TikTok is reshaping the face of brand and product marketing.
TikTok has been taking the world by storm as the most downloaded app in 2020 (850 million downloads) and so far also in 2021. Its success cannot be overlooked as people and brands are rapidly embracing the platform as a preferred source of entertainment and self expression or as a new and highly unique way to connect with each other. It has rapidly become the most popular social media platform worldwide. (Forbes)
TikTok in Switzerland
The new home where young consumers and successful brands reconnect.
The Swiss audience is vast and growing fast. TikTok is already the number one place to communicate, interact and connect with Gen Z and young millennials.
With 1.7 million users in Switzerland it is fair to say TikTok is BIG.
Eager to get on with it? We get it done for you!
No matter who your target audiences are, developing and implementing a successful TikTok strategy will generate multiple tangible benefits, today and in the future. Forward looking brands have understood the value of building a strong TikTok presence. Even if Gen Z and young millennials are not your current customers, they are certainly your customers of tomorrow. TikTok allows you to get a head start in the constant race for market leadership. But this success does not come by itself and requires focus, effort and a healthy dose of creativity. Our TikTok expert team is here to help you get ahead and win the race!
Dont make ads, make TikToks
TikTok ‘advertising‘ distinguishes itself from traditional and other forms of advertising by its uniquely creative, people-centric, community-relevant and authentic approach that fits particularly well with the ad-adverse generation Z. The platform offers a variety of very effective, clever ad formats. Highly intelligent algorithms furthermore assure your advertising content gets seen by the audiences with the highest propensity to appreciate and feel appealed by the ad content. Working with dozens of leading TikTok-centric content creators, our expert team delivers and implements high-performing TikTok ad strategies.
We support you and take the lead every step of the way:
- Future consumers are here:
TikTok is the most beloved platform of Gen Z and young millennials, together the most purchase-powerful generations ever to have lived. No matter the age target group of your brand, nurture younger generations today to win the competitive battles of tomorrow.
- Furthermore, TikTok users are nowhere else to be found:
Over 55% of TikTok users are not on Facebook, the majority does not use Snapchat and over a third doesn’t have an Instagram profile.
- TikTok gets your brand seen:
Create the right content and TikTok does all the rest for you thanks to its powerful algorithms. For brands who want a little more various advertising options exist, which reach up to 19% engagement rate and 18% click-through rate.
- TikTok gets consumers engaged:
TikTok users are very active and engage intensively with content they like, with average engagement rates often being multiple times the average engagement rates achieved on other platforms. Successful branded content generates a unique, immediate positive impact on brand image.
- TikTok = TipTop in buying inspiration:
57% of TikTok users say the platform constantly inspires them to purchase products and services and the majority of users want to also be able to buy these products directly on the platform.
- TikTok works and boosts marketing metrics:
No other marketing method has been shown to boost crucial marketing metrics like brand or product awareness like TikTok campaigns according to studies done by TikTok in collaboration with Kantar.
What We Do.
You will too!
Interested in getting your TikTok Ads up and running? Reach out to our TikTok experts and we will have your campaigns live in no time.