Neoperl DACH Case Study

To navigate the Neoperl DACH Case Study, simply click on the arrows in the document and enjoy!


Neoperl Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

L’Oréal Case Study

To navigate the L’Oréal Case Study, simply click on the arrows in the document and enjoy!


EN L’Oréal Case Study 2022

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

2023 Trends: A Look Ahead

What’s Emerging and What Should Brands Be Doing About it?

Last year, we published, “13 Social Media & Influencer Marketing Trends to Look For Now,” many of which are still relevant for 2023. So, what new trends are emerging now, and what’s changing? Most importantly, what should brands be doing about it?

1. Social Media is More Deeply Intertwined with Life, as People Share Everything

While people have long used social media to share life’s fun (and sometimes not so fun) moments, posts were often carefully curated and edited.

Social media is now becoming increasingly entrenched in people’s lives, as people share everything in the moment, on the go. Users are sharing every second via video on TikTok, SnapChat, and BeReal in ways that are less pre-planned and polished than typically seen on Instagram. On the popular Netflix show “Emily in Paris,” the protagonist livestreams her visits to popular tourist destinations – free of edits. The Paris Convention and Visitors Bureau posted where to find the main locations in the series to help people see the city through Emily’s eyes.

For Pro Juventute, we organized a campaign against cybermobbing in which three TikTokers, including Kris G, authentically shared their experiences with cyberbullying along with tips on how to deal with offensive comments and messages.

The Takeaway: Create brand content and select influencers who embrace this instant authenticity people crave.

2. Moving Even More Toward Everything Video

In our 2022 guide, we noted that video is increasing in relevance and importance, leaving other formats less likely to be noticed. As platforms adapt, they’re converging on video, specifically on-the-go storytelling. Sprout Social predicts that businesses will put more money behind video production.

PPCexpo states the video is, “The single most important content marketing strategy today.” Both video and authenticity continue to grow in importance. Social Media management platform Later notes video content is already shifting towards casual, off-the-cuff storytelling. “Even video editing is becoming more about telling a story, like using multiple apps to create clever edits.”

The Takeaway: Allocate sufficient budget to video production and select influencers with proven ability to create engaging videos. Also consider innovative use of your influencer video content with Kingfluencers “Influencer TV Spot,” a new exclusive advertising format that we launched last year, to take storytelling to a whole new level.

3. Performance Marketing Grows in Importance, as Brands Focus on KPIs

Many brands are still struggling to figure out how to monetize their social media presence. Brands want to ensure their initiatives, including IM campaigns, pay off, but tracking KPIs can be challenging.

As 2023 progresses, IM will be more tuned into sales and focused on conversion. Kingfluencers’ Head of Creative Strategy, Larisa Topalo, stated, “Conversion will begin to overtake awareness as the key goal.”

Eric Amstein, Kingfluencers’ Chief Strategy & Digital Influence Officer, stated, “Brands need to use every digital communication channel more and more strategically. Getting ahead of the narrative across all stakeholder interaction will be crucial to stay relevant and commercially successful. These investments will drive stronger results in digital brand building, digital reputation, positive eWOM, driving better performance of marketing activities and ultimately conversion rates.”

Fohr, influencer marketing agency and platform provider, also predicted, “Brands this year will be highly focused on ways to track conversion and their return on ad spend (ROAS).” In addition to a prioritization on conversion, Fohr predicts a rise in multi-touch attribution models that follow a longer customer journey.

The Takeaway: Allocate some of your campaign budgets to performance marketing (boosting organic content to reach even higher KPIs). Establish specific campaign goals and closely monitor quantitative KPIs, in addition to nuanced measurement with qualitative analysis. Consider multi-touch attribution models and use every channel more strategically.

2023 Trends a Look Ahead. Performance Marketing.

4. IM Content Gains More Ground

According to a study from eMarketer, “Influencer marketing spend is projected to grow 23.4% in 2023 and 15.9% in 2024.” But we don’t expect IM expenditures to be restricted to traditional campaigns.

Instead, IM content will continue to spill over into other domains and serve as the basis for performance marketing campaigns. Brands will use the power of that content to convey their value, get attention, and further capitalize on their IM investments.

Larisa said, “We’ll see more influencers, more content, more platform changes. Integration of influencers into traditional marketing activities will continue, for example PR events, capsule launches, product co-creation, TV advertising. There is a lot of room for creativity, and we’ll see even more unusual collaborations, viral campaigns, and clever integrations.”

Influencer marketing will also continue to expand beyond consumer products, impacting B2B purchase decisions and integrating the influence of corporate leaders. We expect B2B influencer marketing to take off, but it needs the requisite tools and processes. It can be time-consuming and difficult to find B2B influencers, making the support of agencies that much more vital. (And yes, Kingfluencers is already part of this take off!)

The Takeaway: Allocate funds for IM as an integral part of your marketing efforts. Yoeri Callebaut, Kingfluencers CEO, advises, “Take the time needed to strategize, plan, and allocate budgets. IM can’t be an afterthought at which you throw leftover budget. It’s important for brands to have a diversified and smart approach to social media and constantly reinvent how they communicate, spending more time on content to stand out. The storytelling train is moving fast. You need to get on now and come with brand stories, characters, and room for influencers to be creative.”

5. Social Media Platforms & Creators Continue to Innovate… Beyond TikTok

Platforms have long been accused of copying one another, which we expect to continue. However, some innovative channels are still emerging and growing as they target unique niches, such as Twitch.

2023 Trends a Look Ahead. Success Story Street Parade

Larisa expects IM campaigns to become more creative, complicated, and elaborate. GoPro demonstrated their trust in the unbridled creativity of influencers at the recent GoPro Creator Summit. The brand invited 42 creators to a four-day, all expenses-paid jaunt to Interlaken, Switzerland, an experience one summed up, “A brand threw me out of a plane.” GoPro didn’t give creators any specific assignments or content mandates.

In collaboration with Street Parade Zurich, we created an exclusive Kingfluencers VIP Stage and shared the experience with over 250 influencers. Under the hashtag #KingfluencersXStreetparade, the influencers shared the unforgettable day live with their communities. The creators published a total of 71 posts on Instagram and TikTok, achieving over 1.8 M impressions.

The Takeaway: While it’s important to stay informed of the latest platform innovations, brands must move toward a community-centric approach. Focus on your target community and build an approach that includes which platforms to use to reach them. Think beyond Meta (Instagram) and  TikTok and include other platforms like Twitch (especially for men), Pinterest (especially for women), and YouTube. Kingfluencers will continue to help you stay informed with our new upcoming study coming out mid-March with insights into digital influence on Swiss consumer behaviors like inspiration searches, purchase decision-making, and platform usage.

6. TikTok Remains a Driver, as Platforms Strive to be More Entertaining and Engaging

Fohr thinks, “TikTok will stay as a cultural engine, as the platform matures, creators could bring their communities elsewhere.” The agency and platform provider has seen reports of slower follower growth and fewer views on creator content, which means new opportunities for YouTubers, bloggers, newsletters, or live streaming.

TikTok has been banned in government agencies due to cybersecurity risks in several US states. Fear of TikTok bans persist, but restrictions are likely to remain limited to government agencies or individual corporations.

“In my opinion, other platforms now see the entertainment approach is working, and are launching more features to make the platform both more entertaining and more engaging. Impacted by TikTok’s success, platforms are striving to create community feelings and engagement, stimulating interactions with features such as chat, video calls, groups, and audio rooms. These are big factors that make people stick to the platform, contributing to the success of social media,” said Yoeri.

“Sparking connections between people over what they find,” is among Instagram’s priorities in 2023, alongside inspiring creativity, and discovering new things.

The Takeaway: TikTok remains a vital channel to connect with consumers, and don’t disregard the opportunities for engagement elsewhere. Entertaining content is great, but people stay when they can connect and interact in a community.

7. Focus on User Generated Content (UGC)

Nearly 80% of consumers surveyed say UGC highly impacts their purchasing decisions. Recognizing this value, brands are making increasing efforts to capture a greater variety of voices, such as consumers and employees. Through consumer advocacy efforts, they’re working to capture UGC and use it wisely, building a squad of voices to deliver a broad range of support.

Salesforce is one very impressive success case. The brand revamped their social ambassador program and turned 25,000 employees into social brand ambassadors in 21 months by leveraging Haiilo.

The Takeaway: Make plans to capture and leverage UGC. Don’t leave it to chance. Give your consumers creative freedom to showcase how your product can solve a key pain point of your community. The authenticity of such real stories makes IM powerful and can result in highly successful campaigns.

2023 Trends a Look Ahead. User generated Content.

8. Scrutiny & Oversight of Platforms + Influencer Guidelines

Recent events at Twitter have unleashed many questions and increased scrutiny. Specifically, how do platforms really operate? How fragile are they? What impact do they have on democracy?

Social media is becoming a topic of geopolitical interest, amid growing concerns about the power and instability of platforms. We’ll likely see increasing demand for more oversight and regulation.

Greg notes that Twitter could become more interested in the creator economy to generate new revenues. While some brands have reduced their Twitter marketing spend, the platform still provides great opportunities. For example, Shakira sang about her ex Gérard Pique’s new girlfriend, “You traded a Rolex for a Casio.” Casio responded and has been having great fun on Twitter.

Anja Lapčević, Kingfluencers Co-CEO & Chief Influence Officer, stated that France is now another country that has planned to implement guidelines for influencers. “We will also focus on further developing the Code of Conduct and expanding the Conscious Influence Hub, in addition to recruiting more creators, agencies, brands, and individuals to work with association. We believe that as a community we can use the positive power of social media to strengthen digital togetherness.”

Sprout Social wrote how brands talk about sustainability, specifically, will change, with many opting for a quieter approach amid fears of being called out for greenwashing.

The Takeaway: Contribute to social media as a force for good. Ensure public statements are always transparent and sincere.

Code of Conduct

9. Brands Will Hire Influencers to Run Their Accounts & Work Onsite

Manor TikTok Videos

Shopify states, “If an influencer has a track record of going viral with their own accounts, chances are they can replicate the success for a brand.” In addition to their knowledge of what engages communities on social platforms, they also have friendships with other influencers that can further help brands extend their reach.

Kingfluencers manages Manor’s TikTok account, where our team also engages with their communities via the creators T-Ronimo and Ericwdrae. Another successful example is influencer lala who creates TikToks for the German grocery store EDEKA.

10. In-Store Influencers

Based on their global consumer study, the Qualtrics XM Institute has declared 2023, “the year businesses rediscover the human connection.” “But in the rush to digitize everything, and drive operational efficiency, many companies left their humanity behind. And now, they’re paying the price as consumers demand deeper, more human connections with the companies they buy from.”

Influencers can play a part in building more human connection. As published by Trend Hunter, “Brands are inviting influencers to their brick-and-mortar retail locations for more interactive and engaging partnerships. These collaborations are often realized as consumer-facing marketing resources, or a way for the brand to help influencers supercharge their social media content.”

Consumers are increasingly looking at influencers for insights into different products or services, as they are often shown in the moment or in use. Both, brand and influencers, ensure through in-store creator events to provide real, authentic experiences instead of putting the purchase decision in focus. 

Some of our influencers participated in such a in-store creator event for the opening of the On Running flagship store in Zurich, together with other talented content creators. It was a fun (and sporty!) event, full of laughter, music, good vibes, and refreshing drinks.

Brands will increasingly focus on reviving brick-and-mortar retail experiences, especially with influencer opening events or visits, because that makes retail fun and more human-centric! Even employees can act as in-house influencers and become a crucial part of your branding.

The Takeaway: Consider enabling creators to manage your account or just take it over for a day. Give creators freedom to generate content for your brand. While influencers are often associated with social media, consider partnering with them for in-store collaborations.

On Flagship Store

11. Need to Compete with AI (Artificial Intelligence)

Chat GPT

New use cases for artificial intelligence seem to occur on a daily basis. Launched in November 2022, ChatGPT is a chatbot that’s shockingly decent at creating unique content. Social Media Today writers suspect that many websites will use AI-generated content for generic overviews, helping cut down on SEO time. “The end result, then, is that people – like, actual, real humans – will be less and less engaged by the generic, which could open up more opportunity for better copy to stand out.”

On the other hand, the OpenAI Terms of Use states, “Due to the nature of machine learning, Output may not be unique across users and the Services may generate the same or similar output for OpenAI or a third party.” Therefore, by using AI-generated text, you could end up with duplicate website content, thus incurring Google penalties.

AI-generated art has also been growing, with some unique results such as every country as a super villain

AI may be progressing in creating text and imagery, but it doesn’t seem capable of making fun TikToksyet.

Content, whether for SEO, email, or social posts, must resonate with people. As reiterated by many surveys we’ve quoted here, people crave authentic human connection. It’s crucial to share emotional, sincere posts from real people that consumers can relate to. AI can’t come close to achieving that vital depth of connection.

The Takeaway: Influencers will have to compete with AI in creating content. Brands should carefully vet influencers – especially writers – so you can be certain the content they’re creating is unique. Real people are needed for real human connection. But also consider including some fun, fascinating AI-generated imagery as a complement to your authentically human campaigns.

12. Preventing Burnout & Improving Mental Health Will Be Priorities

With all the new trends and innovations, it’s important to maintain a focus on wellness, both physical and mental. Behind every smiling face on social media is a person with doubts and problems. That’s why we’re introducing a new format on our channels: Monthly Mental Health Check-in. We at Kingfluencers want to bring attention to the topic of mental health and share very personal and close experiences. Our January topic was comparing yourself on social media and was extended in February with our #NoFilterFeb Challenge. In our 2nd part of the Mental Health Campaign, we highlight how social media distorts reality and provide tips and tricks.

Talking to The Media Leader, Phil Rowley, Omnicom Media Group’s head of futures, commented on the need for social media to positively impact mental health. “We love social media, but we hate it too, and we certainly can’t stop using it. So the only long-term solution is to find a model that scratches all of our itches but doesn’t make us feel terrible in the process.”

The Takeaway: Consider how your social media interactions will impact anyone who encounters them. Refer to the Conscious Influence Hub Code of Conduct for guidance.

Post #NoFilterFeb

Soon, But Not Now:

Live Commerce

Live commerce is gaining ground worldwide, although it’s not yet common in DACH. The Drum reports a recent shift in understanding and engagement of live shopping in Europe.

Many platforms offer their own shopping features – with social commerce, brands can handle the entire customer journey within one platform – from the initial inspiration to the purchase of a product. This gives social commerce an advantage that traditional online commerce cannot offer and also increases the impulse of purchases. According to the Swiss Mail Order Association, which brings together more than 320 online retailers generating around 50% of Swiss B2C online sales, manufacturers and brands are investing heavily in their online format to increase sales and improve the customer experience.

Although the topic is still very young in Switzerland, it will become increasingly relevant and also be used more and more. 

Metaverse and Web 3.0

Fastcompany says: “In 2023, the Metaverse is likely to grow exponentially, becoming more immersive and more expansive. With advances in technology, we are likely to see more realistic avatars—the figures that represent you in the Metaverse—that allow for more complex interactions in virtual worlds.”

At Kingfluencers, we expect the metaverse to grow significantly  in 2023 both on the side of brands and users presence – although perhaps not at the speed sources like Fast Company predict just yet. In Switzerland and DACH, we assume that it might still take a little while and foresee the boom rather as of 2024-2025 for a number of reasons such as complexity for people to get involved in areas like NFTs (requiring NFT wallets etc) and general access to the Metaverse with multiple ‘Metaverses’ like Sandbox existing without any of them being the true leading one. We do believe that in the next 2 years clearer dominance of certain Metaverses will become apparent, which will help adoption as people and brands will know where to go – Metaverse-wise. Furthermore in order for Metaverse to become more popular and gain traction, access to Metaverse and Web 3.0 should be simplified and potential users need easily accessible guides and information or education concerning how to participate – from buying NFT’s to generation avatars and being ‘on the Verse’. Once how to gain access is more clear or simplified consumers and brands are likely to find their way to the world of web 3.0 a lot faster and the exponential boom can begin (much like it happened with social media in general). 

The real trend we expect is that specialized  stakeholders  in this industry such as web 3.0 developers but also some leading frontrunner brands outside the web 3.0 technology zone will make access to the Metaverse and Web 3.0 easier or more attractive in order to stimulate adoption. This will be done for example by simplifying systems and procedures related to access and ownership of digital assets, so that  more people will find their way to it without much ‘technology hassle’. Some of this will require real ‘reengineering’ of certain systems and processes related to these fields. Forward looking companies and brands will continue to invest in innovation in all areas as well as NFTs throughout the year and with good reasons.  

Supporting Your 2023

If you have any more questions about the emerging trends listed or would like to chat about other trends on the horizon, feel free to contact us right away. 

Kingfluencers can help you to initiate and integrate the trends into your marketing strategy, be it general marketing trends, social media management, influencer marketing, TikTok, or even a TV spot.

Author: Yoeri Callebaut, Kingfluencers AG

Ochsner Shoes Case Study

To navigate the Ochsner Shoes case study, simply click on the arrows in the document and enjoy!
For more success stories, head over to our blog.


Ochsner Shoes Success Story EN

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Trends Observed in 2023

In early 2023, we published, “13 Social Media & Influencer Marketing Trends to Look For Now.” We’re looking back at 2023 to see some examples of these trends… and one where we got it wrong.

1. Social media platforms are experimenting

Trends Observed in 2022. Metaverse.

2023 saw no shortage of innovations in social media! The biggest of which is the metaverse. We’ve written a series of 4 articles now. One key takeaway: it’s still early days, but the metaverse is currently a huge green field with many opportunities. We’ve predicted that a critical mass of users is still three to five years away, but brands should start thinking now about how to engage communities there. The guidance of experts and support from agencies will be more critical than ever.

Users have been wanting more authenticity in social media, and the hot new app BeReal is meeting that demand. BeReal has been downloaded millions of times, held the No. 1 position in the App Store, and received interest from investors.

Social media platforms have long copied one another and BeReal seems to be the one to emulate. Instagram launched a new ‘Dual’ camera mode, and TikTok announced the expansion of their suite of creation tools with TikTok Now, “a daily photo and video experience to share your most authentic moments with the people who matter the most.”In July, NPR wrote that Facebook is making radical changes to keep up with TikTok. Despite efforts to copy it, TikTok continues to dominate.

Trends Observed in 2022. TikTok

2. Social Media Platforms Emerge to Target Increasingly Smaller Niches

Our second trend is the one we admit we got wrong. Some influencers are focusing on increasingly smaller niches, making nano-influencers effective partners for brands to connect with their target audiences. We did also see platforms, such as BeReal, grow and expand, but that app was founded in 2023 and while it has a unique appeal, it’s not targeting a small niche.

However, 2023 didn’t see the emergence of any entirely new platforms targeting a small niche, so we acknowledge that this prediction was inaccurate

3. Digitalization of everything, including growth VR/AR & metaverse

We wrote about emerging retail trends, some of which fuse the physical and digital. With the inclusion of social commerce and even AR, brands aren’t selling to distinct, separate audiences with isolated tactics. New retail involves connecting with your audience in innovative ways and merging the point of inspiration with the point of purchase.

According to Accenture, 39% of consumers have had a consultation in a virtual or augmented reality environment on topics from health and wellness to DIY projects.

4. More love for nano and micro-influencers

Lauchmetrics found that micro- and nano-influencers made up the most Media Impact Value (MIV) in beauty. At Kingfluencers, we added 98 new nano influencers in 2023 into our creators’ community. Kingfluencers has run numerous successful campaigns with micro- and nano-influencers.

One highlight was Vacherin Fribourgeois. We ran a campaign to build awareness and create a sense of belonging to a community through the “Instants Vacherin Fribourgeois AOP.” Our concept encouraged influencers to talk about their different traditions while eating fondue and the secret ingredients they use to make it an even better experience. Over 3 weeks, 5 micro and 1 mid-tier influencers made a total of 69 posts on Instagram and Facebook. Total impressions were 232K, 60% higher than forecast, with over 1.239K interactions and a total engagement rate of 4.81%.

5. Creator content will become more widespread

The domain of influencers continues to expand beyond social media platforms. Kingfluencers was part of the opening night of the Zurich Film Festival (ZFF). We welcomed the biggest Swiss content creators on the ZFF Green Carpet, including two of last year’s Swiss Influencer Award winners: Adrian Vogt and Brian Havarie.

As Fabian Plüss, our Co-Founder said, “We’re proud to see that the work of content creators is also recognized and respected by the ZFF. This shows that the festival has a diverse perspective on video productions of all kinds and thus welcomes the creators’ scene.”

For Pro Juventute, we organized a campaign against cybermobbing in which three TikTokers, including Kris G, shared their tips on how to deal with offensive comments and messages. The reach of the campaign expanded beyond social media, as it was also featured in an article on Watson.

6. Creator economy will boom as content becomes currency

One fascinating, innovative use of influencer content is the “Influencer TV Spot,” a new exclusive advertising format that we launched last year. In case you missed our “2022 Recap” article from 13.01.2022, we dove into this new exclusive advertising format in our, “Exciting News” section.

Video is dominating

Video is one of the most important formats on social media. PPCexpo states it is, “The single most important content marketing strategy today.” Video has revolutionized marketing across all channels. Landing page videos are able to increase conversion rates by 80%. 92% of mobile video consumers share videos with their social network, and over 80% of businesses say video generates a good marketing ROI. The number of digital video viewers is expected to reach 3.48 billion in 2023. With video content dominating, YouTube is now the second most popular website in the world.

Short-form videos are also an excellent tactic for informing and connecting with your audience, such as the Pro Juventute campaign against cybermobbing. Pro Juventute offers children and young people a confidential telephone line to talk about their concerns, as well as helpful tips on its website 147.ch. Six influencers, including Kris G, talked about their own experiences with mental illnesses in a total of 6 TikTok videos. Impressions were more than 866k with a reach of more than 598k, achieving a 26.7% engagement rate and 45.13% growth in followers. The campaign was also featured in an article on Watson.

7. Influencers face increasing pressure to innovate

TikTok released its Year on TikTok 2022 which included many innovations, such as a song set to Tariq’s, aka Corn Kid, enthusiastic description of his tasty snack. Among the breakthrough stars, “#SpaceTok opens up to a new dimension, thanks to European Space Agency Astronaut Samantha Cristoforetti, who takes us on out-of-this-world adventures.”

Qualtrics spoke to more than 33,000 consumers in 29 countries to find out what businesses need to do to win their loyalty. The answer? Act more human.

Uster, the third largest city in canton Zürich, worked with Kingfluencers to emphasize the human impacts of littering. The campaign targeted young audiences to reduce littering in Uster and around Lake Greifensee. Comedy influencers communicated to their audience that littering is not cool under any circumstances. The curated content was very appealing to the audience, as shown by the immensely high engagement rate and the large quantity of positive comments. 3 macro influencers on Instagram and TikTok published a total of 12 posts (videos and stories) + 2 additional pieces of content. The interaction rate was 7.1%, and the engagement rate was 30.9%.

As influencers innovate, they must continue to be relatable and authentic. These attributes are what drive high levels of engagement. To their community members, an influencer can feel like part of their friendship circle. Partnering with influencers is a powerful tool for brands to build trust and connect to consumers, delivering exactly what consumers want – acting more human, and helping fuel growth.

8. Long-term partnerships between brands & influencers

Here at Kingfluencers, we’re thrilled to have ongoing relationships with influencers that are now stretching into their fourth year, including L’Oréal, Nestlé, and Mondelez.

Kingfluencers worked on campaigns to promote V6 chewing gum, a Mondelez brand. To highlight the unique health and well-being benefits of V6, the team chose influencers focused on health, nature, and an overall positive outlook. In one campaign, influencers shared a story in which they received the most beautiful compliment and why it made them smile, then encouraged their communities to share their own stories, achieving a total engagement rate of 3.9% on Instagram and Facebook.

Eyeglasses maker AFFLELOU worked with Kingfluencers on a campaign lasting 12 months, with the goals of expanding brand awareness in French-speaking Switzerland and generating new customers. Influencers were selected to inspire the audience with cool looks and give the brand credibility and familiarity. The campaign achieved a total engagement rate of 3.72% so far (the campaign is still running).

Longterm Partnerships

9. Heightened awareness of the risks of social media

Social media has had tremendous impacts that have reverberated throughout the year. We examined the complex issues around combating misinformation. Individual responsibility is vital. Stopping the spread of misinformation at scale is problematic. Algorithms haven’t proven effective at differentiating between criticism and advocacy.

As awareness of the potential downsides of social media increases, we’ve also seen a focus on the risks of toxic beauty standards. Governments have taken steps to combat toxic beauty ideals, while brands have actively promoted healthy attitudes toward beauty.

Unfortunately, no one is safe from fake followers, which can reduce your credibility on social media. Our article describes how to recognize them, how to remove them, and, above all, how to avoid them. Businesses of all kinds are aware of the many risks they’re facing. A PWC survey shows that more than 95% of businesses expect to face a crisis within the next two years. All of these issues reinforce the importance of crisis management, including ensuring your influencers know your contingency plans if things go wrong. While social media can be the source of a crisis, fortunately, it can also be a vital tool in managing one.

10. All about Gen Z

Generation Z

We predicted that the existing focus on Gen Z as a coveted demographic will continue, and recommended that brands should consider Gen Z in their campaigns. Kingfluencers is well-equipped to help our clients connect with Gen Z, as 37.5%* of our new creators are Gen Z (*of those Influencers who provided their birthday.)

But one trend that is not all about Gen Z is TikTok, as we wrote, Gen Z is not synonymous with “Gen TikTok.” Different generations use TikTok differently. 

In the next article, we’ll take a look at what trends await us in 2023 and also give the trends our personal Kingfluencers touch and evaluate the trends. Be curious and stay tuned!

Author: Yoeri Callebaut, Kingfluencers AG

2022 Recap: Exciting News, Productive Events, & Highlights from Our Growing Content Creator Network

Join us on a short trip down memory lane as we share some favorite moments from our fun and productive year. Kingfluencers started 2022 at our new office in the heart of Zurich. After the successful Q1, we not only redecorated our office rooms but welcomed over 10 new employees throughout the year.”

Campaign Highlights

In 2021, Kingfluencers completed over 150 campaigns. Our total increased to 213 in 2022 (+40%). Implementing all these successful campaigns was only possible thanks to our amazing creators. We worked with 308 different influencers in 2021, which increased to 346 in 2022 (+12%).

While it’s difficult to choose our favorite campaigns, we’ve selected a few highlights. 

Wakeaway enjoyed her Starbucks Signature Chocolate Drink for Starbucks Switzerland. Over 11 creators contributed to our Comparis campaign, including Janosch Nietlispach and Anaïs Decasper, who showed us what can happen if you don’t have the opportunity to compare services. 

We did a total of 46 campaigns for L’Oréal, and a campaign with Toblerone included a giveaway with Emma. For Pro Juventute, we organized a campaign against cybermobbing in which three TikTokers, including Kris G, shared their tips on how to deal with offensive comments and messages. The campaign was also featured in an article on Watson.

For Nesquik, Fabio Zerzuben shared the breakfast action movie soundtrack that he always wanted. Alayah made an excellent seasonal fall dish with Migros. Our annual Ochsner Shoes campaign included over 30 creators. Highlights include Aamina in December, Ana Maria Marković, and Alison Liaudat both in April, the latter one was used for our Influencer TV Spot, which we’ll dive into as part of our exciting news. 

But also our wonderful clients shared their thoughts on working with us this year:

Tatiana Traulsen, Marketing Manager @Nestlé Cereals:
“I have really enjoyed working with Kingfluencers for our two cereals campaigns this year. Everything went smoothly, even despite tight timings, thanks to very reactive and transparent communication, as always! Kingfluencers brought smiles and excitement and a perfectly managed successful campaign. Thank you for making it so easy.”

Rebecca Pohlmann, Digital Manager @Pierre Fabré Suisse:
“We are very satisfied with the cooperation with you. You work very reliably and bring a very high degree of flexibility to fulfill our wishes. We are very much looking forward to presenting our brand together with you in the next year according to the current social media trends in the networks.”

Our Growing Creator Team

In 2022, Kingfluencers welcomed 579 (vs. 489 in 2021) new influencers to our team. In this section you will find a small mini-honor from Kingfluencers to the categories:
Newcomers, Most reliable, Most creative, and OG Influencers. 

Starting with THE newcomers 2022: Noah Bachofen, who shares cooking tips with beautiful scenery. Cooking with Jey also shares quick and easy recipes from healthy to indulgent, along with glimpses of her adorable cat. Basel-based design and fashion influencer Gian-David posts funny videos on topics such as traveling and relationships. Kingfluencers’ most reliable creators in 2022 are Vivienne Burkhardt, Aline Made, and Ramona Brüniger. The most creative were SwissComedy, Margaux Seydoux, and T-Ronimo. We continue to run successful campaigns with our numerous OG influencers, including Alison Liaudat, Minea, and Family of 5.

Creators’ Favorites from 2022

Reflecting on the year past, our creators appreciated the nicely organized projects with pleasant and uncomplicated cooperation. Creator Alison Liaudat’s favorite campaign was watching the champions league finale with Just Eat in Paris, which included building brand awareness rather than specific product placement for a “natural approach.”

While creator Laura Bante struggled to select her favorite campaign, the Steampod launch campaign stood out for her. “I was able to closely experience the evolution of each generation and was able to test the latest generation before everyone else! This also contributed to the interest and curiosity my followers had to see what new features were in stock.” Fabio Zerzuben stated that, “all campaigns were unique and really cool. Especially Oreo (Batman), but also Generali were great collaborations.” Other highlights were the Rundfunk event and his visit to the KF office for an exchange “in real life.”

Exciting News

This year, Kingfluencers launched the “Influencer TV Spot” service, a new exclusive advertising format. Kingfluencers and Admeira give brands the opportunity to broadcast their influencer marketing content as a TV commercial. Merge the power of TV with the trustworthiness and unmatched appeal of influencer marketing to gain unbeatable reach at an accessible cost.

One of the first success cases was within the Ochsner Shoes yearly campaign which is based on seasonal events throughout the year, with influencers skillfully setting the stage for each pair of shoes. The Influencer TV Spot premiered on July 13, 2022, on SRF2, achieving a Gross Rating Point of 21.6% and more than 1 million impressions. Broadcast in November, the second Influencer TV Spot campaign with Ochsner Shoes and Christa Rigozzi achieved a Gross Rating Point of 32.0% and more than 1.488 million impressions. 

Kingfluencers also worked with a leading Swiss technology company in 2022, helping connect to their B2B audience and building an employer branding strategy. Finally, Kingfluencers also manages social media for Manor’s TikTok account since July 2022, where our team has enjoyed planning their account & engaging with their communities in regard to content creation with creators like T-Ronimo, Ericwdrae or Fatjona.

Productive & Fun Events

2022 was filled with a variety of exciting and productive events. In April, Kingfluencers and Pathé held an exclusive screening of the much-awaited “The Batman” movie.

Thanks to our new collaboration with the Zurich Film Festival (ZFF), Kingfluencers was part of the festival’s opening night in September. We welcomed the biggest Swiss content creators on the ZFF green carpet, including two of last year’s Swiss Influencer Award winners: @aditotoro and @briann. As Fabian Plüss, our Co-Founder said, “We’re proud to see that the work of content creators is also recognized and respected by the ZFF. This shows that the festival has a diverse perspective on video productions of all kinds and thus welcomes the creators’ scene.”

In collaboration with Street Parade Zurich, we created an exclusive Kingfluencers VIP Stage and shared the experience with over 250 influencers. Under the hashtag #KingfluencersXStreetparade, the influencers shared the unforgettable day live with their communities. The creators published a total of 71 posts on Instagram and TikTok, achieving over 1.8 M impressions. 

Also in September, we had the opportunity to celebrate one last beautiful summer night in Zurich at our exclusive client mingle event at Rundfunk, where we connected with some of our top clients and amazing creators in a fun and inspiring way!

In October, our team organized a get-together for our content creators in beautiful Ticino, providing an opportunity to better connect with our Swiss, Italian-speaking creators, while enjoying stunning views of Lugano Lake.

The 3rd annual Smile Swiss Influencer Award Show was held in November. With over 1,000 VIPs and a combined reach of more than 50 million followers, the event was a success with “Hollywood-ready social media moments,” according to Fabian Plüss, founder of SSIA and co-founder of Kingfluencers. Before the award show, we organized a pre-event with L’Oréal Switzerland, transforming our office into a beauty world. Makeup artists and hair stylists welcomed our lovely creators and styled them and our team for the big night.

In order for brand partners to benefit from impeccable and solid advice in the field of influencer marketing in the future, Kingfluencers will now also become the official sales partner. As the official distribution partner for #SSIA2023, we will offer exclusive partner packages.

Our autumn also included multiple speaking events at WebStage Masters, Startup Nights, Nights Conference, and Social Media Gipfel.

We finished up the year with our sparkly Kingfluencers Christmas Party, where we were spoiled with the best Swiss cuisine while creating some TikToks.

2023 will be an exciting and colorful year with a variety of thrilling events. Kingfluencers will also have a startup stand at one of the biggest marketing events – so stay tuned for what’s to come!

Joyful Team Building & Charitable Fundraising

In October, we held a team-building event where our Co-CEO Anja filled the day with creative challenges and a beautiful hike from Lugano to Gandria. Along the way, we were asked to build strong, cooperative teams and learn more about our corporate values in order to better live them in practice.

Reflecting on 2022, Anja said, “My highlight every year is my team and everything they do. It fills me with joy to be able to accompany so many great people on their way. I’m also especially proud of our #KFcares initiative, which gives new meaning to our work and allows us to support important organizations every month.”

Through our charitable work with #KFcares, we’ve donated a total of 2,521 CHF. Starting in March due to the Ukraine war, where every post felt so pointless and wrong, we launched our own #KFcares project. This way, each of our posts gets added value and meaning. In March we donated to the Ukrainian organization Voices of Children, and in May & June, our donations went to Unicef & Pro Juventute. For November we donated to Iran and the Center for Human Rights. An initiative we are very proud of! 

As of 13 December, we’ve made a total of 174 social media posts and 666 stories from our own Kingfluencers’ channels.

Coming up next week, we’ll take another look back. In early 2022, we published, “13 Social Media & Influencer Marketing Trends to Look For Now.” Throughout the year, we saw many excellent examples of these trends… and one where we got it wrong. Follow Kingfluencers on Instagram and TikTok to learn about 2023’s exciting events and even to occasionally follow along in real-time.

Author: Yoeri Callebaut, Kingfluencers AG

The Top 50+ Social Media Agencies in Europe in 2025

Social media marketing is a great way to grow your business by targeting the right people. But it’s not always easy for an average person to do so. Here’s where social media agencies such as Kingfluencers come into play. These agencies are equipped with the right tools to market your brand effectively. This article covers the 50 best social media agencies across Europe.

Table of Contents

  • Social media agencies in Switzerland
  • Social media agencies in Germany
  • Social media agencies in Austria
  • Social media agencies in France
  • Social media agencies in Spain
  • Social media agencies in Italy
  • Social media agencies in Poland

Directory of Social Media Agencies in Europe

Are you looking to improve your brand image through good marketing? Is it important that your social media agency is local so they understand your audience, and you can have in-person meetings? 

Everyone has different sets of requirements. Some are willing to spend a great amount on a media team whereas others would like to hire local freelancers for a cheaper alternative. You should ask yourself these questions and if you’re interested to know more about social media agencies in central Europe, here are the 50 best ones you can find!

How to choose the best social media agency

Social Media Agencies. Meeting in Agentur

Choosing the right social media agency can be a life-changing choice for your brand. That’s why  we’ve curated a checklist for you to look through when making such a decision.

  1. Experience: You want someone who has an impressive client portfolio, success stories, and a few years of experience in the marketing industry.
  2. Strategic resources: How specialized is the agency in your specific niche? Do you think that the strategies they offer are properly customized first?
  3. Tools: An agency should be equipped with the latest tools such as good analytics, planning and scheduling tools, as well as design tools. 
  4. Communication: It’s key to ensure clear and effective communication regarding prices, plans, and expectations.
  5. Agency culture: People are crucial. You should be able to get along and be understood by them.
  6. Tracking and reporting: Agencies should constantly track statistical data and create reports to monitor progress.

Social Media Agencies in Switzerland

If you’re looking for a good social media agency in Switzerland, you’ll find many based in Zurich. We from Kingfluencers are one of the popular names with a big portfolio, also based in Zurich. Here are the top 9 social media agencies based in Switzerland.

Social Media Agencies. Zürich Switzerland
Zurich, Switzerland

Kingfluencers

We are the new creative digital company, where real people, creativity, and authentic stories are at the center of everything we do. Having been in business since 2016, we have worked with top brands across all sectors. We are a full-service digital storytelling agency with expertise in social media, influencer marketing, and performance marketing. Several exciting services are coming soon, so stay tuned!

R17 Ventures AG

R17 are “a performance marketing agency for entrepreneurs.” They specialize in paid advertising, creating images and videos in their own studio, and creating e-com applications. They are based in Herbrugg, Switzerland.

Webstages

Webstages focuses in particular on the topics of influencer and social media marketing and supports brands here with selective campaigns, as well as with the overall appearance and the entire coordination of marketing activities. 

Hutter Consult

Hutter Consult are an established Swiss social media marketing agency. Offering a multitude of services across many platforms, they are liked for their professional work. They’ve worked with WEF, AXA, and Zeiss, among others.

Buzz Factory

Buzz Factory offer social media marketing, PPC advertising, and branding services. They are based in Vevey, Switzerland. Their portfolio boasts work for the World Health Organization and several small-to-mid-sized Swiss and international brands. 

3z digital

Specializing in paid digital advertising, 3z digital operates from St. Gallen, Switzerland.

3z digital GmbH is a digital agency founded in St. Gallen, Switzerland in 2018 with about 10 professionals. They specialize in social media marketing and digital strategy services for small and mid-market businesses alike.

Highway 61

Operating out of Zurich, Highway 61 call themselves, “a top-rated world-class marketing and design agency.” They offer branding strategy, visual identity, design, social media strategy and management, digital marketing, and advertising. In the past, they have worked with clients such as Bono Pizza and Eat To Live.

Xeit

The digital marketing agency xeit GmbH describes itself as a full-service online agency and advises on everything from consulting and creation to the implementation of digital marketing activities. 

ZEAM

Founded by Yaël Meier and Jo Dietrich, the consulting and marketing agency specializes in generation z as a target group. Based in Vitznau, they offer TikTok Marketing alongside their gen z consulting service and help companies enter the Metaverse.

Social Media Agencies in Germany

German social media agencies are generally more pocket-friendly than Swiss companies but that doesn’t necessarily mean a compromise on quality. Some of the German agencies listed below have years of experience, impressive clientele, and get the job done professionally. 

Social Media Agencies. München Deutschland
Munich, Germany

Monsoon

Monsoon call themselves, “a natural force like a monsoon” for your digital marketing needs. Based in Berlin, they have worked with German start-ups such as Mieter Engel and EinguterPlan.

Admiral Media

Admiral Media offer a wide range of social media services. Their case studies include the companies TIER and kaufDA. Admiral Media are a German company working out of Spain.

MartonMedia

MartonMedia from Berlin specialize in Facebook and Instagram Ads and working with Shopify store sellers. They have worked with Nextdoor and Everjump.

MediaBoostr

MediaBoostr are a German digital performance marketing agency, but based out of Cyprus. They work mainly with fashion and luxury brands on paid social media advertising campaigns. MediaBoostr have worked with the brand tigha in the past.

KlickPiloten GmbH

KlickPiloten are an online marketing agency from Germany. They have worked with over 50 clients including Eberspächer, TÜV Süd, and Märklin. KlickPiloten are based out of Stuttgart, Germany.

Hexiimmedia

Hexiimmedia are a website and marketing agency out of Munich. They also offer social media services. 

Digitalyze

An agency out of Düsseldorf, Digitalyze do branding, campaigns, and online marketing. Past projects include Woodpecker’s Roadhouse and USTA Soundsystem.

Elespacio

Elespacio are based in both Berlin and Barcelona (hence the Spanish name). They are an agency who combine marketing and creative strategies to make a complete social media marketing approach. Past clients include Concord and Zalando.

Ministry Group GmbH

Ministry Group offer social media consultations to create better strategies. Based in Hamburg, they have worked with prestigious clients such as Hapag-Lloyd and Gillette.

Aylab 

Founded by Ayla Hourani in Hamburg, Aylab is a “rebelliously creative design agency” who also offer social media management, media creation, and community building. They have worked with big brands like Nivea, as well as many smaller local brands.

ifenius media

ifenius media are digital marketing experts based in Düsseldorf, Germany. Their portfolio includes work for TÜV Rheinland and Zoo Duisburg.

Adrenalinsky Werbeagentur GmbH

Adrenalinsky are a younger social media marketing agency who are working out of Cologne and Berlin. They have worked with many local brands and government initiatives.

TechStrive

Based in Berlin, TechStrive offer social media management among other services, and boast 15 years of experience in the sector. Past clients include mentora gymnasium and Freibeutler.

Social Media Agencies in Austria

For those who want a social media agency in Austria, we’ve listed several below. These agencies have had good feedback and impressive portfolios.

Wien Österreich
Vienna, Austria

Limesoda Interactive Marketing

Limesoda are a social media agency with more than 50 employees in Wien, St. Pöten, and Linz. They offer social media marketing services and have worked with well-known clients such as Red Bull and Hofer.

AN Digital

AN Digital are a social media agency from Bregenz, Austria. They have worked with Schiess & Schiess and BBS AG, among others. Their social media services include analysis and research, setting up accounts, content creation, and marketing campaigns.

WICKIE.

WICKIE. is an agency from Vorarlberg, Austria, who also offer social media services, for example building a social media strategy, creating relevant content, and interacting with the target audience, as well as regular reporting. Past clients include HEFEL Textil GmbH and Musikverein Gaissau.

The Ventury

The Ventury out of Vienna, Austria are helping small and big businesses with growth marketing strategies. They were founded in 2016 and have 46 employees. They have worked with Alfies and DasUmzugsTeam.

Loop

Loop are doing social media and performance marketing. They are an international agency with an office in Berlin. They frequently work with high-value brands such as Puma and Breitling.

Bacon & Bold

Bacon & Bold’s specialty are marketing strategies centered around social media. They have offices in Linz as well as Vienna, Austria. Bacon & Bold were founded in 2016.

PR International

PR International are a PR agency from Vienna, Austria who also offer digital PR on social media. They have been in business since 1985 and are one of the most well-known agencies in Austria. Their clients include high-end brands like Louis Vuitton and Breitling.

Press n relations

Press’n’relations are a PR company who can also act as your social media manager. They operate out of Vienna, Austria.

Slopelift

Slopelift is a full service agency with an office in Vienna, Austria. They offer social media management and social media advertising for brands such as Porsche, Renault, and Miele.

Promo Masters

Promo Masters is active in Salzburg and Vienna, and has been in business since 1999. Their 18-employee team does social media optimization, among other services. They have worked with many clients in industries ranging from tourism to medicine, law, finance, and web developement.

SESO

SESO media group are a social media marketing agency in Vienna, Austria who have worked with prestigious clients such as Volkswagen and A1 Telekom.


Social Media Agencies in France

Social media marketers are also available in France. We’ve listed some of the well-known ones below.

Paris France
Paris, France

Aji Creative

Aji Creative are a French agency who do web and mobile development. They create digital strategies, plan and design user interfaces, and more. They have worked with big corporations such as Disney in the past.

Rosbeef

Rosbeef are a social media and design agency located in Paris, France. They are branding and design specialists and have worked with many big clients such as Adidas and Heineken.

Else & Bang

Founded in 2018, Else & Bang has won several awards. The agency is based in Boulogne-Billancourt, France. Their approach is to identify brand strategy, carry out social media campaigns, and make use of influencers and ambassadors. Previous clients include Verizon and Allianz.

Storyzee

“Storyzee combines marketing consulting and multimedia production to support your brand’s storytelling on the web and social networks.” In the past, they have worked with ValueQuest and Exodon. Storyzee are based in Paris, France.

Social Media Agencies in Spain

One of the best social media agencies in Spain is Appetite Creative. Whilst there are many more options for Spanish social media agencies than listed here, we focus on the ones mentioned below.

Madrid Spain
Madrid, Spain

Appetite Creative

Appetite Creative are a multinational agency with an office in Madrid, Spain. Not only do they offer social media marketing, but also branding and video production services. Recently they have created campaigns for Tommy Hilfiger and Heinz Ketchup, among many other high profile clients.

GOSO

GOSO is a dedicated social media marketing agency offering Instagram, TikTok, and LinkedIn services with 37 full-time staff members located in Barcelona, Spain.

Elespacio

Elespacio are based in Barcelona. They are an agency who combine marketing and creative strategies to make a complete social media marketing strategy. Past clients include Concord and Zalando.

Admiral Media

Admiral Media, “founded in Spain, performing worldwide” offers social media services and have worked with the companies Tier and kaufDa.

Wild Wild Web

“We help you attract and conquer your customers through branding, web design and online advertising.” Wild Wild Web have worked with BBVA, Cartier, Santander, and Porsche. They are based out of Madrid, Spain.

Social Media Agencies in Italy

A few Italian social media marketing agencies are worth mentioning including Armando Testa, the largest Italian communication agency. 

Mailand Italy
Milan, Italy

Americanoize

Americanoize are an influencer marketing and social media agency with an office in Milan, Italy. Brands they’ve worked with are Diesel and Adidas, among other big names.

Instasamy

Based in Milan, Italy, Instasamy are an agency specializing in Instagram and TikTok marketing strategies.

Ekeria SRL 

Ekeria are offering SEO, SEM, social media, ADS, lead generation, content, website development, and ecommerce development. They’re working out of Milan, Italy, and have done social media campaigns for hotels and service companies.

Brandme

Brandme are a personal branding agency. They are professionals in social media management and winners of the Top Italian Branding Agency Award on clutch.com. Brandme are based out of Rimini, Italy.

New Media Adv

Founded in 2001, New Media Adv is “a structured digital agency specialized in performance digital advertising that uses refined, effective and measurable tools.” New Media Adv are located in Milan, Italy.

Armando Testa

Based in both Torino and Milan, Italy, Armando Testa is the largest Italian communications group in the world. They’ve been around since 1946. While they are not specialized in social media marketing, they have done a campaign for “Cuki Cofresco,” an Italian food packaging and containers brand.

Social Media Agencies in Poland

Social media agencies in Poland are also gaining traction due to the recent increases in both influencers and brands in the country. If you’re looking for Poland based agencies, here is the list of some of the best social media marketing agencies based in Poland.

Warschau Polen
Warsaw, Poland

Virtual People

Virtual People is a marketing agency made up of specialists in different fields. They call themselves a “360 degree agency.” Services offered include social media marketing and advertising. They’ve worked with many clients, most prominently the multinational corporation Decathlon. Their office is in Szczecin, Poland.

Whites Agency

Whites Agency out of Warsaw, Poland were founded over a decade ago, and offer “a strategic approach to social media” with “deep analysis of every action and effect.” They list brand communication strategies, influencer marketing, and social media management as part of their services. They’ve worked with well-known brands such as Tefal, Henkel, and Krups.

Neon Shake

Neon Shake do digital marketing and branding. They build strategies and conduct comprehensive brand communication on social media based on consumer insights. “We create attractive content, cooperate with influencers, run contests, manage promotion budgets and report the results.” Based in Wroclaw, Poland, they’ve worked with clients such as Spotify, ASUS, and Western Union.

Tribe47

Tribe47 create social media campaigns for e-commerce, subscription, online education and B2B service businesses. Their office is located in Warsaw, Poland.

Conclusion

With the increasing impact of social media on brands and businesses, there are thousands of options when it comes to social media agencies. This guide mentioned 50+ of those based in Central Europe which hold appropriate portfolios and qualifications to do their jobs. We hope that you have found this directory helpful in your search for the perfect social media agency.

It is worth noting that every business has different needs that can be catered to differently across social media agencies. So, reach out to a professional for the best advice on how to maximize results within your budget.
If you consider hiring a Swiss-based social media agency, make sure to also check our website and learn about the social media marketing services that we offer.

Author: Megan Bozman, Owner @Boz Content Marketing

The Top 10 Instagram Agencies in Switzerland (2025)

Finding the best TikTok agency that’s based in Switzerland can be a challenge. 

So we’ve gone out and researched for you which Tik Tok agencies there are in Switzerland – and summarized them in the following directory of the top 10 Swiss agencies for Instagram content and advertising, sorted by city.

Of course, we’re also recommending our own Instagram agency, Kingfluencers!

The directory is not complete, you’re welcome to tell us about other agencies that belong on this list and we’ll be happy to add them.

The Top 10 Instagram Agencies in Switzerland

The 10 Best Instagram Agencies in Switzerland

Zurich, Basel and Bern are the three big Swiss cities offering Instagram agencies. While the amount of agencies you can choose from is overwhelming, the world of social media marketing is growing fast and new players are popping up all the time. 

So let’s dive into the 10 best Instagram and Instagram agencies Switzerland has to offer:

Instagram Agencies in Zurich

Kingfluencers

Kingfluencers is Switzerland’s pioneer of influencer marketing since 2016. Our team provides you with a full service including every aspect of influencer marketing on Instagram. Our agency follows highly efficient  and rock-solid processes with proprietary and AI powered in-house technology in order to generate the best outcomes on Instagram for your brand from day one of our collaboration. From strategy to implementation and ongoing community management to reporting and optimization, we bring your message to life and generate more brand love. With our network of more than 3,000 creators and our multiskilled diverse team of experts, strategists and creative minds, we deliver exactly the services and support that you need, when and where you need it, so your brand presence will hit the mark. Creativity and quality are our drivers, going the extra mile to perform is our constant state of mind… because we love doing what we do!

To get the real full-service omnichannel approach, our influencer marketing content can be recycled and broadcast as a TV commercial thanks to our new service “Influencer TV Spot”. With our partnership with Admeira, all brands get the opportunity to benefit from the power of TV with the unmatched appeal of influencer marketing at an accessible cost for more reach.

Kingfluencers is based at Hohlstrasse 188, 8004 Zurich, Switzerland.

Ramble

As a Swiss Instagram agency, ramble designs tailor-made content strategies for your company, plans and produces all content for your social channels – if you wish, they can also take over the entire community management. Instagram is one of the most popular social media platforms in the world. The Facebook subsidiary has seen enormous growth, especially in recent years. The perfect channel to position your advertising message in a young and dynamic environment.

ramble’s Instagram agency is based at Räffelstrasse 26, 8045 Zurich, Switzerland.

Suchhelden

Suchhelden has the resources and know-how to fill your Instagram account with high quality posts and increase your reach. As an Instagram agency, they focus on stimulating the growth of your Instagram account. While you can continue to focus on doing what you do best. Suchhelden takes care of posts in the form of photography and videography that fit your company. In their role as one of the known Instagram marketing agencies from Switzerland, they’ll help to make your message understandable and suitable for Instagram. 

Suchhelden’s agency is based at Hagenholzstrasse 83b, 8050 Zurich, Switzerland.

Instagram Agencies in Basel, Switzerland

MindStudios

An appearance on Instagram is not aimed at generating likes – at least it shouldn’t. Swiss-based agency Mindstudios works with you to develop a strategy that is fully aligned with the goals of your company. While private Instagram use is often characterized by spontaneity, they recommend comprehensive editorial planning for professional use, which guarantees the necessary consistency of content publishing. They’ll support you in this or take over the task completely in consultation with you. Mindstudios agency’s Instagram experts create all kinds of content, always tailored to your target groups and your goals.

Mindstudios is based at St. Alban-Tal 43, 4052 Basel, Switzerland.

OnlineKarma

The Instagram agency onlineKarma implements campaigns for companies from large to small, supports channels from A-Z and provides support for the complete Instagram marketing.

Achieve your goals with profitable Instagram campaigns and effective influencer marketing. From strategy, planning and implementation, they look after brands and provide support for complete Instagram marketing. onlineKarma is one of the leading Instagram agencies in Switzerland. They would be happy to support you professionally for effective and successful campaigns.

OnlineKarma’s agency is based at Hebelstrasse 52, 4056 Basel, Switzerland.

Sidekicks

Sidekicks’ agency helps you to determine the target group and to record the targeting. They set up your TikTok campaign and constantly optimize it for optimal performance. They also report on the results of the campaigns in monthly reports, based on your needs. For the Swiss agency, it is important that results and figures are understandable and that every customer has a contact person for all concerns regarding their TikTok campaign. Sidekicks help to define the goals and target groups. A campaign can only be successful if there is clarity about this.

Sidekicks TikTok agency is based at Steinentorstrasse 19, 4051 Basel, Switzerland.

Instagram Agencies in Bern

Social Media Agentur Bern

Social Media Agentur Bern takes over your complete Instagram appearance with unusual ideas. 

Social Media Agentur Bern takes care of everything from planning to implementation to posting and maintaining the account. So you don’t have to worry about anything. With a professional social media appearance, your company will be seen as modern and innovative.

The Swiss Instagram agency helps you build up organic reach through professional content and thereby generates new customers.

Social Media Agentur Bern is based at Unterdorfstrasse 5, 3072 Ostermundigen, Switzerland.

Creasquare

As part of an Instagram campaign, Creasquare’s agency quickly gets you new contacts with potential for conversion. With Instagram, they’ll target your target group very precisely and address them personally. Creasquare agency differentiate into two areas, your Owned Media and Paid Media. With organic owned media you can serve particularly well existing contacts and customers and remain present sustainably. With paid advertising, on the other hand, you gain reach, traffic or interesting contacts.

Creasquare is based at Morillonstrasse 11, 3007 Bern, Switzerland.

Iqual

Instagram Ads enables you to reach a specific target group and to interact specifically with the largest user group, between 18-34. Swiss Instagram agency Iqual would be happy to advise you and help you achieve your goals with Instagram advertising. In order to ensure the sustainable operation of the Instagram advertising account set up by them via Facebook, clean and targeted support and optimization is mandatory. Iqual can also take over and maintain accounts that they have not set up themselves. However, they know from experience that one revision or even new addition is in many cases worth it.

Iqual’s Instagram Ads agency is based at Morgenstrasse 131B, 3018 Bern, Switzerland.

Found the right Swiss Instagram agency for you?

We hope this list helped you to choose the best agency for yourself!

Our clients’ success with Instagram marketing has shown that if you choose the right agency to partner with, it’s an amazing way to grow your brand and recruit new customers.

To see what’s possible with the right strategy on Instagram, check out our success stories

Social Media Marketing Agencies In Switzerland: 2025 Directory

There are multiple social media marketing agencies, but which one is the right one for your company?

Table of contents:

  • Swiss Social Media Marketing Agencies
  • Influencer Marketing Agencies In Switzerland
  • Instagram Marketing Agencies In Switzerland
  • TikTok Marketing Agencies In Switzerland
  • Facebook Marketing Agencies In Switzerland

Switzerland has a number of social media marketing agencies – and it can be difficult to figure out which one is right for your business. After all, you want to hire the right agency that can give you exactly the results you are after. 

Additionally, while different agencies might appear to have similar competencies, there are many other important criteria when choosing a social media marketing agency, such as the chemistry and quality of communication.

Doesn’t Kingfluencers also offer these same services? Does it make sense to list other agencies here?

Yes, we do! But obviously, there are other specialists out there who could also help you. Choosing an agency is an important decision, and we want you to be as informed as possible before making it. So we compiled the most prominent social media agencies from Switzerland to give you a better overview of the Swiss social media marketing landscape.
In case we missed any agency that belongs on this list, please reach out to us.

Working With A Swiss Social Media Marketing Agency

When you’re looking for an agency, questions might arise, such as:

How do you know if a social media marketing agency is good?

A good agency will be able to create a social media marketing strategy that is exactly tailored to your needs and objectives. They achieve this by analyzing your business and industry in depth, and crafting optimal social media marketing campaigns from the insights they gain.

Because your business – every business – is a special case, a cookie-cutter strategy will not work well in social media marketing. The strategy must be uniquely made for your business and your goals.

How do you work with a social media marketing agency?

The agency will give you the choice between organic and paid strategies – or a combination of both. They will create, schedule, and publish relevant, engaging content for your business. 

Then, they’ll analyze the metrics, including ROI, generated by the marketing campaign and create reports – both for internal review and to provide to you, the client. 

An agency takes care of growing, managing, and engaging with your community of followers and can even step into the role of customer service through social media messaging channels. 

How do you find the perfect social media agency for your business?

First, see if the agency is offering – and has documented results with –  exactly the kinds of social media services you want to employ. Also, if you know and communicate your objectives to the agency, you can find out quickly if they would be a good fit for you. 

Below you’ll find a list of the most prominent social media marketing agencies in Switzerland:

If your goal is to increase your visibility on social media, consider getting professional support from an agency.

Austausch in einer Agentur

Influencer Marketing Agencies In Switzerland

With the growth of the influencer marketing sector, a number of agencies in Switzerland specialize in influencer marketing services.

The advantage of working with an agency for your influencer marketing efforts is that you can lean on the agency’s established network of vetted social media influencers and their experience working with them. Agencies have access to the best talent and have already established working relationships.

They will offer different types of campaigns – depending on your type of business, who you want to reach, and what message you want to convey.

They will make sure you are using the right influencers that make sense for your business. It is very important to be working with someone who adequately represents your brand and what it stands for. 

The biggest benefit of working with influencers is that they can tell authentic stories that resonate with your target audience on a more personal level. Their followers like engaging with influencers, because they can identify with them and therefore trust their judgment. 

People are much more likely to follow the recommendation of even a micro-influencer than the sales pitch of a brand or a regular advertisement. It feels like they are following the advice of a friend.

The best Swiss-based influencer marketing agencies are: 

Working with an agency will increase your chances of success in collaborating with influencers to raise brand awareness, as well as making the process easier.

Instagram Marketing Agencies In Switzerland

Instagram is one of the social media platforms with the highest engagement rates. Not only do most users log in every day, they will also readily engage with business’ content, if it is done well.

Hiring a social media marketing agency that knows how to create great Instagram campaigns tailored to your business can save you a lot of time. You can focus on other aspects of your business while they run your marketing campaigns for you.

If they are experts at what they do, they will employ strategies and tactics that will effectively grow your social media presence and boost overall engagement with your brand.

The increased number of touchpoints generated by good Instagram marketing can lead to business growth.

The agency’s job also includes analyzing user engagement with your account in order to be able to create the most fitting content for your audience, and possibly running paid ad campaigns. They should be monitoring campaign performance and be ready to adjust their strategy if need be.

Upon hiring an agency for Instagram marketing, make sure they have a portfolio of successful past campaigns.

There are many agencies in Switzerland who offer Instagram marketing services. We have compiled the most relevant ones below:

Are you looking to have a professional Instagram marketing campaign created? Give one of these agencies a call.

TikTok Marketing Agencies In Switzerland

Only a few Swiss social media marketing agencies explicitly offer TikTok marketing services.

TikTok has been growing rapidly for the last few years and is considered among the best platforms for marketing to a younger audience. 25% of its users are in the 10-19 age bracket, and 22% in the 20-29 bracket. 

If your business targets this demographic, a TikTok marketing campaign could be a good idea to capitalize on TikTok’s growing, international traffic.

Other benefits of promoting your business on this young platform are its different ad formats, the substantial organic reach your content can attain, and the abundance of popular influencers to work with.

Yet, many of your competitors might not be on TikTok. This could be an opportunity for you to be a first mover and capture new markets which your competitors have been neglecting.

A social media marketing agency can help you create content that fits with TikTok’s culture—content that is fun, creative, and has viral potential. It makes sense to hire an agency with a proven track-record in executing successful campaigns on this platform, as it is still quite unique in its demographics, user behavior, and content format.

With the right strategy, they could help you raise awareness of your brand, gain engaged followers, and skillfully advertise and sell your products or services. By using TikTok’s analytics, they will make sure the campaign is reaching its goal.

We researched those agencies in Switzerland that specifically offer social media marketing services on TikTok:

To ensure your success, make sure you work with someone who has proven results on the platform.

These agencies offer Facebook marketing services in Switzerland:

For best results, work with an established agency for your Facebook marketing campaigns.

Conclusion on The Swiss Social Media Marketing Agency Landscape

With some investigative efforts, you’ll be able to find the right social media marketing agency for your business. We hope that this article gave you a good overview of the most prominent social media agencies in Switzerland and the services they offer.

Check out our blog and follow Kingfluencers for our upcoming articles.

Author: Megan Bozman, Owner @Boz Content Marketing

Cini Minis Churros Case Study

To navigate the Cini Minis Churros Case Study, simply click on the arrows in the document and enjoy!


EN Cini Minis Churros

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.