Welcome to part 3 of our dive into the metaverse. In part 1, we covered what the metaverse is and how it changes the social media landscape. Part 2 explored what it means for brands, consumers, and society. Today, we’re looking at the metaverse’s impact on marketing overall, including changes for influencers and brands.
Although the term “storytelling” is (over)used non-stop in marketing circles, it sometimes feels like a mythical creature many talk about but few ever really see. One thing we know is that stories work.
Switzerland is filled with innovative, fascinating influencers who create informative and entertaining content every day. Kingfluencers has had the pleasure of working with all of the following, and we’d like to highlight some particularly fantastic examples for you to keep an eye on.
In part 1, we covered what the metaverse actually is, and made some predictions to questions such as “will immersiveness dominate,” and “who will win & lose?” Here in part 2, we’ll focus on the metaverse’s impacts to brands as well as influencers and consumers.