Athlete Influencers + Sporting Events = Big Win for Brands

How Brands Can Win Big Partnering with Athlete Influencers During Sporting Events


The summer of 2024 is an exciting time in the world of sports. The success formula is as follows: Athlete Influencers + Sporting Events = Big Win for Brands, and we show you how.

Germany recently hosted EURO 2024, the 17th edition of the UEFA European Championship, which wrapped up on 14 July. The 2024 Summer Olympics, 33rd Olympiad, will take place in Paris from 26 July to 11 August. The UCI Road and Para-cycling World Championships will be held in Zurich from 21 September to 29 September. Looking ahead to next summer, Switzerland will host the UEFA European Women’s Championship, from 2 July through 27 July 2025.

Sports are always popular, but people seek additional sports-related content before and during these exciting global events.  We’ll provide tips for how your brand can score a “GOOOOOAAAAALLLL” with sports marketing. (Ha, couldn’t resist!) Throughout the article, we’ll also share Kingfluencers’ 10 best Swiss athlete influencers.

Benefits of Marketing with Sports Influencers & Creators

1. Increase your brand’s visibility

Many athletes create content on their own social media, so followers can enjoy watching their athletic prowess beyond official matches and races. Such athlete influencers are a natural fit with athletic brands, including shoes, apparel, and food and supplements. Followers of sports celebrities often engage in the same sport and therefore purchase the various gear required. Who better to recommend the best ski clothing than Swiss snowboarder Nicolas Huber? In addition to ski apparel brand Oneskee, Nicolas promotes health drinks and the Hürlimannbad & Spa in Zürich. He shares his global adventures, occasionally wearing make up like The Joker, complete with the purple suit. Pat Burgener is also a snowboarder and a two-time Olympian as well as musician and actor. He has worked with brands such as Swatch, FOCUSWATER, and Visa.

Athlete influencers provide brands with a way to stand out from the noise. Influencers give brands a real face that people relate to and help connect to consumers. Kickboxing champion Janosch Nietlispach shares adventures with his family and fitness routines in addition to promoting Gatorade, Migros, and BMW, or as Samsung ambassador, also for the Youth Olympic Games. Professional football player Ana Markovic is also an entrepreneur who is launching her own brand of innovative vegan protein water, RELOADZ.  With Kingfluencers, Ana is part of the Ochsner Shoes annual campaign

As followers enjoy both playing their sport and engaging with the influencers’ content, your brand can benefit from this connection. Athlete influencers can help you engage with their audience, sharing relatable brand messaging and building brand loyalty.

Tamara Glück Gonzalez, Teamlead Influencer Strategy & Relations at Kingfluencers, also states:

“It is highly advisable to integrate athletes into the influencer mix for certain campaigns. They hold significant PR relevance, and their followers, who admire them for their athletic achievements and image, view them as role models. These athletes often have a large reach and a strong connection to their community within their country, making them especially suited for long-term image campaigns. Additionally, their accounts become particularly attractive during sports events, as the momentum can be leveraged with creative storytelling.”

2. Connect with communities you may not reach otherwise

There’s no reason for sports influencers to limit their brand partnerships to the realm of sports. Athletes can be particularly helpful in connecting your brand with communities you may not reach otherwise.

From handbags and skincare to cars and travel, athletes consume many products and services, and their followers are interested in their endorsements and insights. But also values can be transported. For example, swimmer Noam Yaron uses world records in swimming to draw attention to the environmental pollution of the oceans. He has been collaborating with Kingfluencers for many years, including in the yallo campaign or Emmi Caffè Latte. Artistic gymnast and three-time Olympian Giulia Steingruber partners with Zak, the first real Swiss bank on your smartphone, or with Kingfluencers for Granini Hohes C. Swiss sprinter Sarah Atcho-Jaquier and two times Olympian partnered with Kingfluencers for the Gatorade campaign or Soda Stream. Snowboarder and three-time Swiss Olympian David Hablützel shares his athletic adventures as well as humorous content and promotes the Samsung Galaxy Z Flip6 phone or Dry Migros products. Some athlete influencers also partner with luxury brands. Tennis player and Olympic gold and silver medalist Belinda Bencic has worked with Mercedes and Bongenie Grieder. With Kingfluencers, she has been acting as a brand ambassador for L’Oréal Paris.

Sarah Schmid, Head of Marketing at Kingfluencers, makes aware of the role social media has played in making highlights, storylines, and community more accessible, breaking down barriers and allowing fans to watch any sport through infinite streams and channels:

“Niche communities are the heartbeat of sports marketing. By tapping into these passionate and engaged groups, brands can build authentic connections and drive loyalty that extends far beyond the game. It’s not just about the numbers; it’s about creating meaningful, lasting relationships.”

3. Partner with athlete influencers during major sporting events for a boost

Of course, brands can work with athlete influencers at any time, but partnering with athletes during major sporting events can result in a synergistic boost to your campaign. 

Even though these are competitions, the rivalries are generally friendly, and global audiences watch with good will. The huge visibility of these championship events delivers great opportunities for brands to generate buzz around your product or service in a fun atmosphere, surrounded by people enjoying themselves. #Euro2024 was tagged in more than 1.7 million Instagram posts and two million TikToks.

People also typically enjoy food and drinks while watching a sporting event. Conveniently, a football match lasts as long as Zweifel Chips’ new limited edition 90-minute pack. In a recent campaign, Kingfluencers’ creators demonstrated their creative ways to unbox this perfect snack for friends and family to enjoy together.

Member of the Swiss national women’s football team Alayah Pilgrim has promoted Coca-Cola. With Kingfluencers, she has implemented almost 60 influencer campaigns, including many for L’Oréal as brand ambassador for CeraVe and Garnier Skincare

Brands can also use influencers for pre-event promotions and live event coverage. In addition to excellent audience engagement, this can generate real-time interaction and feedback from fans.

Many major sporting events also stretch across several weeks and reach large worldwide audiences. Content creators can share authentic good vibes and promote your product in a way that doesn’t feel like a promotion. During Euro 2024, former football manager Harry Redknapp worked with LADbible and Walkers Crisps to promote its crisp pint for the summer of football, achieving a 2.51% engagement rate. According to CORQ., Redknapp also teamed up with Sorare to talk about its fantasy football league (0.04% engagement rate).

Digiday recently described Euro 2024 as “a big step change” for the areas advertisers will rely on. In addition to increases in television ad spending, “many brands are increasing their spend on influencer partnerships, and increasing paid social budgets to amplify influencer content and reach viewers on their second screens. That reflects shifts in sports viewing habits since the last Euros, which took place when TikTok was barely a feature in most marketing plans.”

Best Practices Marketing with Sports Influencers: Cross-Platform Activation

Maximize your reach by utilizing various platforms. In addition to social media channels like Instagram, TikTok, YouTube, and X (formerly Twitter), consider incorporating OOH advertising options and TV. Partnering with Kingfluencers makes it easy to expand your campaigns. Kingfluencers’ TV Spots combine the power of video, TV, and influencer marketing. With our newest partnership and creation of a joint influence media network with Goldbach, we can extend any social media campaign to the content network – including online advertising in networks like 20 Minuten, TV, and even out-of-home, which covers a wide array of advertising options in Switzerland, such as billboards, digital displays, and megaposters.

The Link Between Your Brands & Creators

By working with athlete influencers, you can fuse the excitement of sporting events with authentic brand advocacy. With the proper strategy, the result is a synergy, with the whole being greater than the sum of its parts. Kingfluencers serves as a link between brands and creators. Reach out to us to explore how we can help you team up with influencers and creators  – ATHLETES or not –  to build campaigns that amplify your brand messages before, during, or after sports events, ensuring a seamless connection.

Kingfluencers’ 10 Best Swiss Athlete Influencers (no particular order)

  1. Member of the Swiss national women’s football team Alayah Pilgrim has also promoted Garnier skincare and Coca-Cola. With Kingfluencers, she has implemented almost 60 influencer campaigns, including L’Oréal as brand ambassador for CeraVe.
  2. Swiss snowboarder Nicolas Huber shares his global adventures, occasionally made up like The Joker – purple suit included. He works with brands including Oneskee ski apparel, health drinks, and the Hürlimannbad & Spa in Zürich. For Kingfluencers, he will be part of the new MSD campaign that goes live in summer, promoting the importance about HPV knowledge.
  3. Swiss sprinter Sarah Atcho-Jaquierr took part in the 4 × 100 meter relay at the 2015 World Championships in Beijing, the 2016 Olympic Games, and the 2017 World Championships in London and partnered with Kingfluencers for the Gatorade campaign or Soda Stream. She also partners with adidas, Maurice Lacroix or Raiffeisen.
  4. David Hablützel is also a snowboarder and three-time Swiss Olympian and shares his athletic adventures along with humorous content. Dave promotes the Samsung Galaxy Z Flip6 phone and Chiefs’ vitamin milk. For Kingfluencers, he did a cool brand activation for the Dry Migros Campaign
  5. Professional footballer Ana Markovic is also an entrepreneur who is launching her own brand of innovative vegan protein water, RELOADZ. For Kingfluencers, Ana is part of the Ochsner Shoes annual campaign

6. Kickboxing champion Janosch Nietlispach shares fitness routines, adventures with his family, and promotes different brands from BMW to Nivea personal care products. With Kingfluencers he has implemented over 70 campaigns, including as Samsung ambassador, also for the Youth Olympic Games, for comparis, Gatorade, and Migros.

7. Swimmer Noam Yaron uses world records in swimming to draw attention to the environmental pollution of the oceans. He has been collaborating with Kingfluencers for many years, including in the yallo campaign or Emmi Caffè Latte.

8. Tennis player and Olympic gold and silver medalist Belinda Bencic has worked with Mercedes and Bongenie Grieder. For Kingfluencers, she was part of multiple L’Oréal Paris campaigns.

9. Pat Burgener is a snowboarder and two-time Olympian as well as musician and actor. He has worked with brands such as Swatch, FOCUSWATER, and Visa.

10. Artistic gymnast and three-time Olympian Giulia Steingruber partners with Zak, the first real Swiss bank on your smartphone. With Kingfluencers, she was part of the Granini Hohes C campaign.

Finance Influencers Provide Education Consumers Are Clamoring For

Brands in industries like fashion, beauty, and travel have worked with influencers for years now to give their brands a real face that people relate to, stand out from the noise, and connect to consumers. People are increasingly turning to social media for guidance on a wide variety of topics, including finance. A “finfluencer” is an influencer who creates finance-related content that advises consumers on topics such as personal finance, stock market trading, and mutual funds.

Rise in Self-Directed Investing

“DIY” is an increasingly popular approach to investing. Inyova conducted one of the largest Swiss research projects on investment habits to date. When asked, “Who manages your investments?” 55% selected, “I manage it myself.”

Unfortunately, self-directed investing isn’t always conducted with a solid data-based strategy. According to a survey commissioned by the German financial regulator BaFin, 30% of people under 40 had invested money using “copy trading” in the past two years (copying the trading strategies of supposedly successful investors.)

There has been very little financial education geared toward helping the average consumer get up to speed, leaving people struggling with a lack of financial literacy. Finfluencers have been stepping in to fill this need. The Financial Times writes, “A jump in self-directed investing has been partly propelled by a surge in the sway of financial influencers.

Cynthia Hofmann, Senior Marketing Manager at PostFinance: We have noticed a growing interest in financial topics at PostFinance. This has been particularly evident in recent years with the increased focus on “women and finance”. At the same time, the crypto boom has also awakened young people’s interest in financial matters. The availability of numerous neobanks, which are primarily accessible via apps, has made banking simpler and cheaper. For example, pension accounts or funds can be opened with just a few clicks, often on more favorable terms than with traditional banks. The rising cost of living is also forcing many people to take a closer look at financial matters.

Significant Need for Financial Guidance

Income, assets, and savings rates have increased in Switzerland in recent years. According to a ZHAW study, three-quarters of Swiss people also feel comfortable with their financial situation. However, a staggering 44% of Swiss people have never made financial investment, despite 86% of Swiss people being willing to save and plan. 70% state their reason for not investing is a lack of financial literacy. 

Brands can fill this gap by serving as that trusted source of knowledge, which can empower consumers to feel comfortable making investments. By partnering with an established finfluencer, brands can benefit from their accessibility, trust, and reach to educate their target audience and turn them into customers.

Significant Need for Financial Guidance

Income, assets, and savings rates have increased in Switzerland in recent years. According to a ZHAW study, three-quarters of Swiss people also feel comfortable with their financial situation. However, a staggering 44% of Swiss people have never made financial investment, despite 86% of Swiss people being willing to save and plan. 70% state their reason for not investing is a lack of financial literacy. 

Brands can fill this gap by serving as that trusted source of knowledge, which can empower consumers to feel comfortable making investments. By partnering with an established finfluencer, brands can benefit from their accessibility, trust, and reach to educate their target audience and turn them into customers.

Finance Chat is Taboo

How to manage and grow your personal wealth can be a complex topic, one which many people are uncomfortable discussing. Only 26% of respondents to the ZHAW study would like to talk about finance, even with good acquaintances.These substantial gaps in both investments, finance knowledge, and trusted sources of advice represent huge opportunities for brands that can help educate consumers. Influencers who provide easily digestible pieces of content can help audiences gradually climb the learning curve.

Finfluencers Provide Needed Advice

Many influencers are already supporting their followers’ journeys to financial wellness for free. According to an October 2021 Bloomberg article, “Wall Street ‘finfluencers’ are earning more than bankers.” For example, UK-based “Self-made millionaire” Mark Tilbury provides “money and success tips” to 7.1M followers on TikTok and 2.25M subscribers on YouTube.

With people hungry for insights and guidance, finfluencers such as Faares Quadri can grow large followings. Quadri has over 2.7M followers on TikTok where he breaks common financial concepts and instruments down and walks his audience through the specifics. 

ellexx founder Patrizia Laeri shared her views on the advantage of finfluencers compared to traditional financial education: “At ellexx, we comprehensively empower women financially and guide them without any financial jargon, always at eye level with lovingly designed, appealing, and stirring articles, research, checklists, and tools.”

The SIX Group, which operates the infrastructure for Swiss financial centers including the Swiss exchange, has recognized the value of finfluencers. SIX asked Swiss financial bloggers, Stefan Huser, Melina Scheuber, Reto Stalder and Fabio Marchesin to participate in a panel discussion at the 2022 BörsenTalk Flagship Event with the mission of introducing the audience to their “infotainment” work. The group shared origin stories and discussed various, sometimes controversial, topics such as the tension between independence and commerce, and why the most important blog articles are not the most successful.

Cynthia Hofmann, Senior Marketing Manager at PostFinance: Finfluencers have become a central figure in the field of financial education. With information flooding the internet, they differentiate themselves through their independence and reputation for neutral opinion. This makes them a valued resource for many individuals. In contrast to traditional banks, which are often perceived as distant, finfluencers communicate in a way that is familiar to their followers.

Financial Feminism

The Inyova survey found that 65% of Swiss women have never invested, compared to just 20% of men – a fact that numerous finfluencers are working to rectify. This social shift inspired the establishment of companies like ellexx universe AG, who are focusing on closing the gender investment gap by encouraging women to learn to invest. The fintech company offers coaching, money hacks courses, checklists, financial products, and daily articles. 

Kingfluencers asked Patrizia Laeri about the increasing public interest in finance. “When we launched our platform two and a half years ago, ‘women and finance’ were hardly a topic in Switzerland. Now, more and more traditional banks are jumping on the bandwagon, trying to appeal to women. However, their executive boards and boards of directors remain predominantly male. This is ‘pinkwashing’ and not credible. In Western Europe and North America, women control 75 percent of purchasing decisions. Consumption means influence. And investing means even greater influence. Nonetheless, a lot has changed. The topic is present and the offerings for women are increasing. ”

Finfluencers Must be Credible

All influencers must disclose when posts are paid brand promotions, but financial content brings added complexity. Stylish influencers can recommend products such as eyeglasses, food, and makeup, sharing their photos and recipes. Exaltations that a product is comfortable, delicious, or beautiful are all personal opinions, but finfluencers are making statements which could be factually incorrect, particularly if they run afoul of investing laws.

Sortlist surveyed 1,000 users who follow health and financial influencers to understand their impact on purchasing decisions compared to the recommendations of experts from those sectors. 

1 in 5 users trust influencers more than their doctors and financial advisors. 46.51% of German respondents said that the help of financial influencers had a positive impact on their investment decisions.

The Sortlist study described the role specialists and influencers can both play in helping communities. “Overall, the easy access to influencers makes them the ideal source of inspiration, sparking the first desire to change lifestyle or develop a routine.” People turn to professionals for more details as well as the personalized service they can provide.

Money expert Tori Dunlap is a successful, inspiring finfluencer who doesn’t have a traditional financial background. Tori founded Her First $100K with a mission of leading the financial feminist movement. With a best-selling book, popular podcast, social media campaigns, and live speaking engagements, Tori and her team guide audiences through making more, spending less, and feeling financially confident.

Tips for Working with Finfluencers

Kingfluencers recently wrote about how to select and work with an expert influencer. When considering partnering with any influencer, it’s important to view their track record. With experts, including finfluencers, you should additionally evaluate their formal credentials. Do they have the requisite education?

Formal certifications give a finfluencer more credibility. However, a variety of laws cover what financial advice finance professionals are permitted to give publicly. Many finfluencers are simply individuals proficient in personal finance. In this landscape, it’s difficult for brands to determine who would be a good potential partner. Working with an experienced influencer marketing agency like Kingfluencers substantially lowers your risk of collaborating with someone short on credibility and ending up in a PR disaster.Brands may also want to consider providing some compliance training for finfluencers prior to campaign kick-off. CFA advises, “Investment companies that use finfluencers should provide them with compliance training if not already doing so and ensure that finfluencers clearly disclose when they are promoting content or are sponsored.”

Brands Succeed Partnering with Finfluencers

CFA took a deep dive into the world of finfluencers and wrote that some financial firms are hiring finfluencers to engage with young investors (those aged 18–25). The NAGA platform, a German fintech company, says it cooperates with up to a hundred finfluencers.

In India, the top finfluencers have more YouTube subscribers than new-age broking firms. Considering India’s low financial literacy rate of 27%, these content creators play a vital role in educating citizens. Leading broking firms are engaging popular finfluencers to reach out to potential investors.

A Swiss Success Story

Credit Suisse is a recent Kingfluencers success story with CSX App, a secure remote banking solution

  • Impressions: More than 2.2 M
  • Reach: More than 1.3 M
  • Engagement-Rate: 3.2%
  • The campaign reached 3.7k link clicks

Mobiliar with combining a creative contest with Influencer Marketing.

  • Impressions: More than 500 K
  • Reach: +26% vs forecasted
  • The inclusion of the creative contest generated more than 80k website visits.

Generali insurance’s podcast episode about women and pension.

  • Impressions: More than 240 K
  • Reach: More than 130 K
  • The campaign reached +70% vs forecasted on link clicks.

 View the case study to see successful campaigns from numerous Kingfluencers’ clients in the banking and insurance sectors.

Expert Influencers Raise Your Brand’s Credibility: Why & How to Work with Them

We’ve written often about the importance of authenticity and credibility. Expert influencers are uniquely suited to help elevate your brand’s credibility. We’ll explain what expert influencers are, how they differ from their traditional counterparts, and how to select and work with them.

What are Expert Influencers?

Experts are people with extensive knowledge and/or skills in one particular area. They’re viewed as authorities, but may not always have the largest social media following. With extensive professional acumen, experts are typically informative more than aspirational.

Focused on their primary area of study or practice, they may not often engage in activities that build an audience on purpose, such as posting new content frequently and following trends. Even experts with a smaller following can be valuable partners, as they lend their credibility to your brand, helping you gain trust from your audience.

Fabio A. Marchesin, better known as Finanzfabio, said, “As an expert financial planner, I feel a certain pressure to create more added value and, above all, to provide correct information. My aim is to create a clean basis and then go into more depth to provide thought processes that no one else can offer. While my work is intended to serve non-professionals, my colleagues in the financial sector also find it useful for further training or exam preparation.”

Quality Over Quantity – Expertise is More Important Than Follower Count

Many brands partner with celebrity influencers in order to reach millions while gaining the personal endorsement of a popular individual. However, some consumers have become disillusioned with outmoded influencers who can be artificial and unrelatable while excessively pushing products. According to Trustpilot, celebrity influencers have the lowest level of trust among consumers – two-thirds (67% in the US and 65% in the UK) describe their level of trust in this source of information as ‘low’.

Expert influencers can serve as an antidote. 41% of consumers trust expert reviews, whereas only 13% trust advertising.

Veronica Kiriak, Doctor and Content Creator, shared her views on how brands and followers have different expectations of experts as compared to classic creators. “As a doctor and influencer at the same time, you have to act a little differently than classic creators. I choose my collaboration partners very carefully and always pay attention to legal and medical principles. Brands often place particular value on the authenticity of my medical expertise, while my followers are primarily looking for reliable information. It requires a balance to meet the expectations of both sides.”

How Do Expert Influencers Help Brands?

Collaborating with people who bring the credibility of formal education and expert credentials can help brands stand out, and can be particularly advantageous in the beauty industry. As marketer Polly Petrova writes “the beauty sector has become more cautious when it comes to collaborating with influencers. It seems the industry is trying to lessen the ‘influence’ of influencers.”

Many beauty influencers post their personal daily skincare routines and preferred brands. However, a dermatologist brings exceptional credibility, with a trustworthiness that’s hard to beat. Dr. Liv Kraemer shares best and easy #skincare routine tips with her more than 243K TikTok followers. Dr. Liv also sells products made in Switzerland that she developed inspired by decades of dermatology insight.

When partnering with an expert, your brand benefits from their credibility in addition to gaining access to their audience. Experts can be especially skilled at explaining complex concepts and bringing clarity to technical jargon. “Finanz Fabio” provides financial education on his podcast and shares podcast snippets on TikTok, along with street interviews he conducts.

Expert influencers also fulfill the need for industry-specific knowledge that B2B buyers have throughout lengthy, complex sales processes.

Experts Influencers Continue Working in Their Profession

For many traditional influencers, social media content creation and brand partnerships are their primary sources of income. OTOH, experts make a living with careers distinct from social media. For example, dermatologist Dr. Liv still sees patients in her clinic and Fabio provides personal financial consulting services.

Continuing to work in their profession means expert influencers:

  • Keep their knowledge current
  • Have new real-world experiences
  • Must maintain a positive reputation

The need to maintain their reputation prevents experts from promoting brands they don’t believe in, further strengthening their trustworthiness with audiences. Regardless of what percentage of their income is generated by content creation, their influencer career relies on their professional credibility. It’s not worth risking any threat to that credibility for a questionable brand partnership.

Veronica Kiriak said, “My content creation process requires more research to ensure my medical statements are accurate. At the same time, I try to present the information in an entertaining and accessible way to keep my community’s attention. I have high expectations of myself, especially in terms of the quality and accuracy of my medical advice. It’s important to be transparent when it comes to the boundaries of my expertise and to always create a safe space for questions from my followers.”

How to Select and Work with an Expert Influencer

1. Start with your Marketing Goals

We’ve discussed how expert influencers differ from their traditional counterparts, but when partnering with any influencer, your goal is still to build digital brand equity. While some aspects may differ, it’s important not to abandon your existing processes for building successful campaigns.

Alter your Influencer Evaluation Criteria & Examine Their Credentials

When considering partnering with any influencer, it’s important to view their track record. With experts, you should additionally evaluate their formal credentials. Do they have the requisite education? Are they certified with the relevant board, such as with surgeons and architects? Can you confirm that after obtaining both the education and credentials, they also have real-world experience working in the field? 

2. Pitch Your Brand to the Expert

Considering their need to carefully guard their reputation, experts can be particularly discerning about the brands they work with. You may have to invest time in selling your brand to the expert. This could involve a more detailed, technical analysis of your product, such as examining ingredients or production processes.

3. Be Flexible with Payment Structure & Recognize Added Value

Again, brand promotions aren’t their primary focus, so you may need to compensate experts with a different type of payment structure. Scrunch advises, “…they might be more expensive as you are really purchasing their time, experience, and credibility. Almost think of it as paying a consultant, rather than an influencer.” The value you receive from working with an expert extends beyond access to their community. Your brand earns a seal of approval from a knowledgeable expert. These engagements might also be longer term.

4. Maximize Use of Their Expertise

Instead of asking them to merely promote your product, think of additional ways their expertise can benefit your brand. Ask them to sit for an interview, speak at a conference or webinar, write a blog with their top tips, or provide feedback on your new product innovations.

5. Make the Content Keep Working for you

Increase the value of these collaborations with performance marketing (boosting content to reach even higher KPIs). Consider multi-touch attribution models and use every channel strategically.

Get Started with the Best Expert Influencer Matches for Your Brand

As the leading full-service influencer marketing agency in Switzerland and beyond, Kingfluencers can help you select and collaborate with influencers of all types, whether B2C, B2B, expert, or traditional. We help give brands a real face that people relate to, stand out from the noise, and connect to consumers. 

Beyond Influence: The Powerful Opportunities within Digital Influence

At Kingfluencers, we understand that influencer marketing is part of a much bigger field. We encourage brands to think beyond influence to digital brand equity. In this blog series, we’ll cover how brands can establish, strengthen, and grow long-term brand equity through digital influence programs. First, we’ll explain what we mean by that and what lies beyond traditional influence.

What is Digital Brand Equity?

Digital brand equity is the value of brand recognition and brand perception in the digital space. Digital brand equity is a core pillar to competitive advantage. It has a positive influence on people’s purchasing decisions and is a key determinant of the brand’s overall success. 

→ Defining factors for a brand’s digital equity include:

digital brand equity

What is Digital Influence?

Digital influence is the online equivalent of brand equity. It refers to a brand’s ability to affect and strengthen people’s perceptions, opinions, preferences, and decisions related to your brand versus competing ones. Digital influence is the ability of a brand to take ownership of the influence they have to impact perceptions and – most importantly– decisions.

Like digital brand equity, digital influence is a key determinant of the brand’s overall success. Digital influence strategies enhance your brand’s ability to take that control and ownership to shape perceptions. It is a means to an end. You can build digital brand equity through a variety of digital branding and influencer strategies.

By impacting decisions, you can drive revenue by encouraging people to:

  • Purchase your brand over competitors by building competitive advantage and elevating brand preference
  • Increase expenditures through upgrades and additional purchases
  • Remain loyal customers over time to increase customer loyalty, generate more revenue, and improve profitability
  • Recommend your brand to their friends by sparking intrinsic advocacy and strengthening your brand community
  • Work for your brand, enabling you to recruit and retain the best employees and strengthen your employer branding
digital presence

Digital Influence = Huge Component of Overall Brand Equity

For many brands, the majority of customer interactions take place online. That means your digital influence is nearly synonymous with brand equity. Simply put, what people think of you online is what people think of you. Those brands who master their digital brand equity as first movers will gain an immense advantage and outperform their competitors moving forward.

Beyond Social Media

An influencer posts a positive review of your brand on Instagram. A content creator features your product in an entertaining TikTok.

Great! 

Influencer campaigns are excellent tactics for increasing awareness and connecting with your audience.

But that’s just it… they’re tactics – individual components of what must be a larger strategy in order to really make a long-lasting impact. So, what separates effective brands from those throwing campaigns at the wall and hoping something sticks?

How Can Brands Build a Foundation of Digital Influence?

A brand’s equity depends on your visibility, how you’re perceived, and your ability to connect in consistent ways to your audiences in today’s complex digital ecosystem.

Consumers rank trust as a top buying consideration. 81% need to trust a brand to consider buying from it. Nielsen reported that 92% of consumers trust recommendations from friends and family, and 70% trust online reviews from strangers. A strong digital presence and positive online reputation can help strengthen brand equity, in turn influencing purchasing decisions.

Consumer checking out a brand on social media

Proper digital influence strategies and tactics draw their inherent power from word of mouth (WoM) marketing principles. Building digital influence involves magnifying and elevating the impact of WoM through digital amplification. Digital influence enables brands to turn a 1:1 process into 1:many while maintaining credibility. Shifting from one to many amplifies a brand’s influence, which drives exponential gains, making digital influence extremely powerful.

Digital influence programs must focus on strengthening the brand’s digital presence and thereby positively influencing brand awareness and perception. 

consumer browsing on social media

The Amplification Effect

Individual marketing initiatives, such as SEO, can give your brand a boost. But the most powerful strategies work collaboratively to amplify one another.

With numerous people-centric tactics focused on advocacy, WoM, and authentic storytelling, you can achieve an amplification effect. More people will discuss your brand, activate audiences and communities, building more intrinsic advocacy and WoM from consumers and partners. Like the famous “Flywheel” model, customers become advocates and promoters who feed growth as they move through the phases of attract, engage, and delight.

Key Components of Building Digital Brand Equity

A strong foundation must run deep and wide. 

Doing these following things well and for enough time will improve your brand reputation and drive increased online visibility. You’ll be able to increase knowledge of your brand, and impact perceptions of your brand versus others.

  • Use your existing brand equity

Make use of the equity you already have. Build upon your brand’s reputation and standing in the market. Get ahead of the narrative and consistently convey your brand’s unique selling propositions.

  • Be consistent

Have consistent, coherent messages across all digital channels. Those messages should also be in line with consumers’ offline experiences. Consistency is key. 41% of consumers say branding (messaging) consistency defines brand loyalty.

  • Run people-centric campaigns

The participation of numerous voices, along with a consistent story, helps create positive digital brand equity and therefore digital influence. Work with multiple advocates and storytellers who can promote your brand authentically, including employees and senior leadership. Capture and make use of user-generated content.

  • Harness the power of advocacy & word of mouth

Advocacy is a key ingredient. Consider personal branding and working with corporate ambassadors. With an integrated approach, you can take control of the narrative surrounding your brand and boost competitive advantage and growth. 

An effective digital influence program will include multiple tracks such as social media, influencer marketing, brand and corporate ambassadors, personal branding, content creation, including UGC, and performance marketing. While these tracks can each deliver results independently, a program is stronger when they’re all in alignment. More to come in part 2!

Boosting Conversions: Performance Marketing with Influencer Content

In the dynamic world of modern marketing, the symbiosis of influencer content and performance marketing emerges as a powerful force. This approach entails a multifaceted strategy that melds the strengths of influencers, data-driven insights, and optimized ads. At its core, this methodology revolves around seamlessly integrating influencer content into performance campaigns, guiding potential customers towards online shops with finesse. Features like Instagram Shopping and Facebook Shop enhance the customer journey, optimizing the conversion process. This article explores the intricacies of this strategy, unraveling how it drives engagement and sales.

The Evolution of Performance Marketing with Influencer Content

Performance Marketing with Influencer Content, though not novel, has gained substantial traction in recent times. This method empowers advertisers to refine their marketing tactics, fostering user acquisition, brand recognition, and efficient return on ad expenditure. At its essence, creator-based performance marketing transforms authentic content generated by influencers and content creators into the driving force of performance campaigns. The resultant conversion-optimized ads propel sales in the domains of e-commerce and social commerce.

Harnessing Influencers and content creators in the Digital Era

In the contemporary digital landscape, social media has emerged as a dominant player in marketing. The convergence of influencer marketing with performance campaigns amplifies the efficacy of advertising strategies. Influencers and content creators wield the trust of their followers, endorsing products with research-backed integrity rather than contractual obligations. In contrast to celebrity endorsements, influencer marketing’s appeal lies in its laser focus on niche communities, facilitating profound engagement.

Crafting an Effective Creator-Based Performance Marketing Strategy

Within this realm, crafting an effective creator-based performance marketing strategy entails a multifaceted orchestration. The interplay of compelling content, astute audience targeting, and finely tuned ads constitutes the symphony of success. By assimilating influencers’ and content creators’ authentic perspectives, brands synthesize a resonant narrative that propels users towards online shops. This integration serves to humanize the marketing process, fueling engagement and driving conversions.

Empowering Campaigns with Influencer Creatives

In today’s digital tapestry, influencers and content creators have ascended to the role of modern storytellers. Their content possesses the rare ability to captivate and convert. Integrating influencer-generated content into performance campaigns taps into an authentic wellspring of relatability and trust. This integration imbues advertisements with an undeniable authenticity, fostering a seamless transition from interest to purchase. By embedding influencer and content creator insights into the journey, the trajectory from browsing to transaction becomes intuitive, catalyzed by the persuasive power of genuine endorsement.

Moreover, influencer content can be marketed on a much more authentic level. Which leads to the usage of diverse, creative and target group-oriented assets, instead of having to rely on or resort to monotonous, less authentic stock images. Customers are thus addressed on an emotional level, while at the same time a recognition value occurs, which increases the purchase potential immensely. This also leads to cost efficiency on the brand side, as the influencer and content creator campaigns created can simultaneously create a synergy for the usage and marketing on other channels.

A Seamless Path to Conversion

In bridging the inspiration-to-action gap, the pivotal role of influencer content takes center stage. Brands have leveraged ingenious features such as Instagram Shopping and Facebook Shop to facilitate frictionless conversion pathways. Merging influencer content with these tools elevates inspiration to actionable engagement. Audiences captivated by influencer- and content creator-endorsed products can seamlessly transition from captivating posts to tangible purchases. This harmonization ensures a seamless journey, transforming potential customers into steadfast advocates and fostering an enduring cycle of engagement and growth.

The Essence of Influencer Selection and Engagement

Optimal influencer and content creator selection is foundational to this approach. Establishing transparent agreements and briefing influencers and content creators on brand ethos are essential to fruitful collaborations. Legal safeguards and clear communication lay the groundwork. In scenarios where expertise is limited, partnering with agencies can streamline influencer and content creator interactions and campaign execution.

In Closing: Creator-Based Performance Marketing Unveiled

To summarize, the convergence of influencer content and performance marketing encapsulates a dynamic approach that intertwines storytelling with data-driven precision. Integrating influencer and content creator insights within this framework magnifies its impact. By aligning influencer and content creator expertise with e-commerce tools, brands sculpt a seamless journey from intrigue to conversion. This narrative-rich pathway augments user experiences, fuels engagement, and emboldens online sales, forging a harmony between authenticity and commerce.

TikTok Influencer: The 20 Most Successful TikTok Influencers In Switzerland

After its international launch in 2017, TikTok has become one of the largest social media apps in the world. The ByteDance brainchild has become a sensation among young people around the world, having over a billion followers worldwide. As always, the popularity of this platform has given rise to many social media influencers on the platform. These influencers which are known as TikTok influencers have become people who can help businesses be more visible by authentically engaging their communities on the app.

Switzerland has a population of 8.66 million people. TikTok is becoming increasingly popular in Switzerland, especially among young people, but not only (see our blog article about “No, Gen Z doesn’t Equal “Gen TikTok”). In 2022, there were an estimated 2.06 million TikTok users in Switzerland that are 18 and above. The gender demography indicates that more females use TikTok in Switzerland with the ratio standing at  50.7% to 49.3% in favor of the ladies. The age demography is also much more widely distributed. According to a recent survey, the distribution is as follows: 18-24 years old: 50.5%, 25-34 years old: 38.8%, 35-44 years old: 5.9%, 45-54 years old: 2.2%,55 years and older: 2.6%.

With so many users spread across such a wide demography, it is a no-brainer that there are many successful TikTok Influencers in the country. The success of these influencers shows that TikTok is a powerful platform for reaching a large audience and building an engaging community in Switzerland. 

In today’s article, we are going to be revealing a list of the 20 most successful TikTok influencers in Switzerland, with whom we have worked for different brand campaigns throughout various industries. Let us dive into the list and find out who is who in Switzerland’s TikTok influencer world.

1. TP (@thispronto) – 16.1M followers

Oluyomi Scherrer, known as Thispronto (@thispronto) on TikTok, became super famous for making delicious food and cool videos. He started in 2020 and got 11.8 million followers fast by showing off his cheesy dishes and pulling them apart in cool ways. His videos went viral, especially when he sliced rare meats or made a chocolate milkshake, getting over 7.5 million views. He also has a YouTube channel with 125K subscribers, where he shares more about himself.

People love Thispronto for how he looks, his great smile, and his unique style. He’s a big deal on TikTok, Instagram, and YouTube, and a lot of fans love following him.Now, he’s getting into modeling, and he’s still growing on social media. He’s known for his awesome cooking, friendly personality, and being popular on different platforms. He’s on track to be one of TikTok’s biggest stars, keeping fans hooked with his food skills and cool stuff online.

2. Noemi Nikita (@noeminikita) – 13.5M followers

Swiss TikToker Noemi Nikita commands a massive following of 13.5 million, renowned for her beauty, fashion, and lifestyle content. Since her 2019 TikTok debut, she’s enchanted viewers with her fun takes on daily “getting ready”s . Her videos encompass funny and authentic makeup tutorials, fashion hauls, and insights into leading a chic life. Nikita’s innate ability to forge a personal bond with her audience sets her apart as a gifted content creator. Her videos are not only stylish and aspirational but also consistently engaging.

In the realm of TikTok, she’s a burgeoning luminary, destined for even greater prominence. Highlights of her TikTok success include a makeup tutorial with 10 million views, a fashion haul reaching 5 million views, and a peek into her daily routine garnering 3 million views. At the time of writing, her videos have amassed over 338.3 million likes. Nikita’s artistic prowess ensures ongoing entertainment and inspiration for her audience in Switzerland and around the world.
Nikita has participated in some of our campaigns. Check out her skincare routine for blemished skin with CeraVe.

3. Joung Gustav (@jounggustav) – 5.6M followers

Joung Gustav, a Swiss-born TikTok sensation, has etched his name among the top echelons of social media stardom in Switzerland. Boasting over 5.4 million followers, his rise to fame stemmed from the creative concoction of lip-sync and dance performances on the viral platform. His TikTok trajectory has been propelled by a fusion of musical prowess and street charisma. With a background in singing cultivated during his formative years in high school and college, Gustav wields his talent adeptly, captivating audiences globally. His knack for engaging strangers and delivering riveting rap performances amidst urban landscapes has earned him an impressive tally of over 102 million likes on TikTok.

His Instagram presence, boasting 309k followers, mirrors his TikTok exploits, showcasing street performances that amplify his magnetic online persona. Joung Gustav’s ascent epitomizes the digital age’s ability to transform talents into global phenomena, solidifying his status as a modern-day social media luminary in Switzerland and beyond.
Check out the content he created for one of our campaigns with him for the Smile Swiss Influencer Awards.

4. Daniellapintto (@daniellapintto) – 4.5M followers

Daniela Scuderi, better known to her 4.5 million followers as @daniellapintto on TikTok, is a Swiss sensation redefining social media entertainment and has captured hearts with her engaging lip-sync performances, relatable comedy sketches, and on-point trend videos.

Her rise to stardom stems from an innate ability to connect with her audience through authentic and entertaining content. Daniela’s TikTok account is a mosaic of creativity, where she effortlessly weaves together humor, trends, and relatable moments that resonate with millions worldwide.

Beyond TikTok, Daniela extends her digital footprint to Instagram, where she shares glimpses into her personal life, travels, and moments that further solidify her bond with fans. Her Instagram presence, akin to a visual diary, offers a deeper insight into the life and experiences of this multifaceted social media personality.
Daniela Scuderi isn’t just a TikTok star, she’s a symbol of contemporary digital entertainment, leveraging her charisma, talent, and authenticity to carve a niche in the dynamic landscape of social media. Her magnetic presence continues to captivate audiences, making her a celebrated figure in the realm of online entertainment. Check out the content she did with us for Fisher Price.

5. Leo (@leshautscommeleo) – 4.4M followers

Leo, better known as @leshautscommeleo on TikTok, has 4.5 million followers. Through his comedic sketches and engaging lip-syncing videos, he has successfully garnered a large following on the platform. Originating from a quaint Swiss town, Leo began his TikTok journey in 2020, rapidly amassing popularity through his relatable and amusing content. His videos, which humorously chronicle everyday encounters like school, work, and relationships, have struck a chord with viewers globally

Several of Leo’s TikTok videos have achieved substantial success. Notable among them are “My First Day of School,” viewed over 10 million times, “When Your Crush Texts You,” boasting 5 million views, and “How to Deal with Stress,” watched by over 3 million users.

In addition to his comedic prowess, Leo is a university student pursuing computer science, displaying a diverse skill set that encompasses music and singing. He holds a deep affection for comedy movies and TV shows, consistently aiming to elicit laughter from his audience. With an ability to forge a personal connection with his followers, Leo is primed for continued growth and recognition, emerging as an inspirational figure and exemplar of achievement for youth worldwide.

Check out his content for the Greenpeace campaign he did with us.

6. Ales2ndro (@ales2ndro) – 3.1M followers

Alessandro Crivelli, known as Ales2ndro on TikTok and Aless2ndro on Instagram, is a big deal on social media. He’s lives in Lugano, Switzerland. He attended a vocational high school focusing on digital communication, he’s really into music and ballet.

His social media success changed his life. It helped him shake off a negative outlook and see things in a more positive light. But fame comes with its challenges – he deals with prejudice and negativity sometimes.

He still hopes to be an actor and travel a lot. His message to everyone out there is all about self-belief, chasing dreams, and making the most out of life. That’s what he’s all about!
He’s part of a lot of campaigns with us, to name a few: to promote the relaunch of a new insurance for Helvetia, or the “Not a Joke” campaign against cyber mobbing.

7. AdiTotoro (@aditotoro) – 2.4M followers

AdiTotoro is super famous on TikTok! Loads of people like his videos – he’s got over 97.4 million likes and 2.4 million followers. What’s cool about him is the funny and clever stuff he does in his videos. He loves wearing his special Totoro costume in them.

Apart from TikTok, he’s all over other places too like YouTube, Instagram, and Twitch. On YouTube, he started way back in 2015, making all sorts of videos like pranks and vlogs. Later on, he decided to make his videos in Swiss German.

He’s not just about making videos, though. 

AdiTotoro also started his own clothing label called De Bifferent and won some cool awards like the Swiss Comedy Award in 2020 and the Swiss Influencer Award in 2021. In 2019, he began his journey on TikTok, and he’s been doing fun stuff there ever since!
AdiTotoro had different plans before; he wanted to work at a radio station. But he found his true calling on social media, and that’s where he’s really made a name for himself. He is part of our campaign with Stimorol, check it out!

8. Chiaracastelli (@chiaracastelli) – 1.8M followers

@chiaracastelli is a buzzing account, full of music magic, owned by Chiara Castelli, a talented Swiss singer-songwriter. With a massive 1.8 million followers and 19.1 million likes, her TikTok is a hotspot for music lovers.

Chiara’s TikTok is all about her tunes! She shares her musical talent through videos of her singing and strumming her guitar, plus covers of hit songs. But it’s not just performances – she also gives a sneak peek into her creative process and chats with fans in the comments.
This account is a stage for Chiara’s music and a window into her world for fans. Her dedication to music shines through her posts, keeping everyone hooked with her fresh and exciting content. Chiara Castelli is more than just an artist; she’s a passionate soul sharing her talent and connecting with fans in a whole new way through TikTok. Check out her content for the Zurich Film Festival campaign she did with us.

9. Kabee.ch (@Kabee.ch) – 1.1M followers

Kabee Ch is a big deal on TikTok! She’s got a whopping 1.1 million followers and a massive 26.1 million views altogether. People love her creative ideas and fun content. On TikTok, she rocks with her cool conversational videos, lip-syncs, and POV videos. 

She’s not just about TikTok! On Instagram, Kabee Ch shares cool glimpses of her life, stunning outfits, and modeling photos. She’s super friendly and connects with her audience real quick. 
Her fans adore watching her videos, liking, commenting, and sharing the fun. She’s a star on both TikTok and Instagram, showing off her creativity and making everyone smile. Check out her content for our campaign for Maybelline New York.

10. raffasplasticlife (@raffasplastic) – 1M followers

Raffasplastic is a German social media personality and comedian known for her humorous and sometimes controversial content on TikTok and Instagram. Born in 1994 in Germany, she began creating videos in 2016, quickly gaining attention for her distinctive and bold sense of humor. Her content often involves discussions about her life, relationships, and experiences with mental health.

She’s recognized for parodies of popular songs and impressions of celebrities, showcasing her creativity and ability to engage her audience. Despite the controversial nature of some of her content, Raffasplastic has garnered praise for her originality and her knack for connecting with her viewers. With over 25 million likes on TikTok and a following of more than 360,000 on Instagram, she’s made a significant impact in the realm of social media comedy. Check out her content for our campaign for NYX Cosmetics!

11. Lanabante (@ Lanabante) – 714.5k followers

Lanabante, also known as Laura Bante, is a Swiss influencer, actress, and fitness enthusiast. Her TikTok boasts over 700,000 followers, while her Instagram has gathered over 110,000 fans.

On TikTok, Lanabante shares relatable and funny content, often talking about daily life, relationships, personal growth, and self-love. She also posts workout routines, healthy eating ideas, and beauty tips, inspiring her audience to lead healthier and more positive lives.

Her authentic personality and down-to-earth content have struck a chord with her audience, making her a beloved influencer in the Swiss TikTok community. Lanabante’s knack for connecting with followers on a personal level motivates them to embrace their uniqueness and chase their aspirations.
Beyond social media, Lanabante is an actress with experience in theater productions and starring roles in short films. Her passion for performing and her ability to captivate audiences hint at a promising future in the world of acting. She is part of a lot of our campaigns for different brands, check out the content she created on TikTok for the Brother mini printer campaign.

12. Margauxcedoux (@margauxseydouxx) – 664.8k followers

Margauseydouxx is a video content creator that’s popular on the Swiss tiktok. She is known for her fun and engaging videos that focus on DIY, fashion, lifestyle, and food. She has a total of 664.8k followers and a whooping 29 million views on all her videos. 

She has carved a niche for herself in the digital realm with her delightful and heartfelt content. Born with a creative spirit, Margaux captivates her audience with a warm and affectionate approach. Whether she’s crafting inventive DIY projects, sharing fashion-forward style tips, or offering glimpses into her lifestyle and culinary creations, Margaux’s content is an open invitation for her followers to join in the joy of crafting and self-care. 

Recently, as the cold season has approached, Margaux has been treating her followers to a festive array of content tailored specifically for the holiday season. From crafting gingerbread pillows to presenting thoughtful year-end gift ideas, she guides her community through the art of self-expression. And let’s not forget the adorable addition to her content – Twyx, her cute and endearing cat. 
Also check out the content she created for our Maybelline New York campaign!

13. Nathii (@nathistyle) – 269.4k followers

Nathii, also known as Nathistyle, is a big deal on TikTok. Lots of people like her there – over 16.9 million times! She has about 271,000 friends following her too. What’s cool about her is what she does on TikTok.

She makes videos about her life, the fun things she does, and the clothes she likes. Nathistyle is never shy about showing who she really is. People love that about her. She’s a happy and inspiring person who’s always ready for new things.

Apart from TikTok, she’s on YouTube with her own channel. And guess what? She’s got a podcast too! It’s called Znüni Pause.
Nathistyle is famous for being herself and sharing her life with everyone. Whether it’s vlogs or fashion stuff, she’s got a lot of interesting things to watch. If you’re looking for something fun and exciting, her TikTok is where you can find it. Check out her stylish content she created for our campaign with the secondhand shop marko.

14. Christabelle (@christabelle_8) – 253.5k followers

Christabelle (@christabelle_8) thrives as a TikTok sensation with a robust 253.5k followers. Renowned for her comedy sketches, engaging lip-syncs, and spirited dance challenges, her singing prowess shines through covers of popular tracks. Her videos, seamlessly blending humor and relatability, masterfully tickle funny bones while showcasing her natural ability to evoke laughter. Christabelle’s creative reservoir seemingly knows no bounds, consistently birthing captivating content ideas.

Noteworthy videos include a hilarious mall misadventure sketch, clocking 100k+ views, an energetic lip-sync rendition of “Levitating” by Dua Lipa with 50k+ views, and a dynamic dance challenge to Cardi B’s “Up,” garnering 30k+ views. As a burgeoning TikTok luminary, Christabelle’s trajectory promises sustained growth. Her fusion of talent and creativity ensures riveting entertainment and inspiration for her expanding audience.

In the challenge arena, Christabelle shines bright; her #InMyFeelings challenge video went viral with over a million views. Likewise, her #Renegade and #SaySo challenge entries achieved impressive traction, cementing her role as a rising influencer.

15. Leonard Khalifa (@leonard.khalifa) – 238k followers

Leonard Khalifa isn’t just an entrepreneur; he’s a TikTok sensation! With a whopping 238,000 followers, his TikTok game is strong. Known for his humor and engaging content, he reels in his audience with funny videos showcasing his life in Switzerland.

On TikTok, Leonard crafts a world of laughter and entertainment, sharing snippets of his daily life with a touch of Swiss charm. His engaging content keeps followers hooked, making him a popular figure in the digital space.
Whether he’s cracking jokes or giving glimpses into his Swiss lifestyle, Leonard’s TikTok account is a blend of humor and relatable moments. With his engaging approach, he’s managed to carve a niche in the online world, captivating thousands with his amusing content. For a dose of laughter and a peek into Swiss life, Leonard Khalifa’s TikTok is the go-to destination! Check out the content he did for a campaign with us: Blink Fahrschule.

16. T_ronimo (@t_ronimo) – 198.5k followers

T_ronimo, an engaging TikTok persona, a Swiss comedian and actor, boasts a sizable 100,000 followers. His posts offer a candid lens into his life, reflections, and personal experiences, generating an authentic connection with his audience. Presenting an eclectic mix of content, from narratives of his journey as a Balkan immigrant in Switzerland to introspections on the world’s current state and encounters with racism, T_ronimo’s videos resonate due to their blend of humor and unfiltered sincerity.

Emerging in 2022, T_ronimo transcends Swiss borders, finding resonance in countries like Germany, Austria, and Italy. His charm strikes a chord most notably among the youthful demographic aged 18-34, fostering an engaged community.
He worked in a lot of campaigns with us, check out his content for the CeraVe campaign.

18. DARIO.SKRR (@dario.skrr) – 177k followers

DARIO.SKRR, the TikTok sensation with the handle @dario.skrr, is captivating an audience of over 177,000 followers and accruing a staggering 8.7 million likes. Hailing from Switzerland, Dario specialises in comedic sketches and lip-syncs, often joining creative forces with his girlfriend, Aliah. Their collaborative energy shines in videos like the “skrr boi” lip-sync, amassing 740,000 views, and a playful reenactment of a “Mean Girls” scene with 600,000 views. Simple yet uproarious, a video of Dario’s funny face garners 500,000 views.

At just 18 years old, Dario, also known as Dario Bühler, has swiftly risen to fame on TikTok. Based in Winterthur, he balances his online presence with studies at the University of Applied Sciences, where he explores his passion for marketing and social media. Having entered the TikTok scene in 2022, DARIO.SKRR’s charm has even graced Swiss media outlets like 20 Minuten and Blick. His infectious humour and relatability make his TikTok page a prime destination for a hearty laugh. He’s a part of a few campaigns with us, check out one of his content he did for our campaign with Manor!

18. Eric Wdrae (@ericwdrae) – 138k followers

Eric Wdrae (@ericwdrae), a Swiss comedian and TikTok content creator, is making waves with his hilarious sketches and videos that shed light on Swiss culture. Boasting an impressive following, his content has collectively amassed over 100 million views. Eric’s comedic genius shines through in his most popular videos. His take on the unique Swiss pronunciation of the letter “W” has generated uproarious laughter from over 1 million viewers. Delving into the nation’s love affair with cheese, a video with 500K views has struck a chord with many. 

Additionally, his clever portrayal of Swiss people’s obsession with order and cleanliness, depicted in a video with 300K views, demonstrates his keen observational skills. In total, he has a cummulative of 6 million likes from all his videos.
Eric Wdrae’s comedic prowess has catapulted him into the spotlight on TikTok, and his meteoric rise is undeniable. As he continues to tickle funny bones and offer glimpses into Swiss culture, his follower count is bound to surge, solidifying his position as a prominent and side-splitting presence on the platform. We worked with Eric for a few of our campaigns, check out some of the content he did for SBB CFF!

19. Der Praktikant Official (@derpraktikanttv) – 130.4k followers

Der Praktikanttv are rocking it on TikTok! With a knack for quick, engaging content, their TikTok game is on fire. Even though they’re relatively new to the platform, they have 145.8k followers  and 6.1 million likes.

On TikTok, Der Praktikanttv brings a slice of Switzerland, blending humor, catchy sounds, and relatable Swiss phrases. Their short, engaging videos capture the essence of Swiss culture, making it all the more appealing to a local audience.

From a glimpse into Swiss student life to tips on the best places to dine in Zurich, their TikTok serves up bite-sized chunks of Swiss travel, food, and culture. Their unique perspective on Switzerland and their lighthearted, humorous approach set them apart from other travel channels on the platform.
Der Praktikanttv’s TikTok is an ideal spot for anyone curious about Switzerland, offering informative and entertaining content that’ll make you want to explore the country firsthand! Check out the creative content he did for our campaign with Bubble Box.

20. Noah Bachofen  (@bachofennoah) – 38.9k followers

Noah Bachofen is not just a master chef but a TikTok sensation too! With over 38.9K followers and 1.6M likes, his TikTok game is strong. You’ll catch him cooking up Swiss cuisine, adding a dash of humor and catchy sound effects to spice things up.

In Noah’s TikTok world, it’s all about showcasing his culinary skills and the delights of Swiss food. His videos are a treat, hitting over 4.08 million views! He knows how to turn the kitchen into an entertaining stage, making cooking fun and engaging for everyone.

From slicing and dicing to sharing his unique recipes, Noah’s TikTok is a flavorful journey through the world of cooking. He adds that special touch of humor and captivating effects to keep his audience hooked.
For anyone passionate about food or looking for some culinary inspiration, Noah’s TikTok (@bachofennoah) is the place to be. Dive into the world of flavors, recipes, and cooking tips, all served up with a side of entertainment! Check out his refreshing and cool content for a campaign he did for us for AirUp!

Conclusion

Here are some of the most popular TikTok influencers in Switzerland. If you are planning to carry out a campaign anytime soon, this might just be the perfect list to make your choice from. You may wonder who would be the perfect fit for your brand though? At Kingfluencers, we help businesses connect with the right influencers in order to bring your message to your target audience(s). Reach out to us today so we can help you with your individual sourcing for your perfect TikTok influencers and beyond.

Granfluencers: Engage Young Audiences with Older Influencers

Granfluencers are influencers of typical grandparent age, generally 60 or older. Some members of this Baby Boomer generation are building huge social media followings and partnering with brands.

These unique influencers present an equally unique opportunity for brands to connect with audiences of all ages.

Granfluencers are influencers of a typical grandparent age, generally 60 or older.

The Wealth of Older Generations

Brands have good reasons to target baby boomers.

Brands have good reasons to target baby boomers. Many say this is the richest generation of seniors we’ve ever had and will ever have. They have the highest incomes and the most real estate. Baby boomers have redefined aging and, more than previous generations, expect to be able to enjoy life.



“With the highest current disposable income of all generations, baby boomers have the greatest spending power of all generations… According to studies, they spend more than the average customer in almost all consumer categories.” In Germany, the average wealth of boomers is higher than the population average, 30% higher than that of younger generations.

Authenticity that Appeals to Old & Young Audiences Alike

It’s easy to assume that older influencers appeal only (or primarily) to older audiences. But it’s important to consider that granfluencers don’t appeal only to older people. These influencers are attracting followers of all ages, and like all influencers, they create content on a variety of topics.

“While granfluencers speak to older generations, they can also attract younger audiences because of the fun and authentic way they represent themselves online.

Brands should consider partnering with granfluencers as a way of attracting Gen X, Millennials, or even Gen Z, as the older influencers are quite entertaining and engaging for these generations as well,”

said Sarah Schmid, Head of Marketing at Kingfluencers.

Sarah Schmid, Head of Marketing, Kingfluencers
I want to highlight that it’s OK to get older. I feel more authentic. I’m not afraid to be myself.

62-year-old Helen Polise has nearly 1 million followers on her TikTok account, “The Muthership,” which features paid tutorials on using TikTok. Polise affirmed the importance of authenticity,

“I want to highlight that it’s OK to get older. I feel more authentic. I’m not afraid to be myself.”

CrunchyTales.com, the magazine on a mission to reset the meaning of middle age, wrote about the appeal of granfluencers.

“Well known for their authenticity and reliability, they don’t try to be something they’re not and are comfortable in their own skin. This makes them appealing to their followers, who appreciate their genuine approach. Thanks to their ability to create a sense of community, engaging with their followers, responding to comments and messages, they are also able to create a strong sense of belonging.”

Pro-Aging, Pro-Living

There’s been a growing recognition of the need to fix toxic beauty standards on social media. Often, this involves featuring models of varying sizes and not using filters to artificially make skin appear flawless. But even with this increased focus, elderly models are still somewhat rare. Showing people of not only different shapes and sizes but also ages is another positive development in the growing popularity of granfluencers.

With over three million followers on Instagram, Helen Vanwinkle describes herself as,

“Stealing Ur Mans Since 1928.”

The 94-year-old American posts bold, colorful outfits.

The 94-year-old American posts bold, colorful outfits.
“All about fashion and confidence as style has no age!”

Many granfluencers communicate pro-aging messages, such as Grece Ghanem who’s bio states,

“All about fashion and confidence as style has no age!”

Joan MacDonald shares her fitness journey, which began when she was 70 years old. She writes,

“To all the incredible women out there, let’s come together and challenge the misconceptions about aging. As we pull back the veil on all we’ve been fed about getting older, we are empowering ourselves to embrace the beauty of aging.”

These messages resonate with a younger audience that hasn’t yet reached that phase of life.

Joan MacDonald shares her fitness journey, which began when she was 70 years old. She writes,

More Diversity and Inclusion

“I see the development of granfluencers as positive. It shows that diversity and inclusion can be done in different ways. I imagine that we will soon be able to observe this trend in Switzerland as well. At Kingfluencers, we already see the relevance of influencers from other generations in addition to Gen Z,” said Tamara Glück Gonzalez, Senior Influencer Strategist, Kingfluencers.

Kingfluencers recently wrote about the popularity of TikTok beyond Gen Z. Just because Gen Z may have led the way doesn’t mean other generations haven’t also moved to embrace TikTok.

Propa shares adventures such as a hot air balloon trip, cooking-related content

Another popular granfluencer on TikTok is 89-year-old Propa, who shares adventures such as a hot air balloon trip, and cooking-related content, and has partnered with HelloFresh Deutschland.

Capture Attention with a Distinct Approach

Merely by nature of being distinct, granfluencers can capture attention. As unique individuals on platforms with numerous young and beautiful creators, elderly influencers stand out from the crowds.

Similar to Seth Godin’s famous Purple Cow analogy, granfluencers can help brands capture attention, which is vital in an increasingly noisy world.

Granfluencers. Seth Godin’s famous Purple Cow
Erika Rischko is an 83-year-old fitness junkie. Granfluencers

For example, Erika Rischko is an 83-year-old fitness junkie and author of,

“Für Fitness ist es nie zu spät.”


Erika posts many workout videos, some of which are quite intense and impressive, including suspension training.

Her content stands out among the many posts tagged with “suspension training.”

Tips for Brands Working with Granfluencers

The process of partnering with a granfluencer is the same as with an influencer from any generation. Some quick tips include:

1. Be sure they’re a good fit with your brand.

2. Give them a briefing, but enough freedom to connect authentically with your audience.

3. Remember that granfluencers are not digital natives.

While those who’ve built a large following are likely as tech-savvy as any Gen Zer, don’t assume.

Connect and have a quick chat to confirm your influencer’s understanding of relevant issues, such as social commerce features or music rights.

Granfluencers as tech-savvy as any Gen Zer,

4. Consider an account takeover, enabling a granfluencer to bring all their authenticity, fun, and wisdom to your brand for a day.

5. You can run campaigns such as:

Granfluencers Staying fashionable
  • Staying fashionable as you age
  • Cooking tips for senior citizens
  • Traveling while elderly

Or simply run campaigns on fashion, cooking, and traveling without specifying that the influencers are elderly – similar to how not every fashion campaign featuring a Gen Z influencer is titled, “Fashion tips for Gen Z.”

With 4.2 M followers, Jaadiee is a popular multigenerational TikTok account. Jaadiee runs the account and describes himself as the

“personal photographer and grandson of Gramps.”

After seeing his grandpa’s love for streetwear evolving, Jaadiee decided to capture his joy and passion and spread it with the world. While Gramps is the main subject of most TikToks, Jaadiee also appears on camera occasionally.

Granfluencers Jaadiee

Contact Kingfluencers to explore how we can help you team up with influencers – “Grand” or otherwise – to build campaigns that amplify your brand messages.

Author: Megan Bozman, Owner @Boz Content Marketing

Fuse the Excitement of an Event with the Power of Influencer Marketing

How to be Another Success Story at StreetParade & Beyond

If you ask yourself what “the Power of Influencer Marketing at Events” brings for your brand and how to maximize your impact for your next campaigns, then read on.

The term “event marketing” conjures up images of exhibitor badges, giveaways, and sponsored cocktail hours. For marketers, it means a lot of logistics work. Influencers, on the other hand, are often associated with campaigns confined to social media – viewed as an entirely distinct marketing channel.


But by incorporating influencers into events, you can fuse the excitement of the event with authentic brand advocacy. The result is a synergy, with the whole being greater than the sum of its parts.

Power of Influencer Marketing at Events

Events are a Vital Marketing Tool

For 61% of marketers, events are their most vital marketing tool. Many events, such as the annual Zurich StreetParade, already have huge visibility, making them excellent channels for brands to engage their audiences. Impressively, event participation leaves 98% of users feeling more inclined to make a purchase. Sponsorship of events helps to facilitate brand engagement for a whopping 98% of cases. 

Coachella, a music and arts festival held annually in California, generates buzz through multi-faceted marketing, including big brand sponsorships, influencer marketing, and social media. When influencers attend and create content, the audience shares in their unique, personal experience of the festival, which is authentic and relatable. Brands foster content creation with experiences such as Absolut Vodka’s “Absolut Ultimate VIP Coachella Experience” contest. Such luxurious settings are often “Instagrammable,” driving the creation of beautiful, engaging content. Research shows that 40% of consumers become brand loyalists after a brand activation event.

The Power of Combining Influencers & Events

Similar to social media in general, brands can engage in their own marketing activities at an event– without influencers. But, again like social media, influencers provide brands with a way to stand out from the noise. Influencers give brands a real face that people relate to and help connect to consumers.

In 2022, the World Cup was hosted in Doha, Qatar, a city not previously known as a soccer hub. To promote the tournament, FIFA immersed 17 influencers in Doha’s culture. The campaign included influencers representing 5 countries that are major soccer hubs in order to deliver the necessary large, international exposure. The team achieved a total reach of 10 M, with a total engagement of 127K.

(Brands + Influencers) + Events = Synergy

With the proper strategy, brands can partner with influencers and use the marketing power of events to engage audiences.

Kingfluencers serves as a link between brands and creators.

Last year, in collaboration with StreetParade Zurich, we created an exclusive Kingfluencers VIP Stage and shared the experience with over 250 influencers. Under the hashtag #KingfluencersXStreetparade, the influencers shared the unforgettable day live with their communities. The creators published a total of 71 posts on Instagram and TikTok, achieving over 1.8 M impressions.

Street Parade Zurich Kingfluencers VIP Stage

Join the Party, Share the Good Vibes

Building on the success of 2022, Kingfluencers was again part of StreetParade this year and hosted an event in which content creators celebrated brands, combining the excitement of the event with brand advocacy. Enjoying the comfort and support of ON RUNNING shoes, influencers danced in the exclusive VIP zone with the best view of the main stage. ON RUNNING shoes also provided a cool and refreshing installation, and our brand partner Maybelline delivered an onsite get-ready booth and amazing giveaway products.

Highlights include 2.2M (4.8M*) impressions, 210k (358k*) engagement, and an engagement rate of 7.0% (10.9%*).

*KPIs were estimated using internal artificial intelligence-based technology. The actual KPIs generally correspond to the figures in brackets, as significantly more was posted than tracked.

Some of the created content pieces by our influencers on-site can be found below:

Nikita Noemi & Alessandra Spataro for Maybelline L’Oréal

Nikita Noemi & Alessandra Spataro
for Maybelline L’Oréal

Kingfluencers’ content creators that were invited, such as Sven Ivanic, had a wonderful time:

The StreetParade itself is already a highlight, but the Kingfluencers team simply takes it to an even higher level. Great view of the main stage, great people from different areas, and good vibes. What more could you want?

– Sven Ivanic

The huge visibility of the event delivers the perfect opportunity for brands to generate buzz around your product or service in a fun atmosphere, surrounded by people enjoying themselves. Content creators can share authentic good vibes and promote your product in a way that doesn’t feel like a promotion.

Contact Kingfluencers to discuss how your brand can benefit from joining next year’s party.

Street parade crowd

12 Ways to Maximize the Impact of your Influencer Partnerships at Events like StreetParade

Involving influencers raises awareness of the event itself as well as awareness of your brand. Consider the following additional, creative steps.

1. Offer an exclusive, thrilling influencer experience

Delivering an immersive, exciting time for your influencers can build and strengthen their love for your brand, driving more impactful, authentic advocacy. This can also foster more content and higher content quality.

Together with L’Oréal Switzerland, Kingfluencers organized a pre-event for some of the influencers that were invited to the Swiss Influencer Award Show. Professional L’Oréal make-up artists and hairstylists pampered 20 influencers, including Alessandra Spataro. The fun experience also featured beautiful floral decorations from Blumenpost, some tasty bites from Eat Unique, and delicious rosé wine from Piu Vino.

L'Oréal Pre-Event - Get Ready for Swiss Influencer Award Show
Power of Influencer Marketing at Events

2. Ask influencers to invite their community to try your product at the event

Engaged community members can post genuine reactions and reviews, further expanding your reach.

3. Consider an account takeover

Enable an influencer to share their event experiences with your brand’s audience.

4. Try some guerrilla marketing by using the elements of surprise and wonder.

Event attendees are already expecting thrilling, unique experiences. Join the fun with experiential marketing and unconventional and inventive displays. For example, the “Amex Experience” lounge at Coachella offered American Express cardmembers fun activities such as printing their photo onto a limited-edition Coachella tote bag.

5. Run contents & challenges before & during the event

Add to the anticipation in advance of the event by hosting contests and challenges. Keep the content going throughout the event and involve your influencer partners in activating their communities over a longer period of time.

Stimorol x ZOA x Kingfluencers campaign
Power of Influencer Marketing at Events

Kingfluencers ran a campaign for Stimorol in combination with Zurich Openair (ZOA) which achieved excellent KPIs: 2.2M impressions and 45K engagement. In the first phase, influencers promoted a contest before the event to win tickets to ZOA thanks to Stimorol. In phase two, influencers were onsite at the festival, interacting with the community doing Stimorol samplings and funny interviews and challenges.

6. Repurpose the content afterwards

Use the content created during the event across multiple channels. Consider hiring photographers and videographers to create high-quality content with your influencers.

7. Partner up with another brand

In addition to partnering with influencers, consider teaming up with another brand to expand the audience you can reach. By pairing up with a complementary brand, such as food with beverage, you can create delightful experiences for your combined audience.

8. Livestream the event

Share the fun in real-time live on social media, streamed as part of an account takeover by an influencer or marketing agency, or by internal brand employees.

9. Offer branded goodie bags

Everyone loves some swag, and unboxing a goodie bag is fun content to share. Harness the power of FOMO by offering giveaways to event VIPs and influencers.

Interestingly, FOMO is an especially helpful marketing tactic if your target audience includes millennials. 69% of millennials experience FOMO, the highest percentage in any age group. Include branded items like clothing and gadgets to mix the digital with physical experience.

FOMO among millenials

10. Promote incentives

Offer special promo codes for your influencers to share with their community during the event. Consider making the offers short-term to further drive action.

11. Create online event resources

Build assets such as unique landing pages on your brand’s website. Make sure your audience knows the scope of your involvement in the event so they can participate by attending in person, watching your live stream, joining your content, etc.

12. Plan properly & clarify expectations

Regardless of which of the above ideas you incorporate, make sure expectations are clear and your brand can expect a return. Well-structured campaign must include clear briefs and expectations to avoid misunderstandings and disappointment. For example, share a “script” of key message points with influencers to maximize content usability after the event.

Author: Megan Bozman, Owner @Boz Content Marketing

Top 5 B2B Influencer Marketing Myths

The term “influencer marketing” is often associated with lifestyle influencers promoting products such as makeup and shoes to consumers. Should such influencers also promote cybersecurity platforms, employee training services, or corporate lease accounting software?

Yeah, probably not. To be fair, the B2B tech brand, the influencer, and their followers would all be displeased with such promotions!

The proper match between influencer and brand is vital. But is the concept of influencer marketing a fit for B2B brands?

B2B influencer marketing is growing, consistent with the common pattern of marketing practices becoming widespread in B2C before expanding to B2B. Despite this growth, many misconceptions around B2B influencer marketing still persist. We’re highlighting the most common myths and debunking them with the facts, so you can consider adding this impactful, effective marketing tactic to your mix.

B2B Influencer Marketing Myths

Myth #1: Influencer Marketing Drives Emotional, Impulse Buys & is Therefore Irrelevant to B2B

B2B buyers are making decisions that impact the future of their careers. While consumers might seek approval and validation from friends, B2B decision-makers desire the approval and validation of their professional peers. 

Thomas Ordahl, chief strategy officer, of Landor Associates, states, “B2B buyers are making decisions every day that can change their careers. That’s inherently emotional – more than we even like to admit.” 71% of buyers who see a personal value in a B2B purchase, will end up buying the product/service.

While B2B purchases are often less impulsive than B2C, it’s still important for sellers to tap into buyers’ emotions while building trust. Interpersonal connections are particularly vital. “92% of B2B decision-makers trust a person more than a brand even if they don’t know the person.”

Myth #2: B2B Decision Makers Don’t Pay Attention to Influencers

This myth persists because of a common association with the term “influencer” with people like Kim Kardashian. Sure, people aren’t consulting beauty influencers when selecting a cloud computing provider. But B2B decision makers do consult a variety of subject matter experts.

According to Forrester, B2B buyers go everywhere for information. “They talked to peers, industry experts, and various provider representatives to get their specific questions answered. They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.”

As Nielson stated further in its report, “expert content has a greater impact than brand content in the stages like brand familiarity and affinity.” Gartner reports that B2B buying groups spend 27% of their time conducting independent online research. B2B buyers are increasingly relying on guidance from peers throughout decision-making processes that are growing longer. The Demand Gen 2022 B2B Buyer Behavior Survey asked respondents about changes to their buyers’ journeys. The added processes include spending more time using social media to research vendors and solutions (31%) and relying more on peer recommendations/review websites (29%).

B2B Influencer Marketing Myths. Distribution of buing groups`time by key building activities

Myth #3: There Are Too Few B2B Influencers Available for My Brand to Do Influencer Marketing

You don’t need many influencers; you just need the right one(s).

B2B influencer marketing is more feasible than many perceive it to be. When you partner with the right voices in a well-structured campaign, individual people can make a difference and change the narrative to your brand’s advantage.

There are likely multiple thought leaders in your industry who create helpful content your target audience relies upon… but they simply aren’t partnering with brands. That doesn’t mean they couldn’t team up with your brand. You simply need to approach them and negotiate terms, including having a well-structured process and agreement. That’s where relying on the expertise and the enriching B2B creators network of an agency like Kingfluencers can set you up for success. 

A well-structured campaign includes reinforcing your brand’s key messages across multiple channels, including your owned properties. You can use multiple voices to discuss the challenges your audience faces, so you address multiple factors that impact their decision. Most importantly, you already have B2B influencers… your employees! Which brings us to our next 2 myths.

Myth #4: We’re Working to Build Our Brand’s Digital Influence. There’s No Place for Individual People to Share Our Messages

People want to see authenticity and real people – even B2B buyers. A people-centric approach can make a big difference, particularly as your brand stands out among the overload of bots and obviously automated, impersonal social selling. In particular, the consistent engagement of senior leadership on social media can have numerous benefits for your brand.

B2B Influencer Marketing Myths. Employees would prefer to work for a CEO who uses social media

Individual employees working as ambassadors don’t detract from your efforts to build your brand’s digital influence. As employees, their contributions positively enhance your brand’s digital influence, working synergistically. By engaging on social media, employees can provide a behind-the-scenes glimpse, authentically revealing how engaged and happy employees are. In turn, this demonstrates how motivated staff is to develop quality products, provide good service, and remain with the company to deliver consistency.

Myth #5: Employees Must Be Trained! We Can’t Use Our Staff for Influencer Marketing

If an employee is going to be interviewed by the press or speak at a conference, we definitely recommend they are press trained! But many employees can be recruited to help amplify your messages and build digital influence. Employees in various departments can be among your various ambassadors, each adding a specific angle and unique value. Additionally, you can opt to provide comprehensive training to selected staff in order to help them become brand power voices.

Kingfluencers Helps You Build B2B Digital Influence

Reach out to Kingfluencers and let’s discuss how we can help you:

  • Select influencers to reach and engage your target audience
  • Negotiate terms and execute well-structured agreements
  • Build personal branding campaigns for selected executives and employees
  • Measure KPIs and build on the success

Author: Megan Bozman, Owner @Boz Content Marketing

Kingfluencers’ Mental Health Initiative

Social Media – the platform for inspiration, motivation, information, and entertainment. The goal: to open the app and feel good about it. At least that’s how it should be. But what is really behind it? What is the real picture behind all the faces we see on our smartphones day by day?

It is clear that behind every smiling person there is also a person with doubts and problems and that not everything is always as it seems.

With our new format “Mental Health Check-in”, we at Kingfluencers want to draw attention to the topic of mental health and share very personal and close experiences with our community.  

In this article, we introduce you to our new format, which we launched in January this year, and take a look at our topics covered so far.

Our mental health series 

Comparing yourself on social media

We dedicated the first post to a widespread and above all current topic on social media: “Comparing yourself on social media“. We invited content creator Greta and had the pleasure of interviewing her about her personal experiences. We captured the whole campaign in a reel. «It’s quite normal for people to compare and use filters on social media», says Greta. She has also often experienced that she has compared herself with other influencers. She told us of the time she met an influencer she followed regularly who suddenly looked completely different from her Instagram pictures. When using filters and editing pictures, it’s very easy to distort reality and turn yourself into a completely new person and suddenly you think you look beautiful only with filters.

According to statistics from the University of Alberta, about 90% of all women compare themselves with other social media users. For men, this number is 65%. Almost 40% of these people have developed a negative self-image because of comparisons on social media.

Mental Health Initiative. Comparing yourself on social media
Mental Health Initiative. NoFilterFeb challenge.

#NoFilterFeb

In light of numbers like these, Greta and we at Kingfluencers called on our community to take part in the #NoFilterFeb challenge. The result of us can be seen in our Instagram post: Kingfluencers in the office. Authentic, spontaneous, without any form of preparation or briefings – just us, completely real and free of any editing or filters.

In Part 2 of our 1st Mental Health Campaign “Comparing Yourself on Social Media”, we discussed what it can look like behind the scenes, even if the story on Instagram conveys happiness and joy. We talked about how to deal with the pressure to post content continuously and gave ideas for when you run out of inspiration.

Greta says that compared to the past, people on social media are now much more open and authentic and also admit when they are not doing well. It is important to see and recognize that you are not alone in this. Influencers like Mimoza or Fiona have started to share authentic and real pictures, such as messy rooms or mental health problems.

The pressure to post constantly is also enormous. A survey of ours showed that 90% of content creators feel pressured to keep their community entertained.

Here are a few tips from us: Just show your community your relaxing Sunday at home, your new favorite series on Netflix, or treat yourself to a day off. The most important thing is to stay authentic. «Just the fact that you admit when something isn’t working can help,» says Greta.

Social Media Consumption

In March, we talked about social media consumption in part 3 of the Mental Health Format. It was important for us to address the need to be aware of the impact that social media has, especially on our energy and well-being. Because social media should always “work for us and not against us”.

According to Statista, about 7.29 million people in Switzerland use social networks. Of these, two-thirds are active on social media every day. Due to this high number, we have listed the following tips and tricks for you in an Instagram post on how to build a healthier relationship with social media:

  • Schedule fixed social media times
  • Delete apps when you realize that consumption is too high
  • Unfollow people who are not good for you and mute posts
  • Turn off push notifications
  • Realize that you are not missing out
  • Replace bad habits
Social Media Consumption.

You are a role model for respect and empathy

The months of April and May were dedicated to the topic of “being a role model“, including our partner @consciousinfluencehub. We are all role models in one form or another. But especially influencers and creators who take others with them and inspire them in their everyday life have a great role model function.

We talked about role models in our Instagram post. Ramin, Content Creator, and Chief of TikTok & Trends at Kingfluencers told us in a video that as an influencer you have to take on the role of a role model. You are automatically a role model for your community and especially for the younger followers. Respect and empathy are expected from role models. You should therefore not only think about what you communicate, but also how you communicate it, because you inspire others with your behavior and your content. A little tip: Think about what you would like your role models to do, because now it’s your turn!

Become a member of the CIH and join us in supporting the conscious use of social media.

Mental Health Initiative. Code of Conduct
Code of Conduct. Kingfluencers against HateSpeech.

With Kingfluencers against #HateSpeech

We are aware of our responsibility because as the center of successful campaign implementations and a link between brands and creators, we feel obligated to also create awareness for unpleasant topics and to pick up where others look away. «In addition to successful campaigns, it is even more important to us to convey the right values and guidelines and to serve as a support for creators in order to professionalize the Swiss influencer market,» says Tamara Glück Gonzalez, Senior Influencer Strategist at Kingfluencers.

Whether on Instagram, Facebook, or TikTok: Hate comments and hate speech are widespread and unfortunately already part of “normality” nowadays. We want to set an example against hate speech and organized the influencer event “With Kingfluencers against HateSpeech” to bring more attention to this important topic.

Together with Kris Grippo, Taulant, and other influencers and social media experts from Kingfluencers, we were able to launch a super important event. Jan from 20 Minuten was also there and conducted an interview with some of the creators, in which they shared their personal experiences of how they deal with hate speech. In the video, you can find out which hate comments reach the creators and how they deal with them.

We are super proud of our successful event and share the following tips that content creator Kris Grippo presented at the event:

1. Don’t ignore the issue of hate speech, but ignore hate comments if they bother you
2. Remain polite and objective
3. Block or report the hate comment
4. Seek support
5. Set an example

Mental Health Initiative. Kris Grippo.

A format that raises awareness

We are extremely proud to have created a format that draws attention to an extremely important issue that should not be looked away from. You see hundreds of smiling faces on social media every day, but you can’t tell if the smile is real or just posed for the photo. Therefore, it is of even greater importance to look behind the facade and draw attention to problems that everyone faces.

Chiara Rago, founder of our Mental Health Check-in format says: «Social Media can be an amazing place with lots of opportunities. However, mishandling its power can lead to harm. My purpose was clear – to raise awareness of the struggles and risks and to make an impact for the better.»

Anja Lapčević, Influencer Expert at Kingfluencers, is also pleased with the format: «I very much welcome the initiative, especially since it arose from a need of the creators but also of our employees. I am happy to be able to support the team with my expertise from the Conscious Influence Hub and I am looking forward to the upcoming topics.»

If you’re excited to learn more about our Mental Health series, follow us on Instagram to stay up to date. Help raise awareness and be a role model by showing your community the importance of mental health.

Author: Tijana Simic, Marketing Support @Kingfluencers