Blog

FREE STUDY REPORT – More than 85% of the Swiss population can be reached on social media and 40% follow influencers. Can they be influenced to make purchases through these channels? Our study says yes. 

New retail has expanded again, and many attributes of Switzerland and the Swiss people make us an ideal audience to target with new retail initiatives.

Anja Lapčević, Kingfluencers’ Chief Influence Officer, has a vision to encourage conscious behavior in influencer marketing.

Effective Monday, January 19 through the end of February, Switzerland has tightened restrictions to reduce the spread of COVID-19. The measures taken include closing shops selling non-essential supplies and extending the closure of restaurants, and cultural and sport sites.

Breaking News – Kingfluencers with new Co-Management – Press Release

Many influencers are encouraging their followers to take action such as voting. What are the pros and cons of taking a stance, versus keeping politically neutral?

FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We’ve selected the top 5 digital marketing trends for 2024 Q1 that brands should pay attention to.

FREE EBOOK! Although the term “storytelling” is (over)used non-stop in marketing circles, it sometimes feels like a mythical creature many talk about but few ever really see. One thing we know is that stories work.

Our featured speakers from the GFM webinar, Antonella Patitucci and Steven Epprecht combine useful influencer marketing tips.

FREE GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We’ve selected the top 13 social media trends that brands should pay attention to.

FREE EBOOK! With influencer marketing showcasing best-in-class ROI figures, it is becoming increasingly attractive for companies. IM has proven to be an efficient way to reach your target audience, and a powerful tool to help your brand get even closer to consumers.

TikTok is the new battleground for the hearts and minds of consumers, now and for the future. Don’t make ads, make TikToks!

Mit unserem Format «Mental Health Check-in» wollen wir bei Kingfluencers auf das Thema psychische Gesundheit aufmerksam machen und sehr persönliche und nahe Erfahrungen mit unserer Community teilen.   

Learn why you should definitely start with B2B influencer marketing and get to know the most important differences to B2C influencer marketing.

Sharing content is a core component of social media use. Here are top tips for using social media to connect and engage.

We’ll dive into the key components of successful B2B IM campaigns to give your brand a personality and voice and generate digital influence to positively impact your business.

Most B2B buyers perform more than half their research online and often consult specialists like B2B influencer across the buyer’s journey.

Influencer marketing has the potential to deliver exceptional returns for brands, from awareness and emotional connection with consumers, to conversions to sales.

Communicating to and with their target audiences on social media is one of the most cost-effective and impactful ways for brands to connect with existing and potential clients. When done properly, it is a highly effective communication and nurturing channel.

The term “social media” has been used as far back as 1997, which predates the release of the major platforms we think of today. In part 1 of this series, we’ll look at the established giants as well as emerging players.

What new trends are emerging now and what is changing? We show you what brands should do now.

FMCG brands must launch new products, but without free samples, it’s hard to connect with consumers. Digital Sampling with influencers is cost-effective.

As it is known worldwide, current United States president, Donald J. Trump’s Twitter account has been suspended just two days after his supporters stormed the US Capitol last week. He is also banned from using other social media platforms such as Facebook, Instagram, Snapchat, YouTube, etc.

Making the best of every tool available is important for every brand or business. TV advertising and influencer marketing are giants that can be combined to produce the most exponential results for any brand.

We’ve written often about the importance of authenticity and credibility. Expert influencers are uniquely suited to help elevate your brand’s credibility. We’ll explain what expert influencers are, how they differ from their traditional counterparts, and how to select and work with them.

At Kingfluencers, we understand that influencer marketing is part of a much bigger field. We encourage brands to think beyond influence to digital brand equity.

“Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media’s ‘systemic’ mental health harms.”

Granfluencers are influencers of a typical grandparent age, generally 60 or older. Some members of this Baby Boomer generation are building huge social media followings and partnering with brands.

As the world grapples with a second (and in some cases even third) COVID-19 wave, many people feel stuck, defeated and hopeless due to the numerous lockdowns they have had to endure in the space of a year.

What is the TikTok ban all about? Although a ban is less likely here in the DACH region, we examine what it would mean.

We would explore the place of micro Influencing in the marketing industry, how it works, and its future in the industry.

Read a list of the 20 most successful TikTok influencers in Switzerland, with whom we have worked for different brand campaigns throughout various industries. Let us dive into the list and find out who is who in Switzerland’s TikTok influencer world.

What is ChatGPT and what does this incredible AI tool mean for me as a marketing manager or content creator? We’ll show you!

Brands can continue to stay active during vacation times with some advance planning, staggering of employee vacations, and support from outside agencies or specialists.
In this article we’ll address why it’s so important along with top tips for summertime success.

Check out our Miele case study in Germany and begin your own success story with us! Schedule your personal consultation today.

Check out our Garden Gourmet Case Study and build your own success story with us!

Performance Marketing with Influencer Content, though not novel, has gained substantial traction in recent times. This method empowers advertisers to refine their marketing tactics, fostering user acquisition, brand recognition, and efficient return on ad expenditure. This article explores the intricacies of this strategy, unraveling how it drives engagement and sales.

Learn about 12 ways to maximize the impact of your influencer partnerships at events like StreetParade to generate buzz for your brand.

Even with the current growth, each social media platform must still compete with the others for users’ time and attention, and here’s how.

Check out our Ochsner Shoes Case Study and build your own success story with us!

Ecommerce and social commerce can open your potential customer base to the entire planet. Unfortunately, they also expand your competitive landscape by the same margin. Influence Marketing (IM) can help you tackle such challenges and generate positive ROI. We’re diving into how and why.

What trends are we now seeing within this new, broad scope of retail? From fusion of physical & digital to experiential and social commerce.

Finding the best Instagram agency that’s based in Switzerland can be a challenge. So we’ve gone out and researched for you.

Together, for a better future. That’s why Kingfluencers has launched the #KFcares initiative to support NGOs through social media posts.

The changes in the field of e-commerce make social media an excellent marketing tool for e-commerce players to market their goods and promote sales. We’ll show you why social commerce has become an indispensable part of modern marketing.

In collaboration with Kingfluencers, the Swiss Influencer Award 2022 took place for the third time in Zurich’s Kaufleuten with over 1,000 VIP guests.

You’re consistently posting great content on your brand’s social media account. Now what do you do with that attention? We’ll show you!

Check out our yallo case study and begin your own success story with us.

Finding the right TikTok agency that’s based in Switzerland can be a challenge. We therefore introduce you to the best-known ones.

You’re consistently posting great content on your brand’s social media account. Your follower count is growing. People clearly like what they’re seeing from you. Now what do you do with that attention?

Check out our L’Oréal case study inclusive an influencer get ready event and begin your own success story with us!

Check out our B2B case study of a Swiss telecommunications company and build your own success story with us!

Switzerland has a lot to offer when it comes to influencer marketing! This country provides an amazing environment for social media content. 

We present you the most important 50 social media agencies in Europe that you need to know, surely including the one that suits you.

The COVID-19 pandemic has, of course, raised many challenges, including some unforeseen issues, such as the coin shortage in the US and excess in the UK. We’ve probably all grown weary of hearing empty platitudes about “how we’re all in this together.

2022 Recap: Exciting News, Productive Events, & Highlights from Our Growing Content Creator Network.

Check out our Neoperl case study in Germany and begin your own success story with us! Schedule your personal consultation today.

We’re looking back at 2022 to see some examples of these trends… and one where we got it wrong. You don’t want to miss this!

Check out our Paramount Pictures’ Babylon case study and begin your own success story with us!

We’re highlighting the most common B2B Influencer Marketmyths and debunking them with the facts, so you can consider adding this impactful, effective marketing tactic to your mix.

With the help of well-known content creators, the city of Uster together with Kingfluencers fights against littering.

TikTok has long been used not only by the younger generation. Today, different generations use TikTok, all in their own way.

Check out our Bubble Box case study and begin your own success story with us.

Today we wanted to highlight “helpfluencers,” influencers who work to support charitable causes as well as other businesses, rather than merely focusing on personal gain and profit. One excellent example is the Family of 5 (F05) Travel Blog.

Check out our Sector Case Study Beauty & Cosmetics and build your own success story with us!

Check out our Sector Case Study Foundations, Organizations & Labels and build your own success story with us!

Check out our air up case study and begin your own success story with us!

Check out our XMAS case study and begin your own success story with us – from Advent Calendar and Christmas to winter campaigns and beyond!

Check out our Sector Case Study Pharma, Sport & Nutrition and build your own success story with us!

Check out our Greenpeace case study and begin your own success story with us!

Check out our Sector Case Study Telco, Electronics, Apps & Gaming and build your own success story with us!

Check out our Barilla Pesto Germany case study and begin your own success story in DACH with us.

We’ve known that “Content is King” for over a decade, but content must be creative and authentic to effectively captivate and engage audiences. By taking a creative, authentic approach, brands have the opportunity to connect with their audience and drive measurable results.

Check out our Sympany Case Study and build your own success story with us!

The “Brand Indicator Switzerland” (BIS), which was developed together with the renowned advertiser Frank Bodin, the insight platform deeptrue, and the social influence agency Kingfluencers

Having had the opportunity to speak with multiple successful Swiss influencers, Kingfluencers complied their top tips, along with an influencer best practices checklist.

By elevating their personal brand, CEOs and other senior business leaders can become powerful brand advocates and make a valuable impact on the organization they work for. In this article

70k visitors, 4 expo halls with 500+ exhibitors (including Kingfluencers), 7 stages with 800+ speakers, 240 masterclasses, 100 guided tours and afterparties…. We have a lot to tell you about #OMR23!

Check out our Sector Case Study: Banking & Insurance and build your own success story with us!

Check out our Mondelez Oreo Batman Case Study and build your own success story with us!

We’re addressing how human evolution has impacted social media use. Specifically, tribalism… and the other way around, how social media is shaping the tribalism of the modern world.

Considering the medium TV could now be deemed “ancient,” is it still relevant? What role does it play for modern brands and how powerful is it for connection in today’s digital landscape?

Check out our Sector Case Study DIY & Home Improvements and build your own success story with us!

Switzerland is filled with innovative, fascinating influencers who create informative and entertaining content every day. Kingfluencers has had the pleasure of working with all of the following, and we’d like to highlight some particularly fantastic examples for you to keep an eye on.

Check out our Hohes C Case Study and build your own success story with us!

Check out our Cini Minis Churros Case Study and build your own success story with us!

Check out our Sector Case Study Travel & Tourism and build your own success story with us!

The Swiss Digital Influence Agency Kingfluencers points the spotlight at the most important influencers from the Italian-speaking part of Switzerland. To ensure that the creative Ticinesi are not forgotten in other parts of the country, the agency organized a big welcome event for creators from the beautiful Svizzera italiana last week at Lago di Lugano.

Your guide to becoming an influencer. By the way, don’t forget to register on our influencer platform.

Check out our Dr. Oetker Case Study and build your own success story with us!

As TikTok is driving a new wave of entertainment, is the platform reflecting culture or creating it? Or both? The worldwide ubiquity of TikTok has myriad impacts, including fascinating and unexpected benefits to society.

Welcome to part 3 of our dive into the metaverse. In part 1, we covered what the metaverse is and how it changes the social media landscape. Part 2 explored what it means for brands, consumers, and society. Today, we’re looking at the metaverse’s impact on marketing overall, including changes for influencers and brands.

Check out our Dão Wines Case Study and build your own success story with us!

Check out our best performing TikTok Campaigns!

Meet the creators behind the popular accounts, from TikTok to sustainability blogs! Featuring a collaboration with 20min.ch.

Check out our V6 Case Study and build your own success story with us!

Influencer marketing differs from legacy advertising by fusing ads into the content the audience seeks which is why it is effective.

Is the growth of the metaverse merely a continuation of the decline of in-person socialization? Are we on the path to where virtual worlds will dominate our existence?With a mix of the metaverse and reality, we will have the capacity to live life more intensely, making a variety of deeper connections on a global scale. The distinction between online and IRL will become smaller as people strive for balance.

There is a lack of guardrails to prevent the spread of misinformation on social media. But who should be responsible for tackling this issue?

Check out our Corona Case Study and build your own success story with us!

What to do when influencer marketing goes wrong? And what to do before, so it doesn’t happen in the first place.

Recently, Facebook changed its name to Meta. There is a lot behind the Metaverse and the name change, clearly something big is in the making.

For many people, the desire for more and more followers is huge. An even more tempting offer to help with so-called fake followers through money and follower purchases. The problem: You run the risk of losing your credibility on social media.

Influencers of varying sizes each provide a different set of advantages. Thus, you should always consider a healthy mix of influencers.

We’ve curated the most recent and relevant statistics about influencer marketing in the DACH region to keep you up to date on this powerful branch of marketing.

In part 1, we covered what the metaverse actually is, and made some predictions to questions such as “will immersiveness dominate,” and “who will win & lose?” Here in part 2, we’ll focus on the metaverse’s impacts to brands as well as influencers and consumers.

We all want to be part of a community where we treat each other with consideration and communicate transparently. As an influencer, you have a special role in this.

Brand perception which can be achieved with effective storytelling, is the key to people respecting and trusting brands and thus buying them.

Check out our Racing Unleashed Case Study and build your own success story with us!

There are numerous social media platforms, which all attract different groups of people. Thus, the platforms you actively use says lot more about you, than you might think!

Check out our Pro Juventut Case Study and build your own success story with us!

Check out our Ecoreal Wagonlits Case Study and build your own success story with us!

When building strategy and tactics for influencer marketing campaigns, it’s important to be aware of common pitfalls. In this article, we’ll dive deeper into how to analyze and build an approach for success.

It’s no secret that the pandemic and lockdowns have had far-reaching, long-term, devastating consequences worldwide. As the world moves toward recovery, influencers and influencer marketing can play a variety of helpful roles.

If a brand wants to succeed during the holiday season, it is important to start early so there is enough time to, among other things, determine what is effective.

Check out our Uster Case Study and build your own success story with us!

Check out our Universal Case Study and build your own success story with us!

Check out our Fanta Case Study and build your own success story with us!

In view of current world events, we put together a guide of educational and interesting films on the subject of Ukraine and Russia.

Pinkwashing, what is it? Check out the missteps of Pride month 2021, and do’s and don’ts for brands for Pride.

Do you know if your SoMe efforts are successful? Figuring out what works and what doesn’t is key to getting the most out of your social activities.

Check out our Orell Füssli Case Study and build your own success story with us!

Subscription-based social media sites are gaining popularity. The most notorious subscription-based platform is OnlyFans. Should brands join?

Check out our Sector Case Study: Food & Beverage and build your own success story with us!

Check out our Street Parade 2022 Case Study and build your own success story with us!

Check out our Samsung Case Study and build your own success story with us!

IM might be especially effective for the travel industry because word-of-mouth is an important factor when people decide their travel plans.

Check out our canton Zürich Case Study and build your own success story with us!

Sehen Sie sich unsere Credit Suisse Case Study an und beginne jetzt deine eigene Erfolgsgeschichte mit uns!

Check out our Krebsliga Case Study and build your own success story with us!

Check out our Geneva Boxes Case Study and build your own success story with us!

Check out our Breast Atelier Case Study and build your own success story with us!

Check out our Sunrise Case Study and build your own success story with us!

We are all aware that we’re living in economically uncertain times, but marketers know economic downturns are times to rethink to reduce the risk of lost revenue and get ahead of competitors. Not only, but now even more in these uncertain times, influencer marketing (IM) with Kingfluencers is a certain solution thanks to four key attributes.

The term “influencer” is everywhere now, and it seems like every kid (even many adults!) wants to “work as an influencer” today.

Check out our Vacherin Fribourgeois AOP Case Study and build your own success story with us!

There are many social media marketing agencies in Switzerland, but which is the right one for your company?

Check out our Eau Thermale Avène Case Study and build your own success story with us!

Check out our Dilly Socks Case Study and build your own success story with us!

Check out our Die Mobiliar Case Study and build your own success story with us!

Check out our AFFLELOU Case Study and build your own success story with us!

Check out our Brocki.ch Case Study and build your own success story with us!

Check out our Ricardo Case Study and build your own success story with us!

In this article are giving you an overview of the Swiss landscape for social media marketing.

Check out our Volvic Case Study and build your own success story with us!

Your guide to find the right influencers for your campaign this year and help make your influencer marketing a success.

Check out our Sector Case Retail & E-Commerce and build your own success story with us!

Influencer marketing is a great addition to the marketing mix. Find out here how to find the right agency for you.

We’ll tell you the ultimate TikTok marketing strategy to boost your brand.

How is influencer marketing different when you’re targeting b2b or b2c? Let’s take an in-depth look at the top 10 differences between the two.

In part 2 of the article series, we’ll explore how TV and influencers make a powerful combo for brands, then consider innovations that could be on the horizon.

We explain to you how you can successfully work with influencers and which points you should pay attention to.