Fuse the Excitement of an Event with the Power of Influencer Marketing

How to be Another Success Story at StreetParade & Beyond

If you ask yourself what “the Power of Influencer Marketing at Events” brings for your brand and how to maximize your impact for your next campaigns, then read on.

The term “event marketing” conjures up images of exhibitor badges, giveaways, and sponsored cocktail hours. For marketers, it means a lot of logistics work. Influencers, on the other hand, are often associated with campaigns confined to social media – viewed as an entirely distinct marketing channel.


But by incorporating influencers into events, you can fuse the excitement of the event with authentic brand advocacy. The result is a synergy, with the whole being greater than the sum of its parts.

Power of Influencer Marketing at Events

Events are a Vital Marketing Tool

For 61% of marketers, events are their most vital marketing tool. Many events, such as the annual Zurich StreetParade, already have huge visibility, making them excellent channels for brands to engage their audiences. Impressively, event participation leaves 98% of users feeling more inclined to make a purchase. Sponsorship of events helps to facilitate brand engagement for a whopping 98% of cases. 

Coachella, a music and arts festival held annually in California, generates buzz through multi-faceted marketing, including big brand sponsorships, influencer marketing, and social media. When influencers attend and create content, the audience shares in their unique, personal experience of the festival, which is authentic and relatable. Brands foster content creation with experiences such as Absolut Vodka’s “Absolut Ultimate VIP Coachella Experience” contest. Such luxurious settings are often “Instagrammable,” driving the creation of beautiful, engaging content. Research shows that 40% of consumers become brand loyalists after a brand activation event.

The Power of Combining Influencers & Events

Similar to social media in general, brands can engage in their own marketing activities at an event– without influencers. But, again like social media, influencers provide brands with a way to stand out from the noise. Influencers give brands a real face that people relate to and help connect to consumers.

In 2022, the World Cup was hosted in Doha, Qatar, a city not previously known as a soccer hub. To promote the tournament, FIFA immersed 17 influencers in Doha’s culture. The campaign included influencers representing 5 countries that are major soccer hubs in order to deliver the necessary large, international exposure. The team achieved a total reach of 10 M, with a total engagement of 127K.

(Brands + Influencers) + Events = Synergy

With the proper strategy, brands can partner with influencers and use the marketing power of events to engage audiences.

Kingfluencers serves as a link between brands and creators.

Last year, in collaboration with StreetParade Zurich, we created an exclusive Kingfluencers VIP Stage and shared the experience with over 250 influencers. Under the hashtag #KingfluencersXStreetparade, the influencers shared the unforgettable day live with their communities. The creators published a total of 71 posts on Instagram and TikTok, achieving over 1.8 M impressions.

Street Parade Zurich Kingfluencers VIP Stage

Join the Party, Share the Good Vibes

Building on the success of 2022, Kingfluencers was again part of StreetParade this year and hosted an event in which content creators celebrated brands, combining the excitement of the event with brand advocacy. Enjoying the comfort and support of ON RUNNING shoes, influencers danced in the exclusive VIP zone with the best view of the main stage. ON RUNNING shoes also provided a cool and refreshing installation, and our brand partner Maybelline delivered an onsite get-ready booth and amazing giveaway products.

Highlights include 2.2M (4.8M*) impressions, 210k (358k*) engagement, and an engagement rate of 7.0% (10.9%*).

*KPIs were estimated using internal artificial intelligence-based technology. The actual KPIs generally correspond to the figures in brackets, as significantly more was posted than tracked.

Some of the created content pieces by our influencers on-site can be found below:

Nikita Noemi & Alessandra Spataro for Maybelline L’Oréal

Nikita Noemi & Alessandra Spataro
for Maybelline L’Oréal

Kingfluencers’ content creators that were invited, such as Sven Ivanic, had a wonderful time:

The StreetParade itself is already a highlight, but the Kingfluencers team simply takes it to an even higher level. Great view of the main stage, great people from different areas, and good vibes. What more could you want?

– Sven Ivanic

The huge visibility of the event delivers the perfect opportunity for brands to generate buzz around your product or service in a fun atmosphere, surrounded by people enjoying themselves. Content creators can share authentic good vibes and promote your product in a way that doesn’t feel like a promotion.

Contact Kingfluencers to discuss how your brand can benefit from joining next year’s party.

Street parade crowd

12 Ways to Maximize the Impact of your Influencer Partnerships at Events like StreetParade

Involving influencers raises awareness of the event itself as well as awareness of your brand. Consider the following additional, creative steps.

1. Offer an exclusive, thrilling influencer experience

Delivering an immersive, exciting time for your influencers can build and strengthen their love for your brand, driving more impactful, authentic advocacy. This can also foster more content and higher content quality.

Together with L’Oréal Switzerland, Kingfluencers organized a pre-event for some of the influencers that were invited to the Swiss Influencer Award Show. Professional L’Oréal make-up artists and hairstylists pampered 20 influencers, including Alessandra Spataro. The fun experience also featured beautiful floral decorations from Blumenpost, some tasty bites from Eat Unique, and delicious rosé wine from Piu Vino.

L'Oréal Pre-Event - Get Ready for Swiss Influencer Award Show
Power of Influencer Marketing at Events

2. Ask influencers to invite their community to try your product at the event

Engaged community members can post genuine reactions and reviews, further expanding your reach.

3. Consider an account takeover

Enable an influencer to share their event experiences with your brand’s audience.

4. Try some guerrilla marketing by using the elements of surprise and wonder.

Event attendees are already expecting thrilling, unique experiences. Join the fun with experiential marketing and unconventional and inventive displays. For example, the “Amex Experience” lounge at Coachella offered American Express cardmembers fun activities such as printing their photo onto a limited-edition Coachella tote bag.

5. Run contents & challenges before & during the event

Add to the anticipation in advance of the event by hosting contests and challenges. Keep the content going throughout the event and involve your influencer partners in activating their communities over a longer period of time.

Stimorol x ZOA x Kingfluencers campaign
Power of Influencer Marketing at Events

Kingfluencers ran a campaign for Stimorol in combination with Zurich Openair (ZOA) which achieved excellent KPIs: 2.2M impressions and 45K engagement. In the first phase, influencers promoted a contest before the event to win tickets to ZOA thanks to Stimorol. In phase two, influencers were onsite at the festival, interacting with the community doing Stimorol samplings and funny interviews and challenges.

6. Repurpose the content afterwards

Use the content created during the event across multiple channels. Consider hiring photographers and videographers to create high-quality content with your influencers.

7. Partner up with another brand

In addition to partnering with influencers, consider teaming up with another brand to expand the audience you can reach. By pairing up with a complementary brand, such as food with beverage, you can create delightful experiences for your combined audience.

8. Livestream the event

Share the fun in real-time live on social media, streamed as part of an account takeover by an influencer or marketing agency, or by internal brand employees.

9. Offer branded goodie bags

Everyone loves some swag, and unboxing a goodie bag is fun content to share. Harness the power of FOMO by offering giveaways to event VIPs and influencers.

Interestingly, FOMO is an especially helpful marketing tactic if your target audience includes millennials. 69% of millennials experience FOMO, the highest percentage in any age group. Include branded items like clothing and gadgets to mix the digital with physical experience.

FOMO among millenials

10. Promote incentives

Offer special promo codes for your influencers to share with their community during the event. Consider making the offers short-term to further drive action.

11. Create online event resources

Build assets such as unique landing pages on your brand’s website. Make sure your audience knows the scope of your involvement in the event so they can participate by attending in person, watching your live stream, joining your content, etc.

12. Plan properly & clarify expectations

Regardless of which of the above ideas you incorporate, make sure expectations are clear and your brand can expect a return. Well-structured campaign must include clear briefs and expectations to avoid misunderstandings and disappointment. For example, share a “script” of key message points with influencers to maximize content usability after the event.

Author: Megan Bozman, Owner @Boz Content Marketing

Kingfluencers goes OMR

At the beginning of May, we experienced two intense but super exciting and above all inspiring days full of infotainment at #OMR23 in Hamburg. 

70k visitors, 4 expo halls with 500+ exhibitors (including Kingfluencers), 7 stages with 800+ speakers, 240 masterclasses, 100 guided tours, and afterparties…

In case you missed our exclusive newsletter or didn’t follow us along on LinkedIn and Instagram, here’s a short recap with our highlights and learnings:

At our Kingfluencers Booth on-site, we were able to have exciting conversations with our customers as well as new brands, creators, and visitors and test their knowledge with our KF Quiz.

In addition, we met many German creators at the Influencer Brunch at WeCreate, met TikTok to further expand our joint partnership and stay ahead of the trends, had many insightful conversations with other exhibitors, tasted our way through the food mile, and celebrated together with brands, creators, and speakers at the afterparties.

Our Key Takeaways

1. SOCIAL SELLING AND EMPLOYER BRANDING FOCUS

Britta Behrens: «Break with the algorithm, sometimes step out of line but stick to it, use it constantly and regularly.»

Great that we just launched our B2B Influencer Marketing Service, where we also offer Corporate Ambassador and Employer Branding programs for B2B clients. B2B influencers can contribute their expertise to help drive brand awareness and support business development by building trust, credibility, and interest around your brand.

2. GOODBYE CREATOR CLICHÉS: The real influencer marketing

Carmushka: «You are not just born as an influencer. Only with hard work you can build such a large, committed community and make a difference.»

As an influencer, you also carry a great responsibility, because you are a role model for many people and become the face of a brand. Let us help you find out which influencers fit your brand and your values. 

As the link between creators and brand, we feel obligated to advocate for more awareness in social media. That’s why we’re especially proud of our partnership with the Conscious Influence Hub. «We have developed a Code of Conduct for influencers which supports them in acting with respect, empathy and transparency. The Code of Conduct will be a key instrument in encouraging all community members to use their influence consciously.»

3. ARTIFICIAL INTELLIGENCE IS OMNIPRESENT

Frank Thelen: «It is not AI that will take jobs away from people, but those people who can use and operate AI properly will do so, very soon. Time to jump on the “AI hype” (which will obviously last), otherwise you will miss great opportunities.»

Ryan Broderick«AI will not be the end of social media. However, we must learn to distinguish AI-generated content from real content. Visual content that is fake, for example, reveals itself through the intensity of colours of the added person, the person is always placed in the middle of the picture and there is usually not much to see in the background of the picture.»

Luckily, you have subscribed to our newsletter and follow us on LinkedIn, where we always present the latest trends in the industry.

4. COMMUNITY FOCUS IS KEY

Pamela Reif: «Strong communities are essential and target group-oriented communication is crucial.»

Carsten Maschmeyer: «Networking is a constant taking and, above all, giving, something you have to build up and maintain, whether with clients, partners or creators.»

Whether from a corporate or influencer perspective, it’s important that you engage with your community and offer them the content they want to see. We are happy to help you with your Community Management and are also available for tips & tricks in the form of a workshop.

Moreover, with our TikTok service, we can make anyone an expert, and aim to turn any brand into a TikTok rocket with the workshops we offer!

5. SOME INSPIRING QUOTES

Serena Williams: «Go through life by always pushing your limits, never settling for less and always giving your personal best in everything you do!»

Scooter Braun: «It doesn’t matter what you do in life as long as you are passionate about it and happy at the end of the day.»

We also believe that you should follow your dreams and always believe in yourself because only then, you can achieve anything. Are you ready to go #BeyondInfluence with us? Reach out to us anytime.

Do you want more inspiring quotes and exciting talks? Then be sure to check out the recorded live streams on the OMR site.

And according to OMR’s founder, what’s hot?

«The big players for search, cloud, and hardware are still GAFA (Google, Apple, Facebook, and Amazon), new players have very high market entry barriers. But there is a great fragmentation of the advertising space, everyone wants a piece of the pie, even those who were previously completely active elsewhere. In addition, sports streaming is booming at the moment and one should keep an eye on the climate tech industry; worldwide, 1/4 of venture capital flows into climate tech companies that address the impact of global warming.»

Philipp Westermeyer
founder OMR

OMR's founder. Kingfluencers OMR.

Even though more and more brands are fighting for the scarce resource of their customer’s attention, we help you to stage your perfect ad space with Influencer Marketing and top creators so that your brand stands out from the crowd, for B2C brands from various industries but most recently also for B2B brands.

#OMR23 was a blast!

Exciting talks, inspiring speakers, team building, and a lot of lasting impressions.
See you next year OMR!

Author: Ramona Kälin, Digital Marketing Coordinator @Kingfluencers

Swiss Influencer Award x Kingfluencers – a partnership since 2019

On November 17th, 2022, the Smile Swiss Influencer Award (SSIA) with over 1,000 VIP guests aka the biggest creator event in Switzerland took place for the third time in Zurich’s Kaufleuten. In addition to the musical performance by Kings Elliot and star DJ Cruz, the most successful and inspiring 10 influencers in Switzerland were honored – and Kingfluencers being part of the jury.

This year’s winners

The award show was celebrated with a following of over 50 million people in the sold-out Kaufleuten club. But who are this year’s lucky winners that will be following Mimoza, Aditotoro, Andri Ragettli, and others? The jury, consisting of Anja Lapčević (Co-CEO Kingfluencers), Farner, ElleSD, HWZ, and SSIA, evaluated the feeds by paying attention to creative, authentic, and diverse content. In addition, the reach, especially of the Swiss community, and the engagement rate of this year’s nominees also played a major role in the final evaluation.

And here they are, the winners of the Swiss Influencer Awards 2022:

The Newcomer Award, for which one could qualify by participating in various brand challenges, was won by Patrick Scherz. He convinced the jury with his innovative and entertaining content created for the Smile Insurance Challenge.

The Newcomer Award
Winners SSIA 2022

Kingfluencers as the new distribution partner

In order for brand partners to benefit from impeccable and solid advice in the field of influencer marketing in the future, Kingfluencers, which previously supported SSIA as a media and influencer relationship partner, will now also become the official sales partner. As the official distribution partner for #SSIA2023, we will offer exclusive partner packages. Brands from a wide variety of industries can benefit from a comprehensive presence on all channels with a unique combination of classic sponsoring elements and a new influencer marketing concept.

New challenges for 2023

After the Swiss Influencer Awards is before the Swiss Influencer Awards – the new challenges for the fourth edition of the #SSIA will start again on 1 January 2023. These newcomer challenges, where new talents are scouted with the help of micro-influencer campaigns by various brand partners, can last for several months until the nominated All-Stars and newcomer winners are presented at the end of October 2023.

Creators are not only creative people who offer brands perfect opportunities to get their messages across to their audiences in an authentic and impactful way. They provide their followers with daily information, inspiration, entertainment, and much more, which is why influencers have the ability to build bridges between people, brands, organizations, and their communities. “We are therefore very excited to have the opportunity at SSIA to further recognize these talented people as sales partners and acknowledge all the hard work they put into their art”, says Yoeri Callebaut, Co-CEO of Kingfluencers.

Eager to learn more? Check out some more info on the side or reach out to us anytime.

Swiss Influencer Awards

Great additions for #SSIA2023

Fabian Plüss, founder and initiator of the event is particularly satisfied: “The Smile Swiss Influencer Award was a successful evening with many unforgettable and Hollywood-vibe social media moments. It was absolutely great how many content creators were involved live on-site as well as online.” He goes on to promise “really great additions” for the next edition, so stay tuned!

Would you, as a brand, like to learn more about the #SSIA2023 partner packages? Reach out to our Consulting Team to get to know your opportunities. Would you like to get some insights into this year’s Smile Swiss Influencer Award Show first? Click here for the official after movie.

Author: Ramona Kälin, Marketing Support @Kingfluencers

Kingfluencers’ Creators Event in Ticino

CIAO TICINO!
KINGFLUENCERS ORGANIZES THE FIRST CREATOR EVENT IN TICINO

The Swiss Digital Influence Agency Kingfluencers points the spotlight at the most important influencers from the Italian-speaking part of Switzerland. To ensure that the creative Ticinesi are not forgotten in other parts of the country, the agency organized a big welcome event for creators from the beautiful Svizzera italiana last week at Lago di Lugano.

Switzerland is more than just Zurich, Bern, or Roger Federer. The Swiss Confederation consists of four beautiful parts of the country. It represents many other languages in addition to the four official ones, which should always be taken into account in national campaigns. The great diversity of little Switzerland is also reflected in the Kingfluencers database; the full-service agency not only employs people from more than ten different countries, but also has influencers from all parts of the country and beyond. In concrete terms, Kingfluencers’ creator database includes over 3,000 creators of various sizes and from a wide range of sectors.

Creator-event in Ticino

In order to draw attention to this diversity, the Digital Influence Agency organized a “Get-together” on October 6, 2022, for around 30 new and familiar Ticino creators. One main aim of the event at the Porto Bello! restaurant in Lugano was to get to know Ticino’s creative influencers and inspiring sides. “The personal exchange with the creators was significant to us,” says the Co-CEO of Kingfluencers, Anja Lapčević. Every artist’s personality is equally valuable, no matter which part of Switzerland the creators come from.

Together with influencers from Italian-speaking Switzerland, such as Yari Copt, Ely Giglio, or Alessandro, the Kingfluencers team wanted to draw attention to the fact that no part of Switzerland should be left out when it comes to campaigns and the entire creator economy. Unfortunately, creators from the “Swiss Sonnenstube” are often forgotten. “The fact that a Swiss agency also takes care of creators from southern Switzerland is not at all self-evident,” says Ticino landscape photographer Daniele Nevano. For the Ticino travel duo, Luke & Martina, such an event in the Southern canton of Switzerland, organized by a Zurich agency, also means a lot: “For us in Ticino, it has always been a bit of a struggle to be considered and respected by the rest of Switzerland,” said Martina and Luke. The Kingfluencers event now shows that the Digital Influence Agency sees a potential market and business perspective in Ticino and trusts the work of the Italian-speaking creators.

More diversity

As part of its six corporate values, Kingfluencers not only wants to draw more attention to creators from the beautiful Svizzera italiana, but also advocates for even more diversity in general. “Diversity is inspiring for everyone,” says Co-CEO Anja Lapčević. Every person is unique and special in their own way and that is what Kingfluencers loves. To inspire is one of the six company values, along with being curious, future-oriented, cooperative, conscious, and multicultural.

«Water Lover Challenge»

The annual internal Kingfluencers team-building event took place one day after the creator event in Ticino. In addition to various workshops, creator Noam Yaron from Western Switzerland was supported in his “Water Lover Challenge“. The whole agency team participated in the extraordinary challenge. “We at Kingfluencers not only try to preach our values but above all try to live them,” says Yoeri Callebaut, Co-CEO about the Kingfluencers’ corporate value of awareness. In collaboration with Biotherm and the Objectif Environment association, the nationwide collection of cigarette ends will take place until October 15, 2022. Kingfluencers has already started the clean-up campaign in Lugano. The result: the largest political municipality in the canton of Ticino is now 1000 cigarette butts cleaner!

Author: Sandra Miletic, Junior Marketing Manager @Kingfluencers