Check out more of Kingfluencers case studies and build your own success story with us.
Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.
Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.
Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.
If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:
Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.
We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.
Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.
After its international launch in 2017, TikTok has become one of the largest social media apps in the world. The ByteDance brainchild has become a sensation among young people around the world, having over a billion followers worldwide. As always, the popularity of this platform has given rise to many social media influencers on the platform. These influencers which are known as TikTok influencers have become people who can help businesses be more visible by authentically engaging their communities on the app.
Switzerland has a population of 8.66 million people. TikTok is becoming increasingly popular in Switzerland, especially among young people, but not only (see our blog article about “No, Gen Z doesn’t Equal “Gen TikTok”). In 2022, there were an estimated 2.06 million TikTok users in Switzerland that are 18 and above. The gender demography indicates that more females use TikTok in Switzerland with the ratio standing at 50.7% to 49.3% in favor of the ladies. The age demography is also much more widely distributed. According to a recent survey, the distribution is as follows: 18-24 years old: 50.5%, 25-34 years old: 38.8%, 35-44 years old: 5.9%, 45-54 years old: 2.2%,55 years and older: 2.6%.
With so many users spread across such a wide demography, it is a no-brainer that there are many successful TikTok Influencers in the country. The success of these influencers shows that TikTok is a powerful platform for reaching a large audience and building an engaging community in Switzerland.
In today’s article, we are going to be revealing a list of the 20 most successful TikTok influencers in Switzerland, with whom we have worked for different brand campaigns throughout various industries. Let us dive into the list and find out who is who in Switzerland’s TikTok influencer world.
Oluyomi Scherrer, known as Thispronto (@thispronto) on TikTok, became super famous for making delicious food and cool videos. He started in 2020 and got 11.8 million followers fast by showing off his cheesy dishes and pulling them apart in cool ways. His videos went viral, especially when he sliced rare meats or made a chocolate milkshake, getting over 7.5 million views. He also has a YouTube channel with 125K subscribers, where he shares more about himself.
People love Thispronto for how he looks, his great smile, and his unique style. He’s a big deal on TikTok, Instagram, and YouTube, and a lot of fans love following him.Now, he’s getting into modeling, and he’s still growing on social media. He’s known for his awesome cooking, friendly personality, and being popular on different platforms. He’s on track to be one of TikTok’s biggest stars, keeping fans hooked with his food skills and cool stuff online.
Swiss TikToker Noemi Nikita commands a massive following of 13.5 million, renowned for her beauty, fashion, and lifestyle content. Since her 2019 TikTok debut, she’s enchanted viewers with her fun takes on daily “getting ready”s . Her videos encompass funny and authentic makeup tutorials, fashion hauls, and insights into leading a chic life. Nikita’s innate ability to forge a personal bond with her audience sets her apart as a gifted content creator. Her videos are not only stylish and aspirational but also consistently engaging.
In the realm of TikTok, she’s a burgeoning luminary, destined for even greater prominence. Highlights of her TikTok success include a makeup tutorial with 10 million views, a fashion haul reaching 5 million views, and a peek into her daily routine garnering 3 million views. At the time of writing, her videos have amassed over 338.3 million likes. Nikita’s artistic prowess ensures ongoing entertainment and inspiration for her audience in Switzerland and around the world. Nikita has participated in some of our campaigns. Check out her skincare routine for blemished skin with CeraVe.
Joung Gustav, a Swiss-born TikTok sensation, has etched his name among the top echelons of social media stardom in Switzerland. Boasting over 5.4 million followers, his rise to fame stemmed from the creative concoction of lip-sync and dance performances on the viral platform. His TikTok trajectory has been propelled by a fusion of musical prowess and street charisma. With a background in singing cultivated during his formative years in high school and college, Gustav wields his talent adeptly, captivating audiences globally. His knack for engaging strangers and delivering riveting rap performances amidst urban landscapes has earned him an impressive tally of over 102 million likes on TikTok.
His Instagram presence, boasting 309k followers, mirrors his TikTok exploits, showcasing street performances that amplify his magnetic online persona. Joung Gustav’s ascent epitomizes the digital age’s ability to transform talents into global phenomena, solidifying his status as a modern-day social media luminary in Switzerland and beyond. Check out the content he created for one of our campaigns with him for the Smile Swiss Influencer Awards.
Daniela Scuderi, better known to her 4.5 million followers as @daniellapintto on TikTok, is a Swiss sensation redefining social media entertainment and has captured hearts with her engaging lip-sync performances, relatable comedy sketches, and on-point trend videos.
Her rise to stardom stems from an innate ability to connect with her audience through authentic and entertaining content. Daniela’s TikTok account is a mosaic of creativity, where she effortlessly weaves together humor, trends, and relatable moments that resonate with millions worldwide.
Beyond TikTok, Daniela extends her digital footprint to Instagram, where she shares glimpses into her personal life, travels, and moments that further solidify her bond with fans. Her Instagram presence, akin to a visual diary, offers a deeper insight into the life and experiences of this multifaceted social media personality. Daniela Scuderi isn’t just a TikTok star, she’s a symbol of contemporary digital entertainment, leveraging her charisma, talent, and authenticity to carve a niche in the dynamic landscape of social media. Her magnetic presence continues to captivate audiences, making her a celebrated figure in the realm of online entertainment. Check out the content she did with us for Fisher Price.
Leo, better known as @leshautscommeleo on TikTok, has 4.5 million followers. Through his comedic sketches and engaging lip-syncing videos, he has successfully garnered a large following on the platform. Originating from a quaint Swiss town, Leo began his TikTok journey in 2020, rapidly amassing popularity through his relatable and amusing content. His videos, which humorously chronicle everyday encounters like school, work, and relationships, have struck a chord with viewers globally
Several of Leo’s TikTok videos have achieved substantial success. Notable among them are “My First Day of School,” viewed over 10 million times, “When Your Crush Texts You,” boasting 5 million views, and “How to Deal with Stress,” watched by over 3 million users.
In addition to his comedic prowess, Leo is a university student pursuing computer science, displaying a diverse skill set that encompasses music and singing. He holds a deep affection for comedy movies and TV shows, consistently aiming to elicit laughter from his audience. With an ability to forge a personal connection with his followers, Leo is primed for continued growth and recognition, emerging as an inspirational figure and exemplar of achievement for youth worldwide.
Alessandro Crivelli, known as Ales2ndro on TikTok and Aless2ndro on Instagram, is a big deal on social media. He’s lives in Lugano, Switzerland. He attended a vocational high school focusing on digital communication, he’s really into music and ballet.
His social media success changed his life. It helped him shake off a negative outlook and see things in a more positive light. But fame comes with its challenges – he deals with prejudice and negativity sometimes.
He still hopes to be an actor and travel a lot. His message to everyone out there is all about self-belief, chasing dreams, and making the most out of life. That’s what he’s all about! He’s part of a lot of campaigns with us, to name a few: to promote the relaunch of a new insurance for Helvetia, or the “Not a Joke” campaign against cyber mobbing.
AdiTotoro is super famous on TikTok! Loads of people like his videos – he’s got over 97.4 million likes and 2.4 million followers. What’s cool about him is the funny and clever stuff he does in his videos. He loves wearing his special Totoro costume in them.
Apart from TikTok, he’s all over other places too like YouTube, Instagram, and Twitch. On YouTube, he started way back in 2015, making all sorts of videos like pranks and vlogs. Later on, he decided to make his videos in Swiss German.
He’s not just about making videos, though.
AdiTotoro also started his own clothing label called De Bifferent and won some cool awards like the Swiss Comedy Award in 2020 and the Swiss Influencer Award in 2021. In 2019, he began his journey on TikTok, and he’s been doing fun stuff there ever since! AdiTotoro had different plans before; he wanted to work at a radio station. But he found his true calling on social media, and that’s where he’s really made a name for himself. He is part of our campaign with Stimorol, check it out!
@chiaracastelli is a buzzing account, full of music magic, owned by Chiara Castelli, a talented Swiss singer-songwriter. With a massive 1.8 million followers and 19.1 million likes, her TikTok is a hotspot for music lovers.
Chiara’s TikTok is all about her tunes! She shares her musical talent through videos of her singing and strumming her guitar, plus covers of hit songs. But it’s not just performances – she also gives a sneak peek into her creative process and chats with fans in the comments. This account is a stage for Chiara’s music and a window into her world for fans. Her dedication to music shines through her posts, keeping everyone hooked with her fresh and exciting content. Chiara Castelli is more than just an artist; she’s a passionate soul sharing her talent and connecting with fans in a whole new way through TikTok. Check out her content for the Zurich Film Festival campaign she did with us.
Kabee Ch is a big deal on TikTok! She’s got a whopping 1.1 million followers and a massive 26.1 million views altogether. People love her creative ideas and fun content. On TikTok, she rocks with her cool conversational videos, lip-syncs, and POV videos.
She’s not just about TikTok! On Instagram, Kabee Ch shares cool glimpses of her life, stunning outfits, and modeling photos. She’s super friendly and connects with her audience real quick. Her fans adore watching her videos, liking, commenting, and sharing the fun. She’s a star on both TikTok and Instagram, showing off her creativity and making everyone smile. Check out her content for our campaign for Maybelline New York.
Raffasplastic is a German social media personality and comedian known for her humorous and sometimes controversial content on TikTok and Instagram. Born in 1994 in Germany, she began creating videos in 2016, quickly gaining attention for her distinctive and bold sense of humor. Her content often involves discussions about her life, relationships, and experiences with mental health.
She’s recognized for parodies of popular songs and impressions of celebrities, showcasing her creativity and ability to engage her audience. Despite the controversial nature of some of her content, Raffasplastic has garnered praise for her originality and her knack for connecting with her viewers. With over 25 million likes on TikTok and a following of more than 360,000 on Instagram, she’s made a significant impact in the realm of social media comedy. Check out her content for our campaign for NYX Cosmetics!
Lanabante, also known as Laura Bante, is a Swiss influencer, actress, and fitness enthusiast. Her TikTok boasts over 700,000 followers, while her Instagram has gathered over 110,000 fans.
On TikTok, Lanabante shares relatable and funny content, often talking about daily life, relationships, personal growth, and self-love. She also posts workout routines, healthy eating ideas, and beauty tips, inspiring her audience to lead healthier and more positive lives.
Her authentic personality and down-to-earth content have struck a chord with her audience, making her a beloved influencer in the Swiss TikTok community. Lanabante’s knack for connecting with followers on a personal level motivates them to embrace their uniqueness and chase their aspirations. Beyond social media, Lanabante is an actress with experience in theater productions and starring roles in short films. Her passion for performing and her ability to captivate audiences hint at a promising future in the world of acting. She is part of a lot of our campaigns for different brands, check out the content she created on TikTok for the Brother mini printer campaign.
Margauseydouxx is a video content creator that’s popular on the Swiss tiktok. She is known for her fun and engaging videos that focus on DIY, fashion, lifestyle, and food. She has a total of 664.8k followers and a whooping 29 million views on all her videos.
She has carved a niche for herself in the digital realm with her delightful and heartfelt content. Born with a creative spirit, Margaux captivates her audience with a warm and affectionate approach. Whether she’s crafting inventive DIY projects, sharing fashion-forward style tips, or offering glimpses into her lifestyle and culinary creations, Margaux’s content is an open invitation for her followers to join in the joy of crafting and self-care.
Recently, as the cold season has approached, Margaux has been treating her followers to a festive array of content tailored specifically for the holiday season. From crafting gingerbread pillows to presenting thoughtful year-end gift ideas, she guides her community through the art of self-expression. And let’s not forget the adorable addition to her content – Twyx, her cute and endearing cat. Also check out the content she created for our Maybelline New York campaign!
Nathii, also known as Nathistyle, is a big deal on TikTok. Lots of people like her there – over 16.9 million times! She has about 271,000 friends following her too. What’s cool about her is what she does on TikTok.
She makes videos about her life, the fun things she does, and the clothes she likes. Nathistyle is never shy about showing who she really is. People love that about her. She’s a happy and inspiring person who’s always ready for new things.
Apart from TikTok, she’s on YouTube with her own channel. And guess what? She’s got a podcast too! It’s called Znüni Pause. Nathistyle is famous for being herself and sharing her life with everyone. Whether it’s vlogs or fashion stuff, she’s got a lot of interesting things to watch. If you’re looking for something fun and exciting, her TikTok is where you can find it. Check out her stylish content she created for our campaign with the secondhand shop marko.
Christabelle (@christabelle_8) thrives as a TikTok sensation with a robust 253.5k followers. Renowned for her comedy sketches, engaging lip-syncs, and spirited dance challenges, her singing prowess shines through covers of popular tracks. Her videos, seamlessly blending humor and relatability, masterfully tickle funny bones while showcasing her natural ability to evoke laughter. Christabelle’s creative reservoir seemingly knows no bounds, consistently birthing captivating content ideas.
Noteworthy videos include a hilarious mall misadventure sketch, clocking 100k+ views, an energetic lip-sync rendition of “Levitating” by Dua Lipa with 50k+ views, and a dynamic dance challenge to Cardi B’s “Up,” garnering 30k+ views. As a burgeoning TikTok luminary, Christabelle’s trajectory promises sustained growth. Her fusion of talent and creativity ensures riveting entertainment and inspiration for her expanding audience.
In the challenge arena, Christabelle shines bright; her #InMyFeelings challenge video went viral with over a million views. Likewise, her #Renegade and #SaySo challenge entries achieved impressive traction, cementing her role as a rising influencer.
Leonard Khalifa isn’t just an entrepreneur; he’s a TikTok sensation! With a whopping 238,000 followers, his TikTok game is strong. Known for his humor and engaging content, he reels in his audience with funny videos showcasing his life in Switzerland.
On TikTok, Leonard crafts a world of laughter and entertainment, sharing snippets of his daily life with a touch of Swiss charm. His engaging content keeps followers hooked, making him a popular figure in the digital space. Whether he’s cracking jokes or giving glimpses into his Swiss lifestyle, Leonard’s TikTok account is a blend of humor and relatable moments. With his engaging approach, he’s managed to carve a niche in the online world, captivating thousands with his amusing content. For a dose of laughter and a peek into Swiss life, Leonard Khalifa’s TikTok is the go-to destination! Check out the content he did for a campaign with us: Blink Fahrschule.
T_ronimo, an engaging TikTok persona, a Swiss comedian and actor, boasts a sizable 100,000 followers. His posts offer a candid lens into his life, reflections, and personal experiences, generating an authentic connection with his audience. Presenting an eclectic mix of content, from narratives of his journey as a Balkan immigrant in Switzerland to introspections on the world’s current state and encounters with racism, T_ronimo’s videos resonate due to their blend of humor and unfiltered sincerity.
Emerging in 2022, T_ronimo transcends Swiss borders, finding resonance in countries like Germany, Austria, and Italy. His charm strikes a chord most notably among the youthful demographic aged 18-34, fostering an engaged community. He worked in a lot of campaigns with us, check out his content for the CeraVe campaign.
DARIO.SKRR, the TikTok sensation with the handle @dario.skrr, is captivating an audience of over 177,000 followers and accruing a staggering 8.7 million likes. Hailing from Switzerland, Dario specialises in comedic sketches and lip-syncs, often joining creative forces with his girlfriend, Aliah. Their collaborative energy shines in videos like the “skrr boi” lip-sync, amassing 740,000 views, and a playful reenactment of a “Mean Girls” scene with 600,000 views. Simple yet uproarious, a video of Dario’s funny face garners 500,000 views.
At just 18 years old, Dario, also known as Dario Bühler, has swiftly risen to fame on TikTok. Based in Winterthur, he balances his online presence with studies at the University of Applied Sciences, where he explores his passion for marketing and social media. Having entered the TikTok scene in 2022, DARIO.SKRR’s charm has even graced Swiss media outlets like 20 Minuten and Blick. His infectious humour and relatability make his TikTok page a prime destination for a hearty laugh. He’s a part of a few campaigns with us, check out one of his content he did for our campaign with Manor!
Eric Wdrae (@ericwdrae), a Swiss comedian and TikTok content creator, is making waves with his hilarious sketches and videos that shed light on Swiss culture. Boasting an impressive following, his content has collectively amassed over 100 million views. Eric’s comedic genius shines through in his most popular videos. His take on the unique Swiss pronunciation of the letter “W” has generated uproarious laughter from over 1 million viewers. Delving into the nation’s love affair with cheese, a video with 500K views has struck a chord with many.
Additionally, his clever portrayal of Swiss people’s obsession with order and cleanliness, depicted in a video with 300K views, demonstrates his keen observational skills. In total, he has a cummulative of 6 million likes from all his videos. Eric Wdrae’s comedic prowess has catapulted him into the spotlight on TikTok, and his meteoric rise is undeniable. As he continues to tickle funny bones and offer glimpses into Swiss culture, his follower count is bound to surge, solidifying his position as a prominent and side-splitting presence on the platform. We worked with Eric for a few of our campaigns, check out some of the content he did for SBB CFF!
Der Praktikanttv are rocking it on TikTok! With a knack for quick, engaging content, their TikTok game is on fire. Even though they’re relatively new to the platform, they have 145.8k followers and 6.1 million likes.
On TikTok, Der Praktikanttv brings a slice of Switzerland, blending humor, catchy sounds, and relatable Swiss phrases. Their short, engaging videos capture the essence of Swiss culture, making it all the more appealing to a local audience.
From a glimpse into Swiss student life to tips on the best places to dine in Zurich, their TikTok serves up bite-sized chunks of Swiss travel, food, and culture. Their unique perspective on Switzerland and their lighthearted, humorous approach set them apart from other travel channels on the platform. Der Praktikanttv’s TikTok is an ideal spot for anyone curious about Switzerland, offering informative and entertaining content that’ll make you want to explore the country firsthand! Check out the creative content he did for our campaign with Bubble Box.
Noah Bachofen is not just a master chef but a TikTok sensation too! With over 38.9K followers and 1.6M likes, his TikTok game is strong. You’ll catch him cooking up Swiss cuisine, adding a dash of humor and catchy sound effects to spice things up.
In Noah’s TikTok world, it’s all about showcasing his culinary skills and the delights of Swiss food. His videos are a treat, hitting over 4.08 million views! He knows how to turn the kitchen into an entertaining stage, making cooking fun and engaging for everyone.
From slicing and dicing to sharing his unique recipes, Noah’s TikTok is a flavorful journey through the world of cooking. He adds that special touch of humor and captivating effects to keep his audience hooked. For anyone passionate about food or looking for some culinary inspiration, Noah’s TikTok (@bachofennoah) is the place to be. Dive into the world of flavors, recipes, and cooking tips, all served up with a side of entertainment! Check out his refreshing and cool content for a campaign he did for us for AirUp!
Conclusion
Here are some of the most popular TikTok influencers in Switzerland. If you are planning to carry out a campaign anytime soon, this might just be the perfect list to make your choice from. You may wonder who would be the perfect fit for your brand though? At Kingfluencers, we help businesses connect with the right influencers in order to bring your message to your target audience(s). Reach out to us today so we can help you with your individual sourcing for your perfect TikTok influencers and beyond.
Granfluencers are influencers of typical grandparent age, generally 60 or older. Some members of this Baby Boomer generation are building huge social media followings and partnering with brands.
Theseunique influencers present an equally unique opportunity for brands to connect with audiences of all ages.
The Wealth of Older Generations
Brands have good reasons to target baby boomers. Many say thisis the richest generation of seniors we’ve ever had and will ever have. They have the highest incomes and the most real estate. Baby boomers have redefined aging and, more than previous generations, expect to be able to enjoy life.
“With the highest current disposable income of all generations, baby boomers have the greatest spending power of all generations… According to studies, they spend more than the average customer in almost all consumer categories.” In Germany, the average wealth of boomers is higher than the population average, 30% higher than that of younger generations.
Authenticity that Appeals to Old & Young Audiences Alike
It’s easy to assume that older influencers appeal only (or primarily) to older audiences. But it’s important to consider that granfluencers don’t appeal only to older people. These influencers are attracting followers of all ages, and like all influencers, they create content on a variety of topics.
“While granfluencers speak to older generations, they can also attract younger audiences because of the fun and authentic way they represent themselves online.
Brands should consider partnering with granfluencers as a way of attracting Gen X, Millennials, or even Gen Z, as the older influencers are quite entertaining and engaging for these generations as well,”
said Sarah Schmid, Head of Marketing at Kingfluencers.
62-year-old Helen Polise has nearly 1 million followers on her TikTok account, “The Muthership,” which features paid tutorials on using TikTok. Polise affirmed the importance of authenticity,
“I want to highlight that it’s OK to get older. I feel more authentic. I’m not afraid to be myself.”
CrunchyTales.com, the magazine on a mission to reset the meaning of middle age, wrote about the appeal of granfluencers.
“Well known for their authenticity and reliability, they don’t try to be something they’re not and are comfortable in their own skin. This makes them appealing to their followers, who appreciate their genuine approach. Thanks to their ability to create a sense of community, engaging with their followers, responding to comments and messages, they are also able to create a strong sense of belonging.”
Pro-Aging, Pro-Living
There’s been a growing recognition of the need to fix toxic beauty standards on social media. Often, this involves featuring models of varying sizes and not using filters to artificially make skin appear flawless. But even with this increased focus, elderly models are still somewhat rare. Showing people of not only different shapes and sizes but also ages is another positive development in the growing popularity of granfluencers.
With over three million followers on Instagram, Helen Vanwinkle describes herself as,
“Stealing Ur Mans Since 1928.”
The 94-year-old American posts bold, colorful outfits.
Many granfluencers communicate pro-aging messages, such as Grece Ghanem who’s bio states,
“All about fashion and confidence as style has no age!”
Joan MacDonald shares her fitness journey, which began when she was 70 years old. She writes,
“To all the incredible women out there, let’s come together and challenge the misconceptions about aging. As we pull back the veil on all we’ve been fed about getting older, we are empowering ourselves to embrace the beauty of aging.”
These messages resonate with a younger audience that hasn’t yet reached that phase of life.
More Diversity and Inclusion
“I see the development of granfluencers as positive. It shows that diversity and inclusion can be done in different ways. I imagine that we will soon be able to observe this trend in Switzerland as well. At Kingfluencers, we already see the relevance of influencers from other generations in addition to Gen Z,” said Tamara Glück Gonzalez, Senior Influencer Strategist, Kingfluencers.
Kingfluencers recently wrote about the popularity of TikTok beyond Gen Z. Just because Gen Z may have led the way doesn’t mean other generations haven’t also moved to embrace TikTok.
Another popular granfluencer on TikTok is 89-year-old Propa, who shares adventures such as a hot air balloon trip, and cooking-related content, and has partnered with HelloFresh Deutschland.
Capture Attention with a Distinct Approach
Merely by nature of being distinct, granfluencers can capture attention. As unique individuals on platforms with numerous young and beautiful creators, elderly influencers stand out from the crowds.
Similar to Seth Godin’s famous Purple Cow analogy, granfluencers can help brands capture attention, which is vital in an increasingly noisy world.
For example, Erika Rischko is an 83-year-old fitness junkie and author of,
“Für Fitness ist es nie zu spät.”
Erika posts many workout videos, some of which are quite intense and impressive, including suspension training.
Her content stands out among the many posts tagged with “suspension training.”
Tips for Brands Working with Granfluencers
The process of partnering with a granfluencer is the same as with an influencer from any generation. Some quick tips include:
2. Give them a briefing, but enough freedom to connect authentically with your audience.
3. Remember that granfluencers are not digital natives.
While those who’ve built a large following are likely as tech-savvy as any Gen Zer, don’t assume.
Connect and have a quick chat to confirm your influencer’s understanding of relevant issues, such as social commerce features or music rights.
4. Consider an account takeover, enabling a granfluencer to bring all their authenticity, fun, and wisdom to your brand for a day.
5. You can run campaigns such as:
Staying fashionable as you age
Cooking tips for senior citizens
Traveling while elderly
Or simply run campaigns on fashion, cooking, and traveling without specifying that the influencers are elderly – similar to how not every fashion campaign featuring a Gen Z influencer is titled, “Fashion tips for Gen Z.”
With 4.2 M followers, Jaadiee is a popular multigenerational TikTok account. Jaadiee runs the account and describes himself as the
“personal photographer and grandson of Gramps.”
After seeing his grandpa’s love for streetwear evolving, Jaadiee decided to capture his joy and passion and spread it with the world. While Gramps is the main subject of most TikToks, Jaadiee also appears on camera occasionally.
Contact Kingfluencers to explore how we can help you team up with influencers – “Grand” or otherwise – to build campaigns that amplify your brand messages.
Check out more of Kingfluencers case studies and build your own success story with us.
Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.
Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.
Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.
If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:
Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.
We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.
Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.
How to be Another Success Story at StreetParade & Beyond
If you ask yourself what “the Power of Influencer Marketing at Events” brings for your brand and how to maximize your impact for your next campaigns, then read on.
The term “event marketing” conjures up images of exhibitor badges, giveaways, and sponsored cocktail hours. For marketers, it means a lot of logistics work. Influencers, on the other hand, are often associated with campaigns confined to social media – viewed as an entirely distinct marketing channel.
But by incorporating influencers into events, you can fuse the excitement of the event with authentic brand advocacy. The result is a synergy, with the whole being greater than the sum of its parts.
Events are a Vital Marketing Tool
For 61% of marketers, events are their most vital marketing tool. Many events, such as the annual Zurich StreetParade, already have huge visibility, making them excellent channels for brands to engage their audiences. Impressively, event participation leaves 98% of users feeling more inclined to make a purchase. Sponsorship of events helps to facilitate brand engagement for a whopping 98% of cases.
Coachella, a music and arts festival held annually in California, generates buzz through multi-faceted marketing, including big brand sponsorships, influencer marketing, and social media. When influencers attend and create content, the audience shares in their unique, personal experience of the festival, which is authentic and relatable. Brands foster content creation with experiences such as Absolut Vodka’s “Absolut Ultimate VIP Coachella Experience” contest. Such luxurious settings are often “Instagrammable,” driving the creation of beautiful, engaging content. Research shows that 40% of consumers become brand loyalists after a brand activation event.
The Power of Combining Influencers & Events
Similar to social media in general, brands can engage in their own marketing activities at an event– without influencers. But, again like social media, influencers provide brands with a way to stand out from the noise. Influencers give brands a real face that people relate to and help connect to consumers.
In 2022, the World Cup was hosted in Doha, Qatar, a city not previously known as a soccer hub. To promote the tournament, FIFA immersed 17 influencers in Doha’s culture. The campaign included influencers representing 5 countries that are major soccer hubs in order to deliver the necessary large, international exposure. The team achieved a total reach of 10 M, with a total engagement of 127K.
(Brands + Influencers) + Events = Synergy
With the proper strategy, brands can partner with influencers and use the marketing power of events to engage audiences.
Kingfluencers serves as a link between brands and creators.
Last year, in collaboration with StreetParade Zurich, we created an exclusive Kingfluencers VIP Stage and shared the experience with over 250 influencers. Under the hashtag #KingfluencersXStreetparade, the influencers shared the unforgettable day live with their communities. The creators published a total of 71 posts on Instagram and TikTok, achieving over 1.8 M impressions.
Join the Party, Share the Good Vibes
Building on the success of 2022, Kingfluencers was again part of StreetParade this year and hosted an event in which content creators celebrated brands, combining the excitement of the eventwith brand advocacy. Enjoying the comfort and support of ON RUNNING shoes, influencers danced in the exclusive VIP zone with the best view of the main stage. ON RUNNING shoes also provided a cool and refreshing installation, and our brand partner Maybelline delivered an onsite get-ready booth and amazing giveaway products.
Highlights include 2.2M (4.8M*) impressions, 210k (358k*) engagement, and an engagement rate of 7.0% (10.9%*).
*KPIs were estimated using internal artificial intelligence-based technology. The actual KPIs generally correspond to the figures in brackets, as significantly more was posted than tracked.
Some of the created content pieces by our influencers on-site can be found below:
Kingfluencers’ content creators that were invited, such as Sven Ivanic, had a wonderful time:
The StreetParade itself is already a highlight, but the Kingfluencers team simply takes it to an even higher level. Great view of the main stage, great people from different areas, and good vibes. What more could you want?
– Sven Ivanic
The huge visibility of the event delivers the perfect opportunity for brands to generate buzz around your product or service in a fun atmosphere, surrounded by people enjoying themselves. Content creators can share authentic good vibes and promote your product in a way that doesn’t feel like a promotion.
Contact Kingfluencers to discuss how your brand can benefit from joining next year’s party.
12 Ways to Maximize the Impact of your Influencer Partnerships at Events like StreetParade
Involving influencers raises awareness of the event itself as well as awareness of your brand. Consider the following additional, creative steps.
1. Offer an exclusive, thrilling influencer experience
Delivering an immersive, exciting time for your influencers can build and strengthen their love for your brand, driving more impactful, authentic advocacy. This can also foster more content and higher content quality.
Together with L’Oréal Switzerland, Kingfluencers organized a pre-event for some of the influencers that were invited to the Swiss Influencer Award Show. Professional L’Oréal make-up artists and hairstylists pampered 20 influencers, including Alessandra Spataro. The fun experience also featured beautiful floral decorations from Blumenpost, some tasty bites from Eat Unique, and delicious rosé wine from Piu Vino.
2. Ask influencers to invite their community to try your product at the event
Engaged community members can post genuine reactions and reviews, further expanding your reach.
3. Consider an account takeover
Enable an influencer to share their event experiences with your brand’s audience.
4. Try some guerrilla marketing by using the elements of surprise and wonder.
Event attendees are already expecting thrilling, unique experiences. Join the fun with experiential marketing and unconventional and inventive displays. For example, the “Amex Experience” lounge at Coachella offered American Express cardmembers fun activities such as printing their photo onto a limited-edition Coachella tote bag.
5. Run contents & challenges before & during the event
Add to the anticipation in advance of the event by hosting contests and challenges. Keep the content going throughout the event and involve your influencer partners in activating their communities over a longer period of time.
Kingfluencers ran a campaign for Stimorol in combination with Zurich Openair (ZOA) which achieved excellent KPIs: 2.2M impressions and 45K engagement. In the first phase, influencers promoted a contest before the event to win tickets to ZOA thanks to Stimorol. In phase two, influencers were onsite at the festival, interacting with the community doing Stimorol samplings and funny interviews and challenges.
6. Repurpose the content afterwards
Use the content created during the event across multiple channels. Consider hiring photographers and videographers to create high-quality content with your influencers.
7. Partner up with another brand
In addition to partnering with influencers, consider teaming up with another brand to expand the audience you can reach. By pairing up with a complementary brand, such as food with beverage, you can create delightful experiences for your combined audience.
8. Livestream the event
Share the fun in real-time live on social media, streamed as part of an account takeover by an influencer or marketing agency, or by internal brand employees.
9. Offer branded goodie bags
Everyone loves some swag, and unboxing a goodie bag is fun content to share. Harness the power of FOMO by offering giveaways to event VIPs and influencers.
Interestingly, FOMO is an especially helpful marketing tactic if your target audience includes millennials. 69% of millennials experience FOMO, the highest percentage in any age group. Include branded items like clothing and gadgets to mix the digital with physical experience.
10. Promote incentives
Offer special promo codes for your influencers to share with their community during the event. Consider making the offers short-term to further drive action.
11. Create online event resources
Build assets such as unique landing pages on your brand’s website. Make sure your audience knows the scope of your involvement in the event so they can participate by attending in person, watching your live stream, joining your content, etc.
12. Plan properly & clarify expectations
Regardless of which of the above ideas you incorporate, make sure expectations are clear and your brand can expect a return. Well-structured campaign must include clear briefs and expectations to avoid misunderstandings and disappointment. For example, share a “script” of key message points with influencers to maximize content usability after the event.
Check out more of Kingfluencers case studies and build your own success story with us.
Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.
Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.
Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.
If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:
Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.
We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.
Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.
Check out more of Kingfluencers case studies and build your own success story with us.
Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.
Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.
Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.
If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:
Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.
We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.
Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.
Social Media – the platform for inspiration, motivation, information, and entertainment. The goal: to open the app and feel good about it. At least that’s how it should be. But what is really behind it? What is the real picture behind all the faces we see on our smartphones day by day?
It is clear that behind every smiling person there is also a person with doubts and problems and that not everything is always as it seems.
With our new format “Mental Health Check-in”, we at Kingfluencers want to draw attention to the topic of mental health and share very personal and close experiences with our community.
In this article, we introduce you to our new format, which we launched in January this year, and take a look at our topics covered so far.
Our mental health series
Comparing yourself on social media
We dedicated the first post to a widespread and above all current topic on social media: “Comparing yourself on social media“. We invited content creator Greta and had the pleasure of interviewing her about her personal experiences. We captured the whole campaign in a reel. «It’s quite normal for people to compare and use filters on social media», says Greta. She has also often experienced that she has compared herself with other influencers. She told us of the time she met an influencer she followed regularly who suddenly looked completely different from her Instagram pictures. When using filters and editing pictures, it’s very easy to distort reality and turn yourself into a completely new person and suddenly you think you look beautiful only with filters.
According to statistics from the University of Alberta, about 90% of all women compare themselves with other social media users. For men, this number is 65%. Almost 40% of these people have developed a negative self-image because of comparisons on social media.
#NoFilterFeb
In light of numbers like these, Greta and we at Kingfluencers called on our community to take part in the #NoFilterFeb challenge. The result of us can be seen in our Instagram post: Kingfluencers in the office. Authentic, spontaneous, without any form of preparation or briefings – just us, completely real and free of any editing or filters.
In Part 2 of our 1st Mental Health Campaign “Comparing Yourself on Social Media”, we discussed what it can look like behind the scenes, even if the story on Instagram conveys happiness and joy. We talked about how to deal with the pressure to post content continuously and gave ideas for when you run out of inspiration.
Greta says that compared to the past, people on social media are now much more open and authentic and also admit when they are not doing well. It is important to see and recognize that you are not alone in this. Influencers like Mimoza or Fiona have started to share authentic and real pictures, such as messy rooms or mental health problems.
The pressure to post constantly is also enormous. A survey of ours showed that 90% of content creators feel pressured to keep their community entertained.
Here are a few tips from us: Just show your community your relaxing Sunday at home, your new favorite series on Netflix, or treat yourself to a day off. The most important thing is to stay authentic. «Just the fact that you admit when something isn’t working can help,» says Greta.
Social Media Consumption
In March, we talked about social media consumption in part 3 of the Mental Health Format. It was important for us to address the need to be aware of the impact that social media has, especially on our energy and well-being. Because social media should always “work for us and not against us”.
According to Statista, about 7.29 million people in Switzerland use social networks. Of these, two-thirds are active on social media every day. Due to this high number, we have listed the following tips and tricks for you in an Instagram post on how to build a healthier relationship with social media:
Schedule fixed social media times
Delete apps when you realize that consumption is too high
Unfollow people who are not good for you and mute posts
Turn off push notifications
Realize that you are not missing out
Replace bad habits
You are a role model for respect and empathy
The months of April and May were dedicated to the topic of “being a role model“, including our partner @consciousinfluencehub. We are all role models in one form or another. But especially influencers and creators who take others with them and inspire them in their everyday life have a great role model function.
We talked about role models in our Instagram post. Ramin, Content Creator, and Chief of TikTok & Trends at Kingfluencers told us in a video that as an influencer you have to take on the role of a role model. You are automatically a role model for your community and especially for the younger followers. Respect and empathy are expected from role models. You should therefore not only think about what you communicate, but also how you communicate it, because you inspire others with your behavior and your content. A little tip: Think about what you would like your role models to do, because now it’s your turn!
We are aware of our responsibility because as the center of successful campaign implementations and a link between brands and creators, we feel obligated to also create awareness for unpleasant topics and to pick up where others look away. «In addition to successful campaigns, it is even more important to us to convey the right values and guidelines and to serve as a support for creators in order to professionalize the Swiss influencer market,» says Tamara Glück Gonzalez, Senior Influencer Strategist at Kingfluencers.
Whether on Instagram, Facebook, or TikTok: Hate comments and hate speech are widespread and unfortunately already part of “normality” nowadays. We want to set an example against hate speech and organized the influencer event “With Kingfluencers against HateSpeech” to bring more attention to this important topic.
Together with Kris Grippo, Taulant, and other influencers and social media experts from Kingfluencers, we were able to launch a super important event. Jan from 20 Minuten was also there and conducted an interview with some of the creators, in which they shared their personal experiences of how they deal with hate speech. In the video, you can find out which hate comments reach the creators and how they deal with them.
We are super proud of our successful event and share the following tips that content creator Kris Grippo presented at the event:
1. Don’t ignore the issue of hate speech, but ignore hate comments if they bother you 2. Remain polite and objective 3. Block or report the hate comment 4. Seek support 5. Set an example
A format that raises awareness
We are extremely proud to have created a format that draws attention to an extremely important issue that should not be looked away from. You see hundreds of smiling faces on social media every day, but you can’t tell if the smile is real or just posed for the photo. Therefore, it is of even greater importance to look behind the facade and draw attention to problems that everyone faces.
Chiara Rago, founder of our Mental Health Check-in format says: «Social Media can be an amazing place with lots of opportunities. However, mishandling its power can lead to harm. My purpose was clear – to raise awareness of the struggles and risks and to make an impact for the better.»
Anja Lapčević, Influencer Expert at Kingfluencers, is also pleased with the format:«I very much welcome the initiative, especially since it arose from a need of the creators but also of our employees. I am happy to be able to support the team with my expertise from the Conscious Influence Hub and I am looking forward to the upcoming topics.»
If you’re excited to learn more about our Mental Health series, follow us on Instagram to stay up to date. Help raise awareness and be a role model by showing your community the importance of mental health.
Author: Tijana Simic, Marketing Support @Kingfluencers
At the beginning of May, we experienced two intense but super exciting and above all inspiring days full of infotainment at #OMR23 in Hamburg.
70k visitors, 4 expo halls with 500+ exhibitors (including Kingfluencers), 7 stages with 800+ speakers, 240 masterclasses, 100 guided tours, and afterparties…
In case you missed our exclusive newsletter or didn’t follow us along on LinkedIn and Instagram, here’s a short recap with our highlights and learnings:
Kingfluencers OMR
At our Kingfluencers Booth on-site, we were able to have exciting conversations with our customers as well as new brands, creators, and visitors and test their knowledge with our KF Quiz.
In addition, we met many German creators at the Influencer Brunch at WeCreate, met TikTok to further expand our joint partnership and stay ahead of the trends, had many insightful conversations with other exhibitors, tasted our way through the food mile, and celebrated together with brands, creators, and speakers at the afterparties.
Our Key Takeaways
1. SOCIAL SELLING AND EMPLOYER BRANDING FOCUS
Britta Behrens: «Break with the algorithm, sometimes step out of line but stick to it, use it constantly and regularly.»
Great that we just launched our B2B Influencer Marketing Service, where we also offer Corporate Ambassador and Employer Branding programs for B2B clients. B2B influencers can contribute their expertise to help drive brand awareness and support business development by building trust, credibility, and interest around your brand.
2. GOODBYE CREATOR CLICHÉS: The real influencer marketing
Carmushka: «You are not just born as an influencer. Only with hard work you can build such a large, committed community and make a difference.»
As an influencer, you also carry a great responsibility, because you are a role model for many people and become the face of a brand. Let us help you find out which influencers fit your brand and your values.
As the link between creators and brand, we feel obligated to advocate for more awareness in social media. That’s why we’re especially proud of our partnership with the Conscious Influence Hub. «We have developed a Code of Conduct for influencers which supports them in acting with respect, empathy and transparency. The Code of Conduct will be a key instrument in encouraging all community members to use their influence consciously.»
3. ARTIFICIAL INTELLIGENCE IS OMNIPRESENT
Frank Thelen: «It is not AI that will take jobs away from people, but those people who can use and operate AI properly will do so, very soon. Time to jump on the “AI hype” (which will obviously last), otherwise you will miss great opportunities.»
Ryan Broderick: «AI will not be the end of social media. However, we must learn to distinguish AI-generated content from real content. Visual content that is fake, for example, reveals itself through the intensity of colours of the added person, the person is always placed in the middle of the picture and there is usually not much to see in the background of the picture.»
Luckily, you have subscribed to our newsletter and follow us on LinkedIn, where we always present the latest trends in the industry.
4. COMMUNITY FOCUS IS KEY
Pamela Reif:«Strong communities are essential and target group-oriented communication is crucial.»
Carsten Maschmeyer: «Networking is a constant taking and, above all, giving, something you have to build up and maintain, whether with clients, partners or creators.»
Whether from a corporate or influencer perspective, it’s important that you engage with your community and offer them the content they want to see. We are happy to help you with your Community Management and are also available for tips & tricks in the form of a workshop.
Moreover, with our TikTok service, we can make anyone an expert, and aim to turn any brand into a TikTok rocket with the workshops we offer!
5. SOME INSPIRING QUOTES
Serena Williams: «Go through life by always pushing your limits, never settling for less and always giving your personal best in everything you do!»
Scooter Braun: «It doesn’t matter what you do in life as long as you are passionate about it and happy at the end of the day.»
We also believe that you should follow your dreams and always believe in yourself because only then, you can achieve anything. Are you ready to go #BeyondInfluence with us? Reach out to us anytime.
«The big players for search, cloud, and hardware are still GAFA (Google, Apple, Facebook, and Amazon), new players have very high market entry barriers. But there is a great fragmentation of the advertising space, everyone wants a piece of the pie, even those who were previously completely active elsewhere. In addition, sports streaming is booming at the moment and one should keep an eye on the climate tech industry; worldwide, 1/4 of venture capital flows into climate tech companies that address the impact of global warming.»
Even though more and more brands are fighting for the scarce resource of their customer’s attention, we help you to stage your perfect ad space with Influencer Marketing and top creators so that your brand stands out from the crowd, for B2C brands from various industries but most recently also for B2B brands.
#OMR23 was a blast!
Exciting talks, inspiring speakers, team building, and a lot of lasting impressions. See you next year OMR!
KF TikTok.Campaigning Team.Busy Fabian.and a lot of snacks!
Author: Ramona Kälin, Digital Marketing Coordinator @Kingfluencers
We have noticed some restrictions, but TikTok still remains the place to connect. But what is really going on behind the hotly debated #TikTokBan?
Currently, a “TikTok Ban” is on everyone’s lips, especially in the US. Montana recently became the first US state to talk about banning TikTok on personal devices. TikTok is suing Montana, arguing the ban violates the Constitution by limiting the company’s right to host and distribute user-created content. TikTok is asking the court for an injunction to block the ban, which, if granted, would allow the app to conduct business as usual in the state while the courts sort out the relevant issues. Additionally, five TikTok creators filed their own lawsuit against the state, arguing that the Montana ban violates the First Amendment.
Like the TikTok company itself, Kingfluencers is closely monitoring current events. While a ban is less likely to occur here in the DACH region, we’re exploring what it would mean.
Why is TikTok Being Banned?
The concerns driving TikTok bans are:
Accessibility of dangerous content
Personal data being transferred out of the EU
The Chinese government could access sensitive user data, like location info
China could use it to spread misinfo
In January, EU Commissioner for International Market Thierry Breton expressed concerns about the easy accessibility of dangerous content on TikTok, as well as journalists being spied on, and personal data being transferred outside Europe. Breton spoke with TikTok’s CEO Shou Zi Chew and emphasized the need to comply with EU legislation including privacy laws and the new EU Digital Services Act (DSA). The DSA, which will apply to major platforms on 1 September, is a set of sweeping rules that will require platforms to reduce harmful online content and combat online risks. “We will not hesitate to adopt the full scope of sanctions to protect our citizens if audits do not show full compliance,” Breton said.
Since TikTok is owned by the Chinese company ByteDance, governments are concerned that may grant the Chinese government access to sensitive user data, like location information. The New York Times writes that these concerns are due to laws that allow the Chinese government to secretly demand data from Chinese companies and citizens for intelligence-gathering operations. TikTok has long denied these allegations. Governments are also worried that China could use TikTok’s content recommendations to spread misinformation. Chinese ownership seems to be the main issue, according to the New York Times. TikTok said recently that the Biden administration wants its Chinese ownership to sell the app or face a possible ban.
Where is TikTok Banned?
Numerous government bodies have recently banned the app from official devices, including the US federal government, Canada, the executive arm of the European Union, Australia, and the Parliaments of Britain and New Zealand. Again, these bans apply only to official government devices and have no impact on what private citizens choose to use on their own mobile devices.
India banned TikTok outright in June 2020, along with 58 other Chinese apps, to curb the perceived spread of Chinese influence in the country.
In late February, the Swiss Federal Chancellery told RSI that there are currently no plans to ban TikTok in Switzerland. The federal administration could ban the use of individual apps at any time, but at the moment such a ban is not intended for TikTok. Mauro Tuena, SVP national councilor and head of the security commission stated that the security of user data should always be the top priority, although a nationwide ban would go too far. Some elected officials believe a TikTok ban should be discussed if the platform repeatedly failed in protecting user data.
TikTok now has more than 150 million monthly active users in the US. With a total population of 332 million, that’s approaching half! Clearly, the app is popular with Americans, making a ban highly unpopular.
How is TikTok Responding?
If EU governments were to begin debating a ban, we would expect TikTok to adjust guidelines voluntarily in order to remedy the concerns and allay the need for a ban.
TikTok’s parent company, ByteDance, has fired four employees who illegally accessed the personal data of two journalists on the platform. The company has stated that it takes data security “incredibly seriously”. Regarding the EU ban on TikTok on official devices, a TikTok representative said: “We are disappointed with this decision, which we believe is wrong and based on fundamental misunderstandings. We have contacted the Commission to set the record straight and explain how we protect the data of the 125 million people in the EU who use TikTok every month.”
I do not believe that TikTok will be banned in Europe. European governments may apply pressure and they will come to an agreement in the end. Should TikTok be banned, there would be some eager replacements on the market very fast. While that would be exciting to see, I don’t think it will come to that point.
Brands value access to their target audiences as well as high engagement, and TikTok influencers deliver both. TikTok now has the highest engagement rates of any social media platform, 5.69% per post, compared to Instagram’s 0.47%. A TikTok ban would mean creators would lose the audiences and engagement they’ve spent time building.
Additionally, TikTok emphasizes discovery, enabling posts from users with a small following to go viral. This makes the platform an excellent venue for new creators to achieve success. A TikTok ban would of course be detrimental for creators and brands alike, although other platforms, such as Meta, YouTube, Instagram, and Snapchat, could benefit as audiences shift.
How Can Brands & Influencers Mitigate Damage in this Unlikely Event?
There are a few things creators can do to mitigate the negative impact.
Diversify Your Online Presence
Work to build an audience on other social media platforms. You can upload your videos to YouTube Shorts, Instagram Reels, and Snapchat’s Spotlight while continuing to make TikToks.
The content creator and food blogger Jey Cis (@cookingwithjey) also follows this strategy: “I generally try to spread myself across several platforms and have now also started a blog. Because in these fast-moving times, you never know what’s coming next. You should always have a plan B at the start or diversify.”
Develop Various Income Streams
You can monetize your audience by selling physical and digital products or services such as Cameo.
Again, the ban seems very unlikely, but these steps can benefit creators in any case. Brands can also benefit by partnering with influencers who have engaged audiences on multiple platforms.
If it [the TikTok ban] should happen, then a change is also a new chance to develop and grow. But of course, it would affect and worry me, because a lot of love and hard work was invested to create such an engaging account and community. Even if many out there still think that I “only make videos”.
TikTok is still THE place for brands to reach and connect with Gen Z and, but also older generations. Working with dozens of leading TikTok-centric content creators, our expert team delivers and implements high-performing TikTok ad strategies or influencer campaigns. Developing and implementing a successful TikTok strategy will generate multiple tangible benefits, today and in the future.
