Tag: social media

The Top 10 Instagram Agencies in Switzerland (2023)

Posted on by Yoeri Callebaut

Finding the best TikTok agency that’s based in Switzerland can be a challenge. 

So we’ve gone out and researched for you which Tik Tok agencies there are in Switzerland – and summarized them in the following directory of the top 10 Swiss agencies for Instagram content and advertising, sorted by city.

Of course, we’re also recommending our own Instagram agency, Kingfluencers!

The directory is not complete, you’re welcome to tell us about other agencies that belong on this list and we’ll be happy to add them.

The Top 10 Instagram Agencies in Switzerland

The 10 Best Instagram Agencies in Switzerland

Zurich, Basel and Bern are the three big Swiss cities offering Instagram agencies. While the amount of agencies you can choose from is overwhelming, the world of social media marketing is growing fast and new players are popping up all the time. 

So let’s dive into the 10 best Instagram and Instagram agencies Switzerland has to offer:

Instagram Agencies in Zurich

Kingfluencers

Kingfluencers is Switzerland’s pioneer of influencer marketing since 2016. Our team provides you with a full service including every aspect of influencer marketing on Instagram. Our agency follows highly efficient  and rock-solid processes with proprietary and AI powered in-house technology in order to generate the best outcomes on Instagram for your brand from day one of our collaboration. From strategy to implementation and ongoing community management to reporting and optimization, we bring your message to life and generate more brand love. With our network of more than 3,000 creators and our multiskilled diverse team of experts, strategists and creative minds, we deliver exactly the services and support that you need, when and where you need it, so your brand presence will hit the mark. Creativity and quality are our drivers, going the extra mile to perform is our constant state of mind… because we love doing what we do!

To get the real full-service omnichannel approach, our influencer marketing content can be recycled and broadcast as a TV commercial thanks to our new service “Influencer TV Spot”. With our partnership with Admeira, all brands get the opportunity to benefit from the power of TV with the unmatched appeal of influencer marketing at an accessible cost for more reach.

Kingfluencers is based at Hohlstrasse 188, 8004 Zurich, Switzerland.

Ramble

As a Swiss Instagram agency, ramble designs tailor-made content strategies for your company, plans and produces all content for your social channels – if you wish, they can also take over the entire community management. Instagram is one of the most popular social media platforms in the world. The Facebook subsidiary has seen enormous growth, especially in recent years. The perfect channel to position your advertising message in a young and dynamic environment.

ramble’s Instagram agency is based at Räffelstrasse 26, 8045 Zurich, Switzerland.

Suchhelden

Suchhelden has the resources and know-how to fill your Instagram account with high quality posts and increase your reach. As an Instagram agency, they focus on stimulating the growth of your Instagram account. While you can continue to focus on doing what you do best. Suchhelden takes care of posts in the form of photography and videography that fit your company. In their role as one of the known Instagram marketing agencies from Switzerland, they’ll help to make your message understandable and suitable for Instagram. 

Suchhelden’s agency is based at Hagenholzstrasse 83b, 8050 Zurich, Switzerland.

Instagram Agencies in Basel, Switzerland

MindStudios

An appearance on Instagram is not aimed at generating likes – at least it shouldn’t. Swiss-based agency Mindstudios works with you to develop a strategy that is fully aligned with the goals of your company. While private Instagram use is often characterized by spontaneity, they recommend comprehensive editorial planning for professional use, which guarantees the necessary consistency of content publishing. They’ll support you in this or take over the task completely in consultation with you. Mindstudios agency’s Instagram experts create all kinds of content, always tailored to your target groups and your goals.

Mindstudios is based at St. Alban-Tal 43, 4052 Basel, Switzerland.

OnlineKarma

The Instagram agency onlineKarma implements campaigns for companies from large to small, supports channels from A-Z and provides support for the complete Instagram marketing.

Achieve your goals with profitable Instagram campaigns and effective influencer marketing. From strategy, planning and implementation, they look after brands and provide support for complete Instagram marketing. onlineKarma is one of the leading Instagram agencies in Switzerland. They would be happy to support you professionally for effective and successful campaigns.

OnlineKarma’s agency is based at Hebelstrasse 52, 4056 Basel, Switzerland.

Sidekicks

Sidekicks’ agency helps you to determine the target group and to record the targeting. They set up your TikTok campaign and constantly optimize it for optimal performance. They also report on the results of the campaigns in monthly reports, based on your needs. For the Swiss agency, it is important that results and figures are understandable and that every customer has a contact person for all concerns regarding their TikTok campaign. Sidekicks help to define the goals and target groups. A campaign can only be successful if there is clarity about this.

Sidekicks TikTok agency is based at Steinentorstrasse 19, 4051 Basel, Switzerland.

Instagram Agencies in Bern

Social Media Agentur Bern

Social Media Agentur Bern takes over your complete Instagram appearance with unusual ideas. 

Social Media Agentur Bern takes care of everything from planning to implementation to posting and maintaining the account. So you don’t have to worry about anything. With a professional social media appearance, your company will be seen as modern and innovative.

The Swiss Instagram agency helps you build up organic reach through professional content and thereby generates new customers.

Social Media Agentur Bern is based at Unterdorfstrasse 5, 3072 Ostermundigen, Switzerland.

Creasquare

As part of an Instagram campaign, Creasquare’s agency quickly gets you new contacts with potential for conversion. With Instagram, they’ll target your target group very precisely and address them personally. Creasquare agency differentiate into two areas, your Owned Media and Paid Media. With organic owned media you can serve particularly well existing contacts and customers and remain present sustainably. With paid advertising, on the other hand, you gain reach, traffic or interesting contacts.

Creasquare is based at Morillonstrasse 11, 3007 Bern, Switzerland.

Iqual

Instagram Ads enables you to reach a specific target group and to interact specifically with the largest user group, between 18-34. Swiss Instagram agency Iqual would be happy to advise you and help you achieve your goals with Instagram advertising. In order to ensure the sustainable operation of the Instagram advertising account set up by them via Facebook, clean and targeted support and optimization is mandatory. Iqual can also take over and maintain accounts that they have not set up themselves. However, they know from experience that one revision or even new addition is in many cases worth it.

Iqual’s Instagram Ads agency is based at Morgenstrasse 131B, 3018 Bern, Switzerland.

Found the right Swiss Instagram agency for you?

We hope this list helped you to choose the best agency for yourself!

Our clients’ success with Instagram marketing has shown that if you choose the right agency to partner with, it’s an amazing way to grow your brand and recruit new customers.

To see what’s possible with the right strategy on Instagram, check out our success stories. 

The Top 50 Social Media Marketing Agencies in Switzerland

Posted on by Yoeri Callebaut

Switzerland has a number of agencies who can help you grow your brand by taking over your social media marketing. 

In this article we’d like to give you an overview of the Swiss landscape for social media marketing. 

We’ve listed the agencies by the major cities in Switzerland.

3 important criteria for choosing a good social media marketing agency

Here’s a checklist you can use to pick the best agency to work with:

  1. Experience. When choosing a social media marketing agency, make sure they have enough experience working with clients. Ask for their client portfolio to see past projects they’ve completed. It’s easy to simply call yourself an agency and go into business – actually getting results in the real world is something different.
  2. Services offered. Check if the agency is providing the exact services you’ll need. Often you’ll have a specific kind of social media campaign in mind to grow your brand. You want them to be able to achieve your goal.
  3. Price. While it’s generally not a good idea to just look at the price and go for the cheapest option, you still might want to shop around before deciding on a social media marketing agency to work with. It’s important to only pay for services that’ll actually benefit you. If you can have the agency tailor the campaign to work only on what’s essential, you might be able to stay within budget more easily while reaping all the rewards.

The best social media marketing agencies in Zurich

Zurich has by far the most social media marketing agencies of any city in Switzerland – which makes sense with it being a hub for business in the region. You’ll find everything from small start-ups to big agencies that have been around for decades.

Following are the best social media marketing agencies in Zurich, Switzerland:

Basel’s top social media marketing agencies

If you’re looking for an agency in Basel to help you with your social media marketing efforts, there’s multiple to choose from. 

Some of these have been in business for over 10 or even 20 years. While certain agencies focus on social media marketing, many are full-service agencies providing help with all sorts of digital marketing tasks. 

Here are the best social media marketing agencies in Basel:

The top social media marketing agencies in Bern

Bern boasts a number of high-quality social media marketing agencies as well. 

Some of these, like ads&figures, are known for services such as Google Ads – but they’re equally talented in social media marketing. As another Swiss city with great marketing expertise, you’ll surely find an agency who can create a campaign to your exact needs. 

The most well-known ones are:

St. Gallen’s premier social media marketing agencies

Getting into some of the smaller cities in Switzerland, the marketplace for marketing services will become a bit smaller as well. Yet, there’s still a number of agencies in St. Gallen that are worth your business. 

The best social media marketing agencies we’ve found in the city of St. Gallen are the following:

Best social media marketing agencies in Winterthur

In Winterthur you’ll find a small number of Swiss agencies specializing in social media marketing. Some of these are well-established and have been around for a long time. 

As always, it pays to shop around and compare different agencies with regards to expertise, services and pricing. 

Here are the top social media marketing agencies in Winterthur:

The top social media marketing agencies in Romandie – Genf, Lausanne, Fribourg

If you’re looking for social media marketing services in the Romandie region, you’ll be able to find several agencies who can provide those for you. 

If you don’t like what you see in one city, you might have to check out the next. But overall there’s still a wealth of options, so in the end you should be able to find the one who can carry out your social media campaign to your satisfaction.

The best social media agencies in the Romandie region of Switzerland (Genf, Lausanne and Fribourg) are:

Wrapping up

There’s at least 50 social media marketing agencies in Switzerland worth mentioning, and among them you’re sure to find the perfect one for your own campaigns. 

As was to be expected, Zurich has the most choice when it comes to social media agencies. It’s also where Kingfluencers is based. 

So if you’re in Zurich and looking for a reputable agency to help you with your social media marketing, don’t hesitate to contact us at Kingfluencers. With our large portfolio of successful client work, we have the experience and skills to multiply your results on social media. 

Make sure to check out our social media services.

Social Media Marketing Agencies In Switzerland: 2024 Directory

Posted on by Yoeri Callebaut

There are multiple social media marketing agencies, but which one is the right one for your company?

Table of contents:

  • Swiss Social Media Marketing Agencies
  • Influencer Marketing Agencies In Switzerland
  • Instagram Marketing Agencies In Switzerland
  • TikTok Marketing Agencies In Switzerland
  • Facebook Marketing Agencies In Switzerland

Switzerland has a number of social media marketing agencies – and it can be difficult to figure out which one is right for your business. After all, you want to hire the right agency that can give you exactly the results you are after. 

Additionally, while different agencies might appear to have similar competencies, there are many other important criteria when choosing a social media marketing agency, such as the chemistry and quality of communication.

Doesn’t Kingfluencers also offer these same services? Does it make sense to list other agencies here?

Yes, we do! But obviously, there are other specialists out there who could also help you. Choosing an agency is an important decision, and we want you to be as informed as possible before making it. So we compiled the most prominent social media agencies from Switzerland to give you a better overview of the Swiss social media marketing landscape.
In case we missed any agency that belongs on this list, please reach out to us.

Working With A Swiss Social Media Marketing Agency

When you’re looking for an agency, questions might arise, such as:

How do you know if a social media marketing agency is good?

A good agency will be able to create a social media marketing strategy that is exactly tailored to your needs and objectives. They achieve this by analyzing your business and industry in depth, and crafting optimal social media marketing campaigns from the insights they gain.

Because your business – every business – is a special case, a cookie-cutter strategy will not work well in social media marketing. The strategy must be uniquely made for your business and your goals.

How do you work with a social media marketing agency?

The agency will give you the choice between organic and paid strategies – or a combination of both. They will create, schedule, and publish relevant, engaging content for your business. 

Then, they’ll analyze the metrics, including ROI, generated by the marketing campaign and create reports – both for internal review and to provide to you, the client. 

An agency takes care of growing, managing, and engaging with your community of followers and can even step into the role of customer service through social media messaging channels. 

How do you find the perfect social media agency for your business?

First, see if the agency is offering – and has documented results with –  exactly the kinds of social media services you want to employ. Also, if you know and communicate your objectives to the agency, you can find out quickly if they would be a good fit for you. 

Below you’ll find a list of the most prominent social media marketing agencies in Switzerland:

If your goal is to increase your visibility on social media, consider getting professional support from an agency.

Austausch in einer Agentur

Influencer Marketing Agencies In Switzerland

With the growth of the influencer marketing sector, a number of agencies in Switzerland specialize in influencer marketing services.

The advantage of working with an agency for your influencer marketing efforts is that you can lean on the agency’s established network of vetted social media influencers and their experience working with them. Agencies have access to the best talent and have already established working relationships.

They will offer different types of campaigns – depending on your type of business, who you want to reach, and what message you want to convey.

They will make sure you are using the right influencers that make sense for your business. It is very important to be working with someone who adequately represents your brand and what it stands for. 

The biggest benefit of working with influencers is that they can tell authentic stories that resonate with your target audience on a more personal level. Their followers like engaging with influencers, because they can identify with them and therefore trust their judgment. 

People are much more likely to follow the recommendation of even a micro-influencer than the sales pitch of a brand or a regular advertisement. It feels like they are following the advice of a friend.

The best Swiss-based influencer marketing agencies are: 

Working with an agency will increase your chances of success in collaborating with influencers to raise brand awareness, as well as making the process easier.

Instagram Marketing Agencies In Switzerland

Instagram is one of the social media platforms with the highest engagement rates. Not only do most users log in every day, they will also readily engage with business’ content, if it is done well.

Hiring a social media marketing agency that knows how to create great Instagram campaigns tailored to your business can save you a lot of time. You can focus on other aspects of your business while they run your marketing campaigns for you.

If they are experts at what they do, they will employ strategies and tactics that will effectively grow your social media presence and boost overall engagement with your brand.

The increased number of touchpoints generated by good Instagram marketing can lead to business growth.

The agency’s job also includes analyzing user engagement with your account in order to be able to create the most fitting content for your audience, and possibly running paid ad campaigns. They should be monitoring campaign performance and be ready to adjust their strategy if need be.

Upon hiring an agency for Instagram marketing, make sure they have a portfolio of successful past campaigns.

There are many agencies in Switzerland who offer Instagram marketing services. We have compiled the most relevant ones below:

Are you looking to have a professional Instagram marketing campaign created? Give one of these agencies a call.

TikTok Marketing Agencies In Switzerland

Only a few Swiss social media marketing agencies explicitly offer TikTok marketing services.

TikTok has been growing rapidly for the last few years and is considered among the best platforms for marketing to a younger audience. 25% of its users are in the 10-19 age bracket, and 22% in the 20-29 bracket. 

If your business targets this demographic, a TikTok marketing campaign could be a good idea to capitalize on TikTok’s growing, international traffic.

Other benefits of promoting your business on this young platform are its different ad formats, the substantial organic reach your content can attain, and the abundance of popular influencers to work with.

Yet, many of your competitors might not be on TikTok. This could be an opportunity for you to be a first mover and capture new markets which your competitors have been neglecting.

A social media marketing agency can help you create content that fits with TikTok’s culture—content that is fun, creative, and has viral potential. It makes sense to hire an agency with a proven track-record in executing successful campaigns on this platform, as it is still quite unique in its demographics, user behavior, and content format.

With the right strategy, they could help you raise awareness of your brand, gain engaged followers, and skillfully advertise and sell your products or services. By using TikTok’s analytics, they will make sure the campaign is reaching its goal.

We researched those agencies in Switzerland that specifically offer social media marketing services on TikTok:

To ensure your success, make sure you work with someone who has proven results on the platform.

These agencies offer Facebook marketing services in Switzerland:

For best results, work with an established agency for your Facebook marketing campaigns.

Conclusion on The Swiss Social Media Marketing Agency Landscape

With some investigative efforts, you’ll be able to find the right social media marketing agency for your business. We hope that this article gave you a good overview of the most prominent social media agencies in Switzerland and the services they offer.

Check out our blog and follow Kingfluencers for our upcoming articles.

Author: Megan Bozman, Owner @Boz Content Marketing

Cini Minis Churros Case Study

Posted on by Yoeri Callebaut

To navigate the Cini Minis Churros Case Study, simply click on the arrows in the document and enjoy!


EN Cini Minis Churros

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Street Parade Zurich 2022 Case Study

Posted on by Yoeri Callebaut

To navigate the Street Parade Zurich 2022 Case Study, simply click on the arrows in the document and enjoy!


EN Street Parade Success Story

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Krebsliga “Ja nicht rot werden” Case Study

Posted on by Yoeri Callebaut

To navigate the Krebsliga Case Study, simply click on the arrows in the document and enjoy!


EN Ja nicht rot werden 2022

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

Pro Juventute Case Study

Posted on by Yoeri Callebaut

To navigate the Pro Juventute Case Study, simply click on the arrows in the document and enjoy!


EN Pro Juventute Success Story

Check out more of Kingfluencers case studies and build your own success story with us.

Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.

The success stories with Mondelez for Oreo Batman, V6 or Philadelphia, as well as Nestlé for Cini Minis Churros, Paramount Pictures’ Babylon case study, Garden Gourmet, or hohes C Super Shots unveil the secrets of creating viral content and attracting new customers and follower growth while generating buzz for new product launches.

Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.

Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.

If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:

Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.

We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.

Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.

No, Gen Z doesn’t Equal “Gen TikTok”

Posted on by Yoeri Callebaut

If you’re a casual observer of social media, you might believe the common myth that “TikToker” and “Gen Z” are synonymous. The myth is common among many marketers and brands and seems to be widespread overall. Googling, “TikTok Gen X” yields results about… Gen Z. (I had to confirm I’d typed in the right term!)

To be fair, the platform was initially more popular among the group born between 1997 and 2012, currently aged between 12 and 25. But the truth is that the popularity of the app is increasing among a range of demographics.

Being most popular among Gen Z is decidedly not the same as being not popular with other generations. The percentage of users might be highest in Gen Z, but plenty of others still love it.

Just because Gen Z may have led the way doesn’t mean other generations haven’t also moved to embrace TikTok.

TikTok is the first non-Meta app (and the fifth app of all time) to surpass 3 billion downloads. In 2021, the platform remained the most-download app globally, with 656 million downloads.

Source: Forbes, 2021

No app grows to this phenomenal level of popularity by having a narrow appeal.

For example, some popular Swiss TikTokers on the cusp of GenX and millennials include _ohheyvivi_, who posts about fashion, beauty, food, sports, and being a mom, and soleil_fatima, who posts about sports, women’s issues, health, and fashion. Jonny Fischer shares his attempts at trends enjoyed by younger TikTokers, as well as amusing juxtapositions between youthful partying and his godfather role of Manu’s young kids aka his comedian partner from famous Cabaret Divertimento. Doris Flury posts healthy recipes, including vegan and gluten-free cookies.

Millennial TikTokers are among our “Swiss Influencers & Content Creators to Keep an Eye On.” Eric Lüthi creates comedy content on his own or with his friend T-Ronimo, where they often present two female characters, Bresha and Selina, in funny situations.

The hashtag #genX has 6.6B views and includes posts on parenting teens, nostalgic memories from the ‘90s, and aging. Popular GenX posters include Jack Black, a comedian whose WAP dance earned more than 5 million views. Finance expert Marie shares line dance tutorials and recreates ‘80s and ’90s dance moves with her friends and family, including her Gen Z and millennial kids.

TikTok Plays a Role in The Lives of Gen Zers

TikTok appears to be the go-to search engine for Gen Z. Prabhakar Raghavan, Senior Vice President who runs Google’s Knowledge & Information organization, said, “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”

Stanford scholar describes Gen Z as a highly collaborative cohort that cares deeply about others. Their social justice advocacy extends to TikTok. A coalition of top Gen Z TikTok stars is pledging to cease all work with Amazon until the company meets the demands of the Amazon Labor Union. The group of 70 TikTok creators boasts a combined following of over 51 million.

Different Generations Use TikTok Differently

Plenty of older people also enjoy dance videos, and who doesn’t love a silly animal video? My Gen Z son showed Gen X me this funny parrot one recently and I very much enjoyed it. AARP (formerly American Association of Retired Persons) outlined some ways in which use for older people may differ. “Some older adults join TikTok to bond with their kids and grandkids… TikTok is full of diversions that may help older folks, or people of any age, feel less bored or lonely.”

According to the Deloitte Digital Media Trends Survey 15th Edition, 84% of all consumers say they use social media platforms, although there are generational distinctions. 27% of Gen Z likes to watch TV shows and movies via social media, as does 23% of Gen X. However, only 25% of Gen X listens to music, whereas 44% of Gen Z does.

Different Generations Use TikTok Differently
Digital Media Trends Survey

Older generations use social media differently than Gen Z… but they still use it.

TikTok, in particular, is used by 10% of Gen Xers, and 5% of baby boomers, according to a study conducted by Fortune and SurveyMonkey, but is rising fast. 40% of Baby Boomers view social media as an essential part of their lives. Engaging on social platforms is a top 3 entertainment activity for 17% of Gen X and 11% of Boomers. Kingfluencers has also worked with numerous influencers including and beyond Gen Z, such as CorEstilo Style, to build successful collaborations for L’Oréal.

TikTok is About Communities & Connection

NPR recently wrote that Facebook is making radical changes to keep up with TikTok. “TikTok’s got one fundamental thing that Facebook doesn’t have, TikTok is cool. And it’s very hard to recreate cool,” said Matt Navarra, a social media consultant, and analyst.

As users continue to spend a lot of time on the app, TikTok promotes a variety of positive, uplifting activities. TikTok also offers extensive support to content creators – even those creators who author content that’s consumed outside of the platform. Most recently, TikTok has partnered with Barnes & Noble and their creator community to launch the #BookTokChallenge, which encourages people to read new books and authors, and then share their reactions.

Even TikTok ads are enjoyed by a wide audience. Kantar’s latest Media Reactions Report ranked TikTok #1 for “ad equity,” a measurement of the audience’s attitude and preference towards ads. “TikTok’s branded solutions aren’t perceived as just “ads” by audiences. In fact, TikTok tops the list for delivering branded content that actually resonates with online consumers.”

Building a Strong TikTok Presence

Back in May 2021, TikTok was insisting that no platform has that reach without “something for everyone”  while pitching marketers and looking to shake up perception that it’s a Gen Z phenomenon. TikTok’s continuing growth in global popularity reveals just how untrue it is to claim the platform is the exclusive domain of Gen Z.

Kingfluencers works with brands to build a strong TikTok presence. Contact us to get started developing and implementing a successful TikTok strategy that will generate multiple benefits, today and in the future.

Author: Megan Bozman, Owner @Boz Content Marketing

Fake Followers and How to Deal With Them

Posted on by Yoeri Callebaut

Fake Followers and How to Deal With Them

Especially with followers, more is not always better! With the phenomenon of social media and the increasing attractiveness of becoming an influencer, the number of “fake followers” is also increasing. For many people, the desire for more and more followers and a great reputation is huge. An even more tempting offer to help with the number of followers through money and follower purchases.

The problem: You run the risk of losing your credibility on social media. Then it’s as simple as that: You get nothing out of it. In this article, we would like to create a general understanding of why fake followers are bad, how to recognize them, how to remove them, and, above all, how to avoid them – because, unfortunately, no one is safe from them. Moreover, we’d like to clearly make the recommendation to never buy any fake followers. 

What are fake followers anyway?

Fake followers are artificially created profiles that can look like normal profiles, but which do not represent a real person. Fake followers are not necessarily but often so-called “bots” that show no real reactions and therefore do not interact with any content. This virtually non-existent interaction can significantly reduce a person’s market value.

 

 

When appearances are deceptive

Fake Followers. When appearances are deceptive

The first impression of a profile on social media may not always be what it claims to be. A high number of followers does not necessarily mean that you are a successful influencer. Fake followers deceive appearances and give a false picture of how “real” someone actually appears on social media or within their community. Basically, these influencers adorn themselves with numbers and profiles that don’t actually exist. Anyone can buy followers, but that doesn’t mean that you’ll automatically be successful on social media or in influencer marketing. Especially with the further development and the current situation in the creator’s business, the number of followers is no longer the decisive KPI for success, but above all the engagement and reach, along with credibility, connection to the community, and authenticity.

“Buying followers can be a booster, especially for the beginning, in order to push oneself or one’s own brand further” – a claim often made. However, one should always keep in mind that these fake profiles will hardly ever like or comment on posts and therefore there is no real engagement. It won’t take long for the community and potential brand partners to get behind the fake followers. This is a bad start for diving into the world of being an influencer. And the price you pay is high. Instagram, for example, recognizes more and more profiles with a high number of fake followers and automatically deletes them as soon as fake activities are detected. Not only do you risk having your account deleted, but you also risk becoming a victim of spamming and phishing attacks.

You should also be aware that you will be missing out on important and valuable feedback from an honest community. How are you supposed to know if what you share is well received, pleases your followers, and delivers added value if a large number of fake profiles are behind your account?

How do I recognize fake followers?

Luckily, it’s not too difficult to spot fake followers right away. Here are some things you can look out for:

 

  • No profile picture
  • No or very few followers
  • Follows many profiles 
  • No or very few posts
  • Spam-like or cryptic usernames
  • Low interaction rate
  • #FollowerForFollower

 

If you notice a sudden increase in your number of followers, you may have become a “victim” of a fake following attack. This means that someone else has bought followers for you. Yes, that’s right – even random other accounts can buy followers and thus influence or even ruin you or your business. According to our Google research, we found that fake followers can already be bought at very low prices. Currently, 1,000 followers cost around 13 dollars. So unfortunately, this is not a big obstacle for people who want to harm an account.

 

A creator’s case study

Swiss content creator Margaux Seydoux was the victim of just such a fake following attack. She tells us: “One morning, I woke up and suddenly saw 5,000 new followers on my Instagram profile with the description ‘new’. From then on, I immediately realized that these must be fake followers. Someone was buying me followers to harm my account.” Margaux then reached out to us and set her account to private for quite a while. She also explains: “I waited a few days and even changed my username so that no new followers could be added. I had to manually delete one fake profile after another. That took forever.”

Fake Followers. A creator’s case study.

Kingfluencers case

Unfortunately, we as an agency were not spared from a fake following attack either. At the beginning of July, almost at the same time as influencer Margaux Seydoux, our Instagram account suddenly had over 10,000 new followers overnight. This was the first time we had to deal with such a fake following attack internally.

Like Margaux, we set our account to private to avoid getting even more fake followers, because we knew it wouldn’t be easy to get rid of them. After internal consultation and intensive research, our solution quickly became clear: from now on, fake followers have to be deleted manually every now and then, time permitting. So we created a guideline internally on how to recognize fake followers and based on this, they were then manually identified, blocked, unblocked, and removed.

As of today, we are almost back to the follower base of that time – thanks to the internal help of the Kingfluencers team.

Statement from Meta

Being faced with the problem of fake followers all over again, we contacted Meta and asked for a statement from their side. Daniel Kramer from Meta explains:

“We get the question about fake followers every day. Unfortunately, these cannot be prevented from the outset and experience shows that this comes with increasing success. In the meantime, however, there are well-functioning systems that can recognize these profiles. The fake profiles are then deactivated within a few days. It is also possible to deactivate individual countries if one notices that many followers seem to come from certain countries. Besides manual deletion, there is, unfortunately, no automated process yet”, says Daniel.

Statement from Meta

So how do I get rid of fake followers?

The question remains: What can I do if I have become a victim of such a fake following attack? The safest and probably most time-consuming method is to manually check your account. You can remove all followers who have a spam-like username or who have no interactions. Fake accounts must first be blocked and then unblocked and finally deleted. It is important to remember that your own Instagram account should not have hundreds of blocked followers – hence the renewed “unblocking” after blocking the fake profiles. But beware: this process will take you a lot of time. Especially if the number of fake followers is in the hundreds or even thousands range.

Another hybrid method would be to use a tool or app that can easily filter out your fake followers. The problem is that these apps are not 100% secure with regard to privacy reasons. The advantage of this method, however, is that the apps can create a list that you can then manually go through yourself, making it easier to identify and delete your fake followers.

Here we have compiled a list of good and not-so-good tools:

Combin is free for a registered account and lists the followers classified as fake followers by name.

Nindo shows you graphically how many fake followers your account has, but does not list the fake accounts. Nindo is also subject to a fee and you need a minimum number of followers to be able to use the tool.

Doesn’t have any filters for fake followers, but is merely a platform for generating reach through bots.

An app with bad reviews. In our opinion, not to be recommended.

Does not show fake followers, but only followers who do not follow an account back. Also an app with bad reviews and, in our opinion, not recommended.

Tips to avoid fake followers

As already mentioned, fake followers are bots. They usually follow an account by using the most popular hashtags to search for an account. We, therefore, recommend: Avoid using these hashtags. The following link shows you the most popular hashtags that bots could use. Among them are hashtags like #popular #instagram #trending #follow #like #instagood #explorepage #likeforlikes #followforfollowback #instadaily #famous #photooftheday #followme.

Unfortunately, you can’t completely avoid fake followers. With increasing success, the probability of being confronted with the problem of “fake following” is simply higher.

Kingfluencers recommends:

Kingfluencers recommends

Keep it real! Remember – people want authenticity. Real people, real profiles. You cannot achieve success by adorning yourself with the wrong numbers.

Therefore: Present yourself as you really are. Stand by your followers. If an attack of fake following should happen to you, don’t hide it, deal with it transparently and share it with your customers and your community.

Build your community naturally. Regular, qualitative, and authentic content will help with this. Don’t ignore your community. Get feedback, respond to requests and criticisms, and interact with your followers. This will not only increase your engagement rate, but also the likelihood that even more people will see your posts.

If you need help building a community, increasing your reach with organic content, or you’re just not sure whether you’ve become a “victim” of a fake following purchase, feel free to contact us. We can help you with community management, social media content, all things TikTok, Instagram, and Co., or general questions about digital influence.

Author: Tijana Simic, Marketing Support @Kingfluencers

Kingfluencers’ Creators Event in Ticino

Posted on by Yoeri Callebaut

CIAO TICINO!
KINGFLUENCERS ORGANIZES THE FIRST CREATOR EVENT IN TICINO

The Swiss Digital Influence Agency Kingfluencers points the spotlight at the most important influencers from the Italian-speaking part of Switzerland. To ensure that the creative Ticinesi are not forgotten in other parts of the country, the agency organized a big welcome event for creators from the beautiful Svizzera italiana last week at Lago di Lugano.

KINGFLUENCERS ORGANIZES THE FIRST CREATOR EVENT IN TICINO
Kingfluencers' Creators Event in Ticino
the beautiful Svizzera italiana
at Lago di Lugano
Creators Event in Ticino
Creator-event in Ticino
The Swiss Confederation consists of four beautiful parts of the country
welcome event

Switzerland is more than just Zurich, Bern, or Roger Federer. The Swiss Confederation consists of four beautiful parts of the country. It represents many other languages in addition to the four official ones, which should always be taken into account in national campaigns. The great diversity of little Switzerland is also reflected in the Kingfluencers database; the full-service agency not only employs people from more than ten different countries, but also has influencers from all parts of the country and beyond. In concrete terms, Kingfluencers’ creator database includes over 3,000 creators of various sizes and from a wide range of sectors.

Creator-event in Ticino

In order to draw attention to this diversity, the Digital Influence Agency organized a “Get-together” on October 6, 2022, for around 30 new and familiar Ticino creators. One main aim of the event at the Porto Bello! restaurant in Lugano was to get to know Ticino’s creative influencers and inspiring sides. “The personal exchange with the creators was significant to us,” says the Co-CEO of Kingfluencers, Anja Lapčević. Every artist’s personality is equally valuable, no matter which part of Switzerland the creators come from.

Together with influencers from Italian-speaking Switzerland, such as Yari Copt, Ely Giglio, or Alessandro, the Kingfluencers team wanted to draw attention to the fact that no part of Switzerland should be left out when it comes to campaigns and the entire creator economy. Unfortunately, creators from the “Swiss Sonnenstube” are often forgotten. “The fact that a Swiss agency also takes care of creators from southern Switzerland is not at all self-evident,” says Ticino landscape photographer Daniele Nevano. For the Ticino travel duo, Luke & Martina, such an event in the Southern canton of Switzerland, organized by a Zurich agency, also means a lot: “For us in Ticino, it has always been a bit of a struggle to be considered and respected by the rest of Switzerland,” said Martina and Luke. The Kingfluencers event now shows that the Digital Influence Agency sees a potential market and business perspective in Ticino and trusts the work of the Italian-speaking creators.

Luke & Martina
Luke & Martina
Alessandro
Alessandro
Photography by Daniele Nevano
Photography by Daniele Nevano
Ely Giglio
Ely Giglio
Yari Copt
Yari Copt

More diversity

As part of its six corporate values, Kingfluencers not only wants to draw more attention to creators from the beautiful Svizzera italiana, but also advocates for even more diversity in general. “Diversity is inspiring for everyone,” says Co-CEO Anja Lapčević. Every person is unique and special in their own way and that is what Kingfluencers loves. To inspire is one of the six company values, along with being curious, future-oriented, cooperative, conscious, and multicultural.

«Water Lover Challenge»

The annual internal Kingfluencers team-building event took place one day after the creator event in Ticino. In addition to various workshops, creator Noam Yaron from Western Switzerland was supported in his “Water Lover Challenge“. The whole agency team participated in the extraordinary challenge. “We at Kingfluencers not only try to preach our values but above all try to live them,” says Yoeri Callebaut, Co-CEO about the Kingfluencers’ corporate value of awareness. In collaboration with Biotherm and the Objectif Environment association, the nationwide collection of cigarette ends will take place until October 15, 2022. Kingfluencers has already started the clean-up campaign in Lugano. The result: the largest political municipality in the canton of Ticino is now 1000 cigarette butts cleaner!

Author: Sandra Miletic, Junior Marketing Manager @Kingfluencers