Breaking News – Kingfluencers with new Co-Management – Press Release

Usually, we use this blog to showcase our best articles, interesting campaigns and cool collaborations. But today we have some good news to announce ourselves: As of the 1st of September 2021, the company will be newly led by a woman and a man. Anja Lapčević, who has been with Kingfluencers for more than a year as Chief Influence Officer, will share the role of Co-CEO with Yoeri Callebaut who started as a Chief Growth and Marketing Officer in July 2020.

Belgian Yoeri Callebaut has worked in several countries around the world where he has been a strategist and marketer for over 14 years. He has worked for various corporations and start-ups with a focus on branding and digital transformation.The new Co-Managing Director Anja Lapčević comes from the former Yugoslavia and started her career in the Swiss banking world. With her experience as a social media manager and marketing consultant, she founded the Conscious Influence Hub, which promotes respect, tolerance and empathy in social media. At Kingfluencers, Lapčević will be responsible for Operations, HR and Creativity as well as for all influencers. Callebaut will be responsible for financial planning, marketing, clients and technology.

Our goal as a team is to get the most out of social media and to do it with heart, real people and creativity

Yoeri Callebaut – Co-CEO & Chief Growth and Marketing Officer

Kingfluencers’ successful strategic direction is joined by new faces

The previous CEO, Benny Schiegg, has decided to start new projects abroad together with his wife. We would like to thank Benny for his commitment as the CEO and wish him a lot of joy and success in the new phase of his life.

The new strategic direction initiated last year towards a creative agency of digital storytelling with the core competencies of social media and influencer marketing was successfully implemented with the management team Schiegg, Lapčević and Callebaut. While the industry grew by 30 percent in H1 2021 compared to the previous year, Kingfluencers was able to increase by almost 70 percent – in terms of revenue.

With Benny’s departure, the company will be additionally strengthened with concentrated female power in the management as of September. Myriam Djela, who was formerly with Ipsos, will take on the role of Head of Consulting, and former Jung von Matt Project Manager Andrea Müller will be the new Head of Campaigning. The proportion of women at Kingfluencers thus rises to over 65 percent!

We pride ourselves on truly embracing diversity and continuing to drive one of the most diverse agencies in Switzerland

Anja Lapčević – Co-CEO & Chief Influence Officer

Download the full press release in German below.

Influencers support the city of Uster in the fight against littering – Press Release

With the help of well-known content creators, such as T_Ronimo, Joung Gustav or Nathistyle, the third largest city in the canton of Zurich, together with Kingfluencers, wants to make young people aware of the littering problem.

With the support of influencers, the city of Uster wants to take action against the thoughtless littering of public spaces. The “Cleanfluencers” campaign aims to reduce littering incidents at various Uster hotspots and at Lake Greifensee.

Deputy Head of Waste Management and Environment of the City of Uster.

The TikTok and Instagram stars Joung Gustav and T_Ronimo, among others, were recruited for the special awareness campaign. Taulant Gashnjani, better known as T-Ronimo, who used to drop or leave litter somewhere out of youthful recklessness, is now clearly against littering: “I really can’t understand people who litter nowadays and they just make me angry,” says T_Ronimo with more than 77,000 followers on TikTok.

Littering is not cool

“The campaign is important to me because hopefully, we can show the younger generation that littering really isn’t cool,” says Joung Gustav, who is followed by over 156,000 people on TikTok.

This isn’t the first informational campaign we conducted, nevetheless is our Kingfluencers Co-Founder, Fabian Plüss pleased that “the influencer channel is being taken more and more seriously as an adequate means of communication by the public sector as well”.

For the city of Uster, this is the first information campaign to be accompanied by influencers. For those responsible, it is important that a “culture of not throwing things away” is anchored among the young and that peers influence each other. The third-largest city in the canton of Zurich wants to get about 140,000 impressions in a first step with the help of content creators.

Download the full press release in German below.