Ochsner Shoes x Kingfluencers Campaign

Every outfit needs the perfect pair of shoes. Shoes for every season, every occasion, and every weather. That’s where Ochsner Shoes steps in – because you can never have too many. Since 2021, Kingfluencers has been the main partner for influencer marketing for Ochsner Shoes.

From the latest summer sneakers to winter boots that are as stylish as they are cozy, Ochsner Shoes has it all.

To show how Ochsner Shoes keeps you ready for every moment, influencers were brought on board to spotlight the freshest styles. From fashionistas to outdoor adventurers, these creators represent all walks of life. They don’t just wear shoes – they set the stage for them. Beyond social media, content was also repurposed on TV, by using Kingfluencers' Influencer TV Spot Service. The result? Multiple annual campaigns and special moments that prove that Ochsner Shoes always delivers the trendiest, highest-quality footwear for everyone.

Creative concept

The creative concept behind the Ochsner Shoes campaign was to align the brand’s diverse shoe collections with the key seasonal events throughout the year, showcasing their versatility and relevance for every occasion. By collaborating with influencers from various lifestyle niches – fashion, beauty, travel, and family – the campaign highlighted how Ochsner Shoes complements every style, season, and moment, making footwear an essential part of self-expression and individuality.

‍

Impressions

465K

Reach

258K

Engagement

6.7K | 6.3%

‍

Ochsner Shoes annual campaign 2024

• Product in focus: shoes for women, men, and children
• Objectives: Engagement and high-quality content, increase awareness for Ochsner Shoes and follower growth
• Collaboration with 5 influencers of which 2 are micro, 1 mid-tier and 2 macro influencers
• Publishing a total of 10 posts on Instagram
• Total campaign duration: Annual campaign in 2024 with 5 phases: spring, summer, back to school, fall and winter

‍

Influencer TV-Spot

In 2022, through the exclusive advertising format from Kingfluencers and Admeira, called "Influencer-TV-spot", it's now possible for all brands to broadcast their influencer marketing content as a TV spot. Ochsner Shoes was one of the first to use this option, giving them a perfect advertising environment, as TV usage among young people aged 15 to 29 is very high, with a viewing time of over 68 minutes daily.

‍

TV-Ausstrahlung – Influencer-TV-Spot für Ochsner Shoes

• TV channel: SRF 2
• Universe Target Audience: 4'638'201

‍

Impressions

1.7 Mio. (Forecast: 972'000)

Gross Rating Point (GRP)

21.60 %

Opportunity to See (OTS)

1.8 (Forecast: 1.0)

Overall placements:

26

TKP (CPM)

6.00 CHF (Forecast: 5.00 CHF)

‍

Shows after commercial block:

• Sportflash
• Ladies Open
• Tagesschau
• Leichtathletik-Weltmeisterschaften
• Fussball Super League
• Schwingen
• UEFA Women’s EURO 2022 (WEURO 2022)

‍

Diese gezielte Platzierung in hochwertigen TV-Umfeldern ermöglichte es Ochsner Shoes, die Aufmerksamkeit einer breiten, jungen Zielgruppe zu gewinnen – genau dort, wo sie sich befindet.

‍

{{quote}}

‍

Conclusion

Since 2021, Kingfluencers and Ochsner Shoes have created several successful campaigns, including annual campaigns, that surpassed both reach and engagement goals time after time. By selecting the right influencers, outstanding content was created, driving the impressive results. The addition of the Influencer TV Spot further amplified the campaign’s impact, seamlessly extending digital content to television and reaching an even broader audience.