Switzerland has a lot to offer when it comes to influencer marketing! And no wonder – it really has it all. This country provides an amazing environment for top-class social media content.
Amazing landscapes. Beautiful cities. Delicious food. Stunning architecture. Great fashion. Think of Zurich, Geneva, or the beautiful mountains of the countryside – it’s all perfect for an influencer’s VLOGs, photoshoots, and selfie backgrounds.
Naturally, many successful social media influencers hail from Switzerland in different niches like beauty, food, travel, comedy, music, and fashion.
We’ve gone out and compiled a list of the top 26 Swiss influencers in 2023. Use it to get inspired or entertained by their content. You might be interested in following some of them more closely.
Olympic champion Wendy Holdener is not only a well-known face in alpine ski racing, she has also managed to build a large following of over 193,000 people on Instagram. In 2019, she even won the Swiss Influencer Award for the sports category!
In addition to her engaging social media posts, Wendy Holdener has teamed up with accident insurer SUVA to develop the Slope Track-App, which measures loads and speeds while skiing or snowboarding. The app is intended to increase the safety of snow sports enthusiasts and reduce the risk of accidents.
Nico Capone Comedy
Nicolas Scuderia and Daniela Pinto, aka Nico Capone Comedy, together with their son Mattia (born in July 2019), make millions of people laugh with their videos.
As opposed to influencers who are all about making the most profit with their posts, they remain down-to-earth: They make videos for fun, without thinking too much about it.
Dani and Nico share almost everything with their audience while keeping it simple. Despite all their success, Dani kept working as a dental assistant, and Nico kept his job in the family’s painting business. This couple keeps their feet on the ground.
Although their popularity only keeps growing. Currently, they have over 7 million followers on Instagram, 21 million on TikTok, and 4,4 million on Facebook.
Loredana und Kilian
Their motto is “every day is a good day” and their goal is to entertain you. “Come with us to the most beautiful places on earth, in our day-to-day life, and experience the highs and lows in life and in a relationship with us. We love that you’re here with us.”
In addition to 76.000 followers on Instagram, they also have a YouTube channel with 13k subscribers, where they were “vlogging around the world” and documenting their travels for two years before settling down again in their home of Switzerland.
Zeki is one of the biggest social media influencers in Switzerland. The comedian was born in 1990 in Turkey but moved to Switzerland with his parents at age three.
He runs the popular Instagram accounts of Zekisworld and Swissmeme (the #1 social media account for memes in Swiss German). Back in 2013, he discovered that the social media world was lacking content made especially for Swiss people. The next day he started posting memes in Swiss German on Instagram and the account took off quickly.
He has a combined 1.4 million followers on Instagram, 660k on TikTok, 160k on Facebook, and a combined 155k subscribers on YouTube.
On his Instagram, he shares funny skits of himself. He has recently released his own Turkish sausage brand in collaboration with Migros and is planning to make music and produce film.
Olivia Faeh is a fashion influencer and entrepreneur from Zurich, Switzerland. On her Instagram profile, she shares fashion and lifestyle content, especially promoting streetwear and highlighting beautiful places.
The Swiss influencer is loved for being authentic. People like following her IG stories about her life, including her dog. She also teaches her followers about trending topics and provides fashion, beauty, and home ideas.
Olivia also runs her own social media agency (Faeh Agency) and will soon launch her own online fashion boutique. She has studied fashion and design management in Munich, so she is uniquely qualified for her business ventures.
Additionally, Olivia is very focused on sustainability. She often sells old clothes to promote reusing resources.
Actress, presenter, coach, and social media influencer Antonella Patitucci is from Switzerland, too. In her diverse career, she has played in TV shows such as Aktenzeichen XY and Der Alte on the German station ZDF, acted in musicals, starred in commercials for brands such as L’Oreal, Nespresso, and Audi, and moderated several events.
Currently, she offers coaching services, workshops, and live events around self-development, relationships, and personal finance. On her Instagram profile, she shares inspirational content.
Antonella told us the following about what it takes to be a successful influencer: “The value is in telling your own story and putting emotion behind it. Give the product a face so people can relate. Share your unique story and opinion. A product alone is a picture, but with you and your story, it’s like a movie.”
Stefan is a stand-up comedian and TV host and part of the podcast “Comedy-Männer.” On his 113k-strong Instagram account, he shares skits and promotes his tours and TV appearances. Since 2018, he has been producing the comedy series “Büssi zappt” together with Zappin.
He got his start in media in 2005 as a radio moderator in Winterthur, Switzerland. He then transitioned to the Swiss radio channel Energy Zurich, until he started working for the national channel SRF 3 in 2016.
Martina Bisaz might be Switzerland’s most famous traveler. Born in 1981, the first part of her career was as a scientific illustrator, before she became a freelance photographer and social media influencer, documenting her world travels on her famous account called “kitkat_ch.”
Her photos are of extremely high quality, and they show off all the majesty and beauty the world has to offer.
DivertiMento is a Swiss cabaret duo that presents many elements of cabaret: Stand-up comedy, satire, and jokes. The duo is made up of Manuel Burkart, who lives in Zurich Oberland, and Jonny Fischer, who lives in Zug, Switzerland.
The two of them met in the year 2000 at their boarding school, and with their strong musical background, joined together to form the Cabaret DivertiMento.
Recently, they’ve also become social media influencers. Their Instagram account is up to an impressive 160.000 followers, where they’re sharing funny skits and promoting their live tours.
You can read more about their background here.
Cristina is based in Switzerland. She is an influencer in the fashion, beauty, and travel niches and has 240.000 followers on Instagram.
Her former travel blog was ranked one of the best in Switzerland, but currently, she concentrates on running her Instagram account.
Her content has a classic style and she focuses on family and beauty in her work.
Steven Epprecht is a model, content creator, and entrepreneur based in Zurich, Switzerland. His influence on social media is large, with 315k followers on Instagram.
His posts center around travel, lifestyle, and relationships, “living the good life!”
Recently, Steven founded his own social media agency. Here is a quote he shared with us on a recent video conference:
“The most important thing is, if I collaborate with a brand, it’s crucial that I can stand behind the product, and it’s not just for the money. [...] On my own channels, I’m saying I recommend it and I have a responsibility towards my community. It’s like a relationship with a friend. I'm considering whether I’d recommend this to my mom or a friend. They trust you and you have credibility and shouldn’t play with that, otherwise, it won’t work out in the long run. Only do what is you.”
On his profile, he shares victories and defeats, and videos of his riding, as well as creative and funny challenges. “There's been acrobatic bridge-diving in Zurich, ‘the floor is lava’ style workouts, as well as dabbling in parkour, biking, and splash diving -- not forgetting ‘nipple deep,’ which is when snowboarders ride on deep, powder-like snow.” - CNN
In addition, he won the Swiss Influencer Award in the sports category in 2021.
If you want to learn more about Andri Ragettli's most successful stations and hardest setbacks in his career as a freeskier, we recommend his book Attack your dreams.
Mergime & Xhem
Mergime & Xhem are an Instagram influencer couple living in Switzerland. Mergime runs a barber shop in Switzerland. They offer their community a view into their day-to-day and family life.
Additionally, they’re both very fashionable and appeal to their followers with beautiful outfits. When one is busy, the other takes over the social media accounts. That’s how they manage to run their business and be influencers at the same time!
“Thefashionfraction” on Instagram (461k followers!), Michèle Krüsi is the founder and creative director of her own lingerie and swimwear brand “Leonessa Lingerie.”
She is also a powerful social media influencer. Her profile features very creative photos and reels around fashion, travel, relationships, and more recently, pregnancy.
Michele is a graphic designer, which shines through in her work. Her account also features artwork, fitness, and new designs.
Sandra Rodrigues Pinto
Sandra Rodrigues Pinto’s Instagram handle is “entredois” (“between two”). This refers to her two places of residence—Switzerland and Portugal. Her background is Swiss / Portuguese.
In addition to accumulating over 432k followers on Instagram, Sandra has founded her own fashion brand at Lamarel which aims to create minimalist, beautiful pieces of fashion.
Her Instagram content centers around travel, lifestyle, relationships, beauty, and architecture.
For example, she shares pictures from her travels to Paris and great outfits she puts together for an old-school, but fashionable look.
26-year-old Mimoza Lekaj from Zürich is a beauty-, fashion- and styling-influencer. Her Instagram account boasts an impressive 280,000 followers. On her social media, Mimoza aims to inspire her audience and give valuable tips for how to dress to feel good and beautiful.
She promotes a positive attitude to life – in her words, an optimistic outlook coupled with frequent laughter will automatically make you look better. The center of Mimoza Lekaj’s life is in Switzerland, but because of her family, she still has an intense emotional connection to Kosovo.
Loredana is a somewhat controversial Swiss rapper with Kosovan roots. Her breakout single “Bonnie & Clyde,” which she made with her husband Mozzik, was released in September 2018 with Sony Music. In 2019 her first album “King Lori” followed, which made the top three in Switzerland.
Unfortunately, Loredana has had problems with the authorities and was even arrested. Nevertheless, Loredana is a famous influencer in Switzerland with three million followers. Her posts are about fashion, music, and her daughter.
With 4 Million TikTok and 200k+ Instagram followers, Joung Gustav is a huge Swiss influencer from Zürich. The 27-year-old has only been making content since 2020.
His schtick is to go out and make videos in the streets of Zürich – especially at the “Stadi”, the Stadelhofen railway station where his target audience of Swiss teenagers likes to hang out.
Mia Madisson Rocco
Mia Madisson Rocco (@shhhmadisson on Instagram) is a reality TV star and influencer from Zurich, Switzerland.
She became famous after starring in the popular show “The Bachelor” in 2018 and 2020. Nowadays, she is married and works on Instagram as a beauty and fashion influencer.
Adrian Vogt, born in 1998, is better known in this country as Aditotoro. You can find him on all platforms (YouTube, Instagram, Twitch...), his main gig however is TikTok, where almost 2.2 Mio. followers (as of Dec. 2022) are eagerly awaiting his next uploads. Aditotoro makes entertaining videos that also give insights into his lifestyle.
The successful Swiss influencer lives on the “Rünenberg”, a small village in the “Oberbaselbiet”.
In 2021, Aditotoro won the Swiss Influencer Award in the Entertainment category.
Patrick Burgener is a Swiss freestyle snowboarder and musician turned social media influencer. He is a two-time Olympian and won two bronze medals at the snowboarding World Championships.
On his 60,000-strong Instagram account, he posts reels about his lifestyle, snowboarding, and music performances.
Does he see himself more as a professional sportsperson or as a musician? Pat feels like music is his life purpose. He wants to continue snowboarding for the next few years, but fully concentrate on his music after that.
Social media star Nathalie Sulser aka Nathistyle makes highly popular videos in Swiss German on TikTok (250,000 followers) and YouTube (35,000 subscribers).
The 20-year-old influencer from Zürich does cool challenges or performs sketches. In addition, she participated in the rap single "Bad Santa" by Gian Maria Finger and won the 2022 Swiss Influencer Award in the Lifestyle category.
Leo Monferini was born in 2001 and is a well-known TikTok star from Switzerland. On his TikTok account – with an impressive 4.6 million followers – he poses as the fictional character Eugène, whose trademark is his pair of big glasses.
As an influencer, Leo Monferini has worked with Raiffeisen Bank Switzerland to make the bank more attractive to young people and also with the Federal Office of Public Health (BAG) to promote mask-wearing among teenagers.
With 5.2 million followers on TikTok and over a million on Instagram, "Kris8an" is probably one of the best-known Generation Z influencers. The man from Basel managed to build up his huge community in just two years.
His social media content consists of him dancing, lipsyncing, or simply posing for the camera in his room full of stuffed animals. According to Kris, 80 percent of his followers are female and between 14 and 18 years old.
He’s called T-Ronimo. Over 160,000 people follow him on TikTok, 25,000 on Instagram, and he also has a YouTube channel. He makes videos in Swiss German, and isn’t afraid to use some swear words from time to time!
T-Ronimo has also worked with us on an anti-littering influencer campaign for the city of Uster.
His take on the booming creator economy with more competition entering the field: “I just have to keep pushing to consistently make good and engaging content. I don’t see this as a negative, as I always have enough ideas!”
She has 45,000 followers on Instagram and over 660,000 on TikTok!
In 2021, Lana Bante was part of the “Collab House”, which had the most successful influencers from Switzerland move into a villa together to create as many TikTok videos as possible for their followers.
How to Work with Popular Swiss Influencers
We hope you enjoyed reading about these 26 influencers from Switzerland.
The world of influencers is steadily growing, and we’re seeing exciting developments worldwide, but also in Switzerland itself.If you’re curious about influencer marketing or interested in becoming an influencer yourself, subscribe to the newsletter of our influencer marketing agency to get the latest news and tips!