More than 85% of the Swiss population can be reached on social media and 40% follow influencers. Can they be influenced to make purchases through these channels? Our study on where and how Swiss consumers find inspiration and information about products and brands today, with an added focus on influencer marketing and the luxury industry, says yes.
Influencer and advocacy marketing can nowadays be identified as Influence Marketing producing the pinnacle of purchase decision drivers, electronic Word of Mouth or eWOM. eWOM is impacting consumers through recommendations that feel as relevant as those of a friend or an expert. It’s therefore no surprise that, according to our data, every third inspiration via a social media channel or influencer leads to a purchase in Switzerland.
We address the ongoing debate about authenticity and marketing power of influencers – do consumers trust them? Can they really sell products? We found that in the lifestyle and luxury sector, 78% of Swiss consumers who noticed paid influencer ads were inspired by them, and 40% stated they’ve made a purchase because of them. In other words, influencer marketing is a powerful form of marketing in Switzerland where authenticity and commercial opportunity co-exist.
In our Consumer Study Report about “The Power of Digital Influence”, you will find profound insights into online channels, platforms, and content creators that inspire Swiss consumers and act as key decision-making levers in the purchasing process.
If you have missed our exclusive summary of the study in our public webinar with marketing.ch, where key results and insights have been presented by our CEO Yoeri Callebaut and Chief Strategy & Digital Influence Officer Eric Amstein, you can find the full recording here.
Free Consumer Study Report – The Power of Digital Influence: What inspires and influences Swiss consumers
Social media marketing is a great way to grow your business by targeting the right people. But it’s not always easy for an average person to do so. Here’s where social media agencies such as Kingfluencers come into play. These agencies are equipped with the right tools to market your brand effectively. This article covers the 50 best social media agencies across Europe.
Table of Contents
Social media agencies in Switzerland
Social media agencies in Germany
Social media agencies in Austria
Social media agencies in France
Social media agencies in Spain
Social media agencies in Italy
Social media agencies in Poland
Directory of Social Media Agencies in Europe
Are you looking to improve your brand image through good marketing? Is it important that your social media agency is local so they understand your audience, and you can have in-person meetings?
Everyone has different sets of requirements. Some are willing to spend a great amount on a media team whereas others would like to hire local freelancers for a cheaper alternative. You should ask yourself these questions and if you’re interested to know more about social media agencies in central Europe, here are the 50 best ones you can find!
How to choose the best social media agency
Choosing the right social media agency can be a life-changing choice for your brand. That’s why we’ve curated a checklist for you to look through when making such a decision.
Experience: You want someone who has an impressive client portfolio, success stories, and a few years of experience in the marketing industry.
Strategic resources: How specialized is the agency in your specific niche? Do you think that the strategies they offer are properly customized first?
Tools: An agency should be equipped with the latest tools such as good analytics, planning and scheduling tools, as well as design tools.
Communication: It’s key to ensure clear and effective communication regarding prices, plans, and expectations.
Agency culture: People are crucial. You should be able to get along and be understood by them.
Tracking and reporting: Agencies should constantly track statistical data and create reports to monitor progress.
Social Media Agencies in Switzerland
If you’re looking for a good social media agency in Switzerland, you’ll find many based in Zurich. We from Kingfluencers are one of the popular names with a big portfolio, also based in Zurich. Here are the top 9 social media agencies based in Switzerland.
We are the new creative digital company, where real people, creativity, and authentic stories are at the center of everything we do. Having been in business since 2016, we have worked with top brands across all sectors. We are a full-service digital storytelling agency with expertise in social media, influencer marketing, and performance marketing. Several exciting services are coming soon, so stay tuned!
R17 are “a performance marketing agency for entrepreneurs.” They specialize in paid advertising, creating images and videos in their own studio, and creating e-com applications. They are based in Herbrugg, Switzerland.
Webstages focuses in particular on the topics of influencer and social media marketing and supports brands here with selective campaigns, as well as with the overall appearance and the entire coordination of marketing activities.
Hutter Consult are an established Swiss social media marketing agency. Offering a multitude of services across many platforms, they are liked for their professional work. They’ve worked with WEF, AXA, and Zeiss, among others.
Buzz Factory offer social media marketing, PPC advertising, and branding services. They are based in Vevey, Switzerland. Their portfolio boasts work for the World Health Organization and several small-to-mid-sized Swiss and international brands.
Specializing in paid digital advertising, 3z digital operates from St. Gallen, Switzerland.
3z digital GmbH is a digital agency founded in St. Gallen, Switzerland in 2018 with about 10 professionals. They specialize in social media marketing and digital strategy services for small and mid-market businesses alike.
Operating out of Zurich, Highway 61 call themselves, “a top-rated world-class marketing and design agency.” They offer branding strategy, visual identity, design, social media strategy and management, digital marketing, and advertising. In the past, they have worked with clients such as Bono Pizza and Eat To Live.
The digital marketing agency xeit GmbH describes itself as a full-service online agency and advises on everything from consulting and creation to the implementation of digital marketing activities.
Founded by Yaël Meier and Jo Dietrich, the consulting and marketing agency specializes in generation z as a target group. Based in Vitznau, they offer TikTok Marketing alongside their gen z consulting service and help companies enter the Metaverse.
Social Media Agencies in Germany
German social media agencies are generally more pocket-friendly than Swiss companies but that doesn’t necessarily mean a compromise on quality. Some of the German agencies listed below have years of experience, impressive clientele, and get the job done professionally.
Monsoon call themselves, “a natural force like a monsoon” for your digital marketing needs. Based in Berlin, they have worked with German start-ups such as Mieter Engel and EinguterPlan.
Admiral Media offer a wide range of social media services. Their case studies include the companies TIER and kaufDA. Admiral Media are a German company working out of Spain.
MediaBoostr are a German digital performance marketing agency, but based out of Cyprus. They work mainly with fashion and luxury brands on paid social media advertising campaigns. MediaBoostr have worked with the brand tigha in the past.
KlickPiloten are an online marketing agency from Germany. They have worked with over 50 clients including Eberspächer, TÜV Süd, and Märklin. KlickPiloten are based out of Stuttgart, Germany.
An agency out of Düsseldorf, Digitalyze do branding, campaigns, and online marketing. Past projects include Woodpecker’s Roadhouse and USTA Soundsystem.
Elespacio are based in both Berlin and Barcelona (hence the Spanish name). They are an agency who combine marketing and creative strategies to make a complete social media marketing approach. Past clients include Concord and Zalando.
Ministry Group offer social media consultations to create better strategies. Based in Hamburg, they have worked with prestigious clients such as Hapag-Lloyd and Gillette.
Founded by Ayla Hourani in Hamburg, Aylab is a “rebelliously creative design agency” who also offer social media management, media creation, and community building. They have worked with big brands like Nivea, as well as many smaller local brands.
Adrenalinsky are a younger social media marketing agency who are working out of Cologne and Berlin. They have worked with many local brands and government initiatives.
Based in Berlin, TechStrive offer social media management among other services, and boast 15 years of experience in the sector. Past clients include mentora gymnasium and Freibeutler.
Social Media Agencies in Austria
For those who want a social media agency in Austria, we’ve listed several below. These agencies have had good feedback and impressive portfolios.
Limesoda are a social media agency with more than 50 employees in Wien, St. Pöten, and Linz. They offer social media marketing services and have worked with well-known clients such as Red Bull and Hofer.
AN Digital are a social media agency from Bregenz, Austria. They have worked with Schiess & Schiess and BBS AG, among others. Their social media services include analysis and research, setting up accounts, content creation, and marketing campaigns.
WICKIE. is an agency from Vorarlberg, Austria, who also offer social media services, for example building a social media strategy, creating relevant content, and interacting with the target audience, as well as regular reporting. Past clients include HEFEL Textil GmbH and Musikverein Gaissau.
The Ventury out of Vienna, Austria are helping small and big businesses with growth marketing strategies. They were founded in 2016 and have 46 employees. They have worked with Alfies and DasUmzugsTeam.
Loop are doing social media and performance marketing. They are an international agency with an office in Berlin. They frequently work with high-value brands such as Puma and Breitling.
Bacon & Bold’s specialty are marketing strategies centered around social media. They have offices in Linz as well as Vienna, Austria. Bacon & Bold were founded in 2016.
PR International are a PR agency from Vienna, Austria who also offer digital PR on social media. They have been in business since 1985 and are one of the most well-known agencies in Austria. Their clients include high-end brands like Louis Vuitton and Breitling.
Slopelift is a full service agency with an office in Vienna, Austria. They offer social media management and social media advertising for brands such as Porsche, Renault, and Miele.
Promo Masters is active in Salzburg and Vienna, and has been in business since 1999. Their 18-employee team does social media optimization, among other services. They have worked with many clients in industries ranging from tourism to medicine, law, finance, and web developement.
Aji Creative are a French agency who do web and mobile development. They create digital strategies, plan and design user interfaces, and more. They have worked with big corporations such as Disney in the past.
Rosbeef are a social media and design agency located in Paris, France. They are branding and design specialists and have worked with many big clients such as Adidas and Heineken.
Founded in 2018, Else & Bang has won several awards. The agency is based in Boulogne-Billancourt, France. Their approach is to identify brand strategy, carry out social media campaigns, and make use of influencers and ambassadors. Previous clients include Verizon and Allianz.
“Storyzee combines marketing consulting and multimedia production to support your brand’s storytelling on the web and social networks.” In the past, they have worked with ValueQuest and Exodon. Storyzee are based in Paris, France.
Social Media Agencies in Spain
One of the best social media agencies in Spain is Appetite Creative. Whilst there are many more options for Spanish social media agencies than listed here, we focus on the ones mentioned below.
Appetite Creative are a multinational agency with an office in Madrid, Spain. Not only do they offer social media marketing, but also branding and video production services. Recently they have created campaigns for Tommy Hilfiger and Heinz Ketchup, among many other high profile clients.
GOSO is a dedicated social media marketing agency offering Instagram, TikTok, and LinkedIn services with 37 full-time staff members located in Barcelona, Spain.
Elespacio are based in Barcelona. They are an agency who combine marketing and creative strategies to make a complete social media marketing strategy. Past clients include Concord and Zalando.
“We help you attract and conquer your customers through branding, web design and online advertising.” Wild Wild Web have worked with BBVA, Cartier, Santander, and Porsche. They are based out of Madrid, Spain.
Social Media Agencies in Italy
A few Italian social media marketing agencies are worth mentioning including Armando Testa, the largest Italian communication agency.
Americanoize are an influencer marketing and social media agency with an office in Milan, Italy. Brands they’ve worked with are Diesel and Adidas, among other big names.
Ekeria are offering SEO, SEM, social media, ADS, lead generation, content, website development, and ecommerce development. They’re working out of Milan, Italy, and have done social media campaigns for hotels and service companies.
Brandme are a personal branding agency. They are professionals in social media management and winners of the Top Italian Branding Agency Award on clutch.com. Brandme are based out of Rimini, Italy.
Founded in 2001, New Media Adv is “a structured digital agency specialized in performance digital advertising that uses refined, effective and measurable tools.” New Media Adv are located in Milan, Italy.
Based in both Torino and Milan, Italy, Armando Testa is the largest Italian communications group in the world. They’ve been around since 1946. While they are not specialized in social media marketing, they have done a campaign for “Cuki Cofresco,” an Italian food packaging and containers brand.
Social Media Agencies in Poland
Social media agencies in Poland are also gaining traction due to the recent increases in both influencers and brands in the country. If you’re looking for Poland based agencies, here is the list of some of the best social media marketing agencies based in Poland.
Virtual People is a marketing agency made up of specialists in different fields. They call themselves a “360 degree agency.” Services offered include social media marketing and advertising. They’ve worked with many clients, most prominently the multinational corporation Decathlon. Their office is in Szczecin, Poland.
Whites Agency out of Warsaw, Poland were founded over a decade ago, and offer “a strategic approach to social media” with “deep analysis of every action and effect.” They list brand communication strategies, influencer marketing, and social media management as part of their services. They’ve worked with well-known brands such as Tefal, Henkel, and Krups.
Neon Shake do digital marketing and branding. They build strategies and conduct comprehensive brand communication on social media based on consumer insights. “We create attractive content, cooperate with influencers, run contests, manage promotion budgets and report the results.” Based in Wroclaw, Poland, they’ve worked with clients such as Spotify, ASUS, and Western Union.
Tribe47 create social media campaigns for e-commerce, subscription, online education and B2B service businesses. Their office is located in Warsaw, Poland.
Conclusion
With the increasing impact of social media on brands and businesses, there are thousands of options when it comes to social media agencies. This guide mentioned 50+ of those based in Central Europe which hold appropriate portfolios and qualifications to do their jobs. We hope that you have found this directory helpful in your search for the perfect social media agency.
It is worth noting that every business has different needs that can be catered to differently across social media agencies. So, reach out to a professional for the best advice on how to maximize results within your budget. If you consider hiring a Swiss-based social media agency, make sure to also check our website and learn about the social media marketing services that we offer.
Finding the best TikTok agency that’s based in Switzerland can be a challenge.
So we’ve gone out and researched for you which Tik Tok agencies there are in Switzerland – and summarized them in the following directory of the top 10 Swiss agencies for Instagram content and advertising, sorted by city.
Of course, we’re also recommending our own Instagram agency, Kingfluencers!
The directory is not complete, you’re welcome to tell us about other agencies that belong on this list and we’ll be happy to add them.
The 10 Best Instagram Agencies in Switzerland
Zurich, Basel and Bern are the three big Swiss cities offering Instagram agencies. While the amount of agencies you can choose from is overwhelming, the world of social media marketing is growing fast and new players are popping up all the time.
So let’s dive into the 10 best Instagram and Instagram agencies Switzerland has to offer:
Instagram Agencies in Zurich
Kingfluencers
Kingfluencers is Switzerland’s pioneer of influencer marketing since 2016. Our team provides you with a full service including every aspect of influencer marketing on Instagram. Our agency follows highly efficient and rock-solid processes with proprietary and AI powered in-house technology in order to generate the best outcomes on Instagram for your brand from day one of our collaboration. From strategy to implementation and ongoing community management to reporting and optimization, we bring your message to life and generate more brand love. With our network of more than 3,000 creators and our multiskilled diverse team of experts, strategists and creative minds, we deliver exactly the services and support that you need, when and where you need it, so your brand presence will hit the mark. Creativity and quality are our drivers, going the extra mile to perform is our constant state of mind… because we love doing what we do!
To get the real full-service omnichannel approach, our influencer marketing content can be recycled and broadcast as a TV commercial thanks to our new service “Influencer TV Spot”. With our partnership with Admeira, all brands get the opportunity to benefit from the power of TV with the unmatched appeal of influencer marketing at an accessible cost for more reach.
Kingfluencers is based at Hohlstrasse 188, 8004 Zurich, Switzerland.
Ramble
As a Swiss Instagram agency, ramble designs tailor-made content strategies for your company, plans and produces all content for your social channels – if you wish, they can also take over the entire community management. Instagram is one of the most popular social media platforms in the world. The Facebook subsidiary has seen enormous growth, especially in recent years. The perfect channel to position your advertising message in a young and dynamic environment.
ramble’s Instagram agency is based at Räffelstrasse 26, 8045 Zurich, Switzerland.
Suchhelden
Suchhelden has the resources and know-how to fill your Instagram account with high quality posts and increase your reach. As an Instagram agency, they focus on stimulating the growth of your Instagram account. While you can continue to focus on doing what you do best. Suchhelden takes care of posts in the form of photography and videography that fit your company. In their role as one of the known Instagram marketing agencies from Switzerland, they’ll help to make your message understandable and suitable for Instagram.
Suchhelden’s agency is based at Hagenholzstrasse 83b, 8050 Zurich, Switzerland.
Instagram Agencies in Basel, Switzerland
MindStudios
An appearance on Instagram is not aimed at generating likes – at least it shouldn’t. Swiss-based agency Mindstudios works with you to develop a strategy that is fully aligned with the goals of your company. While private Instagram use is often characterized by spontaneity, they recommend comprehensive editorial planning for professional use, which guarantees the necessary consistency of content publishing. They’ll support you in this or take over the task completely in consultation with you. Mindstudios agency’s Instagram experts create all kinds of content, always tailored to your target groups and your goals.
Mindstudios is based at St. Alban-Tal 43, 4052 Basel, Switzerland.
OnlineKarma
The Instagram agency onlineKarma implements campaigns for companies from large to small, supports channels from A-Z and provides support for the complete Instagram marketing.
Achieve your goals with profitable Instagram campaigns and effective influencer marketing. From strategy, planning and implementation, they look after brands and provide support for complete Instagram marketing. onlineKarma is one of the leading Instagram agencies in Switzerland. They would be happy to support you professionally for effective and successful campaigns.
OnlineKarma’s agency is based at Hebelstrasse 52, 4056 Basel, Switzerland.
Sidekicks
Sidekicks’ agency helps you to determine the target group and to record the targeting. They set up your TikTok campaign and constantly optimize it for optimal performance. They also report on the results of the campaigns in monthly reports, based on your needs. For the Swiss agency, it is important that results and figures are understandable and that every customer has a contact person for all concerns regarding their TikTok campaign. Sidekicks help to define the goals and target groups. A campaign can only be successful if there is clarity about this.
Sidekicks TikTok agency is based at Steinentorstrasse 19, 4051 Basel, Switzerland.
Social Media Agentur Bern takes care of everything from planning to implementation to posting and maintaining the account. So you don’t have to worry about anything. With a professional social media appearance, your company will be seen as modern and innovative.
The Swiss Instagram agency helps you build up organic reach through professional content and thereby generates new customers.
Social Media Agentur Bern is based at Unterdorfstrasse 5, 3072 Ostermundigen, Switzerland.
Creasquare
As part of an Instagram campaign, Creasquare’s agency quickly gets you new contacts with potential for conversion. With Instagram, they’ll target your target group very precisely and address them personally. Creasquare agency differentiate into two areas, your Owned Media and Paid Media. With organic owned media you can serve particularly well existing contacts and customers and remain present sustainably. With paid advertising, on the other hand, you gain reach, traffic or interesting contacts.
Creasquare is based at Morillonstrasse 11, 3007 Bern, Switzerland.
Iqual
Instagram Ads enables you to reach a specific target group and to interact specifically with the largest user group, between 18-34. Swiss Instagram agency Iqual would be happy to advise you and help you achieve your goals with Instagram advertising. In order to ensure the sustainable operation of the Instagram advertising account set up by them via Facebook, clean and targeted support and optimization is mandatory. Iqual can also take over and maintain accounts that they have not set up themselves. However, they know from experience that one revision or even new addition is in many cases worth it.
Iqual’s Instagram Ads agency is based at Morgenstrasse 131B, 3018 Bern, Switzerland.
Found the right Swiss Instagram agency for you?
We hope this list helped you to choose the best agency for yourself!
Our clients’ success with Instagram marketing has shown that if you choose the right agency to partner with, it’s an amazing way to grow your brand and recruit new customers.
Switzerland has a number of agencies who can help you grow your brand by taking over your social media marketing.
In this article we’d like to give you an overview of the Swiss landscape for social media marketing.
We’ve listed the agencies by the major cities in Switzerland.
3 important criteria for choosing a good social media marketing agency
Here’s a checklist you can use to pick the best agency to work with:
Experience. When choosing a social media marketing agency, make sure they have enough experience working with clients. Ask for their client portfolio to see past projects they’ve completed. It’s easy to simply call yourself an agency and go into business – actually getting results in the real world is something different.
Services offered. Check if the agency is providing the exact services you’ll need. Often you’ll have a specific kind of social media campaign in mind to grow your brand. You want them to be able to achieve your goal.
Price. While it’s generally not a good idea to just look at the price and go for the cheapest option, you still might want to shop around before deciding on a social media marketing agency to work with. It’s important to only pay for services that’ll actually benefit you. If you can have the agency tailor the campaign to work only on what’s essential, you might be able to stay within budget more easily while reaping all the rewards.
The best social media marketing agencies in Zurich
Zurich has by far the most social media marketing agencies of any city in Switzerland – which makes sense with it being a hub for business in the region. You’ll find everything from small start-ups to big agencies that have been around for decades.
Following are the best social media marketing agencies in Zurich, Switzerland:
If you’re looking for an agency in Basel to help you with your social media marketing efforts, there’s multiple to choose from.
Some of these have been in business for over 10 or even 20 years. While certain agencies focus on social media marketing, many are full-service agencies providing help with all sorts of digital marketing tasks.
Here are the best social media marketing agencies in Basel:
Bern boasts a number of high-quality social media marketing agencies as well.
Some of these, like ads&figures, are known for services such as Google Ads – but they’re equally talented in social media marketing. As another Swiss city with great marketing expertise, you’ll surely find an agency who can create a campaign to your exact needs.
St. Gallen’s premier social media marketing agencies
Getting into some of the smaller cities in Switzerland, the marketplace for marketing services will become a bit smaller as well. Yet, there’s still a number of agencies in St. Gallen that are worth your business.
The best social media marketing agencies we’ve found in the city of St. Gallen are the following:
Best social media marketing agencies in Winterthur
In Winterthur you’ll find a small number of Swiss agencies specializing in social media marketing. Some of these are well-established and have been around for a long time.
As always, it pays to shop around and compare different agencies with regards to expertise, services and pricing.
Here are the top social media marketing agencies in Winterthur:
The top social media marketing agencies in Romandie – Genf, Lausanne, Fribourg
If you’re looking for social media marketing services in the Romandie region, you’ll be able to find several agencies who can provide those for you.
If you don’t like what you see in one city, you might have to check out the next. But overall there’s still a wealth of options, so in the end you should be able to find the one who can carry out your social media campaign to your satisfaction.
The best social media agencies in the Romandie region of Switzerland (Genf, Lausanne and Fribourg) are:
There’s at least 50 social media marketing agencies in Switzerland worth mentioning, and among them you’re sure to find the perfect one for your own campaigns.
As was to be expected, Zurich has the most choice when it comes to social media agencies. It’s also where Kingfluencers is based.
So if you’re in Zurich and looking for a reputable agency to help you with your social media marketing, don’t hesitate to contact us at Kingfluencers. With our large portfolio of successful client work, we have the experience and skills to multiply your results on social media.
There are multiple social media marketing agencies, but which one is the right one for your company?
Table of contents:
Swiss Social Media Marketing Agencies
Influencer Marketing Agencies In Switzerland
Instagram Marketing Agencies In Switzerland
TikTok Marketing Agencies In Switzerland
Facebook Marketing Agencies In Switzerland
Switzerland has a number of social media marketing agencies – and it can be difficult to figure out which one is right for your business. After all, you want to hire the right agency that can give you exactly the results you are after.
Additionally, while different agencies might appear to have similar competencies, there are many other important criteria when choosing a social media marketing agency, such as the chemistry and quality of communication.
Doesn’t Kingfluencers also offer these same services? Does it make sense to list other agencies here?
Yes, we do! But obviously, there are other specialists out there who could also help you. Choosing an agency is an important decision, and we want you to be as informed as possible before making it. So we compiled the most prominent social media agencies from Switzerland to give you a better overview of the Swiss social media marketing landscape. In case we missed any agency that belongs on this list, please reach out to us.
Working With A Swiss Social Media Marketing Agency
When you’re looking for an agency, questions might arise, such as:
How do you know if a social media marketing agency is good?
A good agency will be able to create a social media marketing strategy that is exactly tailored to your needs and objectives. They achieve this by analyzing your business and industry in depth, and crafting optimal social media marketing campaigns from the insights they gain.
Because your business – every business – is a special case, a cookie-cutter strategy will not work well in social media marketing. The strategy must be uniquely made for your business and your goals.
How do you work with a social media marketing agency?
The agency will give you the choice between organic and paid strategies – or a combination of both. They will create, schedule, and publish relevant, engaging content for your business.
Then, they’ll analyze the metrics, including ROI, generated by the marketing campaign and create reports – both for internal review and to provide to you, the client.
An agency takes care of growing, managing, and engaging with your community of followers and can even step into the role of customer service through social media messaging channels.
How do you find the perfect social media agency for your business?
First, see if the agency is offering – and has documented results with – exactly the kinds of social media services you want to employ. Also, if you know and communicate your objectives to the agency, you can find out quickly if they would be a good fit for you.
Below you’ll find a list of the most prominent social media marketing agencies in Switzerland:
If your goal is to increase your visibility on social media, consider getting professional support from an agency.
Influencer Marketing Agencies In Switzerland
With the growth of the influencer marketing sector, a number of agencies in Switzerland specialize in influencer marketing services.
The advantage of working with an agency for your influencer marketing efforts is that you can lean on the agency’s established network of vetted social media influencers and their experience working with them. Agencies have access to the best talent and have already established working relationships.
They will offer different types of campaigns – depending on your type of business, who you want to reach, and what message you want to convey.
They will make sure you are using the right influencers that make sense for your business. It is very important to be working with someone who adequately represents your brand and what it stands for.
The biggest benefit of working with influencers is that they can tell authentic stories that resonate with your target audience on a more personal level. Their followers like engaging with influencers, because they can identify with them and therefore trust their judgment.
People are much more likely to follow the recommendation of even a micro-influencer than the sales pitch of a brand or a regular advertisement. It feels like they are following the advice of a friend.
The best Swiss-based influencer marketing agencies are:
Working with an agency will increase your chances of success in collaborating with influencers to raise brand awareness, as well as making the process easier.
Instagram Marketing Agencies In Switzerland
Instagram is one of the social media platforms with the highest engagement rates. Not only do most users log in every day, they will also readily engage with business’ content, if it is done well.
Hiring a social media marketing agency that knows how to create great Instagram campaigns tailored to your business can save you a lot of time. You can focus on other aspects of your business while they run your marketing campaigns for you.
If they are experts at what they do, they will employ strategies and tactics that will effectively grow your social media presence and boost overall engagement with your brand.
The increased number of touchpoints generated by good Instagram marketing can lead to business growth.
The agency’s job also includes analyzing user engagement with your account in order to be able to create the most fitting content for your audience, and possibly running paid ad campaigns. They should be monitoring campaign performance and be ready to adjust their strategy if need be.
Upon hiring an agency for Instagram marketing, make sure they have a portfolio of successful past campaigns.
There are many agencies in Switzerland who offer Instagram marketing services. We have compiled the most relevant ones below:
Are you looking to have a professional Instagram marketing campaign created? Give one of these agencies a call.
TikTok Marketing Agencies In Switzerland
Only a few Swiss social media marketing agencies explicitly offer TikTok marketing services.
TikTok has been growing rapidly for the last few years and is considered among the best platforms for marketing to a younger audience. 25% of its users are in the 10-19 age bracket, and 22% in the 20-29 bracket.
If your business targets this demographic, a TikTok marketing campaign could be a good idea to capitalize on TikTok’s growing, international traffic.
Other benefits of promoting your business on this young platform are its different ad formats, the substantial organic reach your content can attain, and the abundance of popular influencers to work with.
Yet, many of your competitors might not be on TikTok. This could be an opportunity for you to be a first mover and capture new markets which your competitors have been neglecting.
A social media marketing agency can help you create content that fits with TikTok’s culture—content that is fun, creative, and has viral potential. It makes sense to hire an agency with a proven track-record in executing successful campaigns on this platform, as it is still quite unique in its demographics, user behavior, and content format.
With the right strategy, they could help you raise awareness of your brand, gain engaged followers, and skillfully advertise and sell your products or services. By using TikTok’s analytics, they will make sure the campaign is reaching its goal.
We researched those agencies in Switzerland that specifically offer social media marketing services on TikTok:
For best results, work with an established agency for your Facebook marketing campaigns.
Conclusion on The Swiss Social Media Marketing Agency Landscape
With some investigative efforts, you’ll be able to find the right social media marketing agency for your business. We hope that this article gave you a good overview of the most prominent social media agencies in Switzerland and the services they offer.
Check out more of Kingfluencers case studies and build your own success story with us.
Kingfluencers presents an engaging series of “Case Study” articles, exploring successful collaborations with diverse brands from different sectors and industries. Consumer Goods, Beauty, Finance, Tech, Gaming, Retail, Fashion, Insurance or NGOs, we’ve got it covered. Explore these articles to discover how Kingfluencers helps companies achieve impressive outcomes in the realms of influence – from influencer marketing on Instagram, TikTok, Facebook, LinkedIn or beyond.
Our cases with L’Oréal on Instagram and TikTok demonstrate how Kingfluencers blends creative strategies with influence to promote a brand – from yearly campaigns to get-ready events.
Ever heard of our Influencer TV Spot and ready to make use an omni-channel marketing approach thanks to a brand new advertising format? Check out our yearly campaign highlights of our success story with Ochsner, that also includes our premieres of the Influencer TV Spot on SRF 2 with Alison Liaudat & Whiteny Toyloy and SRF 1 with Christa Rigozzi.
If you would like to learn more about specific sectors your brand is present in, make sure to check our our sector-specific case studies – covering:
Your brand is not only home in Switzerland but present in DACH? We’ve got you covered. Dive into one of our first cases for Germany with Neoperl and Miele Deutschland.
We’ve got even more news. Influencer marketing only works for B2C brands? Not for us. We assure you that B2B brands can benefit from influencer marketing and brand ambassador programs even more, see for yourself in our first B2B case with a Swiss Telecommunications brand.
Together, these case studies provide a comprehensive view of Kingfluencer’s ability to achieve successful results in various industries and sectors.
Although the term “storytelling” is (over)used non-stop in marketing circles, it sometimes feels like a mythical creature many talk about but few ever really see. One thing we know is that stories work.
In our Ebook about Omnichannel Storytelling, you will find every important aspect to step up your storytelling game to connect even more with your audience.
Downloadable Content
Click here to find out more about our influencer marketing and here for our social media services.
Okay, so you’ve chosen the right influencers to work with. That was a crucial first step and the necessary foundation for your campaign.
But obviously your job isn’t done yet.
What comes next determines whether your brand succeeds or fails with influencer marketing:
How you actually work with your influencers on your campaign.
Now you want to make sure that your collaboration with them will meet your expectations or even go above and beyond.
You can work together with your influencers to create something special – campaigns that bring massive reach and new growth to your brand.
Follow the three steps outlined in this guide and you’ll be well on your way to a highly successful collaboration with your influencers.
Let’s dive in.
Step #1: Establish a Measurable Framework for The Ultimate Win-Win Collaboration with Goals, Deadlines, & Compensation
The first step is to set the stage for successful work on your campaign with your influencers.
Build the framework in which the collaboration takes place. Create a great working relationship – which is vital for your campaign to go smoothly and the relationship to last long enough to get the results you’re after.
Set reasonable goals & expectations
Before any content is created, talk about which KPIs (key performance indicators) are important in the campaign, your goals for improving them, and how much content will have to be created to realistically achieve those goals.
Different KPIs for your collaboration could be:
Brand mentions
Engagement rates
Website traffic
Leads generated
Improved conversion rates
Sales
Financial ROI
Be realistic about predicting these outcomes. Base it on historical influencer marketing data, results from past campaigns your influencers have taken part in, and even competitor results.
You want to err on the side of being conservative in your predictions, so you’re not putting too much pressure on your influencers (and yourself), and are not setting yourself up for disappointment. If the campaign performs above expectation, that’s just an amazing bonus on top!
Have deadlines, but don’t rush your influencers
Establishing a timeframe for your campaign is important. It provides structure and incentivizes focused work. But a deadline should never be a threat to your influencers.
They need to know they have enough freedom to let their creative juices flow and create the best content they can for you. Putting them under added time pressure will not help that outcome – on the contrary, it can potentially prevent it.
Compensate your influencers well for working with you
How much and in which way (there are many) you’ll pay your influencers depends on numerous factors. For example, when charging per post, it’s usually between CHF200-1000 in today’s influencer marketing landscape.
There are other ways they can get paid:
A monthly salary for the duration of your campaign
A percentage of sales
Free products
A combination of these options
Whichever way you decide to pay your influencers, make sure it’s enough for them to actually feel incentivized – so they’re motivated to give their best when creating content for you and working with you in general.
Be open-minded: Let your influencers do what they do best
Influencers are more than just a number on their profile. Use the expertise and creativity that content creators are willing and able to bring to the table.
Yes, you do want to set expectations and brief them on your goals – but you also want to give them a good amount of creative freedom.
Sure, influencers are your vehicle for connecting to your audience (an effective one). But if you acknowledge their status as subject matter experts and authorities in their niche, they can contribute a lot of that expertise to your campaign. They can help you develop even more creative ideas – ideas that are specific to their audience (which they know inside and out), and are likely to hit the mark.
They’re uniquely qualified to help your brand be more creative, bringing fresh ideas no one else inside your organization may have thought of before.
Creative ideation can be done either independently by an influencer or together with you as the brand.
Influencer marketing has massive potential to sell complicated brands and experiences. If you think about the story you want to tell with your brand, influencers can offer you a targeted, personal, and credible voice to tell that story.
As mentioned, influencers know their community very well. Give them a precise briefing, but as much freedom as you can.
Resist the urge to simply tell them how to do their job. You might be able to pay them to say a specific slogan into the camera, but communities can be very harsh with content creators who do that. If they tell you that won’t work, listen to them. They may have a better idea in mind.
Create an influencer agreement (contract)
Creating an influencer contract is in the best interests of both you and the collaborating influencers. It clarifies all expectations for both sides so everybody knows what exactly will be part of the campaign. And having a contract in place will simply give both of you peace of mind. In case things don’t work out, or the other party does something unexpected, there will at least be potential legal recourse.
Here’s what you influencer agreement should include:
What type of content they’ll be asked to create
How many pieces of content will be created during the collaboration
Which metrics they should aim to hit (awareness, traffic, sales) – and how (mentioning your brand, linking to your website, showing your product)
What compensation they’ll receive in return – which amount, for which time frame, in how many payments
Asking them to adhere to FTC/GDPR guidelines and guard your brand safety
Confidentiality agreement about the terms of the contract and other details of the campaign
What constitutes a breach of contract
Creating the influencer contract is boring work – but should any problems arise during your campaign, you’ll be glad to have done it. In almost all cases, it’s not a good idea to just wing it when working with influencers.
Be someone they like working with
How do you achieve that, other than being a good person and a friendly higher-up?
Help your influencers do their work better and more easily, by sharing everything you can with them:
Relevant media (photos, videos, audio recordings, screenshots)
Create templates for some of the content formats
Consider building a media kit for the influencers to use with checklists, guidelines, examples, etc.
They’ll surely appreciate your help in this way and it’s bound to improve your working relationship … and speed up content creation.
Step #2: Build and Launch a Beautiful Campaign Together
Now that you’ve created the perfect framework for successfully collaborating with your influencers, it’s time to start working on your actual campaign.
Craft a campaign that’s guaranteed to make an impact on your audience, and be a win-win situation for both you and the influencers you’re working with.
Martina Klieber, Publicity Manager at Universal Pictures Switzerland put it this way: “Universal’s success shows that you can have great success when the influencer and community are a good match for your brand, and the influencer is excited about your brand and tells the story properly.”
Here’s how to do it:
Make sure to stay “on brand”
Stay consistent with your brand values. Influencer marketing, like all marketing initiatives, must be consistently aligned with your brand identity. While you should – as we’ve talked about above – leverage your brand advocates’ unique personality and creative ideas, they must not conflict with your key brand messages.
The content they put out for your campaign should fit what your brand stands for and the image your audience has formed of your brand in their heads. If the messages are too inventive, too different, too off-the-rails, it’ll go against the associations your fans have with your brand and might hurt your connection.
So, as long as you’re abundantly clear about what your brand identity and brand values are, and you determine that the messages put out during the campaign fit your identity and values, you can rest assured. Your influencer marketing efforts will only serve to strengthen your brand’s perception in the eyes of your fans – not damage it.
Be creative: experiment with different formats
Don’t assume you know which type of content will resonate with your audience. Instead, you could test and vary different attributes during your influencer collaboration – such as using multiple social media channels, hitting various themes, and creating different kinds of media.
While keeping in mind not to be too inventive as mentioned above, and staying consistent with your brand identity – allow yourself to step out of the box of bland, copycat content.
The goal should be to create fresh, organic content together with the influencers.
Vary your themes: Tailor the influencer content to current events, holidays, or popular leisure activities and trends
Hit different topics: Home or public life, hobbies, relationships, sports, celebrities
Change up the people: Have a mix of different influencers and brand advocates put out your messages
Finally, use several social media formats to make your campaign unique and engaging:
Go live
Live-streaming offers your audience a more personal experience with your creators and will create a more authentic connection.
Make IG stories
In IG stories, the influencers can be even more creative because stories don’t have to be as polished as your usual curated social media posts. This provides the opportunity to deliver your message in a different, more down-to-earth way.
Make longer-form videos
YouTube and IGTV are the ideal platforms for this. In a longer-form video, influencers can teach the audience how to use your product, show the impact of your services over a longer time period, or offer in-depth explanations of some of your brand features.
TikToks & Reels
The most popular form of modern social media content, these short-form videos can go viral if they are creative, done well, and hit a nerve.
Interactive polls
Polls are a way to gain insights from your audience and involve them more in your brand, instead of relying only on one-way communication. This shows your fans that you care about their opinion!
Forum posts
This is a more old-school option, but it’s still applicable in some niches. Forums often have a user base that’s incredibly dedicated to their topic of choice. If you manage to connect with them using well-made influencer content, you could win over some real power consumers to your brand.
Sponsored posts
Image or video posts that draw attention to and/or link to your brand are still effective – if the content is something that resonates with the audience.
Guest blogs
If your brand appears on a high-authority blog in your niche, its authority will rub off on you – which could work wonders for how you’re perceived in the marketplace and prime readers to buy from you. Collaborating with the right kinds of influencers who can deliver this type of quality post is what will make this work for you.
Account takeovers
Have one of your influencers take over your company’s social media accounts for a day. This can be a really entertaining and bonding experience for your audience.
Contests
Contests are a great way to drive impressive engagement! Contests can mobilize the influencers’ followers from being mere content consumers to taking part in the story. As we all know, actively engaged prospects are much more likely to buy.
Launch a new product & unboxing videos
You can coordinate your influencer marketing campaign such that they will launch your new product for you in front of the eyes of their thousands of followers. One cool way to show off the products is to have them make a video of receiving the product, unboxing it, and starting to use it.
Run live events
Creating a live event that followers can take part in is a creative and very engaging way to educate people about your company, display services, and showcase features … but above all: Create a strong, loyal community around your brand – which is massively valuable.
Make your campaigns interactive – think about community engagement
Social influence marketing provides an agile, real-time communication channel with consumers. When doing influencer marketing, like social media in general, brands should engage with consumers and aim for effective two-way communication.
Too often brands push out a stream of content to their audiences without bothering to also listen. But interactive campaigns lead to increased engagement, brand advocacy and likability, as well as more conversions and better customer loyalty.
Social media provides brands with the unique opportunity to make campaigns interactive and collaborative. You can turn campaigns from brand monologues into conversations by encouraging participation and interaction, as well as incorporating user-generated
content.
What are some examples of interactive influencer content?
Challenges
Contests
Polls
Q&A sessions
Debates
For example, CoverGirl partnered with eight TikTok influencers to boost product awareness among Gen Z. The campaign encouraged audience interaction with the content by incorporating lip-syncing, one of the central engagement drivers on TikTok. The #CleanFreshHype branded campaign generated over 6.5B impressions and a 5.7% engagement rate.
Be authentic and forge emotional connections
A successful brand is one that’s able to truly connect with consumers and create a real relationship.
If you manage to create this connection, it will lead to people converting into customers. Customers who are loyal to you for the long term, and will even go out to advocate for your brand and your products or services.
The best way to stand out from the crowd and connect is with emotion, empathy, storytelling, and authenticity. People are craving authentic and real content as well as advice, and look for people and brands they believe in to provide this.
Authenticity is vital to connecting, and consumers notice it immediately.
As consumers strive for purpose, they seek out brands that demonstrate shared values. These values must be communicated clearly, while consistently remaining authentic. Additionally, brands can boost their emotional appeal by engaging in people-driven, creative storytelling and advertising that unlocks emotion.
Leverage your influencer campaigns to tell stories and you’ll give your brand a face people can relate to. You’ll create more emotional connections and make your social media presence much more appealing.
Step #3: Monitor your Campaigns, Improve ROI, Be Agile, & Know When to Stop
Track your performance – Manage your campaigns thoroughly
Successful collaboration means giving your brand advocates clear briefings at the start of your campaign and following up thoroughly. This is so you have a check on what influencers are actually doing for you. Does it match the brief? Does it meet your quality standards? Only then will it positively reinforce your brand.
With a distributed team of different influencers, mistakes can obviously happen. This is why you must monitor your campaign on an ongoing basis. The good news is that if you spot an error promptly, it can be corrected. The bad news is that you must invest the time to monitor if you want to spot errors promptly.
Improve ROI
Fortunately, it’s becoming increasingly easy to measure attribution of social media investments to accurately calculate your ROI. If you’re experimenting among multiple parameters, as recommended, you can then alter future campaigns by increasing investments in the most successful tactics – and thus improve your ROI.
You can also combine the power of influencer marketing with innovative campaign management technology. This can substantially increase the efficiency of your campaign and improve outcomes. Some influencer marketing platforms can accurately predict campaign outcomes such as estimated impressions, reach, engagement, interactions, and conversion, based on unique campaign parameters.
Stay agile
Armed with these metrics, don’t be afraid to make shifts if something is not working as it’s supposed to. Influencer marketing can be a very agile tool, and you should make use of that fact!
Be encouraged to pivot if you identify a direction that’s more fruitful than the current path.
Fortunately, the personality traits of influencers and the nature of social media, coupled with your campaign insights, will make it easy for you to course-correct and put your campaign on the path to greater success.
Know when to stop collaborating
After you’ve done all the work of identifying good influencers, setting expectations and guidelines, and signing a contract with the specifics, you’ve done all you can to eliminate the risk of your collaboration failing.
But, of course, things can always still go wrong, and a bad or fake influencer could reveal themselves only after you’ve hired them.
Stop your collaboration if:
Communication is continually poor
Their values turn out to be misaligned with yours
They’re not getting the results you wanted
If the relationship still seems salvageable, you can try to renegotiate.
If it is indeed hopeless, maybe it’s best to tell them, “Our goals don’t seem to be aligned. This isn’t working.” To maintain your brand’s reputation, always be kind in these situations. You could even offer the influencers in question a parting gift to soothe the disappointment or make them an affiliate (if it was just the scope of the campaign that didn’t work). Never just ignore them or react unprofessionally.
What to do after the event?
Again, be agile, revisit your campaign, and focus on the best way forward.
As mentioned, almost all of these incidents can be prevented by vetting and recruiting your influencers in the right way. And each of these little setbacks will teach you more about what to look out for in the future.
Conclusion
Now you know how you can make your next influencer collaboration a great success! Check out our other blog posts and some of our case studies for more influencer marketing content and inspiration for your next campaigns. We’re glad that you’ll be using the power of influencer marketing to take your brand to the next level!
We’re happy to help if you’d like to find out how to use influencer marketing most effectively for your brand.
Looking at the title of this guide, you might be thinking: trends come and go as fast as Instagram Stories. Why should my brand keep up with social media/influencer marketing trends?
As Facebook (now Meta) founder Mark Zuckerberg once said, “If we can figure out what the next big trends are, we’ll know what to focus on.” Predicting upcoming trends can be one of the most important factors in planning your next digital marketing campaigns. Kingfluencers experts and their content creators have selected the top 13 social media trends brands should pay attention to.
Downloadable Content
Click here to find out more about our influencer marketing and here for our social media services.
A Story of How Omni-Channel Storytelling Makes Objectives Meet
The Myth of Storytelling
While the terminology may differ, storytelling is vital to both fiction and marketing. Successful brands tell stories across the digital ecosystem in a holistic manner, pulling their message together across channels and formats in a way that’s impactful and helps them get through to people and be more successful. Although the term storytelling is (over)used non stop in marketing circles, it sometimes feels like speaking of a mythical creature many talk about but few ever really see. One think we know is that stories work. People have been telling each other stories from before they even invented the words to shape them. Cut to modern times and marketing and the question is: so what is storytelling all about and how to do it effectively and efficiently in today’s omni-channel digital world?
All About the Hero
Great stories encourage the listener’s active imagination, prompting them to emotionally connect with the characters. In the case of brands, stories help consumers imagine their own experience wearing a pair of shoes, improving their health with plant-based foods, or enjoying a stay in a luxurious hotel. The Hero’s Journey is the foundation of many compelling stories and brands should view customers as heroes of their own story. When people do feel like the hero, even if briefly, empowered by your brand, a little bit of magic happens …
Brand perception, for one, is key to making sure people respect and trust your brand and ultimately buy it. With effective storytelling through mechanisms such as influencer marketing (IM), you can forge emotional connections and reinforce your desired positioning, driving revenue and strengthening consumer loyalty.
But it isn’t always easy to know where to start the journey. Social media is a great way to establish interaction and the perfect place to start or expand the journey. Effective use of this channel can enable you to change how consumers view your brand and broader issues surrounding it. That is one element of ‘social influence’. Often, brands are unaware of the influence they could generate through digital storytelling on social media and beyond. And the more this storytelling is incorporated across your marketing, communication and channel mix, the bigger the potential impact becomes.
But what are the secrets behind achieving good storytelling that captivates your audiences and how to make them the hero of the story?
Which Types of Heroes Do Your Clients Desire to Be?
A very important question is which types of heroes your target audience wants to be. Which superpowers would they wish they had that you can help them with? Whether they wanna have the perfect smile, a clean and safe home, or be taken on a culinary adventure, your clients look to you to make them the protagonist in small and big ways and moments. So how can you make it clear to people that you are the one that will do exactly that for them? How to make sure they tune into what you are saying and absorb your message? Your guessed it: with great storytelling.
In order to do great storytelling a few base pillars need to be kept in mind. These principles serve like the foundation to build upon, with the story itself being everything you build on top. But without a solid foundation whatever you build will either be unstable and thus not very credible or interesting, or simply collapse sooner or later. The four main pillars are purpose, emotion, relevance and continuity.
1. Purpose: Start With Mission and Vision
Start from your brand’s mission, vision, and values and make sure all marketing initiatives align consistently with these. Bring every story back to your purpose; why do you exist as a brand and what are you all about. By doing so consistently you create a common thread that allows people to get to know your brand better and get an idea of who you are and why they (should) like or even love you.
2. Emotion: Be Authentic and Forge Emotional Connection
When you say people you say emotion. Simple. Successful brands connect with consumers and create a relationship. Connection leads to short-term conversions, as well as long-term loyalty and even brand advocacy. The best way to stand out from the crowds and connect is with emotion, empathy, and authenticity. Brands can cultivate brand love by engaging in people-driven, creative, storytelling that unlocks emotion.
3. Relevance: Help Audiences See Themselves With You
Consider how your product or service impacts various members of your target audience and draw connections so your posts are relatable. The more your audiences can see themselves in the situations and contexts you describe in your stories, the more likely they are to connect and engage with your brand ad ultimately buy your products.
4. Continuity: Progress Over Time
Stories should progress over time, rather than pushing out multiple random posts, take the audience on an on-going journey that makes them want to see what you will do or bring next as a brand. Solid, ongoing storylines can captivate your audience, create engagement, and make them seek out what’s next.
Example – Corona Beer: The Swiss Limetrack
Some brands are more than a provider of products, they represent a lifestyle, a mindset, a philosophy. Corona is one of those exceptional brands with a powerful identity and strong message.
To strengthen its presence in the Swiss market, Corona engaged with Kingfluencers to create an influencer marketing campaign boosting local appeal and connecting to Swiss consumers on an emotional level.
Kingfluencers assembled an influencer team, The Limetrack squad, and built a sequence of creative activities and steps that allowed the influencers to tell a rich and captivating story over 3.5 months. Serving as protagonists, the Limetrack Squad took the audience on a magnificent summer journey, which included allowing every consumer to become the hero of their own story by following the influencer’s footsteps and giving away dozens of Corona kits via interactive challenges and contests – getting the winners ready to start their own adventures.
Give Your Brand a Voice, Create Dialogue, Generate More Brand Love
Brands can boost their emotional appeal by engaging in people-driven, creative, storytelling and advertising that unlocks emotion. Leveraging brand advocates and influencer marketing to tell stories gives your brand a face that people can relate to and creates more emotional connections. Influencers can tell their own unique stories with emotion, giving products a face people can relate to.
What’s more is that social media and influencer marketing provide agile, real-time communication channels with consumers. Brands should engage with consumers and aim for effective two-way communication. You can turn storytelling from brand monologues into conversations by encouraging participation and interaction, as well as incorporating user-generated content. A great way to elevate and enrich your storytelling. Influencer marketing has excellent potential for interactive campaigns. The close connection influencers have with their communities is ideal for engaging audiences.
Whereas influencers are a great vehicle to lift your storytelling to the next level, it can help to include a variety of storytellers in the form of different people. While a brand’s marketing team must serve as the primary authors of the brand’s key messages, consider the important contributions ofvarious storytellers, including employees, partners, and even consumers. According to the Swiss Influencer Marketing Report 2020, about half of the marketing managers surveyed estimate the return on investment of their influencer campaigns to date to be higher than with alternative forms of advertising.
Example – Various Storytellers Collaborate on the 1st Swiss Music Video Specifically for Tiktok
Building on themes of freshness and authenticity, Evian-Volvic Switzerland worked with Kingfluencers to leverage various storytellers to create the first Swiss music video specifically for TikTok. The video “Volli Kiste,” has received more than a million clicks as of 2 September. With tailored rap lyrics, it features a line-up of Swiss TikTok stars from dance and comedy, including Eastern Swiss comedian “Kiko.”
“Because the Volvic teas, unlike other tea-based soft drinks, are much more natural, have no additives and are much lower in sugar, authenticity was twice as important to us in this project,” said Nina Heller, Head of Marketing, Evian-Volvic. Kiko added, “The whole project has to be just as fresh as the Iced Tea: from the song to the video to the people… I see the project as a kind of cultural promotion with advertising.”
Omnichannel Storytelling: Be Smart, Consistent & Connect the Dots
Omnichannel storytelling is not without its dangers. A core principle is that the brand identity and messages should be consistent throughout your mix of channels, storytellers, and themes. Brands must make connections not only between channels, such as website and Instagram, but also stories. Even in separate posts, across different channels, your posts should function as ongoing conversations in a segmented but connected way.
Stories also reinforce your brand message, and research shows that keeping your brand message consistent across channels increases brand trust and purchase intention significantly. Content can be fine-tuned to better suit different channels but must still maintain an underlying core consistency.
Repurposing content is another way to connect the dots across channels. For example, you can take content created for one purpose, such as an influencer campaign, and revive it for a second lifecycle across various channels. Repurposing content not only helps achieve your goals of creating ongoing storylines, but also saves money.
