Sharing content is a core component of social media use. Here are top tips for using social media to connect and engage.
The term “social media” has been used as far back as 1997, which predates the release of the major platforms we think of today. In part 1 of this series, we’ll look at the established giants as well as emerging players.
Communicating to and with their target audiences on social media is one of the most cost-effective and impactful ways for brands to connect with existing and potential clients. When done properly, it is a highly effective communication and nurturing channel.
Our featured speakers from the GFM webinar, Antonella Patitucci and Steven Epprecht combine useful influencer marketing tips.
Influencer marketing has the potential to deliver exceptional returns for brands, from awareness and emotional connection with consumers, to conversions to sales.
As the world grapples with a second (and in some cases even third) COVID-19 wave, many people feel stuck, defeated and hopeless due to the numerous lockdowns they have had to endure in the space of a year.
Anja Lapčević, Kingfluencers’ Chief Influence Officer, has a vision to encourage conscious behavior in influencer marketing.
The COVID-19 pandemic has, of course, raised many challenges, including some unforeseen issues, such as the coin shortage in the US and excess in the UK. We’ve probably all grown weary of hearing empty platitudes about “how we’re all in this together.
Ecommerce and social commerce can open your potential customer base to the entire planet. Unfortunately, they also expand your competitive landscape by the same margin. Influence Marketing (IM) can help you tackle such challenges and generate positive ROI. We’re diving into how and why.
We’ve known that “Content is King” for over a decade, but content must be creative and authentic to effectively captivate and engage audiences. By taking a creative, authentic approach, brands have the opportunity to connect with their audience and drive measurable results.