Swiss Influencers & Content Creators to Keep an Eye On

Switzerland is filled with innovative, fascinating influencers who create informative and entertaining content every day. Kingfluencers has had the pleasure of working with all of the following, and we’d like to highlight some particularly fantastic examples for you to keep an eye on.

Swiss Influencers Who are Leading Trends

Kingfluencers recently published, “13 Social Media & Influencer Marketing Trends to Look For Now,” and we’re categorizing our top Swiss Influencers according to who’s excelling at a few of selected trends. Download the eBook for an in depth look at all the trends.

More Love For Nano and Micro Influencers

For influencer marketing campaigns, brands focus more and more on engagement rates than other metrics, such as total followers. According to a report from Later and Fohr, nano and micro influencers (<25K followers) have the highest engagement rate, averaging 7%, which is more than double the benchmark of 3.21%.

Professional soccer player for FC Basel Alayah Pilgrim is a micro influencer who posts about fashion, fitness, and soccer, of course. She also shares a TikTok account with her boyfriend.

Picture: Alayah Pilgrim

Video is Dominating

Over the next 18 months, video content will continue to increase in relevance and importance. As video becomes the dominant medium, other formats are even less likely to be noticed and brands will have to produce more video content to share.

Alessandra Spataro is well known for her professional and creative videos on TikTok. She often shows ‘behind the scenes’ how she created her videos, and also shares ‘fails’ when things go wrong. Alessandra’s videos have great variety and stunning visual appeal, such as the popping of water balloons with different color dyes.

The success of TikTok is accelerating the move towards video. TikToker Julie Riess frequently posts a variety of videos and is relatable in exhibiting authenticity. In addition to TikToks about food and thrift store shopping, Julie posts “Get Ready With Me” videos and shares with followers her decision-making process putting together outfits.

Creator Economy Will Boom as Content Becomes Currency

The growth of the value of content is driving numerous trends. In particular, more people will try to capitalize on their content, opinion, and voice, making everything more crowded. Brands as well as social media platforms will be actively seeking and soliciting content creators.

Kingfluencers has frequently worked with Fabio Zerzuben, a creator who puts a lot of emphasis on his content and creativity. Fabio is famous for his creative and captivating reels.

As influencers are pressured to create more content even faster, they’re also staying active on multiple social media platforms, as well as traditional media. One of Switzerland’s biggest influencers, Xenia Tchoumi, posts on Instagram about beauty, fashion, and travel. In addition to social media content creation, Xenia wrote the book, “Empower Yourself,” and has given 4 TEDx talks. Swiss comedian Aditotoro is active on TikTok as well as Twitch and YouTube. This prolific content creator has recently become more well known outside of Switzerland.

Influencers Face Increasing Pressure to Innovate

Leo Monferini created a character with funny glasses which went viral on TikTok. As one of the biggest TikTokers from Romandie, he is very popular and Kingfluencers’ clients like working with him. His humorous content is what people are looking for on TikTok.

Consolidation in Influencer Marketing

The influencer marketing industry will experience increasing consolidation in technologies, agencies, and service providers. More influencers are teaming up to form clans to promote their services to brands. 

Founder of the “SKRR SQUAD,” Dario Scheurmann is known for portraying a wide variety of Gen Z situations in a fun way. His TikToks exhibit a sense of childlike whimsy and humorously portray the different ways women and men do things like answering the phone and getting into the car to drive. 

Jean Carly Réveil posts humorous videos on TikTok, often collaborating with numerous other TikTokers. Frequent themes include interactions between couples and friends. Laura Bante creates comedy TikTok videos, with themes such as beauty and fitness, and often collaborates with her friend Margaux Seydoux.

The Headz Agency represents numerous influencers who put a lot of effort into constant content creation, including Simo Bonito who makes funny videos, some of which feature his Italian “Nonno,” whom he plays himself. Ericwdrae also creates comedy content on his own or with his friend T-Ronimo, where they often present two female characters, Bresha and Selina, in funny situations. T-Ronimo posts about soccer, cars, and work, in addition to humor, and sells merchandise such as t-shirts and hats.

Long-Term Partnerships Between Brands & Influencers

To retain credibility, it’s important for influencers to work only with brands they genuinely love and ideally, engage in long-term collaborations, which benefit both brand and influencer. Many of Kingfluencers’ brands conduct year-long campaigns with influencers. For example, we’ve done many campaigns with Minea Jud, who we view as “our sunshine.” She is always smiling and creates high quality lifestyle, fashion, and beauty content.

Kingfluencers has also worked with the following influencers on an ongoing basis to build successful long-term collaborations for L’Oréal: Dilara Tortumlu & Fatjona Muji, Margaux Seydoux, and Jean Carly Réveil, who has also had a long term collaboration with skincare brand CeraVe, plus Lina Senn, who is known for creating humorous lifestyle content and funny relationship situations with her boyfriend, Leonard Stucki, also an influencer. Additionally, Lina hosts the TV show, “First Dates Switzerland.”

All About Gen Z

The existing focus on Gen Z as a coveted demographic will continue, particularly as they’re entering the workforce. Beyond their status as a significant spending group, Gen Z will set new cultural trends in multiple areas such as music, art, work, and ethics.

Also represented by The Headz Agency, Zimmi is a popular Gen Z TikToker who often posts funny skits involving interactions with teachers. The majority of Gen Z are still students, making the education settings highly relatable.

Gen Z TikToker Emma makes funny posts about relationships, school, beauty, and caring for her horses.

Keeping an Eye On Rising Stars and Important Trends

Brands and influencers alike are benefiting from increased opportunities to connect with audiences and generate revenue. Unfortunately, these opportunities are accompanied by the challenges of increased complexity and competition. Subscribe to our newsletter to stay up to date on trends and news, and contact Kingfluencers for help building coordinated campaigns.

Author: Megan Bozman, Owner @Boz Content Marketing

Free Guide – 13 Social Media & Influencer Marketing Trends to Look For Now

Looking at the title of this guide, you might be thinking: trends come and go as fast as Instagram Stories. Why should my brand keep up with social media/influencer marketing trends?

As Facebook (now Meta) founder Mark Zuckerberg once said, “If we can figure out what the next big trends are, we’ll know what to focus on.” Predicting upcoming trends can be one of the most important factors in planning your next digital marketing campaigns. Kingfluencers experts and their content creators have selected the top 13 social media trends brands should pay attention to.

Downloadable Content

e-book

13 Social Media & Influencer Marketing Trends to Look For Now

Click here to find out more about our influencer marketing and here for our social media services.

TikTok in Switzerland

According to Statista, TikTok’s user base in Switzerland amounts to around 1.7 million users in 2021 and is growing fast. The platform is known to be the place for brands to reach and connect to Gen Z audiences. We’ll cover best practices and what successful brands are doing.

What is TikTok?

Considering TikTok was the most popular and most downloaded app globally in 2020, and so far in 2021, you’ve probably already heard of it. TikTok was originally released in the Chinese market in September 2016 and became available worldwide after merging with another Chinese social media service, Musical.ly, on August 2, 2018. As the world’s most downloaded app in 2020, TikTok is available in over 150 countries and has over 1 billion users. TikTok users are younger, with 60% being Gen Zers. About one third, 32.5%, of U.S.-based TikTokers are 10-19 years old.

TikTok has been strategic in recruiting and compensating content creators, knowing that they’re key to the success of any platform.

TikTok has recently created a $1 Billion Creator Fund. This money will be paid by TikTok directly to its creators in an effort to further solidify its relationships with influencers.

TikTok’s Swiss Audience

The Swiss “import” most of the content they consume. Swiss creators account for only 23% of all video views in Switzerland.

Why TikTok for Brands?

TikTok empowers brands to communicate with younger generations in a way that captures their attention: through creative short videos. TikTokers are highly engaged. 

Some good news is that the high engagement rates include brands as well. Incoming engagement on brands’ social posts has increased during the pandemic, and TikTok users are increasingly active when interacting with brands online. The following average increases have occurred across all networks and industries:

  • 44 more engagements received per day
  • 7.3 more engagements per post per day

TikTok users are also 31% more likely to engage with brands than users of other platforms. 

TikTok‘s unique algorithm allows it to tailor content to the users‘ preferences in a detailed and accurate way. Among the 4 key reasons TikTok will grow and broaden its appeal in 2021, it’s the easiest platform algorithm for users to train to feed them content they love.  

Some excellent news is that not only are people present and active on TikTok, they’re not shying away from ads. According to Adweek,

Fortunately for advertisers, Gen Z doesn’t mind being advertised to—as long as campaigns demonstrate inherent entertainment and brand values they can get behind.

Not a day goes by that TikTok isn’t in the news. TikTok is also growing substantially, having grown 37.5% in the year 2020. The social media powerhouse is constantly releasing new features and functions.

What Can Brands Do on TikTok?

TikTok is the new battleground for the hearts and minds of consumers, now and for the future. While the platform may be particularly popular with a younger audience, brands of all kids are still striving to connect, including Porsche. 

TikTok is also the first digital entertainment platform to sponsor the UEFA EURO 2020 European Football Championship. “TikTok is looking to cement its position as the home for football fans to share their passion for the game, following a number of football clubs across the world signing up to the platform and creating content for its fans.”

For brands looking to connect and engage on TikTok, many of our social media tips apply, such as:

Keep it relevant

Make campaigns interactive

Prioritise the human

Display your values

How are Brands Getting Creative on TikTok?

For brands which are inherently visual, such as fashion or makeup, coming up with ideas for posts can be straightforward. But what would a bank post? Well, PostFinance, one of the largest banks in Switzerland, which belongs to Switzerland’s national post service, has found success on TikTok. They share a mix of funny home office videos and short videos showing their services. PostFinance has also shared many HR marketing videos, displaying their work environment, which should help position them as a sought-after employer. 

Ceylor Switzerland, the most popular condom company here in Switzerland, uses humor accompanied by current, pop music to inform the public of the importance of always practicing safe sex. This creative brand makes posts that are clear to non-German speakers that there’s no reason to avoid using these condoms because they might be too small.

How Can Brands Drive Conversions & Sales on TikTok?

In a recent study, about half of users said they discover new products through advertisements posted by a product or brand.

A large audience is great, and a large, engaged audience is even better. And best of all when the platform makes it easy for that audience to act and convert to customers within the platform <- That’s a formula to surpass other leading social media platforms.

The platform is investing heavily in its social commerce and features to help brands advertise. The TikTok Pixel, a small piece of code that you place on your website, helps you find new customers, optimize your campaigns and measure ad performance.

On 27 October, 2020, TikTok announced a global partnership with Shopify, an e-commerce platform for online stores and retail point-of-sale systems, to help merchants create and run campaigns geared toward TikTokers. The partnership makes it easier for Shopify merchants to tap into the creativity of the TikTok community, be discovered, and optimize their marketing campaigns.

Some Surprising TikTok Trends

While TikTok’s largest demographic is Gen Z, older users are becoming increasingly active. TikTok shared new data on this growing trend. “Every day, millions of parents, teens, grandparents and in betweens come to TikTok to share snippets of their day-to-day life. Here’s what’s unique: often, the whole family participates together—even teens don’t shy away. It used to be a challenge getting everyone to sit still for a photo; now we see perfectly choreographed dance routines from the whole family, including grandma.”

TikTok also notes that parents are sharing “tips, tricks, and in-depth knowledge.”

How Can Brands Get Help? Kingfluencers’ Full-Service Approach

We are here for you – from strategy to execution and optimization, including: 

Kingfluencers makes great brand + influencer matches, drives successful campaigns such as Joung Gustav posting for Samsung Switzerland’s #Samsungs21 campaign, achieving 346K views. Mimoza Lekaj shared a fun dance video for Dosenbach, retailer of trendy shoes, accessories, and budget-friendly sportswear, reaching 54K views.

#Samsung21 Campaign

Author: Megan Bozman, Owner @Boz Content Marketing