Avène x Kingfluencers Campaign

We need sun protection every day. It’s essential for healthy skin. But finding the right sunscreen – lightweight, effective, and easy to wear – can be a challenge. Eau Thermale Avène from Pierre Fabre has the solution.

Unlike heavy, greasy sunscreens, the new Ultra-Fluid Invisible SPF50 and Ultra-Fluid Perfector SPF50+ offer high protection, immediate absorption in 1 second, and a weightless finish. Perfector even evens skin tone and refines pores – perfect for city life. Fragrance-free, water-resistant, and ultra-light, they make daily sun care effortless.

Having been Avène's partner since 2019, Kingfluencers was asked to create an influencer campaign to showcase why these sunscreens are the must-have essentials for everyday protection.

Creative Concept

Sunscreen isn’t just protection – it's a city essential. With #SunSecrets, influencers showcased how Avène’s Ultra-Fluid Invisible SPF50 and Ultra-Fluid Perfector SPF50+ seamlessly fit into daily routines, offering instant, invisible protection against UV rays.

Playing on speed, the campaign’s key message – "A second is short, isn’t it?" – highlighted the ultra-light texture that absorbed instantly. Through skincare routines, vlogs, and testimonials, influencers demonstrated real-life application, engaging their audience with authentic moments and practical tips.

A Call to Action encouraged followers to try it themselves, share their experiences, and enter a giveaway to win Avène’s latest sun care must-haves.

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Impressions

366K

Reach

330K

Engagement

2.8K | 2.6%

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Avène Kampagne

• Product in focus: Avène’s Ultra-Fluid Invisible SPF50 and Ultra-Fluid Perfector SPF50+
• Objectives: Audience reach, high-quality content, engagement
• Working with 2 micro and 2 mid-tier influencers
• Publishing a total of 7 posts on Instagram and TikTok
• Total campaign duration: 1 month

Conclusion

The #1SecToGiveItAll campaign successfully positioned Avène’s Ultra-Fluid Invisible SPF50 and Ultra-Fluid Perfector SPF50+ as must-have daily sun protection, generating over 365K impressions. Through authentic influencer content – skincare routines, vlogs, and testimonials – the campaign highlighted the products’ lightweight, fast-absorbing formulas, seamlessly integrating them into everyday life.

With a mix of micro and mid-tier influencers, the collaboration drove brand awareness and audience engagement, reinforcing Avène’s reputation as a trusted sun care brand for modern, urban lifestyles.