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FREE STUDY REPORT – More than 85% of the Swiss population can be reached on social media and 40% follow influencers. Can they be influenced to make purchases through these channels? Our study says yes. 

Our featured speakers from the GFM webinar, Antonella Patitucci and Steven Epprecht combine useful influencer marketing tips.

FREE EBOOK! Although the term “storytelling” is (over)used non-stop in marketing circles, it sometimes feels like a mythical creature many talk about but few ever really see. One thing we know is that stories work.

FREE GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We’ve selected the top 13 social media trends that brands should pay attention to.

FREE EBOOK! With influencer marketing showcasing best-in-class ROI figures, it is becoming increasingly attractive for companies. IM has proven to be an efficient way to reach your target audience, and a powerful tool to help your brand get even closer to consumers.

TikTok is the new battleground for the hearts and minds of consumers, now and for the future. Don’t make ads, make TikToks!

Sharing content is a core component of social media use. Here are top tips for using social media to connect and engage.

Influencer marketing has the potential to deliver exceptional returns for brands, from awareness and emotional connection with consumers, to conversions to sales.

Communicating to and with their target audiences on social media is one of the most cost-effective and impactful ways for brands to connect with existing and potential clients. When done properly, it is a highly effective communication and nurturing channel.

The term “social media” has been used as far back as 1997, which predates the release of the major platforms we think of today. In part 1 of this series, we’ll look at the established giants as well as emerging players.

FMCG brands must launch new products, but without free samples, it’s hard to connect with consumers. Digital Sampling with influencers is cost-effective.

As it is known worldwide, current United States president, Donald J. Trump’s Twitter account has been suspended just two days after his supporters stormed the US Capitol last week. He is also banned from using other social media platforms such as Facebook, Instagram, Snapchat, YouTube, etc.

As the world grapples with a second (and in some cases even third) COVID-19 wave, many people feel stuck, defeated and hopeless due to the numerous lockdowns they have had to endure in the space of a year.

Brands can continue to stay active during vacation times with some advance planning, staggering of employee vacations, and support from outside agencies or specialists.
In this article we’ll address why it’s so important along with top tips for summertime success.

Even with the current growth, each social media platform must still compete with the others for users’ time and attention, and here’s how.

New retail has expanded again, and many attributes of Switzerland and the Swiss people make us an ideal audience to target with new retail initiatives.

Ecommerce and social commerce can open your potential customer base to the entire planet. Unfortunately, they also expand your competitive landscape by the same margin. Influence Marketing (IM) can help you tackle such challenges and generate positive ROI. We’re diving into how and why.

Anja Lapčević, Kingfluencers’ Chief Influence Officer, has a vision to encourage conscious behavior in influencer marketing.

Together, for a better future. That’s why Kingfluencers has launched the #KFcares initiative to support NGOs through social media posts.

In collaboration with Kingfluencers, the Swiss Influencer Award 2022 took place for the third time in Zurich’s Kaufleuten with over 1,000 VIP guests.

What new trends are emerging now and what is changing? We show you what brands should do now.

The COVID-19 pandemic has, of course, raised many challenges, including some unforeseen issues, such as the coin shortage in the US and excess in the UK. We’ve probably all grown weary of hearing empty platitudes about “how we’re all in this together.

Check out our Garden Gourmet Case Study and build your own success story with us!

We’re looking back at 2022 to see some examples of these trends… and one where we got it wrong. You don’t want to miss this!

What trends are we now seeing within this new, broad scope of retail? From fusion of physical & digital to experiential and social commerce.

2022 Recap: Exciting News, Productive Events, & Highlights from Our Growing Content Creator Network.

Today we wanted to highlight “helpfluencers,” influencers who work to support charitable causes as well as other businesses, rather than merely focusing on personal gain and profit. One excellent example is the Family of 5 (F05) Travel Blog.

The “Brand Indicator Switzerland” (BIS), which was developed together with the renowned advertiser Frank Bodin, the insight platform deeptrue, and the social influence agency Kingfluencers

Check out our Sympany Case Study and build your own success story with us!

We’ve known that “Content is King” for over a decade, but content must be creative and authentic to effectively captivate and engage audiences. By taking a creative, authentic approach, brands have the opportunity to connect with their audience and drive measurable results.

Having had the opportunity to speak with multiple successful Swiss influencers, Kingfluencers complied their top tips, along with an influencer best practices checklist.

With the help of well-known content creators, the city of Uster together with Kingfluencers fights against littering.

TikTok has long been used not only by the younger generation. Today, different generations use TikTok, all in their own way.

We’re addressing how human evolution has impacted social media use. Specifically, tribalism… and the other way around, how social media is shaping the tribalism of the modern world.

Effective Monday, January 19 through the end of February, Switzerland has tightened restrictions to reduce the spread of COVID-19. The measures taken include closing shops selling non-essential supplies and extending the closure of restaurants, and cultural and sport sites.

By elevating their personal brand, CEOs and other senior business leaders can become powerful brand advocates and make a valuable impact on the organization they work for. In this article

“Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media’s ‘systemic’ mental health harms.”

Considering the medium TV could now be deemed “ancient,” is it still relevant? What role does it play for modern brands and how powerful is it for connection in today’s digital landscape?

Switzerland has a lot to offer when it comes to influencer marketing! And no wonder – it really has it all. This country provides an amazing environment for top-class social media content. 

Check out our Dr. Oetker Case Study and build your own success story with us!

Check out our Sector Case Study Foundations, Organizations & Labels and build your own success story with us!

Meet the creators behind the popular accounts, from TikTok to sustainability blogs! Featuring a collaboration with 20min.ch.

Check out our Sector Case Study Beauty & Cosmetics and build your own success story with us!

Check out our L’Oréal Case Study and build your own success story with us!

Check out our Sector Case Study Pharma, Sport & Nutrition and build your own success story with us!

Check out our Sector Case Study Telco, Electronics, Apps & Gaming and build your own success story with us!

The Swiss Digital Influence Agency Kingfluencers points the spotlight at the most important influencers from the Italian-speaking part of Switzerland. To ensure that the creative Ticinesi are not forgotten in other parts of the country, the agency organized a big welcome event for creators from the beautiful Svizzera italiana last week at Lago di Lugano.

Switzerland is filled with innovative, fascinating influencers who create informative and entertaining content every day. Kingfluencers has had the pleasure of working with all of the following, and we’d like to highlight some particularly fantastic examples for you to keep an eye on.

Check out our Dão Wines Case Study and build your own success story with us!

Check out our Ochsner Shoes Case Study and build your own success story with us!

Welcome to part 3 of our dive into the metaverse. In part 1, we covered what the metaverse is and how it changes the social media landscape. Part 2 explored what it means for brands, consumers, and society. Today, we’re looking at the metaverse’s impact on marketing overall, including changes for influencers and brands.

There is a lack of guardrails to prevent the spread of misinformation on social media. But who should be responsible for tackling this issue?

Breaking News – Kingfluencers with new Co-Management – Press Release

As TikTok is driving a new wave of entertainment, is the platform reflecting culture or creating it? Or both? The worldwide ubiquity of TikTok has myriad impacts, including fascinating and unexpected benefits to society.

Check out our best performing TikTok Campaigns!

Influencer marketing differs from legacy advertising by fusing ads into the content the audience seeks which is why it is effective.

Is the growth of the metaverse merely a continuation of the decline of in-person socialization? Are we on the path to where virtual worlds will dominate our existence?With a mix of the metaverse and reality, we will have the capacity to live life more intensely, making a variety of deeper connections on a global scale. The distinction between online and IRL will become smaller as people strive for balance.

Influencers of varying sizes each provide a different set of advantages. Thus, you should always consider a healthy mix of influencers.

Check out our Sector Case Study: Banking & Insurance and build your own success story with us!

In part 1, we covered what the metaverse actually is, and made some predictions to questions such as “will immersiveness dominate,” and “who will win & lose?” Here in part 2, we’ll focus on the metaverse’s impacts to brands as well as influencers and consumers.

Recently, Facebook changed its name to Meta. There is a lot behind the Metaverse and the name change, clearly something big is in the making.

Check out our Hohes C Case Study and build your own success story with us!

Check out our Sector Case Study Travel & Tourism and build your own success story with us!

We all want to be part of a community where we treat each other with consideration and communicate transparently. As an influencer, you have a special role in this.

Brand perception which can be achieved with effective storytelling, is the key to people respecting and trusting brands and thus buying them.

Check out our Corona Case Study and build your own success story with us!

Check out our Mondelez Oreo Batman Case Study and build your own success story with us!

What to do when influencer marketing goes wrong? And what to do before, so it doesn’t happen in the first place.

Check out our Sector Case Study DIY & Home Improvements and build your own success story with us!

There are numerous social media platforms, which all attract different groups of people. Thus, the platforms you actively use says lot more about you, than you might think!

Check out our Racing Unleashed Case Study and build your own success story with us!

Check out our Ecoreal Wagonlits Case Study and build your own success story with us!

Do you know if your SoMe efforts are successful? Figuring out what works and what doesn’t is key to getting the most out of your social activities.

When building strategy and tactics for influencer marketing campaigns, it’s important to be aware of common pitfalls. In this article, we’ll dive deeper into how to analyze and build an approach for success.

It’s no secret that the pandemic and lockdowns have had far-reaching, long-term, devastating consequences worldwide. As the world moves toward recovery, influencers and influencer marketing can play a variety of helpful roles.

Many influencers are encouraging their followers to take action such as voting. What are the pros and cons of taking a stance, versus keeping politically neutral?

Check out our Uster Case Study and build your own success story with us!

Check out our Cini Minis Churros Case Study and build your own success story with us!

Check out our Universal Case Study and build your own success story with us!

Check out our Samsung Case Study and build your own success story with us!

Check out our V6 Case Study and build your own success story with us!

Check out our canton Zürich Case Study and build your own success story with us!

Subscription-based social media sites are gaining popularity. The most notorious subscription-based platform is OnlyFans. Should brands join?

Pinkwashing, what is it? Check out the missteps of Pride month 2021, and do’s and don’ts for brands for Pride.

If a brand wants to succeed during the holiday season, it is important to start early so there is enough time to, among other things, determine what is effective.

IM might be especially effective for the travel industry because word-of-mouth is an important factor when people decide their travel plans.

Check out our Fanta Case Study and build your own success story with us!

Sehen Sie sich unsere Credit Suisse Case Study an und beginne jetzt deine eigene Erfolgsgeschichte mit uns!

Check out our Pro Juventut Case Study and build your own success story with us!

Check out our Breast Atelier Case Study and build your own success story with us!

Check out our Street Parade 2022 Case Study and build your own success story with us!

Check out our Orell Füssli Case Study and build your own success story with us!

Check out our Geneva Boxes Case Study and build your own success story with us!

We are all aware that we’re living in economically uncertain times, but marketers know economic downturns are times to rethink to reduce the risk of lost revenue and get ahead of competitors. Not only, but now even more in these uncertain times, influencer marketing (IM) with Kingfluencers is a certain solution thanks to four key attributes.

Check out our Krebsliga Case Study and build your own success story with us!

Check out our Sunrise Case Study and build your own success story with us!

In view of current world events, we put together a guide of educational and interesting films on the subject of Ukraine and Russia.

Check out our Eau Thermale Avène Case Study and build your own success story with us!

Check out our Dilly Socks Case Study and build your own success story with us!

Check out our Brocki.ch Case Study and build your own success story with us!

Check out our Ricardo Case Study and build your own success story with us!

Check out our Die Mobiliar Case Study and build your own success story with us!

Check out our Vacherin Fribourgeois AOP Case Study and build your own success story with us!

Check out our AFFLELOU Case Study and build your own success story with us!

For many people, the desire for more and more followers is huge. An even more tempting offer to help with so-called fake followers through money and follower purchases. The problem: You run the risk of losing your credibility on social media.

In part 2 of the article series, we’ll explore how TV and influencers make a powerful combo for brands, then consider innovations that could be on the horizon.

There are multiple social media marketing agencies, but which one is the right one for your company? Table of contents: Switzerland has a number of social media marketing agencies – and it can be difficult to figure out which one is right for your business. After all, you want to hire the right agency that […]

We explain to you how you can successfully work with influencers and which points you should pay attention to.

Table of Contents The term “influencer” is everywhere now, and it seems like every kid (even many adults!) wants to “work as an influencer” today. But, is there any substance behind that term? Or is “influencer” just another buzzword from the young generation?  Let’s get rid of the ambiguity surrounding that word. We’ll take a […]

Influencer marketing is a great addition to the marketing mix. Find out here how to find the right agency for you.

Your guide to find the right influencers for your campaign this year and help make your influencer marketing a success.

Check out our Volvic Case Study and build your own success story with us!

Check out our Sector Case Study: Food & Beverage and build your own success story with us!

Influencer marketing is an important marketing strategy that continues to grow. It is no longer limited to a select few businesses or agencies, but has become a marketing channel accessible to all brands. As of 2021, the global influencer marketing market value had more than doubled since 2019, standing at around 13.8 billion U.S. dollars. […]

Check out our Sector Case Retail & E-Commerce and build your own success story with us!

We present you the most important 50 social media agencies in Europe that you need to know, surely including the one that suits you.

How is influencer marketing different when you’re targeting businesses as opposed to consumers? B2B (business to business) influencer marketing is based on using an expert’s authority to reach, educate, and influence prospects to buy in the long term. This is different from the more entertaining and transactional nature of B2C (business to consumer) influencer marketing. […]