Influencer Marketing

Holistic Social Influence

We Are the Leading Full-Service Influencer Marketing Agency in Switzerland

Since 2016 we have been on a mission to professionalize the Swiss influencer marketing sector, acting as pioneers with a mission to give brands a real face that people relate to, stand out from the noise, and reconnect to consumers in order to gain real competitive advantage.

Our in-house technology and smart processes guarantee efficiency, while our creative storytelling approach generates real impact.

#BeyondInfluence

Our fierce and diverse community of 3,000+ storytellers, content creators, influencers and community voices stretches across the entire content creator universe and sectors, from micro to macro influencers, and from lifestyle to finance. They inspire and engage your communities.

Some of Our Latest Success Stories

Ochsner Shoes Case Study

yallo Case Study

Pro Juventute Case Study

Influencer Marketing Works

Influencer marketing keeps evolving fast. Whereas in the past influencer marketing used to be seen as separate from other marketing disciplines, this siloed approach is fastly disappearing. Not only has influencer marketing become a core component of any smart brand’s core marketing mix, influencer content is also used and repurposed in a much more versatile and omni-channel approach, generating ever more value. Here’s why it works:

Authenticity

Influencers are seen as trustworthy opinion leader and their content as authentic, unlike traditional advertising. People relate to influencers, providing relevance and credibility through their recommendations.

Reach

Influencers are able to reach broad or niche communities in ways no other medium is able to, their connection to those communities makes sure their voice resonates and your message gets heard.

Measurability & Predictability

Thanks to advances in digital technology it has become easier than ever to measure the performance and outcomes of your influencer marketing campaigns. Our AI-fueled Kingfluencers platform furthermore provides accurate performance forecasts even before your campaign ever goes live.

Rich Content

Influencer content gives your message extra layers, not just in terms of the captivating and inspiring content they create for your brand, but also because of the values and mindset the influencers embody and represent and the diversity they bring. Influencer storytelling goes beyond content.

Synergies

Influencer marketing is a powerful addition to your marketing mix and even boosts the effectiveness of other marketing areas in multiple ways. By adding influencer marketing to your toolkit you add a layer of authenticity, reach and storytelling that makes people connect more to your brand.

Impact

Ultimately every marketing investment is aimed at helping you reach your brand’s objectives. Influencer marketing possesses the word of mouth effect as influencers are seen as ‘one of us’. The positive impact they generate on brand image, customer intentions and decisions generates best-in-class ROI.

Campaign Types

With our hassle-free full service approach all you have to do is think of what you want to achieve for your brand, we do all the rest.

In order to meet your objectives, we offer a diverse set of campaign types and services.

Multi influencer campaigns & year strategies
Omni-platform storytelling
Employer branding
Corporate ambassador program
Digital sampling
Branded filters and special effects

Multi influencer campaigns & year strategies

Whether your goal is to find the perfect influencers for a specific campaign or build a squad of long term brand ambassadors, our team supports you and takes the lead every step of the way with the right creative concepts, influencers and flawless campaign execution. For those brands wanting to achieve more our strategists gladly create and execute your year-long or even multi-year social influence strategies.
Omni-platform storytelling

The influencers and content creators we work with are great storytellers creating top content. We look beyond the borders of traditional influencer marketing and work with these creative minds to do a lot more. Some of the ways in which we help our clients stand out include: recreating or enriching website content, reinvigorating social media content feeds, reimagining traditional content marketing, nurturing non social media communication channels (e.g. newsletters, catalogues, advertising) and much more.
Employer branding

Attracting the right skilled talent can be a tough challenge in today’s labour market. Influencers can help make your organization more appealing to your target professionals and help you get a competitive edge.
Corporate ambassador program

Some of your brand’s most impactful advocates are often right in front of you: your own employees. With our corporate ambassador program, we help you select and groom those employees with brand star potential, turning them into powerful brand ambassadors, highly effective influencers helping to spread your brand’s message and contributing to its success.
Digital sampling

Get your products in the spotlight with our digital sampling program. Based on your target audience we select a large group of fitting influencers, mainly high-engagement micro and nano influencers, and provide them with the product you wish to promote along with factsheets and message points with an invitation to talk about your product to their audiences in an appealing way.
Branded filters and special effects

Reimagine your digital brand experience with customised brand filters and special effects for Instagram and TikTok. Our expert creators will bring your brand to life and stimulate unmatched audience engagement.

Holistic Omni-Channel Is the Way

Our unique holistic approach combines Social Media Services, Influencer Marketing and Performance Marketing, meticulously stitched together by brilliant brand strategists, inspiring creators, exceptional ideas and engaging, authentic content across digital platforms and channels.

Influencer marketing keeps evolving fast. Whereas in the past influencer marketing used to be seen as separate from other marketing disciplines, this siloed approach is disappearing fast. Not only has influencer marketing become a core component of any smart brand’s core marketing mix, influencer content is also used and repurposed in a much more versatile and omni-channel approach, generating ever more value.

We Work With All Major Social Media Platforms and Know Them Inside Out

We partner and work closely together with leading social media platforms, specifically TikTok, Facebook and Instagram, to always bring our clients the latest and the best of what social media has to offer.

Beyond Influencer Marketing: How We Do What We Do, Best

Born in Switzerland, home in DACH. As true social influence pioneers since 2016, we challenge traditional influencer marketing and constantly strive to reinvent how it’s done, making it smarter, more versatile, more creative and more effective. Our approach is built on a few core pillars:

Strategic Thinking

Our brand and (social) campaign strategists will either put effective strategies together for your brand or help you fine-tune yours to make your campaigns as smart and effective as possible. We never copy paste. Every strategy is unique.

Creative Ideation

Every campaign starts with strategy setting and creative ideation. We pride ourselves on establishing unique omni-platform storylines that captivate your audiences.

Omni-Platform Storytelling

We go beyond social media. Our campaigns are omni-platform, and omni-channel, often even blurring the lines between the digital and physical world for superior outcomes.

Community

We take the time to get to know our creators. Every one of them. From personal onboardings to trainings and co-creation workshops, and much more. Our community stands for authenticity, quality and commitment to our clients.

Ethical Standards

We have a vision of social media being a force for good, where people and brands can unite, communicate, collaborate, connect and build together. Together with our creators we strive to uphold the highest standards of respect and morale.

Technology & Features

Our AI-powered platform assures flawless campaign management while our social media specialists seek to make the best use of all social media features in every campaign in order to create exceptional campaigns and deliver top value

Meet Kingfluencers’ Platform

All Kingfluencers campaigns as well as our influencer community and communications are managed with our best-in-class proprietary software platform, developed by and for experts in the field. Our platform offers a unique mix of features geared towards the perfect execution of your influencer marketing strategies.

Influencer management

Communications management

Campaign management

Supporting all social media platforms

Reporting and analytics

AI-based performance forecast

Influencer Marketing in Numbers

Impact

91%

of seasoned marketers say Influencer Marketing is effective

trends

95%

of 14-19 years old follow at least one Influencer

swissness

65%

of the Swiss population follow Influencers

commerce

87%

of consumer have made purchases based on Influencer suggestions

Latest Publications

Keep your finger on the pulse with our latest insightful articles and publications.

Free Trends Guide – The Top 5 Digital Marketing Trends for Q1 2024

Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We’ve selected the top 5 digital marketing trends for 2024 Q1 that brands should pay attention to.

Free Trends Guide – The Top 5 Digital Marketing Trends for Q1 2024

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Free Consumer Study Report – The Power of Digital Influence: What inspires and influences Swiss consumers

More than 85% of the Swiss population can be reached on social media and 40% follow influencers. Can they be influenced to make purchases through these channels? Our study on where and how Swiss consumers find inspiration and information about products and brands today, says yes.

Free Consumer Study Report – The Power of Digital Influence: What inspires and influences Swiss consumers

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Beyond Influence: The Powerful Opportunities of Digital Influence

At Kingfluencers, we understand that influencer marketing is part of a much bigger field. We encourage brands to think beyond influence to digital brand equity.

Beyond Influence: The Powerful Opportunities of Digital Influence

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XMAS Case Study

Check out our XMAS case study and begin your own success story with us – from Advent Calendar and Christmas to winter campaigns and beyond!

XMAS Case Study

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Free Ebook – Connecting the Dots: Guide to Omnichannel Digital Storytelling for Brands

Although the term “storytelling” is (over)used non-stop in marketing circles, it sometimes feels like a mythical creature many talk about but few ever really see. One thing we know is that stories work.

Free Ebook – Connecting the Dots: Guide to Omnichannel Digital Storytelling for Brands

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Granfluencers: Engage Young Audiences with Older Influencers

Granfluencers are influencers of typical grandparent age, generally 60 or older. Some members of this Baby Boomer generation are building huge social media followings and partnering with brands.

Granfluencers: Engage Young Audiences with Older Influencers

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