If the process of collaborating with the agency is unpleasant and filled with friction, you can end up very frustrated. You want to be working with humans who are open, who care, and who you can talk to and contact with your concerns at any time.

Likewise, you don’t want to end up working with someone who doesn’t use the latest technology and is unable to capture all the analytics that are required for running effective social media marketing campaigns.

After all, when you hire an influencer marketing agency, you are making an investment that’s supposed to pay off – you don’t want to be burning money and time on something that ends up being ineffective. Learn more about effective influencer marketing campaigns here. It’s worth putting the work in up front to evaluate influencer marketing agencies, so you can pick exactly the right fit out of the high-quality agencies out there.

We have created this guide to help you in that process, so you can make the right choice and experience the amazing results that influencer marketing can create for your business, while avoiding pitfalls.

Let’s dive in.

1. Get clear on what exactly you need from them

If you know what you are looking for, the chance of finding it increases significantly. This saying holds true for influencer marketing agencies too!

Every influencer marketing agency has different specialties, budget, and project size requirements. This is exactly why you should know your marketing goals and the goals you want to achieve together with the agency.

Once you have defined your goals, you can evaluate agencies through that framework, see how well they fulfill your criteria, and rank them accordingly.

The right agency will also be able to show you exactly how they are going to help you achieve your goals and do so convincingly. Find tips from Universal how to make influencer marketing work here.

2. Get to know their team

You can learn more about a company’s team by visiting the team section on agency websites, and viewing agency staff on LinkedIn.

During the consultation, you can ask who exactly would be working on your project.

Do they have the experience? And the ‘people skills’?

Look for team members who have relevant experience in running the types of influencer marketing campaigns you will be requesting. The goal here is to find an agency whose team is both qualified and pleasant to work with – this includes the human aspect of the relationship.

3. Examine their process

Now, you want to have a deeper look at exactly how the influencer marketing agency you’re looking conducts their work. Their approach to any new project will tell you a lot about how successful they will be once they’re working for your brand.

How do influencer marketing agencies evaluate a project?

Find out how the agency treats any new customer’s project. Look for signs that you will get a strategy that’s not cookie-cutter, but uniquely tailored to your brand. A good agency is supposed to be very creative in adapting their process to you in a way that makes sense.

How are agencies kept accountable?

An important piece of information to know is if the agency has senior professionals supervise your project. It’s fine if some newer people are going to also work on your campaign – as long as they are being checked by those with more experience. At Kingfluencers, every client is supported by at least one senior professional, with over five years of experience in social media and influencer marketing, to balance the diligent efforts of our newer marketers.

When and for how long are agencies available to you each week?

Also, you want them to be available and accountable to you directly. This means you can reach them easily and there’s always space in their schedule to discuss matters with you. At Kingfluencers, we respond to client emails within the same or the next day, the latest.

Are agencies readily sharing this info with you? Will they be able to make their process work for your needs?

If an agency is being very opaque about what working with them looks like, that could be a red flag. It probably means they will – in spite of their promises – not be able to take your unique needs into account and craft a strategy that will actually get you the results.

4. Study their strategies

The best influencer marketing agencies use strategies that work.

What does that mean?

Are they planning for the long term?

Yes, a one-off influencer marketing initiative can be impactful. But the best agencies also specialize in running long-term campaigns that get your brand to the next level, and make sure it stays there sustainably. Obviously this depends on your goals and budget.

But brand strategists who have experience creating more comprehensive strategies are always at least considering the long-term impact of any campaign they’re involved in, which is definitely a plus.

Do they consider the big picture, or is your campaign going to be working in isolation?

Influencer marketing should not be a stand-alone measure. Social media touchpoints should lead to specific actions taken in the context of your campaign.

A holistic, or integrated, approach is key and vastly superior to isolated strategies.

Does the influencer marketing agency in question commit to combining different outlets and marketing strategies in order to serve you best, or is there no mention of such an approach? Read about Kingfluencers focus on holistic, omnichannel storytelling.

Are they creative, hip to trends, and versatile in their tactics?

Influencer marketing is evolving quickly. New trends are popping up all the time. Anyone playing in this field must be highly creative and adaptive. The best agencies show they can capitalize on these trends, and are always finding the right kinds of messages and campaigns that fit the times. Constant reinvention is the name of the game in influencer marketing.

You can gauge which agency possesses these qualities by reading their marketing materials and looking into their history and portfolio. For example, the best influencer marketing agencies are creating influencer partnerships that are even more interactive and collaborative than typical social media content – they are encouraging the audience to participate in new and fun ways.

Are they using the power of storytelling to full effect?

Again, you can tell by looking at how an influencer marketing agency talks about what they do. Do they grasp the vital importance of good, creative storytelling?
Effective influencer marketing evokes the right emotions and creates a special connection with the audience, which is best done through telling captivating stories. In order to do that, the content produced for you must be both creative and authentic – not feeling disingenuous in the slightest. The right influencer marketing agency is doing just that, and creating a precious opportunity for your brand to be connected with an engaged audience, leading to the result that you came for.

5. Screen their technology

What is their campaign management like?

Starting a campaign for you is one thing – managing it successfully is another. Check out how the agency in question is going to handle managing your project. If they are doing it right, they will be using sophisticated technology in order to keep up with and manage your influencer campaign.

They should have the latest technologies and best practices at their fingertips. Digital marketing agencies need to be familiar with the latest software, because tools such as Upfluence, Modash or Creator IQ, for example, are useful to achieve faster results through deep insights. At Kingfluencers, we have our own developed tools with which we can simplify our work, because we do everything within the system, from influencer research and sourcing, to campaign reporting and beyond predicting ROI. Thanks to the advantage that our system is based on data truth – e.g., through creating automated briefings and analysis – both, influencers and clients, share and get insights, so every process and crucial step is happening within our system based on the included real-time data.

Are they performance driven?

This means they are paying attention to and tracking the correct metrics – and have processes and strategies in place to learn from these analytics and use their learnings to adjust and improve your initiative.

Familiarity with other third-party data sources and creative tools is also helpful. Ultimately, this helps your brand gain more popularity through better campaigns – both in terms of creativity and effectiveness.

6. Learn about their network of influencers

Technology, team, and tactics aside, what can really make or break your influencer marketing campaign is what kind of influencers you end up working with.

Of course, picking the right influencers for you should be a core competency of an influencer marketing agency!

But there is a little more to it.

Here’s how you can evaluate whether they will be able to connect you with the best people for the job, or whether there is a chance they’ll leave you with a mismatch that’ll end up hurting your marketing efforts:

How large of a network do they have?

While this does not directly ensure the quality of those contacts, a decent-sized network at least means that the agency has put in the work of creating many connections and has been working in this field for a good amount of time already. If the network they are working with isn’t large, they won’t have as many choices of influencers to find exactly the right ones for you.

Are all the influencers carefully vetted? What’s their vetting process like?

It’s true, people trust influencers – but only those who have shown to actually be deserving of their trust. It’s the agency’s job to filter for influencers with integrity and who are not just out to make a quick buck while carelessly disrespecting their audience and the brands they represent.

A good influencer marketing agency will take the time to get to know each and every one of their content creators. They might accomplish that task with personal onboardings, influencer trainings, and co-creation workshops. That way they’ll make sure to connect you only with quality, committed, and authentic people to represent your brand.

Will they be able to pick the right type of influencer for the job?

Do they have access to nano-, micro- and macro-influencers and can they offer the type of channel that is right for your goals? For example, while nano- and micro-influencers have a much smaller following, they are able to create a much closer connection between your brand and their community, because they are highly trusted and their audience engagement is typically much higher.

When an influencer and their following are a great fit for your brand, you have the chance to create amazing content that leads to extraordinary results.

How do they ensure quality control and accountability for their influencers?

This requires functional working relationships with their network, as well as processes for managing the workflow. See if you can find out about their process for ensuring influencer accountability.

7. Review their portfolio & skills

The influencer marketing agency you hire should have the skills you need to achieve your goals, whether it’s generating more quality leads, increasing online sales, increasing store visits, or getting more website visitors.

Do they demonstrate a deep understanding of the relevant platforms and what good content looks like?

The only way to get results is to hire an agency that has mastered the art of creating engaging and targeted influencer marketing campaigns.

You can make sure this is the case by checking out the content they’ve produced in the past.

8. Check their social proof

The best way for you to check if the agency is reputable and gets results is to look at their history and portfolio of past work. Finished work, after all, is the best demonstration of skills – far superior to any marketing promises.

Do they have a high-caliber, diverse portfolio?

The portfolio is the ideal way for the agency to showcase their best work. This will help you get an idea of what type of work they do and what type of clients they select.

What do their testimonials say?

Over 90% of clients look at testimonials before hiring an agency. Social proof is therefore an effective tactic for agencies to convert prospects into buyers. If you can’t find any testimonials on websites, it likely means:

The company may not have any previous customers
They are not the experts they claim to be

Good testimonials indicate that future customers may have a similar experience. Plus, agencies with happy clients shouldn’t have a hard time getting testimonials.

Be aware that testimonials on online review sites are easy to fake. Look for testimonials of past clients prominently featured on the agency’s website – they can’t afford to fake those!

Social proofs like testimonials and previous client reviews can be a great way to gain insight into an influencer agency’s work ethic.

Another great way to further vet an agency and ensure good collaboration is to get an idea of the agency’s past customers. Get in touch with them and ask them about their experience working with the agency. In addition to helping you choose the right agency, these discussions could also give you insight into best practices to copy.

9. Discuss their prices

Finally, be sure to discuss prices and deliverables. This is the final piece of information that will tell you if an influencer agency can give you what you are looking for, in the right way, and at the right price.

It’s crucial to find the target groups that are most likely to be interested in your offer in order to keep the advertising costs per new customer as low as possible and thus win the most new customers for your budget.

Will they be able to align with your expectations regarding budget and deliverables?

Conclusion

Starting influencer marketing in your business can be a daunting task. If you don’t first get to really know the influencer marketing agency you’re going to work with, your efforts could end up being in vain and losses could occur.

It pays to hire the best, most experienced influencer marketing experts to help you achieve your goals. You need someone who can create exciting influencer campaigns and deliver them accurately to convert your audience into customers.

To keep up in a dynamic field like social media marketing and successfully work with third parties influencers, it’s best to work with an agency with proven expertise.

Check out our blog and follow Kingfluencers for our upcoming articles.

Author: Megan Bozman, Owner @Boz Content Marketing

The Top 50+ Social Media Agencies in Europe in 2024

Posted on January 10, 2023January 31, 2024 by Yoeri Callebaut

Social media marketing is a great way to grow your business by targeting the right people. But it’s not always easy for an average person to do so. Here’s where social media agencies such as Kingfluencers come into play. These agencies are equipped with the right tools to market your brand effectively. This article covers the 50 best social media agencies across Europe.

Table of Contents

Social media agencies in Switzerland
Social media agencies in Germany
Social media agencies in Austria
Social media agencies in France
Social media agencies in Spain
Social media agencies in Italy
Social media agencies in Poland

Directory of Social Media Agencies in Europe

Are you looking to improve your brand image through good marketing? Is it important that your social media agency is local so they understand your audience, and you can have in-person meetings?

Everyone has different sets of requirements. Some are willing to spend a great amount on a media team whereas others would like to hire local freelancers for a cheaper alternative. You should ask yourself these questions and if you’re interested to know more about social media agencies in central Europe, here are the 50 best ones you can find!

How to choose the best social media agency

Social Media Agencies. Meeting in Agentur

Choosing the right social media agency can be a life-changing choice for your brand. That’s why we’ve curated a checklist for you to look through when making such a decision.

Experience: You want someone who has an impressive client portfolio, success stories, and a few years of experience in the marketing industry.
Strategic resources: How specialized is the agency in your specific niche? Do you think that the strategies they offer are properly customized first?
Tools: An agency should be equipped with the latest tools such as good analytics, planning and scheduling tools, as well as design tools.
Communication: It’s key to ensure clear and effective communication regarding prices, plans, and expectations.
Agency culture: People are crucial. You should be able to get along and be understood by them.
Tracking and reporting: Agencies should constantly track statistical data and create reports to monitor progress.

Social Media Agencies in Switzerland

If you’re looking for a good social media agency in Switzerland, you’ll find many based in Zurich. We from Kingfluencers are one of the popular names with a big portfolio, also based in Zurich. Here are the top 9 social media agencies based in Switzerland.

Social Media Agencies. Zürich Switzerland — Zurich, Switzerland

Kingfluencers

We are the new creative digital company, where real people, creativity, and authentic stories are at the center of everything we do. Having been in business since 2016, we have worked with top brands across all sectors. We are a full-service digital storytelling agency with expertise in social media, influencer marketing, and performance marketing. Several exciting services are coming soon, so stay tuned!

R17 Ventures AG

R17 are “a performance marketing agency for entrepreneurs.” They specialize in paid advertising, creating images and videos in their own studio, and creating e-com applications. They are based in Herbrugg, Switzerland.

Webstages

Webstages focuses in particular on the topics of influencer and social media marketing and supports brands here with selective campaigns, as well as with the overall appearance and the entire coordination of marketing activities.

Hutter Consult

Hutter Consult are an established Swiss social media marketing agency. Offering a multitude of services across many platforms, they are liked for their professional work. They’ve worked with WEF, AXA, and Zeiss, among others.

Buzz Factory

Buzz Factory offer social media marketing, PPC advertising, and branding services. They are based in Vevey, Switzerland. Their portfolio boasts work for the World Health Organization and several small-to-mid-sized Swiss and international brands.

3z digital

Specializing in paid digital advertising, 3z digital operates from St. Gallen, Switzerland.

3z digital GmbH is a digital agency founded in St. Gallen, Switzerland in 2018 with about 10 professionals. They specialize in social media marketing and digital strategy services for small and mid-market businesses alike.

Highway 61

Operating out of Zurich, Highway 61 call themselves, “a top-rated world-class marketing and design agency.” They offer branding strategy, visual identity, design, social media strategy and management, digital marketing, and advertising. In the past, they have worked with clients such as Bono Pizza and Eat To Live.

Xeit

The digital marketing agency xeit GmbH describes itself as a full-service online agency and advises on everything from consulting and creation to the implementation of digital marketing activities.

ZEAM

Founded by Yaël Meier and Jo Dietrich, the consulting and marketing agency specializes in generation z as a target group. Based in Vitznau, they offer TikTok Marketing alongside their gen z consulting service and help companies enter the Metaverse.

Social Media Agencies in Germany

German social media agencies are generally more pocket-friendly than Swiss companies but that doesn’t necessarily mean a compromise on quality. Some of the German agencies listed below have years of experience, impressive clientele, and get the job done professionally.

Social Media Agencies. München Deutschland — Munich, Germany

Monsoon

Monsoon call themselves, “a natural force like a monsoon” for your digital marketing needs. Based in Berlin, they have worked with German start-ups such as Mieter Engel and EinguterPlan.

Admiral Media

Admiral Media offer a wide range of social media services. Their case studies include the companies TIER and kaufDA. Admiral Media are a German company working out of Spain.

MartonMedia

MartonMedia from Berlin specialize in Facebook and Instagram Ads and working with Shopify store sellers. They have worked with Nextdoor and Everjump.

MediaBoostr

MediaBoostr are a German digital performance marketing agency, but based out of Cyprus. They work mainly with fashion and luxury brands on paid social media advertising campaigns. MediaBoostr have worked with the brand tigha in the past.

KlickPiloten GmbH

KlickPiloten are an online marketing agency from Germany. They have worked with over 50 clients including Eberspächer, TÜV Süd, and Märklin. KlickPiloten are based out of Stuttgart, Germany.

Hexiimmedia

Hexiimmedia are a website and marketing agency out of Munich. They also offer social media services.

Digitalyze

An agency out of Düsseldorf, Digitalyze do branding, campaigns, and online marketing. Past projects include Woodpecker’s Roadhouse and USTA Soundsystem.

Elespacio

Elespacio are based in both Berlin and Barcelona (hence the Spanish name). They are an agency who combine marketing and creative strategies to make a complete social media marketing approach. Past clients include Concord and Zalando.

Ministry Group GmbH

Ministry Group offer social media consultations to create better strategies. Based in Hamburg, they have worked with prestigious clients such as Hapag-Lloyd and Gillette.

Aylab

Founded by Ayla Hourani in Hamburg, Aylab is a “rebelliously creative design agency” who also offer social media management, media creation, and community building. They have worked with big brands like Nivea, as well as many smaller local brands.

ifenius media

ifenius media are digital marketing experts based in Düsseldorf, Germany. Their portfolio includes work for TÜV Rheinland and Zoo Duisburg.

Adrenalinsky Werbeagentur GmbH

Adrenalinsky are a younger social media marketing agency who are working out of Cologne and Berlin. They have worked with many local brands and government initiatives.

TechStrive

Based in Berlin, TechStrive offer social media management among other services, and boast 15 years of experience in the sector. Past clients include mentora gymnasium and Freibeutler.

Social Media Agencies in Austria

For those who want a social media agency in Austria, we’ve listed several below. These agencies have had good feedback and impressive portfolios.

Limesoda Interactive Marketing

Limesoda are a social media agency with more than 50 employees in Wien, St. Pöten, and Linz. They offer social media marketing services and have worked with well-known clients such as Red Bull and Hofer.

AN Digital

AN Digital are a social media agency from Bregenz, Austria. They have worked with Schiess & Schiess and BBS AG, among others. Their social media services include analysis and research, setting up accounts, content creation, and marketing campaigns.

WICKIE.

WICKIE. is an agency from Vorarlberg, Austria, who also offer social media services, for example building a social media strategy, creating relevant content, and interacting with the target audience, as well as regular reporting. Past clients include HEFEL Textil GmbH and Musikverein Gaissau.

The Ventury

The Ventury out of Vienna, Austria are helping small and big businesses with growth marketing strategies. They were founded in 2016 and have 46 employees. They have worked with Alfies and DasUmzugsTeam.

Loop

Loop are doing social media and performance marketing. They are an international agency with an office in Berlin. They frequently work with high-value brands such as Puma and Breitling.

Bacon & Bold

Bacon & Bold’s specialty are marketing strategies centered around social media. They have offices in Linz as well as Vienna, Austria. Bacon & Bold were founded in 2016.

PR International

PR International are a PR agency from Vienna, Austria who also offer digital PR on social media. They have been in business since 1985 and are one of the most well-known agencies in Austria. Their clients include high-end brands like Louis Vuitton and Breitling.

Press n relations

Press’n’relations are a PR company who can also act as your social media manager. They operate out of Vienna, Austria.

Slopelift

Slopelift is a full service agency with an office in Vienna, Austria. They offer social media management and social media advertising for brands such as Porsche, Renault, and Miele.

Promo Masters

Promo Masters is active in Salzburg and Vienna, and has been in business since 1999. Their 18-employee team does social media optimization, among other services. They have worked with many clients in industries ranging from tourism to medicine, law, finance, and web developement.

SESO

SESO media group are a social media marketing agency in Vienna, Austria who have worked with prestigious clients such as Volkswagen and A1 Telekom.

Social Media Agencies in France

Social media marketers are also available in France. We’ve listed some of the well-known ones below.

Aji Creative

Aji Creative are a French agency who do web and mobile development. They create digital strategies, plan and design user interfaces, and more. They have worked with big corporations such as Disney in the past.

Rosbeef

Rosbeef are a social media and design agency located in Paris, France. They are branding and design specialists and have worked with many big clients such as Adidas and Heineken.

Else & Bang

Founded in 2018, Else & Bang has won several awards. The agency is based in Boulogne-Billancourt, France. Their approach is to identify brand strategy, carry out social media campaigns, and make use of influencers and ambassadors. Previous clients include Verizon and Allianz.

Storyzee

“Storyzee combines marketing consulting and multimedia production to support your brand’s storytelling on the web and social networks.” In the past, they have worked with ValueQuest and Exodon. Storyzee are based in Paris, France.

Social Media Agencies in Spain

One of the best social media agencies in Spain is Appetite Creative. Whilst there are many more options for Spanish social media agencies than listed here, we focus on the ones mentioned below.

Appetite Creative

Appetite Creative are a multinational agency with an office in Madrid, Spain. Not only do they offer social media marketing, but also branding and video production services. Recently they have created campaigns for Tommy Hilfiger and Heinz Ketchup, among many other high profile clients.

GOSO

GOSO is a dedicated social media marketing agency offering Instagram, TikTok, and LinkedIn services with 37 full-time staff members located in Barcelona, Spain.

Elespacio

Elespacio are based in Barcelona. They are an agency who combine marketing and creative strategies to make a complete social media marketing strategy. Past clients include Concord and Zalando.

Admiral Media

Admiral Media, “founded in Spain, performing worldwide” offers social media services and have worked with the companies Tier and kaufDa.

Wild Wild Web

“We help you attract and conquer your customers through branding, web design and online advertising.” Wild Wild Web have worked with BBVA, Cartier, Santander, and Porsche. They are based out of Madrid, Spain.

Social Media Agencies in Italy

A few Italian social media marketing agencies are worth mentioning including Armando Testa, the largest Italian communication agency.

Americanoize

Americanoize are an influencer marketing and social media agency with an office in Milan, Italy. Brands they’ve worked with are Diesel and Adidas, among other big names.

Instasamy

Based in Milan, Italy, Instasamy are an agency specializing in Instagram and TikTok marketing strategies.

Ekeria SRL

Ekeria are offering SEO, SEM, social media, ADS, lead generation, content, website development, and ecommerce development. They’re working out of Milan, Italy, and have done social media campaigns for hotels and service companies.

Brandme

Brandme are a personal branding agency. They are professionals in social media management and winners of the Top Italian Branding Agency Award on clutch.com. Brandme are based out of Rimini, Italy.

New Media Adv

Founded in 2001, New Media Adv is “a structured digital agency specialized in performance digital advertising that uses refined, effective and measurable tools.” New Media Adv are located in Milan, Italy.

Armando Testa

Based in both Torino and Milan, Italy, Armando Testa is the largest Italian communications group in the world. They’ve been around since 1946. While they are not specialized in social media marketing, they have done a campaign for “Cuki Cofresco,” an Italian food packaging and containers brand.

Social Media Agencies in Poland

Social media agencies in Poland are also gaining traction due to the recent increases in both influencers and brands in the country. If you’re looking for Poland based agencies, here is the list of some of the best social media marketing agencies based in Poland.

Virtual People

Virtual People is a marketing agency made up of specialists in different fields. They call themselves a “360 degree agency.” Services offered include social media marketing and advertising. They’ve worked with many clients, most prominently the multinational corporation Decathlon. Their office is in Szczecin, Poland.

Whites Agency

Whites Agency out of Warsaw, Poland were founded over a decade ago, and offer “a strategic approach to social media” with “deep analysis of every action and effect.” They list brand communication strategies, influencer marketing, and social media management as part of their services. They’ve worked with well-known brands such as Tefal, Henkel, and Krups.

Neon Shake

Neon Shake do digital marketing and branding. They build strategies and conduct comprehensive brand communication on social media based on consumer insights. “We create attractive content, cooperate with influencers, run contests, manage promotion budgets and report the results.” Based in Wroclaw, Poland, they’ve worked with clients such as Spotify, ASUS, and Western Union.

Tribe47

Tribe47 create social media campaigns for e-commerce, subscription, online education and B2B service businesses. Their office is located in Warsaw, Poland.

Conclusion

With the increasing impact of social media on brands and businesses, there are thousands of options when it comes to social media agencies. This guide mentioned 50+ of those based in Central Europe which hold appropriate portfolios and qualifications to do their jobs. We hope that you have found this directory helpful in your search for the perfect social media agency.

It is worth noting that every business has different needs that can be catered to differently across social media agencies. So, reach out to a professional for the best advice on how to maximize results within your budget.
If you consider hiring a Swiss-based social media agency, make sure to also check our website and learn about the social media marketing services that we offer.

Author: Megan Bozman, Owner @Boz Content Marketing

The Top 50 Social Media Marketing Agencies in Switzerland

Posted on January 6, 2023December 7, 2023 by Yoeri Callebaut

Switzerland has a number of agencies who can help you grow your brand by taking over your social media marketing.

In this article we’d like to give you an overview of the Swiss landscape for social media marketing.

We’ve listed the agencies by the major cities in Switzerland.

3 important criteria for choosing a good social media marketing agency

Here’s a checklist you can use to pick the best agency to work with:

Experience. When choosing a social media marketing agency, make sure they have enough experience working with clients. Ask for their client portfolio to see past projects they’ve completed. It’s easy to simply call yourself an agency and go into business – actually getting results in the real world is something different.
Services offered. Check if the agency is providing the exact services you’ll need. Often you’ll have a specific kind of social media campaign in mind to grow your brand. You want them to be able to achieve your goal.
Price. While it’s generally not a good idea to just look at the price and go for the cheapest option, you still might want to shop around before deciding on a social media marketing agency to work with. It’s important to only pay for services that’ll actually benefit you. If you can have the agency tailor the campaign to work only on what’s essential, you might be able to stay within budget more easily while reaping all the rewards.

The best social media marketing agencies in Zurich

Zurich has by far the most social media marketing agencies of any city in Switzerland – which makes sense with it being a hub for business in the region. You’ll find everything from small start-ups to big agencies that have been around for decades.

Following are the best social media marketing agencies in Zurich, Switzerland:

Basel’s top social media marketing agencies

If you’re looking for an agency in Basel to help you with your social media marketing efforts, there’s multiple to choose from.

Some of these have been in business for over 10 or even 20 years. While certain agencies focus on social media marketing, many are full-service agencies providing help with all sorts of digital marketing tasks.

Here are the best social media marketing agencies in Basel:

The top social media marketing agencies in Bern

Bern boasts a number of high-quality social media marketing agencies as well.

Some of these, like ads&figures, are known for services such as Google Ads – but they’re equally talented in social media marketing. As another Swiss city with great marketing expertise, you’ll surely find an agency who can create a campaign to your exact needs.

The most well-known ones are:

St. Gallen’s premier social media marketing agencies

Getting into some of the smaller cities in Switzerland, the marketplace for marketing services will become a bit smaller as well. Yet, there’s still a number of agencies in St. Gallen that are worth your business.

The best social media marketing agencies we’ve found in the city of St. Gallen are the following:

Best social media marketing agencies in Winterthur

In Winterthur you’ll find a small number of Swiss agencies specializing in social media marketing. Some of these are well-established and have been around for a long time.

As always, it pays to shop around and compare different agencies with regards to expertise, services and pricing.

Here are the top social media marketing agencies in Winterthur:

The top social media marketing agencies in Romandie – Genf, Lausanne, Fribourg

If you’re looking for social media marketing services in the Romandie region, you’ll be able to find several agencies who can provide those for you.

If you don’t like what you see in one city, you might have to check out the next. But overall there’s still a wealth of options, so in the end you should be able to find the one who can carry out your social media campaign to your satisfaction.

The best social media agencies in the Romandie region of Switzerland (Genf, Lausanne and Fribourg) are:

Wrapping up

There’s at least 50 social media marketing agencies in Switzerland worth mentioning, and among them you’re sure to find the perfect one for your own campaigns.

As was to be expected, Zurich has the most choice when it comes to social media agencies. It’s also where Kingfluencers is based.

So if you’re in Zurich and looking for a reputable agency to help you with your social media marketing, don’t hesitate to contact us at Kingfluencers. With our large portfolio of successful client work, we have the experience and skills to multiply your results on social media.

Make sure to check out our social media service s.

Social Media Marketing Agencies In Switzerland: 2024 Directory

Posted on January 2, 2023January 31, 2024 by Yoeri Callebaut

There are multiple social media marketing agencies, but which one is the right one for your company?

Table of contents:

Swiss Social Media Marketing Agencies
Influencer Marketing Agencies In Switzerland
Instagram Marketing Agencies In Switzerland
TikTok Marketing Agencies In Switzerland
Facebook Marketing Agencies In Switzerland

Switzerland has a number of social media marketing agencies – and it can be difficult to figure out which one is right for your business. After all, you want to hire the right agency that can give you exactly the results you are after.

Additionally, while different agencies might appear to have similar competencies, there are many other important criteria when choosing a social media marketing agency, such as the chemistry and quality of communication.

Doesn’t Kingfluencers also offer these same services? Does it make sense to list other agencies here?

Yes, we do! But obviously, there are other specialists out there who could also help you. Choosing an agency is an important decision, and we want you to be as informed as possible before making it. So we compiled the most prominent social media agencies from Switzerland to give you a better overview of the Swiss social media marketing landscape.
In case we missed any agency that belongs on this list, please reach out to us.

Working With A Swiss Social Media Marketing Agency

When you’re looking for an agency, questions might arise, such as:

How do you know if a social media marketing agency is good?

A good agency will be able to create a social media marketing strategy that is exactly tailored to your needs and objectives. They achieve this by analyzing your business and industry in depth, and crafting optimal social media marketing campaigns from the insights they gain.

Because your business – every business – is a special case, a cookie-cutter strategy will not work well in social media marketing. The strategy must be uniquely made for your business and your goals.

How do you work with a social media marketing agency?

The agency will give you the choice between organic and paid strategies – or a combination of both. They will create, schedule, and publish relevant, engaging content for your business.

Then, they’ll analyze the metrics, including ROI, generated by the marketing campaign and create reports – both for internal review and to provide to you, the client.

An agency takes care of growing, managing, and engaging with your community of followers and can even step into the role of customer service through social media messaging channels.

How do you find the perfect social media agency for your business?

First, see if the agency is offering – and has documented results with – exactly the kinds of social media services you want to employ. Also, if you know and communicate your objectives to the agency, you can find out quickly if they would be a good fit for you.

Below you’ll find a list of the most prominent social media marketing agencies in Switzerland:

If your goal is to increase your visibility on social media, consider getting professional support from an agency.

Influencer Marketing Agencies In Switzerland

With the growth of the influencer marketing sector, a number of agencies in Switzerland specialize in influencer marketing services.

The advantage of working with an agency for your influencer marketing efforts is that you can lean on the agency’s established network of vetted social media influencers and their experience working with them. Agencies have access to the best talent and have already established working relationships.

They will offer different types of campaigns – depending on your type of business, who you want to reach, and what message you want to convey.

They will make sure you are using the right influencers that make sense for your business. It is very important to be working with someone who adequately represents your brand and what it stands for.

The biggest benefit of working with influencers is that they can tell authentic stories that resonate with your target audience on a more personal level. Their followers like engaging with influencers, because they can identify with them and therefore trust their judgment.

People are much more likely to follow the recommendation of even a micro-influencer than the sales pitch of a brand or a regular advertisement. It feels like they are following the advice of a friend.

The best Swiss-based influencer marketing agencies are:

Working with an agency will increase your chances of success in collaborating with influencers to raise brand awareness, as well as making the process easier.

Instagram Marketing Agencies In Switzerland

Instagram is one of the social media platforms with the highest engagement rates. Not only do most users log in every day, they will also readily engage with business’ content, if it is done well.

Hiring a social media marketing agency that knows how to create great Instagram campaigns tailored to your business can save you a lot of time. You can focus on other aspects of your business while they run your marketing campaigns for you.

If they are experts at what they do, they will employ strategies and tactics that will effectively grow your social media presence and boost overall engagement with your brand.

The increased number of touchpoints generated by good Instagram marketing can lead to business growth.

The agency’s job also includes analyzing user engagement with your account in order to be able to create the most fitting content for your audience, and possibly running paid ad campaigns. They should be monitoring campaign performance and be ready to adjust their strategy if need be.

Upon hiring an agency for Instagram marketing, make sure they have a portfolio of successful past campaigns.

There are many agencies in Switzerland who offer Instagram marketing services. We have compiled the most relevant ones below:

Are you looking to have a professional Instagram marketing campaign created? Give one of these agencies a call.

TikTok Marketing Agencies In Switzerland

Only a few Swiss social media marketing agencies explicitly offer TikTok marketing services.

TikTok has been growing rapidly for the last few years and is considered among the best platforms for marketing to a younger audience. 25% of its users are in the 10-19 age bracket, and 22% in the 20-29 bracket.

If your business targets this demographic, a TikTok marketing campaign could be a good idea to capitalize on TikTok’s growing, international traffic.

Other benefits of promoting your business on this young platform are its different ad formats, the substantial organic reach your content can attain, and the abundance of popular influencers to work with.

Yet, many of your competitors might not be on TikTok. This could be an opportunity for you to be a first mover and capture new markets which your competitors have been neglecting.

A social media marketing agency can help you create content that fits with TikTok’s culture—content that is fun, creative, and has viral potential. It makes sense to hire an agency with a proven track-record in executing successful campaigns on this platform, as it is still quite unique in its demographics, user behavior, and content format.

With the right strategy, they could help you raise awareness of your brand, gain engaged followers, and skillfully advertise and sell your products or services. By using TikTok’s analytics, they will make sure the campaign is reaching its goal.

We researched those agencies in Switzerland that specifically offer social media marketing services on TikTok:

To ensure your success, make sure you work with someone who has proven results on the platform.

These agencies offer Facebook marketing services in Switzerland:

For best results, work with an established agency for your Facebook marketing campaigns.

Conclusion on The Swiss Social Media Marketing Agency Landscape

With some investigative efforts, you’ll be able to find the right social media marketing agency for your business. We hope that this article gave you a good overview of the most prominent social media agencies in Switzerland and the services they offer.

Check out our blog and follow Kingfluencers for our upcoming articles.

Author: Megan Bozman, Owner @Boz Content Marketing